Sales & Marketing news

• How brands can fly the rainbow flag for the LGBT community

  30-08-2016 16:22
  
  To celebrate LGBT diversity, same-sex pedestrian crossing symbols were used at this year’s Pride in London festival. Credit Ashley van HaeftenThe past year has seen huge progress in the portrayal of sexual and gender identity in popular culture. From American actress Hari Nef becoming Elle’s first transgender cover star to the unveiling of same-sex pedestrian crossing symbols for Pride in London 2016, diversity is being embraced like never before.
  This message resonates with con
  
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• Motiva Forms New 76 Brand Sales and Marketing Team - Yahoo Finance UK

  30-08-2016 16:06
  
  Motiva Forms New 76 Brand Sales and Marketing Team
  Yahoo Finance UK
  To better capitalize on its long-term license for the 76® brand, Motiva Enterprises LLC announced today the formation of its new 76® sales and marketing team. The new team, which is a part of Motiva's fuels, sales and marketing organization, will ...en meer »
  
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• How to get the timing right for Christmas-driven marketing

  30-08-2016 15:52
  
  Cath Kidston sends customers its Christmas gift guide at the end of OctoberChristmas may be the most wonderful time of the year but marketers seem to have to prepare for it earlier and earlier. The Christmas shop at Selfridges opened on 1 August and supermarkets will start stocking advent calendars before Halloween, which can result in a festive overload for consumers.
  Timing therefore is crucial. Ebay analysis from last year’s festive period reveals there were almost half a mill
  
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• Russell Parsons: You’re not over-investing in digital, as long as there’s a strategy to achieve returns

  30-08-2016 14:24
  
  Not a week goes by at the moment where digital marketing isn’t getting a kicking. Last week, perhaps the highest-profile boot was put in. Delivering his quarterly state of the marketing nation address around WPP’s results, CEO Sir Martin Sorrell pointed to the swell of questions over ad fraud and viewability, as well as Procter & Gamble’s recent admission that it was pulling back on micro-targeting on Facebook, as evidence brands are starting to question whether they have
  
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• Twitter signs up Warner Bros for UK ‘promoted stickers’ launch

  30-08-2016 13:28
  
  Twitter has introduced its first promoted stickers to the UK through a deal with Warner Bros, to promote its upcoming JK Rowling film, Fantastic Beasts and Where to Find Them. The campaign will also be run in the US, France, Japan, Brazil and Spain.
  The introduction of promoted stickers allows brands to design four or eight stickers for users to add to their photographs. Warner Bros’ stickers include the main character, Newt Scamander’s, jacket, scarf, suitcase and wand. They will ac
  
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• Mark Ritson: McDonald’s zero-margin Omnicom deal sets welcome precedents for agency contracts

  30-08-2016 13:27
  
  After a long drawn-out affair, McDonald’s has consolidated its North American advertising business with the Omnicom Group. A new, as yet unnamed, dedicated agency will be created to serve McDonald’s drawn from various Omnicom agencies – both creative and media – and led by DDB, which won the pitch.
  “Exactly 18 weeks ago today, we received a dream brief from one of the most iconic brands in the world…to create ‘the agency of the future’,” DDB
  
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• air recruitment: Account Manager (Entertainment Clients)

  30-08-2016 06:46
  
  Up to £30K dependent on experience plus benefits:air recruitment:
  Fancy working on movies and gaming? This agency work on the biggest blockbusters, and beautifully craft some outstanding digital and video campaigns.
  London (Central), London (Greater)
  
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• Veritas Partnership Ltd: Product Manager - Beauty

  30-08-2016 02:00
  
  £40000 - £45,000 Per Annum + Benefits:Veritas Partnership Ltd:
  Fab opportunity to have your dream job, work in health & beauty, live in an idyllic part of the country - and we'll pay you well for the privilege!
  Dorset
  
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• Stonor: Research Executive

  30-08-2016 02:00
  
  £45000.00 - £47000.00 per annum + benefits:Stonor:
  Research ExecutiveGeneva - Switzerland£60K + benefits The companyThis company is a well established leading global Market Research Agency and for this particular role their offices are based in the beautiful city of Geneva. They and widely regarded as the
  Switzerland
  
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• Salt: Digital Designer (HTML Experience) | 2 Month's | Watford

  30-08-2016 02:00
  
  £180 - £200 per day:Salt:
  Digital Designer (HTML Experience) | 2 Month's | Watford | £180-£200 per dayMy client, is looking for a Digital Designer with HTML experience for an initial 2 months for a big web project coming up.As a digital designer, you will be responsible for leadin
  Watford, Hertfordshire
  
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• Morgan Rutherford Associates: Sales Manager

  30-08-2016 02:00
  upto £45K basic+commission:Morgan Rutherford Associates:
  Sales Manager, upto £45K basic+commission Our client is a well-known online classified site! 
  Richmond upon Thames, London (Greater)
  
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• Morgan Rutherford Associates: Sales Executive

  30-08-2016 02:00
  £26K Basic+Commission:Morgan Rutherford Associates:
  Sales Executive, £26K Basic+Commission. Our client is a cinema advertising business!  Due to continued success within this industry, they are looki...
  London (Central), London (Greater)
  
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• Major Players: Head of Performance Marketing - Clientside - London

  30-08-2016 02:00
  
  £70000 - £80000 per annum + great benefits:Major Players:
  Head of Performance Marketing - VC Funded Ecommerce Start Up - Clientside - London£70,000- £80,000 + benefits
  London
  
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• EMR | Specialist Marketing Recruitment: Senior Consultant

  30-08-2016 02:00
  
  £40000 - £55000 per annum:EMR | Specialist Marketing Recruitment:
  A global PR & integrated communications agency, is looking for a Senior Consultant, to join their vibrant and lively team
  London, City of London
  
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• Creative Recruitment: German and French speaking Artworker #fashion #brand

  30-08-2016 02:00
  
  £70 - £100 per day:Creative Recruitment:
  We have an exciting opportunity for a German and French speaking production Artworker to join one of the UK's leading fashion companies on a freelance basis.My client is looking for an experienced production Artworker or designer who can artwork to work o
  London, West London
  
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• Brand Recruitment: Junior SEO Executive

  30-08-2016 02:00
  
  £25000 per annum:Brand Recruitment:
  Junior SEO Executive, KetteringAre you looking for the next step in SEO marketing and have a keen interest in internet and search engines?
  Northamptonshire, Kettering
  
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• Ball & Hoolahan: Interim Research Manager

  30-08-2016 02:00
  
  £50,000 per annum:Ball & Hoolahan:
  Are you a research manager with excellent experience in qualitative research? Have you worked in the entertainment/family/franchise space? Are you ...
  London
  
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• ADLIB: Senior Designer / Creative Director Inspire Team, Beautiful Work

  30-08-2016 02:00
  
  up to £60k:ADLIB:
  We are looking for a Senior Designer or hands-on Creative Director to join a great agency in Bournemouth. The agency has an established client base  ...
  Bournemouth
  
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• Adam Recruitment: Business Development Director - Innovation Consultancy

  30-08-2016 02:00
  
  £100000 - £150000 per annum:Adam Recruitment:
  Leading Innovation Consultancy are looking to bring on board a prolific Business Development Director to kick on with their next phase of growth.
  London
  
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• air recruitment: Senior Account Executive or Junior Account Manager

  30-08-2016 01:55
  
  Up to £28K dependent on experience :air recruitment:
  Exciting campaigns on the cards for the SAE/JAM who joins this well-established agency.
  London (Central), London (Greater)
  
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• TV takes gold in Rio

  30-08-2016 01:27
  
  BRUSSELS: Whatever the concerns about Rio's readiness to host the Olympic Games, the event was a massive TV and online hit in every corner of the globe, according to data from nine countries. PEPPTV, the Pan-European Platform for the Promotion of...
  
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• Target's 'human-first' marketing strategy

  30-08-2016 01:27
  
  COLORADO SPRINGS: Target, the retailer, believes a "human-first" approach to marketing can help ensure it does not get distracted by tools and technologies that are generating buzz but are largely irrelevant to its audience.William White, the...
  
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• Gulf sees glut of theme parks

  30-08-2016 01:27
  
  DUBAI: As the world's largest indoor amusement park prepares to open tomorrow in Dubai, this sector is emerging as a fast-growing, post-oil focus for the region and is attracting the involvement of leading US and European brands.IMG Worlds of...
  
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• Chinese KOLs vital for luxury brands

  30-08-2016 01:27
  
  BEIJING: Dior, Gucci and Chanel are among the luxury, beauty and fashion brands gaining the strongest traction with key opinion leaders (KOLs) on social media in China, according to a study that highlights the importance of this marketing channel. ...
  
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• Brands should partner for causes

  30-08-2016 01:27
  
  SINGAPORE: Singaporeans believe brands have a role to play in improving society, and brand credibility can be boosted by partnering with government and non-profit organisations, according to a new study.The
  
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• Blog: The future of marketing automation

  30-08-2016 01:27
  
  Automation could return marketing to the board room, says Paul Davies, UK CMO at Microsoft and chair of the Effective Use of Tech panel at this year's Warc Media Awards.
  
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• Americans have too much stuff

  30-08-2016 01:27
  
  SEATTLE, WA: Almost half of Americans feel their homes are cluttered with stuff they don't use, and the pressure to keep up with friends and neighbours is costing them financially and emotionally, a new report has claimed. A survey of 1,000...
  
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