Sales & Marketing news

• O2’s marketing boss on why the time is right to move on from ‘Be more dog’

  02-06-2016 18:23
  
  The ‘More for you’ campaign breaks on TV today with a spot focused on O2’s ‘Priority’ loyalty programme. It features a man followed round by a gift box, an analogy for the range of deals and offers available to O2 customers. Future ads will focus on different aspects of O2’s service and aim to promote its connectivity, flexibility and its tie-up with the NSPCC to help children stay safe online.
  Speaking to Marketing Week, O2’s marketing director Nina Bi
  
  Read more

• Mondelez on its shift away from ‘interruptive TV ads to creating content that makes money’

  02-06-2016 16:30
  The goal is for up to 10% of the company’s global media investments to break even or turn a profit by 2020, allowing Mondelez to “create fuel for growth” and put an increased investment behind its ‘power brands’.
  As part of this the company has signed a collection of content partnerships across a variety of formats in film, television, digital and mobile platforms. Besides rolling out a suite of branded games that aim to be commercially viable over the next 18 month
  
  Read more

• How interviewers prepare

  02-06-2016 12:08
  When it comes to job interviews it's all about the preparation – and that goes for employers as well as applicants./>
  Having an insight into your interviewer's approach and thought processes can be hugely beneficial to your own preparations for the big day. So take some time to review the steps below and think about how to integrate them into your own planning:
  1. They'll be reviewing your CV…and the job spec
  Your CV usually provides the main starting point for your interviewer
  
  Read more

• Does the ad industry need a global response to the rise of ad blocking?

  02-06-2016 12:04
  
  The WFA’s move comes after new research by PageFair found that 419 million people worldwide are now blocking ads on mobile, with a further 198 million using the technology on desktop. And WFA CEO Stephan Loerke says the numbers prove the industry needs to “address what consumers are telling us”.
  “Ad blocking reflects the unease of consumers with respect to the delivery of [digital] ads. Brand owners need to take a very clear stance. In the long term is it not sustainable
  
  Read more

• Advertisement

• Finding the right prospects – latest Marketoonist

  02-06-2016 08:00
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.comor on Twitter @tomfishburne
  See more of the Marketoonist here
  
  Read more

• Understaffed agencies frustrate clients

  02-06-2016 02:00
  
  GLOBAL: Agencies are frustrated by clients' changes of management and focus on costs, while more and more clients are worrying about understaffing and a lack of experience at agencies, according to new research.The
  
  Read more

• Rich Chinese youth get 'picky' on travel

  02-06-2016 02:00
  
  BEIJING: Affluent Chinese millennials travelling abroad are becoming increasingly "picky" and expect a combination of personalisation and digital service from the hospitality brands they encounter, according to a new report. The
  
  Read more

• Radio ads worth £4.6bn to advertisers

  02-06-2016 02:00
  
  LONDON: The £592m spent on radio advertising in the UK in 2015 represented a value of £4.6bn to advertisers, according to a new report.Prepared by Oxford Economics for Radiocentre, the industry body for commercial radio,
  
  Read more

• Advertisement

• Morgan Rutherford Associates: Marketing Executive

  02-06-2016 02:00
  upto £30K basic:Morgan Rutherford Associates:
  Marketing Executive   - £25 -30K Basic, London Our client produces market-leading magazines, directories, websites and conferences. It provides inn...
  London (Central), London (Greater)
  
  Read more

• Marketers plan more interactive content

  02-06-2016 02:00
  
  BOCA RATON, FL: Three quarters of content marketers plan to increase their use of interactive content in 2016, with even more agreeing that such material is more effective at grabbing users' attention, a new report has said.Deliver Peak...
  
  Read more

• India's e-shoppers look beyond discounts

  02-06-2016 02:00
  
  BENGALURU: Nine in ten online shoppers in India say they are prepared to look beyond the discounts on offer and to pay a premium for services such as faster delivery times and easy returns, according to a new survey.The early years of e-commerce...
  
  Read more

• Formula Won: Exhibition Sales Executive (Stands, Sponsorship, Digital)

  02-06-2016 02:00
  
  up to £30k + Uncapped Commission:Formula Won:
  You will work for a leading global events company, dedicated to enhancing customer value, extending their international footprint and exploring eve...
  London (Central), London (Greater)
  
  Read more

• Formula Won: Exhibition Account Manager - Retail Show

  02-06-2016 02:00
  
  £35k + Uncapped Commission:Formula Won:
  Are you an experienced Exhibition Account Manager who can portfolio sell exhibition space, sponsorship & digital to new, existing and lapsed custom...
  London (Central), London (Greater)
  
  Read more

• Blog: AI and WeChat

  02-06-2016 02:00
  
  Respected observers are concered about the future that artificial intelligence may bring. But Edward Bell sees grounds for optimism in the everyday AI that WeChat is already delivering.
  
  Read more

• Accenture wins at B2 Awards

  02-06-2016 02:00
  
  CHICAGO: Accenture, the professional services firm, was named corporate marketer of the year at the 2016 B2 Awards held by the Business Marketing Association (BMA), a unit of the Association of National Advertisers (ANA).The B2 Awards aim to...
  
  Read more

Follow @sales_mrktinguk on Twitter!