Sales & Marketing news

• Digital Gurus: Senior Strategist

  08-06-2016 20:35
  
  £60000 - £65000 Per Annum + AMAZING benefits:Digital Gurus:
  Ask someone outside of adland about ‘cool’ or ‘good’ digital, and it’s about where digital is used where it wasn’t before, to make our lives smoother, more convenient, and perhaps even a little more fun. The ease of Uber, a Nest thermostat,
  London
  
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• Better Placed Recruitment: CRO Manager

  08-06-2016 19:37
  
  £25000 - £35000 per annum:Better Placed Recruitment:
  A new position for a technical CRO manager to join a Leeds based Consumer services business that continues to grow and add to their team.
  Leeds
  
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• How automotive brands are blurring the lines between digital & reality

  08-06-2016 17:55
  
  Volvo was one of the first automotive brands to utilise virtual reality with its Volvo Reality campaignFor most people, the experience of buying a car can be a long and laborious process.
  As research has shown, most people dislike dealerships and would definitely consider buying a vehicle online instead.
  Conveniently, the automotive industry has seen greater focus on digital channels and certainly an increase in creative ad campaigns over the past few years.
  Now with many brands utilising Virtua
  
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• Brand Recruitment: Head of Brand - FMCG

  08-06-2016 17:25
  
  £60000 - £65000 per annum + company car, bonus:Brand Recruitment:
  Head of Brand, Peterborough - CDA7626
  This is a rare opportunity to take on a highly influential role within an established business who have a proud heritage
  Peterborough
  
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• Marketing Week brings Disney, Marriott and Diageo marketers to Cannes Lions

  08-06-2016 16:37
  
  Taking place as part of the new Cannes Lion Entertainment forums, the panel will bring together Disney’s UK CMO Anna Hill, Marriott’s European VP of brand marketing and ecommerce Osama Hirzalla and Leila Fataar, head of culture and entertainment at Diageo Europe. They will discuss how their brands are using branded entertainment and influencers to cut through and what the future holds for this nascent marketing strategy.
  The talk will take on the Entertainment Forum Stage o
  
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• Red Sofa London: Designer @ DDB Remedy

  08-06-2016 14:22
  
  £25000.00 - £35000.00 per annum:Red Sofa London:
  We are looking for and talented and experienced brand led Designer to join this integrated communications agency with a health brand focus.
  London
  
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• Salt: Web Analyst - Site Optimisation - Central London

  08-06-2016 14:09
  
  £55000 - £65000 per annum + bonus + benefits:Salt:
  Web Analyst wanted for my client - a leader in the sports betting industry with 150 of the most talented and progressive employees in the land.
  London
  
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• Salt: Android Developer | 6 Months Contract | London

  08-06-2016 14:04
  
  £400 - £500 per day:Salt:
  Android Developer | 6 Months Contract | London | Digital AgencyMy client is a digital payments company who are looking for an Android Developer to come on-board for an initial 6 months contract to join the Mobile team.
  London
  
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• Mark Ritson: Eight marketing concepts – some heavenly, some hellish

  08-06-2016 13:56
  
  This presentation was recorded at Marketing Week Live 2016.
  
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• Mark Ritson: Burberry’s tumbling profits show Christopher Bailey is overstretched

  08-06-2016 13:10
  
  At first sight one might assume that any CEO that can deliver £421m in profit from annual sales of £2.5bn is about to get a pretty juicy bonus. Nothing could be further from the truth at Burberry where current CEO Christopher Bailey has seen his 2015 package cut by 75% after the British luxury brand posted lacklustre results by its standards.
  Part of the problem for Bailey is one of expectation. Ever since Rose Marie Bravo rescued the ailing house in 1997, brought it back to life an
  
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• Strong B2B brands drive value more consistently than B2C brands

  08-06-2016 13:05
  Microsoft takes the number one spot, followed by IBM, Wells Fargo, GE and UPS, which make up the top five. The real story is the consistency of the value generated by B2B brands and the blurred lines with the business-to-consumer (B2C) sector. SAP, Accenture, HP, HSBC and Oracle make up the rest of the top 10.
  B2B brands tend to be more consistent in terms of brand value. Looking at the top 20 B2B brands many have stayed in the B2B ranking over ten years, in fact 14 of the brands in the B2B ran
  
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• Chinese brands struggle to build value amid an economic slow down

  08-06-2016 12:12
  
  Chinese online retailer JD.com enters the BrandZ Top 100 for the first time this yearThe Industrial and Commercial Bank of China (IDBC) drops five places to 27th as its brand value has decreased by 13% (see table below). Web services company Baidu, meanwhile, falls eight places to 29th after a 27% drop in value, and oil and gas company Sinopec moves back seven places to 73rd as its value drops by 24%. China Mobile has held on to 15th place but its value has fallen by 7%.
  It’s not all bad n
  
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• Meaningful brands are better at driving growth in BrandZ top 100

  08-06-2016 11:40
  
  BrandZ’s analysis shows that the most successful brands in the ranking have a recognisable point of difference, which is meaningful and therefore salient. It is argued that these three aspects can predict and ensure that brands have the best opportunity for future growth, which BrandZ labels as the ‘brand potential’ metric.
  Looking at 167 common brands valued in both 2015 and 2016, those with a higher brand potential have grown most over the past year.
  Breaking the list i
  
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• Beyond The Book: Digital Content Specialist

  08-06-2016 11:22
  
  £22000.00 - £29000.00 per annum:Beyond The Book:
  A great opportunity To join an established and growing agency that is currently undergoing an exciting re-brand.
  Worcester
  
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• Vertical Advantage: Category Marketing Manager

  08-06-2016 11:14
  
  £33000 - £37000 per annum + Bonus + Benefits:Vertical Advantage:
  This top tier FMCG business, operating at the forefront of consumer Innovation is looking for a Category / Insights strategy professional to move into a more marketing led role.
  Surrey
  
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• Combined value of the UK’s top 10 brands declines

  08-06-2016 11:06
  Vodafone has retained its position as the UK’s most valuable brand with a value of $36.8bn, nearly as much as second placed HSBC and third placed BT combined, despite a 4% decrease in brand value versus 2015. It’s the 11th year that the world’s second largest mobile phone company has topped the UK list.
  Google, meanwhile, has reclaimed the top spot in the global top 100, knocking Apple off pole position after just one year.
  Vodafone’s total revenue grew 2.3% to
  
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• ‘Influencer marketing’ is really just affiliate marketing with a new name

  08-06-2016 11:00
  
  Kevin Edwards
  Global client strategy directorAffiliate Window
  An important skill set for marketers is being able to assess and assimilate new digital marketing technologies. In no time at all new ecosystems sprout up around the latest fad or buzzword. The current digital darling, influencer marketing, generates the usual set of questions and unknowns. Should it be fully embraced or is it a case of the emperor’s new clothes?
  Through our channel’s affiliate filter, influ
  
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• Facebook, Starbucks and Amazon are the fastest risers in this year’s BrandZ ranking

  08-06-2016 10:57
  
  Amazon is this year’s biggest riser with a 59% increase in brand value. It also tops the retail category with a brand value of $99bn, coming ahead of Alibaba, which takes second place at $49bn, while The Home Depot claims third place place with a value of $36bn.
  Despite topping the retail category, Amazon’s play in other sectors has earned it much acclaim over the past 12 months. The brand won its first Bafta in the international category for the Amazon Prime original series Transpa
  
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• Twitter signs up Budweiser and Stella Artois to sponsor its Euro 2016 and Wimbledon highlights

  08-06-2016 09:00
  
  From its @ITVFootball account, ITV will share more than 150 clips over the course of the tournament via Twitter Amplify, which gives brands the opportunity to publish real-time in-tweet video clips that are accompanied by pre-roll or post-roll advertisements.
  For the second year running, Wimbledon will also be tweeting out live video clips, with a focus on the iconic non-matchplay moments not picked up on TV during the upcoming tennis tournament.
  The clips, sponsored by Stella Artois, include gr
  
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• Live Recruitment: SENIOR CREATIVE

  08-06-2016 06:00
  
  Negotiable:Live Recruitment:
  A fantastic opportunity for a conceptual creative to join a fast-growing marketing agency based in central London working across the full marketing mix!
  London
  
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• Stopgap: Board Account Director

  08-06-2016 02:00
  
  £60000 - £68000 per annum + 6 Months:Stopgap:
  This is a fantastic opportunity for a Board Account Director to join an International agency to work on 3 international brands across: tv, print, digital, retail...
  London
  
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• Haymarket Media Group: Writer - ENDS Report

  08-06-2016 02:00
  
  Dependent on Experience:Haymarket Media Group:
  Haymarket are recruiting a writer on the ENDS report to deliver compelling news and analysis that helps environmental professionals
  Twickenham, London (Greater)
  
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• NPR sees new ad opportunities

  08-06-2016 01:37
  
  NEW YORK: National Public Radio is benefiting from growing interest in on-demand audio and the opportunities it offers in a digital environment that is less regulated than standard terrestrial radio.The much-vaunted Serial podcast has been cited...
  
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• Nike takes legal action against athlete

  08-06-2016 01:37
  
  NEW YORK: Nike, the sportswear brand, is seeking to prevent a potential Olympic medal winner from competing in a rival's kit, even though as a member of the US team in Rio he would be wearing a Nike outfit.Nike alleges that Boris Berian, world...
  
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• McCann Japan embraces AI

  08-06-2016 01:37
  
  TOKYO: The first efforts of a robot creative director have been unveiled by McCann Japan, in work for Clorets Mints, the Mondelez-owned brand.AI-CD ß became the first machine member of the agency's creative department at the start of April, when...
  
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• Mapping the path to purchase

  08-06-2016 01:37
  
  LONDON: The path to purchase has become an increasingly complex journey but marketers need to always remember to focus on analysing actual, rather than claimed, consumer behaviour, a new Warc Best Practice paper advises. Written by Toni Keskinen,...
  
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• JICWEBS tackles viewability

  08-06-2016 01:37
  
  LONDON:The UK's Joint Industry Committee for Web Standards (JICWEBS) has produced recommended guidelines for products that aim to measure the viewability of online video. The
  
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• Indian hotels seek brand partners

  08-06-2016 01:37
  
  CALICUT: Growing competition in India's hospitality category has led to the emergence of tie-ups between family-run hotels and larger, branded operators, as the former seek to boost occupancy rates and the latter to extend their geographical reach. ...
  
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• Blog: Coping with slower growth

  08-06-2016 01:37
  
  Slower growth is the new global economic reality, meaning brands will have to create demand, not follow it. And that, says J. Walker Smith, Executive Chairman at The Futures Company, will require them to broaden their conceptual horizons.
  
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• ANA research challenges agencies

  08-06-2016 01:37
  
  NEW YORK: The Association of National Advertisers (ANA) has identified a "pervasive" lack of transparency in the media-buying process – a trend pointing towards structural problems with the client–agency relationship, and, potentially, the entire...
  
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• Google knocks Apple off the top spot to become the world’s most valuable brand

  08-06-2016 01:01
  
  Apple is now the second most valuable brand at $228bn despite an 8% drop in brand value compared to 2015. The fall is in stark contrast to last year when the iPhone maker’s value grew a staggering 67%, adding nearly $100bn to its worth.
  There is now a value difference of just 0.3% between the two companies, the closest margin since the study began.
  It’s no surprise that Google and Apple continue to fight it out for the top spot given technology is
  
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• Consumer trust in brands on social media falls as line between marketing and non-commercial blurs

  08-06-2016 01:01
  
  According to research conducted by YouGov for the Chartered Institute of Marketing, a quarter of consumers (25%) claimed to have seen a fake online review, up from 17% when the survey was last conducted in 2014. Some 21% also say they have seen a brand incentivise customers to share positive comments on social media without making it clear to other users (up from 14% in 2014), while 16% said they had seen brands pay someone for promotion without declaring the payment.
  The research comes on the b
  
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