PR Public relations news

• Infographic: Google’s top 100 keywords

  17-07-2018 23:00
  eywords are the kings and queens of the SEO chess match.
  How you deploy and attack certain keywords can determine how people find your business on Google—or possibly not. Crafting a wily keyword strategy requires plenty of research, but a good start is getting a handle on what people are searching for.[RELATED: Join us in San Jose for the Brand Storytelling & Content Marketing Conference at Intel.]
  Siege Media has compiled a handy infographic that lists Google’s top 100 (non-bran
  
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• Report: Marketers struggle to keep up with new technology

  17-07-2018 20:00
  How often do you add new tools to your marketing arsenal?
  In a new report from Walker Sands, a Chicago-based business-to-business PR and digital marketing agency,
  marketers reported having trouble keeping up with all the new tools and
  technology that are available for communicators.
  The report surveyed 300 marketing professionals during the first quarter of
  2018. The results show that the marketing landscape has changed drastically
  in the last several years and that marketers are struggling to
  
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• 4 tactics for combatting marketing blindness

  17-07-2018 18:00
  Do you remember the first billboard you saw on the way to work today? What
  about the second?
  As another exercise, try to remember what cereal boxes are in your
  cupboard. Which cereal is on the left, which is on the right? If you can’t
  remember, you’re not alone.
  We become blind to the things we see every day. Our eyes see things like
  billboards and cereal boxes and immediately (subconsciously) decide that we know about them already. Therefore, they aren’t worth our
  conscious a
  
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• Uber CEO on federal probe: ‘Sometimes it takes a punch in the face’

  17-07-2018 15:58
  Uber’s top executive says there might be fire under all the smoke.
  After reports that the company is under federal investigation for gender
  discrimination, as well as the departure of HR chief Liane Hornsey
  following claims she mishandled complaints of racial discrimination, the
  company is now conceding it has work to do to become the company it wants
  to be.
  The news of the federal probe,first reported in The Wall Street Journal,was picked up by many outlets.
  ABC reported:The company is b
  
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• 5 writing tips for marketers

  17-07-2018 15:56
  The purpose of any marketing activity is to get someone to take action.
  To that end, Ann Handley, head of content at MarketingProfs, offers this advice:
  “Be a writer first and marketer second.”
  Too many times, marketers tout their products and services—chock-full of jargon and industry terms that most people have no clue about—in an attempt to “sell” the user. People’s dwindling attention spans are another obstacle.
  Whether you want someone to click
  
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• There’s still time to enter PR Daily’s 2018 Nonprofit PR Awards

  17-07-2018 12:00
   
  
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• Inoapps Launches Global Podcast Series

  17-07-2018 11:10
  Leading Oracle Platinum Reseller Inoapps (www.inoapps.com) has launched a series of informative podcasts aimed at customers and other stakeholders. The fortnightly podcasts aim to share useful ideas and concepts from Inoapps’ experience around the globe, whilst also exploiting the company’s closeness with Oracle itself. The podcasts will cover a variety of topic areas including:Interviews with Oracle Management Interviews with Inoapps’ customers from around the globeCustomer Ca
  
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• New study: Public relations (PR) tools market forecast 2018-2023 - WhaTech

  17-07-2018 08:35
  WhaTech
  New study: Public relations (PR) tools market forecast 2018-2023
  WhaTech
  Public Relations (PR) Tools is a key correspondence process that creates normally significant associations among affiliations and their publics. Advertising can in like manner be described as the demonstration of regulating correspondence between an ...
  
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