Advertising news

• Calm’s 'The last photo' wins Responsibility grand prix at Epica Awards 2023

  07-12-2023 17:27 via campaignlive.co.uk
  The UK also took home six gold trophies.
  
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• Nabs names Naren Patel as new chair

  04-12-2023 16:23 via campaignlive.co.uk
  
  Simon Daglish steps down after seven years.
  
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• Global and Outernet London to stream Capital’s Jingle Bell Ball

  04-12-2023 16:10 via campaignlive.co.uk
  
  Barclaycard is the headline sponsor for the third year running.
  
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• TheOr screensavers urge people to switch off devices

  04-12-2023 15:15 via campaignlive.co.uk
  
  Campaign timed to coincide with COP28.
  
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• The COP28 F-List: Clean Creatives accuses agencies of helping UAE secure UN climate talks

  04-12-2023 12:08 via campaignlive.co.uk
  
  The campaign group says ad and PR agencies have 'greenwashed' the country.
  
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• Sky Media unveils four million-strong household viewing panel

  04-12-2023 12:02 via campaignlive.co.uk
  
  This year's Sky Media Upfronts announced a series of advertising opportunities for 2024.
  
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• UK adspend continues to outperform Europe but Brexit headache persists

  04-12-2023 11:43 via campaignlive.co.uk
  
  Pure-play digital is globe's biggest driver of ad revenue.
  
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• UK’s LGBTQIA+ consumers more likely to recommend products seen in ads

  04-12-2023 10:30 via campaignlive.co.uk
  
  The nationwide study digs into what reaches LGBTQIA+ consumers.
  
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• Amplify's B2B experiential agency Wonder hires director of growth

  04-12-2023 07:51 via campaignlive.co.uk
  
  Amelia Shepherd joins from Tro.
  
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• X to Double Down on SMBs Following Musk’s Advertiser Attack

  02-12-2023 11:35 via adweek.com
  Social media platform X, formerly Twitter, will target more small and midsize businesses (SMBs) to win advertising following owner Elon Musk's attack on departing brands from the platform. According to the Financial Times, as advertisers such as Apple, Comcast, Disney, IBM, Lionsgate Entertainment, NBCUniversal, Paramount Global and Warner Bros. Discovery have distanced themselves from X,...
  
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• Digital to drive 5.7% UK adspend growth in 2024

  01-12-2023 16:54 via campaignlive.co.uk
  
  But Magna predicts another tough year for traditional media, including TV.
  
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• Agencies on the Agenda: M&C Saatchi, Exposure and Leo Burnett

  01-12-2023 16:46 via campaignlive.co.uk
  
  Campaign highlights the three agencies on its radar from the past week.
  
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• Which brand had the best Spotify Wrapped parody?

  01-12-2023 16:13 via campaignlive.com
  Merriam-Webster, Jack in the Box and the Empire State Building had creative responses to the popular campaign.
  
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• Katherine Ryan returns as stroppy critic in Now Christmas ad

  01-12-2023 14:11 via campaignlive.co.uk
  
  Spot was made by House 337.
  
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• The Lists 2023: Top 10 outdoor ads

  01-12-2023 12:23 via campaignlive.co.uk
  
  Campaign picks the 10 standout out-of-home ads in 2023
  
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• ITV gives primetime media spot to viral Instagram Christmas ad

  01-12-2023 11:50 via campaignlive.co.uk
  'Charlie’s Bar' was created on a budget of £700 for Charlie’s Bar in Enniskillen, Northern Ireland.
  
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• ITV launches pilot to support production companies owned by underrepresented groups

  01-12-2023 11:21 via campaignlive.co.uk
  
  The scheme matches companies led or owned by people of colour, or deaf, disabled and/or neurodivergent people with an ITV comissioner.
  
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• Audible uses outdoor special builds to inspire imagination

  01-12-2023 10:57 via campaignlive.co.uk
  
  New campaign highlights true crime, sci-fi and fantasy genres.
  
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• Channel 4 unveils Christmas ident starring Mog the cat

  01-12-2023 09:46 via campaignlive.co.uk
  
  Film was made by the award-winning in-house agency 4Creative.
  
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• Vevo: Pop culture moments drive music video viewership

  30-11-2023 20:51 via campaignlive.com
  
  The music video network released a year-end review documenting the top pop culture moments that defined the year — and resulting listener trends.
  
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• People's Postcode Lottery appoints first CRM agency

  30-11-2023 16:43 via campaignlive.co.uk
  
  TMW Unlimited won in a four-way shootout.
  
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• Movers and Shakers: Leo Burnett, Specsavers, House 337 and more

  29-11-2023 17:40 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• UK brands have 'blindspot' for the over-50s, report finds

  24-11-2023 14:57 via campaignlive.co.uk
  Survey uncovers ‘high levels of disengagement’ among the over-50s, with 77% saying brands don’t represent their needs.
  
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• Aldi named most effective Christmas ad of the year by System1

  23-11-2023 18:27 via campaignlive.co.uk
  Last year, Asda’s 'Have your 'elf a Merry Christmas' took first place.
  
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• The Gift of Ganja: Brand Positions Cannabis Like Top-Shelf Booze

  22-11-2023 12:00 via adweek.com
  As far as holiday traditions go, people have been giving weed to each other since long before the plant was legal across 40 U.S. states. As likely as not, though, those particular gift exchanges have happened outside the confines of Thanksgiving dinners or white elephant parties. But in 2023, isn't it time for this clandestine...
  
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• 2023’s ‘I’m a Celebrity’ launch draws ITV’s largest audience of the year

  20-11-2023 15:10 via campaignlive.co.uk
  However, figures were down compared with the start of last year's series.
  
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• Google appoints director of agencies and partners for UK and Ireland

  17-11-2023 13:18 via campaignlive.co.uk
  Appointment follows Matt Bush’s departure.
  
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• Nike Names New CMO to Help Write Its Next Chapter

  15-11-2023 14:02 via adweek.com
  For over 30 years, Nike's longstanding chief marketing officer (CMO) Dirk-Jan "DJ" van Hameren has been helping the brand "Just Do it." Now, he's announced plans to retire at the end of 2023. As it looks to write the next chapter of its marketing playbook, the sports giant has confirmed former company executive Nicole Hubbard...
  
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• DDB Worldwide CCO Ari Weiss exits to set up independent shop

  14-11-2023 16:27 via campaignlive.co.uk
  He has worked at DDB since 2016.
  
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• Morrisons, Lidl, Duracell and TK Maxx make System1's top 10 Christmas ad ranking

  10-11-2023 16:06 via campaignlive.co.uk
  
  System1 ranking is based on the strength of audiences' emotional response to ads.
  
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• Real Chemistry expands in Europe, taps four execs for leadership roles

  10-11-2023 15:25 via campaignlive.com
  Through the personnel moves and plans for a second European office, Real Chemistry is the latest in a series of advertising agencies making a concerted effort to expand on the continent.
  
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• Unilever launches comedic 'soap opera' on TikTok

  10-11-2023 12:47 via campaignlive.co.uk
  
  Campaign was created in partnership with Gravity Road.
  
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• Samuel Day steps down as Confused.com CMO

  10-11-2023 12:19 via campaignlive.co.uk
  
  Insurance comparison brand is searching for a successor.
  
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• Waitrose Winter Food and Drink Festival features new ‘Christmas Room’

  10-11-2023 12:05 via campaignlive.co.uk
  
  The experience was produced by We Are Collider.
  
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• Burger King appoints agency to £16m media account

  10-11-2023 11:20 via campaignlive.co.uk
  
  The incumbent was iProspect, which inherited the brand from Vizeum in 2021.
  
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• JD Sports celebrates youth culture and duffle bag in Christmas campaign

  10-11-2023 10:31 via campaignlive.co.uk
  
  The ad is the latest work for the sports retailer from Uncommon Creative Studio.
  
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• Miranda Hipwell promoted to chief executive at Adam & Eve/DDB

  10-11-2023 09:23 via campaignlive.co.uk
  
  Chief client officer has been at the Omnicom agency since January 2012.
  
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• Channel 4 adds Tesco Clubcard data to customer targeting offer

  10-11-2023 09:07 via campaignlive.co.uk
  
  The data of 14.4 million Clubcard users will be added to Channel 4's service to give advertisers more powerful ad targeting.
  
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• Even Santa Needs a Break From Christmas in McDonald’s Ad

  10-11-2023 01:00 via adweek.com
  
  'Tis the season to be merry and bright, but beyond the glittering lights and mulled wine, the demands of the holiday period can often feel like hard work. That's why this year, McDonald's wants people to know it's there for them, whether they want to escape the lackluster office Christmas party or leave the nativity...
  
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• NWSL Strikes Unprecedented $240 Million 4-Year TV Rights Deal

  09-11-2023 21:30 via adweek.com
  
  In the biggest broadcast deal ever for any women's sports league, the National Women's Soccer League (NWSL) struck a record-breaking four-year TV rights deal with CBS Sports, ESPN, Prime Video and Scripps Sports. The partners will combine to nationally broadcast 118 matches across partner platforms beginning in 2024--a massive increase from the 30 that will...
  
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• Channel 4 idents win Grand Prix at Ciclope 2023

  09-11-2023 20:45 via campaignlive.co.uk
  
  The festival and awards ceremony took place in Berlin.
  
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• Amid Cancer Treatment, Gale’s Kris Saim Finds Solace in Workplace Flexibility

  09-11-2023 20:15 via adweek.com
  
  When Kris Saim told his agency that he had stage four colon cancer, he was met with the stability that treatment had taken from him and the freedom to reroute his career. "To just shift your career at the age of 50 is almost unheard of," said Saim, who has pivoted from a client partner...
  
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• iProspect’s New Execs Explain the Blueprint and Early Impacts of Its Comprehensive Restructuring

  09-11-2023 19:40 via adweek.com
  
  For two years and counting, Dentsu has made incisive organizational changes that include replacing an entire cohort of senior leaders and molding a new corporate structure. The reorganization is ongoing, with Dentsu Creative replacing its U.S. CEO Paulo Fogaca with its former New York president, Abbey Klaassen, on Nov. 8. Since the Dentsu Media's iProspect...
  
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• Snap Debuts New AR Tools for Creators at Lens Fest

  09-11-2023 19:15 via adweek.com
  
  At its sixth annual Lens Fest AR developer conference, Snap revealed new tools available for augmented reality content creators. Snap built a new version of its AR development tool, Lens Studio 5.0, which is now available in beta. The updated tool promises faster project loading times and includes the ability for multiple developers to work...
  
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• Paris Hilton and Grey Goose Spoof Celebrity Creative Directors

  09-11-2023 19:00 via adweek.com
  
  Paris Hilton appointed as the new creative director of Grey Goose Classic Martini Cocktail? That's hot. Alas, while the product itself is a real thing, Hilton's title is not so much. But it's fun watching her lean into it for all of 60 seconds. In an ad launching the vodka brand's new pre-mixed cocktail, the...
  
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• G/O Media Shutters Jezebel, Lays Off Staff and Editorial Director Merrill Brown

  09-11-2023 17:29 via adweek.com
  
  The digital publisher G/O Media has shuttered Jezebel, the feminist publisher, amid a broader sweep of layoffs across the G/O Media portfolio that will affect 23 staff in total, according to an internal memo shared by chief executive Jim Spanfeller. The cuts come just two days after the company dismissed Merrill Brown, a pedigreed media...
  
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• Don’t Rely on Tired Social Tactics. Build an Algorithm-Beating D2C Brand

  09-11-2023 16:43 via adweek.com
  
  Just a few years ago, the social media D2C brand space felt like a utopia of millennial pink and minimalism, in which plucky new beauty brands, razor subscriptions and memory foam mattresses could flourish with little more than a shop link, 100-day trials and a few gushing, unverified reviews. Now, it's increasingly challenging to build...
  
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• Campaign Podcast Xmas special: Sobhani and Kolbusz on Asda, Coke, M&S and more

  09-11-2023 16:26 via campaignlive.co.uk
  
  Guests David Kolbusz and Chaka Sobhani get in the festive mood with Maisie McCabe.
  
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• McDonald’s brings back ‘Raise your arches’ for 2023 Christmas spot

  09-11-2023 16:05 via campaignlive.co.uk
  
  The ad was created by Leo Burnett UK.
  
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• Coca-Cola, Danone and Nestlé in greenwashing row

  09-11-2023 16:01 via campaignlive.com
  
  Coca-Cola, Danone, and Nestlé have been accused of greenwashing by consumer groups that have made a legal complaint to the European Commission calling for a crackdown on ‘misleading’ claims over the recyclability of plastic bottles.
  
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