PR Public relations news

• Elon Musk apologizes for ‘pedo’ comment

  18-07-2018 20:00
  For Elon Musk, “sorry” might not cut it.
  The billionaire chief executive of Tesla and SpaceX recently apologized
  after facing severe backlash for his comments after rescuers saved 12 Thai
  boys and their coach from a flooded cave system.
  Musk had attempted to insert himself into the global drama
  by offering a miniature submarine his engineers had designed to rescue the boys. When cave diving experts were skeptical and unreceptive, Musk retaliated.[RELATED:Get the skills you need to b
  
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• JoTo PR Examines AI's Growing Impact on Public Relations - PR Web (press release)

  18-07-2018 19:15
  PR Web (press release)
  JoTo PR Examines AI's Growing Impact on Public Relations
  PR Web (press release)
  A new report suggests 12% of public relations skills use artificial intelligence (AI), expected to rise to 38% in five years. Karla Jo Helms of JoTo PR sees great promise for AI in analysis and automation, but warns unchecked overreliance could lead to ...
  
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• Essential newsjacking tips for PR pros

  18-07-2018 18:00
  Newsjacking can be defined as “injecting your ideas into breaking
  news.”
  Although most PR pros know about the practice and attempt it frequently, many of
  their efforts fail or get slammed online. Here are some tips on how to take advantage of the news of the moment—as well as ways to avoid offending your audience with tasteless offerings.
  What you must do
  1.Be timely.
  When trying to jump on a story, you must do so before everyone else does.
  When people are trying to research a
  
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• Essential habits for PR pros attempting newsjacking

  18-07-2018 18:00
  Newsjacking can be simply defined as “injecting your ideas into breaking
  news.”
  While most PR pros know about the idea and attempt it frequently, many of
  their efforts fail or receive negative feedback. Here are some tips on how
  to appropriately and effectively take advantage of the news of the moment—as well as ways to avoid offending your audience with tasteless
  offerings.
  What you must do
  1.Be timely.
  When trying to jump on a story, you must do so before everyone else does.
  
  Read more

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• Companies walk a fine line when execs are ousted for ethics violations

  18-07-2018 15:58
  The prevailing crisis response in the #MeToo era is straightforward: Remove
  the liability.
  Several companies have ousted their CEO or other high-profile leaders due
  to “code of ethics violations,” veiled language that indicates a potential
  crisis for the company’s brand.
  Sometimes the employee’s departure doesn’t resolve the crisis, as was the
  case when Uber’s head of human resources was removed for failing to
  properly address discrimination complaints. Other
  
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• 4 tactics for combating marketing blindness

  18-07-2018 15:54
  Do you remember the first billboard you saw on the way to work today? What
  about the second?
  As another exercise, try to remember what cereal boxes are in your
  cupboard. Which cereal is on the left, which is on the right? If you can’t
  remember, you’re not alone.
  We become blind to the things we see every day. Our eyes see things like
  billboards and cereal boxes and immediately (subconsciously) decide that we know about them already. Therefore, they aren’t worth our
  conscious a
  
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• Announcing PR Daily’s 2018 Media Relations Awards finalists

  18-07-2018 12:00
  In today’s rapidly changing media industry landscape, communicators have to adjust and adapt on the run.
  Those who innovate stand out.
  We searched for the most talented and creative campaigns across a variety of industries. More than 110 organizations shared their success with us. We’re excited to announce PR Daily’s 2018 Media Relations Awards finalists. Stay tuned for our winners announcement in the coming weeks.
  Brand Messaging or PositioningOrlando’s BIG Thank You, Vi
  
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• 7 PR wins for the first half of 2018

  18-07-2018 10:00
  With the year halfway over, we at Ragan decided to take stock of PR winners and losers over the last six months.
  The winners reaped a harvest of publicity for causes that ranged from World Cup soccer to gay and lesbian tourism in Las Vegas. (As for the PR blunders, check out our other story.)
  Here are a few big wins, in no particular order:
  Southwest Airlines Flight 1380 crisis response
  In April, a passenger died after she was partially sucked out a window of a Southwest Airlines plane flying fr
  
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• How technology buzzwords are drowning your brand

  18-07-2018 07:00
  It’s hard to read a business magazine or website today and not be inundated with news and commentary about the financial technology—or “fintech”—industry.
  Understandably so, as it’s among the fastest growing sectors worldwide and
  it’s creating real change in the way consumers and businesses access
  financial services.
  If you’re not close to fintech circles, you’ve likely at least noticed
  terms like “artificial intelligence”, &ldqu
  
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