PR Public relations news

• How Facebook reviews can deliver big wins

  16-07-2018 23:00
  Facebook’s algorithm for displaying reviews can irk even the most savvy
  communicator.
  Your business can have an impressive 4.3-star overall rating, yet at the
  top of the home page, Facebook’s algorithm displays two one-star reviews.
  If you are a potential customer checking out the page, it isn’t a great
  first impression.
  This is extremely frustrating as a business owner. The majority of the
  reviews of the business are overwhelmingly positive, but it’s the two
  outliers th
  
  Read more

• Adidas pledges to use recycled plastic as WeWork bans meat

  16-07-2018 20:00
  More organizations are seeking to become environmentally friendly—and
  hoping to earn PR kudos in return.
  The latest company to announce its sustainability promise is Adidas, which
  hopes to use only recycled plastic in its shoes within six years.Financial Times reported:
  “Our goal is to get rid of virgin polyester overall by 2024,” Eric Liedtke,
  head of Adidas’ global brands, told the Financial Times. He said about 50
  per cent of the material used in the 920m individual i
  
  Read more

• 4 steps to a DIY video studio

  16-07-2018 18:00
  Producing videos can seem daunting, especially when you consider the latest
  technical terminology, such as 4K, DSLR and 360-video.
  You don’t need an engineering degree to create great videos. It comes down
  to making video a priority and knowing what equipment to use.
  Here’s a quick breakdown to get you started:
  1. Keep cameras simple—don’t drop big bucks. Do your
  homework before you buy expensive gear. Your video camera might already be
  in your pocket.
  “Many pros a
  
  Read more

• CVS apologizes after racial incident in Chicago store

  16-07-2018 15:58
  The pharmacy chain has joined the cohort of U.S. companies defending their
  stance on diversity after viral videos on social media revealed racially
  insensitive behavior by an employee.
  Camilla Hudson, after trying to use a coupon at a CVS in Chicago, was told
  by a manager that the coupon was invalid, and then the manager called the
  police. Hudson captured the call to the police on video, which went viral
  on Facebook.
  Buzzfeed reported:Hudson [said] she wasn’t having success using her coup
  
  Read more

• Advertisement

• Global Public Relations (PR) Tools Market 2018 – Outbrain, Google, Business Wire, Salesforce, Meltwater, Cision AB ... - Stock Analysis

  16-07-2018 14:18
  Stock Analysis
  Global Public Relations (PR) Tools Market 2018 – Outbrain, Google, Business Wire, Salesforce, Meltwater, Cision AB ...
  Stock Analysis
  The new research report providing in-depth analysis on Global Public Relations (PR) Tools Market which highlights the market size, comprehensive market dynamics and high-tech updates of market with respect to industry opportunities, threats, challenges ...
  Global Public Relations (PR) Tools Market 2018- Prezly, Meltwater, Business Wire, Sales
  
  Read more

• Does your health care content focus on the patient experience?

  16-07-2018 12:00
   
  
  Read more

• 10 ways to beef up your LinkedIn profile

  16-07-2018 10:00
  LinkedIn has become the preeminent platform for professionals.
  What started as a simple networking and job search tool has blossomed into an essential resource for communicators of all stripes. We now use LinkedIn for research, advertising, marketing, PR, content sharing and career advancement—with excellent results.
  Here are 10 tips to maximize your LinkedIn presence:
  1. Fortify your profile.
  Your profile is a welcome mat for your LinkedIn account—and you’ll be judged accordin
  
  Read more

• Infographic: Why it’s essential to optimize your site for voice search

  16-07-2018 07:00
  New technology drives marketers and PR pros to adapt.
  Today this comes into play as with the increased use of digital assistants.
  Consumers are using audible commands to search the internet.
  Virtual assistants complete a variety of tasks for users, from adding an
  appointment to their calendar, to curating news, getting directions or
  finding the best deal on products or services.
  So, what does this mean for marketers?
  An
  infographic
  from SEOtribunal gives insight into
  the current state of the vi
  
  Read more

• Advertisement

Follow @P_and_R_News on Twitter!