Project Management news

• Unify Marketing Data to Unlock Creative Potential

  15-11-2019 19:37 via CMSWire.com - All News
  
  Marketing leaders have no shortages of applications to support their marketing initiatives today. Scott Brinker, VP platform ecosystem at HubSpot and the editor of ChiefMarTec.com, estimates the marketing technology (martech) ecosystem has swollen to more than 7,000 solutions. These include everything from CRM and automation platforms, analytical and reporting
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• Balancing User Experience and Creativity in Design

  15-11-2019 19:05 via CMSWire.com - All News
  
  Whether working on marketing materials, websites or apps, designers are always eager to find ways to express their creativity. But that creativity can sometimes come at the cost of user experience.
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• Microsoft Ignite Kept Digital Workplace Front and Center

  15-11-2019 18:36 via CMSWire.com - All News
  
  By all accounts this year’s Microsoft Ignite conference was a blast. The annual customer conference is always a big draw in the enterprise technology space, but this year, Microsoft went to town. The Redmond, Wash.
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• Salesforce Deepens Microsoft Partnership, LinkedIn Updates Sales Navigator, More News

  15-11-2019 17:59 via CMSWire.com - All News
  
  Salesforce named Microsoft Azure its public cloud provider for Salesforce Marketing Cloud this week. It also announced new integrations that connect Salesforce's Sales Cloud and Service Cloud with Microsoft Teams.
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• Build Momentum for Future Customer Experience by Solving Today's Problems

  15-11-2019 17:24 via CMSWire.com - All News
  
  Are you looking to invest in a digital customer experience (CX) strategy that will fix a problem today, or invest in a solution for tomorrow? In an ideal world, your answer would be “both.
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• Microsoft's AI Moves at Ignite 2019 Deserve a Closer Look

  15-11-2019 16:16 via CMSWire.com - All News
  
  Intrepid Ignite 2019 attendees navigated over 1500 sessions and a mind-numbing number of announcements as Microsoft flexed the full breadth of its technological capabilities in Orlando, Fla. last week. The show saw progress across cloud and edge computing, security and management, software development and modern workplace to name a few.
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• Forget Shadow IT, Shadow Analytics Can Put You on the Wrong Side of Regulations

  14-11-2019 19:23 via CMSWire.com - All News
  
  Analytics practitioners today have a number of solutions to choose from when conducting analysis and visualization. The ease of signing up for many of these services has given rise to shadow analytics — an offshoot of shadow IT — which places organizations in jeopardy in our heightened compliance climate.
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• Balancing the Human and the Digital in Your Customer Experiences

  14-11-2019 18:57 via CMSWire.com - All News
  
  Technology has the power to transform customer interactions and add tremendous value. But at what cost? Over the last 20 years, we have seen spending on “digital transformation” rise significantly as businesses invest in technology to enable greater personalization, purchase simplicity and online customer care or self service.
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• Does Web Content Management Have an Agile Future?

  14-11-2019 17:29 via CMSWire.com - All News
  
  The days of creating, managing and delivering digital experiences in a single channel are dying. This paves the way for a new era of web content management (Web CMS) technologies and strategies built on agile, open foundations that support digital experiences beyond the website. Mark Grannan, senior analyst for Forrester
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• SharePoint Intranet Alternatives? You've Got Options

  14-11-2019 17:16 via CMSWire.com - All News
  
  I have a love–hate relationship with SharePoint. To some, this may sound surprising coming from someone who’s been implementing SharePoint intranets for 15 years. Others may be nodding their heads in understanding.
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• No One Wants to Talk to You and Other Modern Marketing Lessons

  14-11-2019 16:18 via CMSWire.com - All News
  
  How do you successfully execute a free trial? A recent conversation with a group of peers turned to this question when the value of free trials came up.
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• The Party Perspective on Content Marketing

  13-11-2019 17:54 via CMSWire.com - All News
  
  Great content marketers are great conversationalists. They listen well, have a point of view, and understand and engage their audience.Just as great conversationalists get invited to parties, great content is a welcome guest in an email inbox or a social media feed.
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• Why Digital Transformation Efforts Should Start With Content Management

  13-11-2019 17:23 via CMSWire.com - All News
  
  Digital transformation isn't a dream — it’s in Estonia.
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• What it Takes to Create a Digital Customer Experience Strategy Today

  13-11-2019 16:35 via CMSWire.com - All News
  
  Businesses have been scrambling in the last few years to realign their organizations around the ongoing shifts in the customer realm.
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• Forget Digital Workplaces, Build A Digital Ecosystem

  13-11-2019 15:40 via CMSWire.com - All News
  
  At the end of last August Gartner’s Hype Cycle for Emerging Technologies, 2019, (subscription required ) identified five distinct, emerging technologies and trends that will enable enterprises create and enable new experiences.
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• Java Still Has a Place, Even in Microservices

  13-11-2019 15:26 via CMSWire.com - All News
  
  When I mention Java to young developers, including my own son, I typically get a look similar to the one I gave my father when he talked about Cobol. I might as well be discussing hieroglyphics.
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• 8 Takeaways from the DX Summit 2019

  13-11-2019 14:25 via CMSWire.com - All News
  
  Digital customer experience professionals still struggle with siloed systems, fragmented customer data and collaboration across departments, according to findings from the 2020 State of Digital Customer Experience Report. Simpler Media Group (SMG), which runs CMSWire, released the report last week at its fifth annual DX Summit conference at the
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• The Enterprise Search Market Looks Up Following Recent Investment Rounds

  12-11-2019 20:02 via CMSWire.com - All News
  
  A recent spate of significant investments in the enterprise search space — specifically for Lucidworks, Algolia and Coveo — and the ServiceNow/Attivio deal prompted me to take a look at the state of enterprise search.
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• Why You Need to Combine Digital Transformation and Customer Experience

  12-11-2019 19:28 via CMSWire.com - All News
  
  Reimagining customer experience (CX) to meet the changing needs of that demanding audience is a primary driver for today’s organizations to embark on digital transformation (DT) projects.
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• The 3 Golden Rules of Customer Experience

  12-11-2019 18:54 via CMSWire.com - All News
  
  Everyone has a different approach to what works and why when it comes to the nuances of customer experience (CX), but the foundation boils down to: human-centered design, data-driven insights, and value creation.
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• Microsoft Project Cortex Ushers in the Age of Topic Computing

  12-11-2019 18:53 via CMSWire.com - All News
  
  Of the 175 product and service announcements at this year’s Microsoft Ignite Conference, none was more impactful for information managers than the launch of Project Cortex.The announcement states: “Project Cortex is a new service in Microsoft 365 that … uses AI to automatically classify all your content into
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• The Department of Useless Images

  12-11-2019 14:41 via CMSWire.com - All News
  
  I’ve been asking people to send me examples of where digital government is working well. I’ve been getting lots of great examples but some maybe not so good. One suggestion was a link for a website in a language I don’t speak.
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• Salesforce Unveils CMS, Coveo Funding Values Company at $1B-Plus and More News

  12-11-2019 14:28 via CMSWire.com - All News
  
  The CRM giant has just moved into CMS. Salesforce, known for its customer relationship management software, has announced it is releasing "Salesforce Content Management System (CMS). Salesforce officials have deemed it a "hybrid CMS." Industry observers have noted Salesforce's lack of a Web CMS as it competes with other
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• What Skills Do Customer Experience Managers Need?

  08-11-2019 18:39 via CMSWire.com - All News
  
  An effective customer experience program depends in no small part on having the right manager to lead the way. But what qualities should that manager possess in today’s business environment?Customer Experience Leadership Demands Interdisciplinary Thinking“Customer experience is truly an interdisciplinary field.
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• How AI Is Transforming IT Service Management

  08-11-2019 17:31 via CMSWire.com - All News
  
  Artificial intelligence (AI) is likely helping you in your life right now and you may not even know it. AI powers smart assistants, rideshare apps and social media feeds. It autopilots our planes and sometimes even delivers our packages. It should be no surprise, then, that by the year
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• Conditional Formatting Comes to Google Data Studio

  08-11-2019 16:49 via CMSWire.com - All News
  
  In late October, Google introduced conditional formatting to its Google Data Studio dashboard. As the quantity of metrics businesses monitor increases on a daily basis, having features like this, which help quickly identify value changes among metrics is essential.
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• 'Tis the Season to Engage With Video

  08-11-2019 15:22 via CMSWire.com - All News
  
  Times are still good for the ecommerce world despite hiccups in the overall world economy. This is largely due to more and more shoppers shifting towards digital commerce as a way to explore, research and ultimately purchase items. In fact, online sales are predicted to grow around 15% year-over-year for
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• Does Your Organization Need a Customer Data Platform?

  08-11-2019 15:11 via CMSWire.com - All News
  
  With so many disparate systems — and many shadow IT systems — used by today’s marketing teams, it’s becoming more challenging to get a holistic view of a customer’s interactions with a brand. In fact, 31% of marketers said access to data is a major obstacle to making personalization a greater priority in their organization.
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• Content Silos: The Right Technology Is Half the Battle

  08-11-2019 14:07 via CMSWire.com - All News
  
  The costs involved with creating content are substantial for many organizations, yet only 29% of marketers have a strategy for reusing their content later on. That’s in part because much of the content is lost or unusable by marketing teams due to content silos.
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• DX Summit 2019 Attendees Share Customer Experience, Marketing Challenges

  07-11-2019 17:52 via CMSWire.com - All News
  
  CHICAGO — Digital customer experience professionals gathered this week at the fifth annual DX Summit at the Marriott Marquis in the heart of the Midwest. While attendees just escaped forecasted wintry November temperatures in Brrr City, the hot conversations they had centered around the challenges involved in delivering personalized
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• How to Get Data on Your Audience’s Decision-Making Process

  07-11-2019 15:29 via CMSWire.com - All News
  
  “I know what my audience wants.” But do you really know … or are you just assuming? What makes your audience tick? What compels them to purchase your product, schedule an appointment, request a quote, click “share” or fill out a form?Don’t just assume — find out.
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• Finding the Right CDP for Your Business

  07-11-2019 13:17 via CMSWire.com - All News
  It’s not a question of whether you need a customer data management solution, but which one/s you will need for your particular applications and use cases.
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• How B2B SaaS Powers Enterprise Digital Transformation

  07-11-2019 13:06 via CMSWire.com - All News
  
  With disruptive technologies and evolving customer demands, many companies are looking to reinvent their organization in the digital era through digital transformation strategies. Adopting new technologies is an enticing way to dramatically improve business outcomes. But studies have shown that 70% of digital transformation initiatives fail to reach their intended goals. For many companies, however,
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• Everything Marketers Need to Know About LinkedIn Events

  07-11-2019 13:06 via CMSWire.com - All News
  
  There’s no doubt that reaching audiences through social media is valuable for fostering customer engagement. When it comes to building more meaningful relationships, however, it’s often best to continue the conversation offline.That’s why 87% of C-suite executives believe in the power of live events and plan on investing in
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• Trying to Define a Digital Customer Experience? A Visit to the Pub Can Help

  07-11-2019 13:02 via CMSWire.com - All News
  
  Sitting in the pub after a long day on-site with a client I started to think about my next CMSWire assignment (as you do). According to the editorial calendar the theme of this month’s article was about ‘creating an effective digital customer experience strategy.
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• Is Wireframing Needed in the World of Office 365?

  07-11-2019 12:32 via CMSWire.com - All News
  
  Wireframes are drawings of new user interfaces showing what goes where and how it works, much like an architect’s drawings are plans for a new house.
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• Leveraging the Power of Online Reviews

  06-11-2019 19:09 via CMSWire.com - All News
  
  Customer experience is crucial to the longevity of your business, but especially when running a small business. Details such as online reputation can be easily overlooked.
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• The Ongoing Pursuit of Successful Enterprise Search

  06-11-2019 18:12 via CMSWire.com - All News
  
  Years ago, what we now call "enterprise search" came with pretty basic functionality.
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• 4 Tips to Make Meetings More Efficient

  06-11-2019 13:38 via CMSWire.com - All News
  
  There’s no question that inefficient or excessive meetings are a considerable expense for many organizations — whether they realize it or not. In fact, ineffective meetings cost businesses in the U.S. up to $37 Billion per year. Most companies, however, still feel that meetings are crucial to keeping things
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• Why Process Automation Is Not Always Process Improvement

  06-11-2019 13:31 via CMSWire.com - All News
  
  The first law of process improvement is to focus on customer CTQs — specific measurable characteristics that are perceived by the customer as critical to quality. Is that being forgotten as we rush to automate our business processes?  Yes … and no. Here’s why.
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• Are Coworking Spaces Killing Company Culture?

  06-11-2019 13:24 via CMSWire.com - All News
  
  Companies have been increasingly turning towards shared coworking spaces over leasing dedicated office space. In fact, the demand for flexible workspace solutions by corporate clients increased by 21% in 2018 alone. Shared workspaces, however, have made building a distinct company culture more challenging.
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• Microsoft Ignite 2019: Not Your Grandfather's Microsoft

  06-11-2019 12:31 via CMSWire.com - All News
  
  If you thought Microsoft was simply a productivity company, think again. CEO Satya Nadella kicked off this year’s Microsoft Ignite 2019 Conference  in Orlando, Fla.
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• Jonah Berger: Make Marketing Part of the Experience, Not an Interruption

  05-11-2019 19:32 via CMSWire.com - All News
  Jonah Berger is fascinated by what makes one customer experience more engaging than another, and why some brands attract more buzz than their peers.
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• How Companies Are Using Industrial IoT

  05-11-2019 13:37 via CMSWire.com - All News
  Industrial IoT (IIoT) is booming across a variety of industries. A recent survey found that 82% of respondents have either implemented IoT, are running a pilot program, or are considering it.
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• SMS Marketing Is Making a Comeback

  05-11-2019 12:32 via CMSWire.com - All News
  SMS messaging is now regarded as an "old" form of communication, but the art of SMS marketing is making a comeback all the same, particularly in the B2B space. According to recent data, amongst B2B marketers, SMS messaging increased by 197% between 2015 and 2017 alone.
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• Design Thinking Isn’t User Experience

  05-11-2019 12:31 via CMSWire.com - All News
  Design thinking is everywhere, but definitions and interpretations vary.
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• This Is Your Brain 'On Sale'

  05-11-2019 12:01 via CMSWire.com - All News
  Online retailers essentially live and die by the sales season between the Thanksgiving and Christmas holidays. According to a report from Salesforce, overall online sales  are expected to grow this year by 13% to $136 billion.
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• How RPA Can Help Your Business Escape the Excel Trap

  04-11-2019 15:46 via CMSWire.com - All News
  When Excel entered the scene in the mid '80s, businesses discovered an entirely new way to organize and interact with their data. With Excel, enterprises could keep a growing mass of crucial information on a central platform, reducing paper trails and speeding up data analysis.
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• Katrina Schiedemeyer: Develop Non-CX Talent as VoC Program Ambassadors

  04-11-2019 15:08 via CMSWire.com - All News
  Katrina Schiedemeyer is passionate about understanding how customer experience (CX) tools and principles can positively impact engagement.
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• Are Your Web Metrics Reliable?

  04-11-2019 15:07 via CMSWire.com - All News
  Web analytics are highly susceptible to error, manipulation and misinterpretation. They should never be depended on as the sole source of insight.
  “Facebook might be hosting upwards of 8 billion views per day on its platform, but a wide majority of that viewership is happening in silence.
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