• Public speaking lessons from Judge Kavanaugh

    First impressions are important, especially when you’re suddenly in the
    spotlight.
    When Brett Kavanaugh stepped to the microphone Monday night, July 9, after
    President Donald Trump introduced him as his nominee to the Supreme Court,
    it was the first time many Americans heard him speak.
    For Kavanaugh, the televised speech was an opportunity not only to set the
    tone for his confirmation process but to introduce himself to the American
    public. Yes, there are those who disliked him from the s
  • 6 tips for handling difficult clients

    Whether you are part of a large PR or marketing agency, a smaller
    organization or you work solo, managing client relationships is no easy
    task.
    It takes effective communication, understanding, and constant efforts toace agency-client dynamics. While many clients are a breeze to work with, at some point, you will
    encounter clients who are a nightmare to handle—and like any relationship,
    even the amazing ones can be difficult at times.
    Things happen.
    Whether it’s a client who keeps un
  • 3 PR and marketing lessons from Fresh Del Monte’s recall

    Crises often show PR and marketing pros what to do—or what to avoid.
    The recent recall of Fresh Del Monte products, in light of reports of
    cyclosporiasis infections, is an example of the latter.
    CBS News reported:Health officials have reported 212 cases linked with recalled Del Monte 6
    oz. and 12 oz. vegetable trays in Iowa, Indiana, Minnesota, and Michigan.
    Seven people had to be hospitalized. The company is also recalling these
    veggie trays in the state of Wisconsin, as well as 28 oz. v
  • AMP3 Public Relations Announces 2nd Annual “Camp3”: A Complimentary PR Boot Camp for Beauty & Fashion ... - PR Web (press release)

    AMP3 Public Relations Announces 2nd Annual “Camp3”: A Complimentary PR Boot Camp for Beauty & Fashion ...
    PR Web (press release)
    On July 19th, AMP3 Public Relations will host its exclusive PR boot camp program called “CAMP3” which is designed to mentor college students studying PR, marketing and communications in New York City and its surrounding areas. “Supporting and ...
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  • What to know about outsourcing your content creation

    Let’s face it: We are not all skilled writers.
    Producing compelling and engaging content is an art and science of its own—a combination of journalism, sales, creativity and psychology.
    You know your business, and that business is not writing. It only makes sense, then, to outsource your content creation to someone whose business that is.
    How do you find copywriter(s) who can spread your brand by educating, entertaining, inspiring and motivating your target audience?[RELATED: Join us
  • 3 guidelines for PR pros considering unpaid influencer marketing

    As traditional news media declines and public relations strategies shift,
    influencer marketing has emerged as a smart way to tell brand stories.
    However, that doesn’t mean brands always have to pay for these services.
    Brand managers can reach a large (and loyal) audience while protecting
    brand messaging with a carefully crafted approach to unpaid or earned
    influencer marketing.
    While paid blogger partnerships offer more control of timing and messaging,
    unpaid influencer marketing based on

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