Sales & Marketing news

• Elizabeth Norman International: Senior Consumer Insight Executive with Iconic British Brand

  09-06-2016 20:33
  
  £30000 - £35000 per annum + Bonus & Benefits:Elizabeth Norman International:
  Are you looking to work for an iconic British brand also making a move client-side? We are looking for a Senior Insight Executive to join their team.
  London
  
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• Marketers need to understand the widening scope of vulnerability to avoid alienating customers

  09-06-2016 18:56
  
  Whether it is a permanent condition such as dementia or the short-term pain of a broken leg, at any one time a large percentage of a brand’s customers could be in a vulnerable state. If marketers fail to speak to these individuals in the most appropriate way, they could risk alienating consumers when they are in most need of help.
  The Direct Marketing Association (DMA) responded to this issue in May with the launch of its Responsible Marketing Commission. It oversees the Vul
  
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• Consumers are most drawn to travel and music experiences on virtual reality

  09-06-2016 18:50
  
  With virtual reality (VR) set to become a $1bn (£710m) industry by the end of 2016, savvy marketers are seeking to tap into the platform’s storytelling power to set the agenda for VR excellence.
  Virtual reality is engaging a wide spectrum of people, according to new data by research group Ipsos Mori, which surveyed 1,117 UK adults aged 16 to 75 on their attitudes towards the technology.
  The statistics show an emerging awareness of VR in the UK, with 59% of men boasting a st
  
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• Major Players: PR Officer - £45k - 12 month FTC/Perm

  09-06-2016 18:00
  
  £38000 - £45000 per annum + amazing benefits package:Major Players:
  My client is a specialist private University and are looking for a permanent PR Officer to start ASAP at £40-45k salary.
  London
  
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• Marketers are taking control of programmatic to increase transparency

  09-06-2016 17:58
  
  Programmatic is changing the way brands buy media at a rapid rate, yet there are mounting concerns about a lack of transparency in the marketplace. Last month, Marketing Week columnist Mark Ritson argued that there is a “culture of agency kickbacks” within programmatic advertising whereby media owners or suppliers pay fees to media agencies.
  He suggested that such kickbacks encourage agencies to buy media that does not align with their client&r
  
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• Major Players: Production Executive

  09-06-2016 17:49
  
  £22000 - £26000 per annum:Major Players:
  A leading integrated marketing agency based in Central London is looking for a Production Executive to join its delivery team.
  London
  
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• Ryanair wants to work with Airbnb and Booking.com with its new accommodation service

  09-06-2016 17:31
  
  Talking to Marketing Week, Ryanair’s CMO, Kenny Jacobs, said that the service, which launches on 1 October will include a wide range of accommodation, such as hotels, hostels, B&B’s, homestays and villas. It is aimed at larger brands with “aggregated inventory”, rather than working directly with individual B&B’s or hotels.
  “A good candidate has the right inventory of accommodation types. They should be a valued player because we are a valued brand and
  
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• How O2 is using dark social to personalise digital communications

  09-06-2016 16:48
  
  Dark social is an increasingly important source of referral traffic. According to new research from RadiumOn dar social dominates how people share and interact with online content on smartphones.
  Its research found that dark social channels account for 77% of shared content via mobile phones, with just 23% coming from public social networks. And when it comes to engaging with shared content, 80% of clicks come from dark social sources, with smartphones accounting for 64% of that total.
  RadiumOne
  
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• ‘People buy brands first, companies second’, says Britvic

  09-06-2016 16:42
  
  Some of the world’s biggest global companies including P&G and Unilever have in the last couple of years moved towards communications that promote the corporate brand.
  In 2014, Unilever launched its first TV ad promoting its corporate brand as part of its ‘Project Sunlight’ campaign, which aims to raise awareness of its sustainability work. Meanwhile, P&G has started including its corporate logo in all ad campaigns that enforce it
  
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• Marketing Week, Spotify and LinkedIn to tackle how to join up creativity and technology in Cannes

  09-06-2016 14:20
  Taking place on Wednesday 22 June at 4pm on the Teads yacht, which will be anchored in the main marina, attendees will be able to hear about the future of digital advertising and how to appeal to Gen Z.
  The panel includes LinkedIn’s EMEA marketing director Nico Lutkins; Mimi Turner, marketing director at the Lad Bible; Kayee Cheung, global head of trading at Spotify; and Sito Mobile’s EVP of strategy and national sales. Our editor Russell Parsons, along with the MD of Teads in the UK
  
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• Marketing Week teams up with Facebook at Cannes to help brands solve the ‘cross platform conundrum’

  09-06-2016 13:56
  Taking place on Monday 20 June from 4pm at the Majestic Hotel, attendees will be able to hear a discussion about how mobile is changing marketing and question the panellists on the biggest challenges and how to solve them. They will discuss how to maximise value through the ‘cross everything’ opportunity and address broader industry issues.
  Our editor Russell Parsons will be joined on the panel by speakers including Direct Line’s marketing director Mark Evans, Cristina Sagarduy
  
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• Amazon Fresh launches in the UK as 40% of shoppers say they would use it to buy fresh food

  09-06-2016 13:46
  
  This represents a surge in interest for Amazon as a food and drink proposition, with the figure up from 33% in 2014, according to IGD’s ShopperVista report.
  Amazon Freshgives members of its Amazon Prime monthly subscription service the ability to order their weekly shop. One-hour delivery slots are available from 7am to 11pm, seven days a week, while same-day delivery is available from 5pm for orders placed by 1pm.
  The initial UK launch, thanks largely to a partnership with Morrisons, will
  
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• Email marketing – latest Marketoonist

  09-06-2016 13:07
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.comor on Twitter @tomfishburne
  See more of the Marketoonist here
  
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• How to handle your lack of experience at a job interview

  09-06-2016 11:55
  We've all worried about being under-qualified for a role we've applied for. While a common concern particularly for new graduates or career changers, the thought of being 'found out' at the interview stage is enough to send even the most hardened job seeker into a cold sweat./>
  The good news is that there are a number of strategies that can be used to counteract and overcome a lack of relevant experience, starting with the following:
  1) Don't be put off
  If you've made it this far then your l
  
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• How Vice, the BBC and Just Eat are using Whatsapp

  09-06-2016 11:48
  
  Vice Media
  Vice Media believes that the reason why chat apps are working for brands is down to reach. Mark Adams, SVP of Vice Media, said that text messages are more personal and that “mobile is unique and an unshared device. It is not about screen size but the personal touch”.
  Adams said that brands should focus on a “personal touch” through visual messages. He said that customers react well to pictures and that those with imagery receive 38% more likes and 32% more comm
  
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• How the BBC and Just Eat are using Whatsapp

  09-06-2016 11:48
  
  BBC
  The BBC started using WhatsApp in 2014 during the Ebola Crisis when it needed to find a way to update those in West Africa quickly. Though a long process at first, involving adding each individual to a WhatsApp group one at a time, the group allowed the BBC to inform its audience about the evolving crisis through articles such as “5 ways to avoid contacting Ebola”.
  Speaking at the We Are Social Chat Apps 101 event, the BBC’s mobile editor, Trushar Barot, said that the plat
  
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• Secret Marketer: Don’t get carried away with the ‘Big Ideas’ at Cannes – it’s the simple things that add value

  09-06-2016 11:45
  
  The Cannes Lions festival is nearly upon us, where legends of the ad world swoop down to the French Riviera to network and talk about creativity, storytelling or that old chestnut – ’the Big Idea’.
  However, yours truly has never been one of the cool kids, sitting on the yacht in Cannes, drinking daiquiris, or on the main stage with Sir Martin Sorrell. Much to my chagrin, of course.
  I love reading and learning about the latest opinions and ideas about creativity from assorted ad
  
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• Major Players: Acquisition Marketing Manager - Top 5 Tech Company - London

  09-06-2016 11:07
  
  £35000 - £48000 per annum + epic benefits :Major Players:
  Acquisition Marketing Manager - Top 5 global tech company - London
  £35,000 - £48,000
  London
  
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• Fill Recruitment: Midweight Digital Designer - B2B Agency - Tech led - £30k - £35k

  09-06-2016 07:53
  
  £30k - £35k depending on experience, and with top benefits!:Fill Recruitment:
  A great opportunity for a Midweight Digital Designer to join a growing London agency who specialise in the B2B / Tech sector.
  London (Greater)
  
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• Impact Creative: Mid-Senior Mobile App Designer (Freelance)

  09-06-2016 02:01
  
  £250 - £350 per day:Impact Creative:
  Mid-Senior Mobile App Designer (Freelance) Starting June 20th. 2 week booking.£250-£350 a day depending on experience.We are very happy to be working with...
  London
  
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• TV leads brand discovery

  09-06-2016 02:00
  
  GLOBAL: Despite the increasing amount of time consumers spend on digital platforms, real-world recommendations and ads seen on TV still dominate when it comes to discovering new brands.Writing in the current issue of Admap, Jason Mander, director...
  
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• Southgate Consulting: Senior Product Manager

  09-06-2016 02:00
  
  Competitive:Southgate Consulting:
  This is a key role within the Sales & Marketing function reporting into the Head of Brand Management...
  Hinckley, Leicestershire
  
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• Pinterest drives offline sales

  09-06-2016 02:00
  
  SAN FRANCISCO: Pinterest's Promoted Pins are far more effective than other forms of online advertising at driving offline sales, new research has shown.Oracle Data Cloud measured in-store sales for 26 Promoted Pin campaigns across major food and...
  
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• Payment function fuels WeChat

  09-06-2016 02:00
  
  TOKYO: WeChat's payment functionality is at the heart of the mobile revolution in Chinese consumer culture, according to a Tencent executive.Davis Lin, Corporate Vice President of WeChat's parent company Tencent, discussed at the recent...
  
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• No-one likes pre-rolls

  09-06-2016 02:00
  
  NEW YORK: Ninety percent of people skip pre-roll ads appearing ahead of their online videos and TV shows, according to new research.A survey of 1,015 US adults, conducted by ORC International for ad tech firm Mirriad, revealed that
  
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• Innovation drives brand growth

  09-06-2016 02:00
  
  GLOBAL: Brands that innovate and showcase those innovations to consumers through the brand experience are likely to grow faster than others, according to a new study.The 2016 BrandZ Top 100 Most Valuable Global Brands ranking, from researcher...
  
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• Booking.com taps consumer passions

  09-06-2016 02:00
  
  NEW YORK: Booking.com, the accommodation booking website, has ramped up efforts to build its brand through a direct appeal to consumer passions.Speaking at VentureBeat's Marketing.FWD Summit 2016, Pepijn Rijvers, Booking.com's CMO, reported that...
  
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• Blog: Strategy beyond campaigns

  09-06-2016 02:00
  
  Real-time data and the need for business insights are placing new demands on strategists, says David Tiltman, Warc's Head of Content, as he introduces the line up for Warc's annual Future of Strategy debate at Cannes.
  
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• Big brands face local battles in India

  09-06-2016 02:00
  
  BANGALORE: International brands in India cannot rely on national advertising campaigns to persuade consumers, an industry figure has said, but will have to fight a series of local battles across the country."Competition is no longer between two...
  
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• become: CRM Designer

  09-06-2016 02:00
  
  £24k - £27k:become:
  A destination fashion and beauty brand is looking for a talented Mid-weight Digital Designer.
  London (Central), London (Greater)
  
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• Allexo Search: Head of Brand Marketing - Bars & Restaurants

  09-06-2016 02:00
  
  £65,000 + Car Allowance + Bonus + Benefits:Allexo Search:
  One of the UK's leading Restaurant groups based in Central London are searching for their new Head of Brand Marketing.
  Central London
  
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• Tesco Mobile looks to replicate Spotify’s business model as it introduces mobile ad service

  09-06-2016 01:01
  
  Tesco Mobile is working with mobile platform Unlockd to create the new service, which aims to make advertising relevant to its customers. The service is available to any Tesco Mobile customers and doesn’t require them to sign up to a separate contacts. Those that sign up will receive £3 off if they opt in for at least 21 days of the month. They will then see tailored ads and discounts when they unlock their phone, which can also be saved to view and use at a later date.
  Tal
  
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