PR Public relations news

• Infographic: Essential statistics for driving social media success

  12-07-2018 23:00
  Mental agility is a fantastic trait for brand managers.
  The pace at which social media platforms are changing calls for continual
  adaptation from those who wish to excel. Knowing who is visiting the
  different channels, how often your audiences are checking each site and
  what content does best on the differing platforms are crucial to driving
  marketing success.
  So, where and how should you be spending your advertising dollars on
  Facebook, Twitter, Instagram and LinkedIn?
  An
  infographic
  from PAN
  
  Read more

• Why letters of assignment don’t matter anymore

  12-07-2018 20:00
  In the old days, PR firms required media to have a Letter-of-Assignment
  (LOAs) as a precursor to being accepted on press trips.
  Some even went as far as spelling out required circulation, usually over
  100,000. Many PR firms representing state and local government are still
  insisting on this ridiculous litmus test as to whether a potential
  journalist will be worth their time when it comes to sponsoring them on a
  press trip.[FREE DOWNLOAD:
  How reporters use social media in their jobs]Why then are
  
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• How PR pros can create and distribute memes

  12-07-2018 18:00
  Memes have become an integral part of communication on the internet.
  Even if you’re not sure exactly what a meme is, you’ve probably seen dozens
  of them on your social media channels today alone. They are a huge part of
  internet culture, and an increasing number of brand managers are
  recognizing the potential of using memes as a marketing tool.
  Meme marketing is a fun, spontaneous way to harness the power of social
  media.What is a meme?
  Far before the invention of the internet, evol
  
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• Papa John’s founder resigns after using racial slur in PR meeting

  12-07-2018 15:58
  Bad executive behavior can leave PR pros shaking their heads and scrambling
  to fix brand damage.
  Papa John’s founder John Schnatter
  resigned as the pizza chain’s chief executive
  in December amid backlash
  following his criticism
  that National Football League players’ protests were hurting sales.
  The chain’s stock prices took a hit after the incident, and Papa John’s
  communications team has been working to repair the damage. However,
  Schnatter delivered a fresh PR cr
  
  Read more

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• 4 approaches to using video to liven up your storytelling

  12-07-2018 10:00
  “The most powerful words in English are ‘Tell me a story,’ words that are intimately related to the complexity of history, the origins of language, the continuity of the species, the taproot of our humanity, our singularity, and art itself.”—Pat Conroy
  Stories cut to the soul and pathos of communication.
  Science has proven that storytelling cuts through the brain’s neocortex and hits you where it counts—the limbic brain—your middle layer.
  In&n
  
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