Sales & Marketing news

• Meet the 9 most powerful female CEOs in corporate America

  06-06-2016 23:18 via feedproxy.google.com
  
  America may be on the verge of electing a female President, but women are still struggling to compete with men for the highest positions in corporate America.  
  There are 21 Female CEOs on the 2016 Fortune 500 list. That means that women hold only 4.2% of CEO positions in America's largest companies. 
  The Fortune 500 annual list ranks the largest corporations in the US by revenue. 
  Of the 29 companies added to the list this year, just one, Mary Laschinger of paper produc
  
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• YELLEN SPEAKS, STOCKS RISE: Here's what you need to know

  06-06-2016 22:00 via feedproxy.google.com
  
  Stocks rose on Monday to kick off a reasonably slow week in markets and the economy after commentary from Federal Reserve Chair Janet Yellen did little to move the needle on an expected future path for interest rate hikes. 
  First, the scoreboard:
  Dow: 17,920.3, +113.3, (+0.6%)
  S&P 500: 2,109.4, +10.3, (+0.5%)
  Nasdaq: 4,968.7, +26.2, (+0.5%)
  WTI crude oil: $49.70, +2.2%
  10-year Treasury: 1.73%
  Federal Reserve
  The week's biggest event is over.
  On Monday, Federal Reserve Chair Janet Yellen
  
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• This chart shows the generational shift that's taking place in media

  06-06-2016 21:51 via feedproxy.google.com
  
  Newspapers are dying and the internet is rising.
  The Bureau of Labor Statistics recently highlighted a stark indicator that this generational shift in the nature of media is happening: Since October of last year, there have been more people employed in internet publishing than by traditional newspapers, according to the Bureau's Current Employment Statistics program, also known as the "establishment survey" in the monthly jobs report.
  According to the BLS, "In June 1990, there were nearly 458,00
  
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• Investors are nervous about rate hikes

  06-06-2016 20:32 via feedproxy.google.com
  
  FA Insights is a daily newsletter from Business Insider that delivers the top news and commentary for financial advisors.
  Investors are feeling nervous (Financial Planning)
  The latest Global Asset Allocation Tracker found that wealth managers and their clients are nervous about any potential effects of rising interest rates, as well as about global political and economic turbulence, according to Financial Planning.
  Advisers noted that clients' feelings ranged from "a little uneasy" to "very
  
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• This has been the worst year for Wall Street's 'bros' in a long time

  06-06-2016 20:21 via feedproxy.google.com
  
  The "bros" on Wall Street are having a rough 2016.
  Now by "bros," I don't mean former frat boys still clinging to their cargo shorts despite the salary afforded to them by their grown-up job at JPMorgan. I don't even mean the hordes of people who follow "smart" ideas from top investors — CNBC junkies and distracted money managers across the world.
  I mean a very tight circle at the very top, and I call them bros because that's what Lehman Brothers CEO Dick Fuld did just before his erstwhile
  
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• Janet Yellen, Saudi Aramco and JPMorgan: WHAT YOU NEED TO KNOW ON WALL STREET TODAY

  06-06-2016 20:07 via feedproxy.google.com
  
  Finance Insider is Business Insider's summary of the top stories of the past 24 hours.
  To sign up, scroll to the bottom of this page and click "Get updates in your inbox," or click here.
  The Federal Reserve is going to raise interest rates again. 
  Probably sooner than you — or at least the market — think. 
  In a speech in Philadelphia on Monday, Fed Chair Janet Yellen, speaking for the final time before the Fed's June 15 meeting, said that another interest rate hike fro
  
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• Janet Yellen had the perfect response to a question about Donald Trump causing a global economic crisis

  06-06-2016 19:46 via feedproxy.google.com
  
  Federal Reserve Chair Janet Yellen spoke in Philadelphia on Monday.
  The topic, of course, was the economy and monetary policy and the question of when the Fed will raise interest rates. (Short answer: It's unclear.)
  After giving her prepared remarks, Yellen took questions from the crowd at the World Affairs Council of Philadelphia.
  The final question put to Yellen, naturally, was about Donald Trump, the presumptive Republican presidential nominee.
  A gentleman asked Yellen a question regarding co
  
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• The Fed is going to raise rates again soon, and this will drive some people crazy

  06-06-2016 19:15 via feedproxy.google.com
  
  The Federal Reserve is going to raise interest rates again.
  Probably sooner than you — or at least the market — think.
  In a speech in Philadelphia on Monday, Fed Chair Janet Yellen, speaking for the final time before the Fed's June 15 meeting, said that another interest-rate hike from the Fed does not require the central bank to meet both parts of its dual mandate first.
  Here's the key bit from Yellen's speech (emphasis added):
  I continue to believe that it will be appropri
  
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• There's a $56 trillion market that could be the biggest in the history of commerce

  06-06-2016 18:35 via feedproxy.google.com
  
  Occasionally, there comes along an opportunity so gigantic that it would be hard to miss.
  In a round-up of some of its strongest long-term investing themes, Bank of America Merrill Lynch highlighted one such opportunity for businesses and economic growth: the explosion of the global middle class.
  "In a world starved for growth, we believe that the answer lies in uplifting the 4.5 billion people at the base of the economic pyramid," wrote BAML's thematic investing team.
  They continued: "Thes
  
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• Masters of Marketing award deadline extended

  06-06-2016 18:15
  
  The Masters of Marketing awards aim to celebrate and reward true mastery in marketing, awarding the work that combines creativity and innovation with effectiveness. Hosted by Marketing Week and its sister titles Design Week, Creative Review and Econsultancy, they aim to go beyond best practice and marketing excellence.
  There are 33 categories to choose from across sectors including retail and food and drink, as well as in disciplines such as content marketing and sponsorship.&nbs
  
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• Sir John Hegarty: ‘Brands today are populated by many people who don’t understand the basics of marketing’

  06-06-2016 17:37
  
  What role should creativity play in driving business growth?
  Creativity is fundamental to business growth. People forget that a new business idea is more often a creative act. Maintaining that idea and driving its success requires creativity to be at the heart of the business. Think what Apple would have been have like without the driving force of the late Steve Jobs and Jonathan Ive? Just don’t be afraid of creativity. It’s an ally.
  Are creative and marketing industries at ris
  
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• Brand Recruitment: eCRM Manager

  06-06-2016 17:18
  
  £30000 - £35000 per annum:Brand Recruitment:
  eCRM Manager, Watford -A leading professional services company, specialising in the automotive sector, is currently looking for an eCRM Manager to
  Watford
  
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• What do we really mean by ‘purposeful’ business?

  06-06-2016 16:32
  
  A recent article on Marketing Week reported the death of the ‘failed strategy’ of CSR. It argued that a new era of social purpose was emerging, with brands developing growth strategies geared towards a genuinely positive impact on society.
  Whilst informative, the piece was confusing for marketing practitioners, as the examples given spanned a range of very different activities. Sustainability reports, strategic CSR and even marketing campaigns were all bundled together claiming to b
  
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• Leicester City’s brand value soars 132% after Premier League triumph

  06-06-2016 15:38
  
  Leicester City’s brand value rose 132% year on year, making the club one of the top 20 most valuable global football brands. It now comes in at 16th – it was 42nd in 2015 – after Leicester City increased its brand strength score by 13 points to give it a brand valuation of $237m (£160m).
  Brand Finance CEO David Haigh says the club now needs to “carefully” manage its newfound success and not lose sight of the fact that its sponsorship r
  
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• Major Players: Partnerships Account Manager

  06-06-2016 15:30
  
  £26000 - £30000 per annum:Major Players:
  Major Players are working with a Partnerships agency who are looking for an established account manager to join their close knit team working across a range of brands with social purpose.
  London
  
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• Brands ‘the only victims’ as ad fraud becomes $50bn problem

  06-06-2016 14:35
  
  In a new report commissioned by the WFA and Advertising Fraud Council, marketers are urged to take practical steps to ensure that as little as possible of their advertising falls victim to ad fraud. The report warns that advertisers are the “only victims”, with agencies, vendors and media agencies all benefiting albeit unintentionally from fraud.
  “Advertisers are the sole victim of ad fraud and the WFA wants to equip them with the tools to minimize their exposure. There is much
  
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• Brands must adopt new tactics to beat ad fraud that is expected to reach $50bn by 2025

  06-06-2016 14:35
  
  In a new report commissioned by the WFA and Advertising Fraud Council, marketers are urged to take practical steps to ensure that as little as possible of their advertising falls victim to ad fraud. The report warns that advertisers are the “only victims”, with agencies, vendors and media agencies all benefiting albeit unintentionally from fraud.
  “Advertisers are the sole victim of ad fraud and the WFA wants to equip them with the tools to minimize their exposure. There is much
  
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• Fill Recruitment: Freelance Senior Account Manager [Charity Clients] – Boutique London Agency

  06-06-2016 07:57
  
  to £220/ day:Fill Recruitment:
  Freelance Senior Account Manager [Charity Clients] – Boutique London Agency – to £220/day Integrated experienced freelance Senior Account Manager i...
  London (Central), London (Greater)
  
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• Perfect Marketing People: PR & Marketing Officer - not for profit, Liverpool

  06-06-2016 02:00
  
  To £28k:Perfect Marketing People:
  A lovely opportunity with a Liverpool based not for profit organisation who are seeking a digitally savvy PR & Marketing Officer.
  Liverpool, Merseyside
  
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• Market Recruitment Ltd: Product Marketing Manager - Hardware

  06-06-2016 02:00
  
  £38 - 40,000 basic + Car + excellent benefits.:Market Recruitment Ltd:
  Looking for the next step in your career with a global leader? A multi-award winner, our client has now been operating in the UK for over 30 years....
  Staines, Surrey
  
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• Snapchat daily use passes Twitter

  06-06-2016 01:55
  
  LOS ANGELES/NEW YORK: Snapchat, the image-sharing mobile app that is very popular with young people, now has more daily users than Twitter, according to new analysis.As
  
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• Native ads enter new territory

  06-06-2016 01:55
  
  LONDON: In a move that could be viewed as controversial as it is bold, UK financial newspaper City A.M. is going to allow marketers direct access to its content management system.It means that brands and advertisers will be able to publish content...
  
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• Long-form video ads popular in Asia

  06-06-2016 01:55
  
  SINGAPORE: Long-form video ads on YouTube are increasingly widespread across Asia, with the most popular ads from last year averaging more than four minutes.Even longer ones are common, as Gautam Anand, managing director for YouTube Asia-Pacific,...
  
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• How adidas 'crashes' events

  06-06-2016 01:55
  
  NEW YORK: adidas, the sporting-goods group, has shown how brands can effectively "crash the party" by generating major traction at the NFL Scouting Combine in each of the last four years, despite not being an official sponsor of the event.Jeremy...
  
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• Death of banner ad 'positive'

  06-06-2016 01:55
  
  WARSAW: The banner ad may be dying on its feet as irate internet users increasingly turn to ad blocking software but the consequences can be positive for the market, an industry figure has said. Research from Polish agency MEC Wavemaker, based...
  
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• Alibaba, Suning plan major O20 drive

  06-06-2016 01:55
  
  BEIJING: Internet giant Alibaba and electronics retailer Suning hope to quadruple sales of leading electronics brands through an O2O tie up that leverages the former's data and the latter's distribution network.The expectation is that home...
  
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• Algorithm tweaks upset publishers

  06-06-2016 01:55
  
  SAN FRANCISCO: Adjustments to Facebook's algorithm have had an adverse impact on the reach of publishers' posts, new data has claimed. According to SocialFlow, a social media optimisation business, stories posted to the platform in May reached an...
  
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• Direct Recruitment- Data & Insight: Analytics Director

  06-06-2016 01:14
  
  £75K - £85K+ bens:Direct Recruitment- Data & Insight:
  As Analytics Director at this London marketing agency you will manage a team of data analysts and work on a wide range marketing solutions...
  London (Central), London (Greater)
  
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