Sales & Marketing news

• Why brands must show off their expertise in store, not just focus on selling

  01-06-2016 19:03
  
  Speaking to Marketing Week at IBM’s Amplify conference in Florida, Performance Bicycle’s SVP marketing, Carol Wentworth, said that Performance Bicycle will increase its store numbers to 106 this month, with a new store concept set to be unveiled in Greenville, South Carolina. She explained that the shop will be “dramatically different” and designed around building relationships with customers.
  “In most bike stores, the service department is in the back of the store.
  
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• Meet the colleagues of a modern marketer: The chief data officer

  01-06-2016 14:59
  
  Gartner predicts that 90% of large companies will have a chief data officer (CDO) role by the end of 2019 so that businesses can drive competitive advantage and improve efficiency through data-driven marketing and analytics.
  The report also states, however, that only half will be successful because the role is new to many organisations and therefore will require a certain amount of learning on the job. Gartner also says a huge challenge is creating a data strategy with metric
  
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• The Economist’s CMO on how it applies digital learnings to traditional channels

  01-06-2016 14:35
  
  Brunt has previously spoken about the importance of social media, claiming it has been a “critical component” in doubling profitability at its circulation business over the last four years.
  However, the publication has now launched a TV campaign in order to increase brand awareness and convince readers that the brand covers “much more than economics”. 

Brunt speaks to Marketing Week about how the brand plans to apply digital learnings to traditional channels
  
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• Nissan to focus Champions League sponsorship on Leicester City as it looks to ‘disrupt the status quo’

  01-06-2016 12:19
  
  Nissan’s Champions League campaign“The introduction of Leicester is going to bring lots of freshness to the Champions League,” says Jean Pierre Diernaz, Nissan’s European vice president of marketing, speaking to Marketing Week at the competition final in Milan on Saturday (28 May).
  “I hope this breakthrough Leicester team will disrupt the status quo and I think that will bring a new layer of excitement. Leicester will definitely be the focal point of the marketing s
  
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• Client/agency relationships ‘hit a roadblock’ as digital agencies fail to keep pace with brand expectations

  01-06-2016 06:01
  
  The report, conducted by Forrester Research for digital society SoDA, which has a stake in the results as it represents the digital marketing industry, found that the percentage of agencies reporting relationship improvements fell to 53% this year, from 70% a year ago.
  Even agencies that are experimenting with new types of relationships such as alternative compensation models or embedded resources were not particularly bullish. Just 55% of those agencies thought the dynamic was improving, compar
  
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• Brands’ relationship with their digital agencies ‘hits a roadblock’ as agencies ‘fail to keep pace’

  01-06-2016 06:01
  
  The report, conducted by Forrester Research for digital society SoDA, which has a stake in the results as it represents the digital marketing industry, found that the percentage of agencies reporting relationship improvements fell to 53% this year, from 70% a year ago.
  Even agencies that are experimenting with new types of relationships such as alternative compensation models or embedded resources were not particularly bullish. Just 55% of those agencies thought the dynamic was improving, compar
  
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• Morgan Rutherford Associates: Head of Content

  01-06-2016 02:00
  upto £50K basic+commission:Morgan Rutherford Associates:
  Head of Content, £50K Basic Our client is a content and marketing agency and part of an established well known Media Group. This agency creates, cu...
  London (Central), London (Greater)
  
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• Mondelez partners on content creation

  01-06-2016 01:46
  
  NEW YORK: Mondelez International, the snack foods giant, is looking to partner with a range of content producers, including Fox and Buzzfeed, as it seeks to make "content that's good enough to make money".An early highlight of this approach will...
  
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• Mobile adblocking doubles in a year

  01-06-2016 01:46
  
  GLOBAL: More than one fifth of smartphone users around the world are now blocking ads, almost twice the rate of a year ago, a new report has claimed.At least 419m people are now blocking ads, 90% up in the course of 12 months, according to...
  
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• Luxury brands shift ad focus to digital

  01-06-2016 01:46
  
  GLOBAL: Digital will become the largest single advertising medium for luxury brands during 2017, a new report has said.The latest Luxury Advertising Expenditure Forecast from Zenith Optimedia predicted that digital media ad spend by luxury...
  
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• Half of Aussies open to political ads

  01-06-2016 01:46
  
  SYDNEY: The voting decisions of more than half of adult Australians could be swayed by political advertising according to new research ahead of the July Federal elections.Mumbrella commissioned a survey from YouGov to establish how influential...
  
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• Cosmo scores with new business model

  01-06-2016 01:46
  
  LONDON: Cosmopolitan, the women's magazine, has turned around its fortunes with an overhaul of its editorial stance and a shift away from a reliance on sales and advertising.While the magazine itself remains the brand flagship, there is now an...
  
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• Amazon Echo's simple success formula

  01-06-2016 01:46
  
  NEW YORK: Amazon Echo, the voice-activated interactive speaker, has been a hit with consumers thanks in no small part to its success in simplifying their lives, an executive from the ecommerce company has argued.Mike George, VP/Echo, Alexa, and...
  
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• Jack Wills blasted for ‘sexually inappropriate’ ad

  01-06-2016 01:01
  
  The ad, which was included in the brand’s 2016 spring catalogue, featured various images of male and female models in their underwear drinking, dancing and on a bed together.
  The text at the top stated “Underwear… [sic] pure and comfortable cottons, or flirty delicate laces, whatever your choice, you can be sure it’s what’s underneath that counts”. The large text at the bottom stated “midnight mischief”.
  Another page, promoting loungewear, feature
  
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