Adobe achieves record revenue, Ingka Group debuts Ikea Kreativ for customer design planning, ActionIQ introduces CX Hub and more news.
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-
Adobe Sees Growth in Digital Experience Segment, Pathlight Adds Quality Assurance, More CX News
via cmswire.com -
Slack Huddles Up, Zoom's New Collaboration Environment, the Metaverse Gets a Standard & More News
via cmswire.comSlack adds video chat and a new product for the public sector. Zoom announces Zoom One, the metaverse gets a standards forum and more digital workplace news.
Continue reading... -
4 Companies Taking a Stand on Social Issues That Matter
via cmswire.comMany brands today get involved in social causes. But is that something consumers want?
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The Future of B2B Tech Marketing in a Hybrid World
via cmswire.comOmni-channel and frequent marketing is critical to reaching all software consumers, wherever they are.
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Why IoT Can Be a Game-Changer for Digital Customer Experience
via cmswire.comThe economy may be slowing significantly, but the global IoT picture is heating up.
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How to Create Outstanding Real-Time Reporting in Your Dashboards
via cmswire.comUsing open-source frameworks, analysts can create customized dashboards that strengthen business reporting for real-time data.
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B2B Marketing: Acknowledging Risk Helps Manage Change
via cmswire.comMany CMOs are realizing that the traditional organization of marketing is actually hindering the activation of omnichannel programs.
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Modeling Business With AI
via cmswire.comModeling work with AI isn't about trying to replace all the humans. It is about understanding how work is done so that you can optimize it.
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The Role of Journey Orchestration Engines in 2022
via cmswire.comToday’s brands can use journey orchestration engines (JOE) to deliver hyper-personalized experiences that go above and beyond expectations.
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How to Balance User Authentication and Customer Experience
via cmswire.comAccount takeovers can cost both companies and customers money. How can companies verify user identities without causing CX pain points?
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Assessing Your Team's Digital Workplace Skills
via cmswire.comThere's a set of specific core skills that have become pivotal to success in the digital workplace. Here's what they are and how organizations can develop them.
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How to Create an Inviting Customer Experience
via cmswire.comHigher engagement and customer satisfaction are possible with a better CX. Here’s how your organization can change the script.
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Why the Subscription Economy Needs to Focus on Customer Retention
via cmswire.comIn the subscription economy, brands need to react quickly to keep customer churn to a minimum.
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Why a Connected Mobile Customer Experience Should Be Automotive's Holy Grail
via cmswire.comFor the global automotive industry, innovation in digital customer experience is a short drive away.
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The Evolution of Web Analytics
via cmswire.comThough web analytics is almost as old as the internet itself, the field has transformed dramatically since inception.
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Crypto Crash Dashes Dreams in Latin America
via cmswire.comAfter decades of economic turbulence, some in Latin America looked to Bitcoin and rival cryptocurrencies as an answer. They’ll have to wait longer.
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CIOs: Time to Sense Transformational Needs, Create Agility
via cmswire.comMost CIOs feel the pace of change has accelerated during the COVID-19 crisis. How do you manage that change?
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Making the Case for Mindfulness in the Workplace
via cmswire.comGiven our always-on, multi-tasking work culture, who couldn’t use a little more focus at work?
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2 Years Later: How Customer Service Has Changed
via cmswire.comCustomers have high expectations. They know about the tech marketers have at their fingertips, and they expect them to use it.
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Culture: What’s the Board Got to Do With It?
via cmswire.comBoards looking to drive company success should focus on their role in creating and maintaining culture.
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The Great Resignation Risk
via cmswire.comCybersecurity tops the list of greatest risks for many, but I argue a different source poses a bigger risk for our organizations: the Great Resignation.
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Gallup Shares Troubling Employee Trends, Wrike’s Unstructured Data Play, More News
via cmswire.comGallup finds employees around the world are stressed, Cisco updates Webex, Workato plunges into unstructured data and more news.
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Invoca Nets $83M Funding Round, InMoment Acquires ReviewTrackers, More CX News
via cmswire.comInvoca expands total investments to $184M, Martello and Mitel extend partnership, Microsoft introduces Viva Sales and more news.
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Firefox Rolls Out Total Cookie Protection
via cmswire.comFirefox has rolled out Total Cookie Protection. What's the marketing impact of yet another crumble for the cookie?
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Growing Beyond Agile: Adaptability for Today’s Marketing Landscape
via cmswire.comAgile, as a process and marketing philosophy, has evolved. Is your marketing evolving with it?
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What’s Your Customer Personalization Creep Factor Threshold?
via cmswire.comHow can you use customer information to deliver a personalized experience without it coming across as creepy?
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5 Common Causes of Digital Workplace Friction
via cmswire.comConflict is inevitable, whether it's in the digital as well as the physical workplace. Here's how leaders can stay one step ahead of potential trouble spots.
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Matter of Trust: The Disconnect Between Executives, Employees, Consumers
via cmswire.comPwC researchers have found that when it comes to trust, no one agrees on what's important.
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How to Create a Total Experience that Fulfills 3 Fundamental Customer Needs
via cmswire.comYou must understand customer needs before you can transform them into a total experience that meets all those needs.
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How Server-Side Tag Management Is Influencing Marketing Analytics
via cmswire.comDiscover what server-side tag manager is, its role in marketing plans and how your analytics strategy benefits from the technology.
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Why Ignoring IoT-Enabled Customer Experiences Could Cost You
via cmswire.comThe Internet of Things isn't just a marketing tool. From inventory management to customer communication, this tech offers far-reaching benefits.
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Transformation Starts With Your Business Architecture
via cmswire.comBusiness architecture provides a framework through which to view an organization. And like the business itself, it is a dynamic entity.
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CIO Leadership: Managing Through a Recession
via cmswire.comHow will CIOs manage through a recession without impacting business competitiveness?
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Matching Expectations: Why Digital Experiences Need to Build One-to-One Relations
via cmswire.comWith customers engaging with brands across the globe through a variety of channels, the pressure to build one-to-one relations is at an all-time high.
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5 Ways to Repurpose Outdated Content to Your Advantage
via cmswire.comShould you delete or repurpose your old content? More than likely, it could use a simple refresh.
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The State of IoT in 2022
via cmswire.comThe Internet of Things has seen slow progress in previous years — but is that trend set to continue? See what experts have to say on the state of IoT in 2022.
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Where CX Meets EX: Customer-Obsessed Culture
via cmswire.comIf you want to develop customer experiences that keep shoppers coming back again and again, you need to look to your employees.
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CX Decoded Podcast: Brian Clifton on Big Changes to Google Analytics
via cmswire.comCX Decoded caught up with Brian Clifton to discuss major changes for Google Analytics and how marketers should prepare.
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On the Path to Becoming Digital, Don’t Forget the Humans
via cmswire.comTransforming a business into a digital operation isn’t just about upgrading software or revamping a website, it starts by putting human needs at the center.
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Enamored With Technology? You May Strike out in Customer Experience
via cmswire.comTechnology and customer experience can be a good thing, but it has a flip side.
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Are You Sacrificing Customer Experience for Marketing Leads?
via cmswire.comThere is so much pressure on marketing teams to deliver metrics related to lead acquisition and ROI that the customer experience is becoming an afterthought.
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Predict Business Success With the Break-Even Analysis
via cmswire.comA break-even analysis can help you determine the future success of your business — or even a single product. Learn how to use it in your operations.
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ABM in 2022: Make It the Year of Smarter Account Based Marketing
via cmswire.comIn the B2B space, ABM is an alternative approach to marketing that can be likened to fishing with a spear as opposed to casting out a wider net.
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Understanding Live Employee Experience: The Future of EX Technology
via cmswire.comWith more workplaces than ever before experimenting with hybrid or fully-remote workplaces, the live EX platform has great potential.
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Dealing With AI Biases, Part 2: Inherited Biases From Data
via cmswire.comOne major roadblock continues to prevent enterprises from realizing AI’s full potential — the fear and distrust of biased AI.
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How to Boost Workplace Productivity for the 21st Century
via cmswire.comThree primary factors are exerting downward pressure, crimping productivity and pushing organizations to find new ways to turn the trend around.
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Can AI Marketing Transform Your Business?
via cmswire.comAI marketing can offer up some hefty benefits. Learn how businesses are using this tech to improve CX and boost bottom lines — and how you can too.
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How to Make Your Customer Experience Better: Be Convenient
via cmswire.comConvenience alone can draw customers in the door — and keep them coming back. Are you doing enough to add convenience to your customer experiences?
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IBM, EY Launch Talent Center of Excellence, Microsoft Metaverse Shake Up, More News
via cmswire.comIBM and EY team up to tackle workplace HR challenges while Microsoft loses its HoloLens lead. Bitwave, Apple and Devo round out the news.
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Salesforce Releases Controversial NFT Cloud, Genesys Unveils Customer Journeys, More
via cmswire.comSalesforce debuts NFTs in beta, Qualtrics releases tool for student experience, Genesys plans to improve contact centers and more news.
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