Sales & Marketing news

• Pernod Ricard launches first brand-led ecommerce site as it looks to establish its own voice online

  03-06-2016 17:44
  
  The Malibu Rum shop was launched as part of the brand’s #BecauseSummer campaign, and will sell Malibu-branded BBQ buckets, glasses, wireless speakers and t-shirts, as well as beach and picnic sets. The shop will be active throughout summer.
  Even though Pernod Ricard is working with the grocers and brands like Amazon to sell its products to a wider audience, Boita says the platform is a “big push” for Malibu as it will allow the brand to establish itself from an ecommerce perspe
  
  Read more

• EE loses more marketing talent as its long-serving brand director departs

  03-06-2016 14:14
  
  Having joined Orange in 2009 as marketing director, McHugh has witnessed both Orange’s merger with T-Mobile which led to the formation of EE and, more recently, BT’s acquisition of EE. He was pivotal in deciding on the brand strategy for EE.
  The move comes after a shake-up to EE’s marketing structure following the BT deal that saw Dunn’s CMO position scrapped. Noel Hamill took over the running of EE’s marketing department in a then new role as MD
  
  Read more

• McDonald’s CEO: ‘We’re behind when it comes to tech’

  03-06-2016 12:53
  
  Speaking at the Bernstein annual strategic decisions conference, Easterbrook admitted the company was “a little bit behind” when it comes to incorporating technology within the business.
  The brand has only recently introduced digital tills to 100 of its UK stores but, as part of its ‘Experience of the future’ programme, is hoping to introduce more innovations, including table service and wireless charging. However, brands like Starbucks have proven to be ahead of the curv
  
  Read more

• Uber launches first major campaign as it looks to widen appeal beyond nights out

  03-06-2016 10:00
  
  The  company’s ‘Get there with Uber’ campaign, created by BBH, features six different creatives of real drivers and riders, as opposed to actors, to show how customers and employees really use the app. The riders and drivers were photographed and interviewed and aim to “inspire” potential customers and employees through their real stories and experiences of using Uber.
  The ads will be rolled out through traditional radio and out of home advertising.
  “We&r
  
  Read more

• Advertisement

• Women drive mobile internet time

  03-06-2016 02:00
  
  LONDON: Women in the UK are more likely than men to use the internet on their mobile phones, according to a new study.UKOM, the body responsible for online audience measurement, analysed comScore data, based on a combination of measuring the...
  
  Read more

• Underspend on mobile is $22bn

  03-06-2016 02:00
  
  NEW YORK: It's long been the case that marketers' spending on mobile hasn't matched the time people spend with the channel, but the gap of $22bn in the US alone, identified by Mary Meeker in her latest internet trends report, still comes as a...
  
  Read more

• Singaporeans 'addicted' to internet

  03-06-2016 02:00
  
  SINGAPORE: Singaporeans spend 23% more non-work time online than the regional average and more than half are "addicted" to social networking and the internet, according to a new survey which warns of the health implications of such behaviour.The...
  
  Read more

• Section:Media Ltd: Ad Operations Executive

  03-06-2016 02:00
  
  £24,000 + Bonus:Section:Media Ltd:
  Title: Ad Operations Executive Location: London Salary: Competitive Salary + industry leading benefits The Client Fancy the chance of being part of...
  London (Central), London (Greater)
  
  Read more

• Advertisement

• HSBC: Digital Marketing Manager

  03-06-2016 02:00
  
  Competitive:HSBC:
  The role of the Digital Marketing Manager is to lead a team of digital marketers...
  Birmingham, West Midlands
  
  Read more

• Grand Effie winner announced

  03-06-2016 02:00
  
  NEW YORK: Moms Demand Action for Gun Sense in America won the Grand Effie at the 2016 North American Effie Awards for "Groceries not guns", a campaign developed by agency Grey Canada.The North American Effie Awards – which date back to 1968 – seek...
  
  Read more

• First Warc Media Awards judges announced

  03-06-2016 02:00
  
  LONDON: The first judging panel for the Warc Media Awards has been finalised – in the effective channel integration category – and includes senior marketers from Procter & Gamble, Unilever and GlaxoSmithKline.The Warc Media Awards are a...
  
  Read more

• Chinese and Indian mothers worry more

  03-06-2016 02:00
  
  GLOBAL: Chinese and Indian mothers are more likely than those in other markets to compare their child's development to others and to spend more on products for them, a new study has revealed.The Global Motherhood Survey was conducted across six...
  
  Read more

• Brands take long view in Cuba

  03-06-2016 02:00
  
  HAVANA: President Obama's recent visit to Havana highlighted the thaw in US-Cuba relations, and new business opportunities, but brands will have to take the long view if they are to succeed in Cuba, a new report suggests.In
  
  Read more

Follow @sales_mrktinguk on Twitter!