Ragan and PR Daily’s CEO reflects on lessons learned from SXSW.Despite its name, South by Southwest is not easy to navigate. But getting lost in the thousands of sessions, meetups, exhibits and concerts in Austin, Texas every March is much of its appeal. As I explored this year’s festival, I found myself at the intersection of Contradiction and Promise.
Within the first few hours, I attended keynotes and panel discussions stuffed with paradoxes: AI is good; AI is bad; opportunity awa
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-
Generative AI is making us hanker for human interaction
via prdaily.com -
The Scoop: Realtors must prove their worth in new era of home selling
via prdaily.comPlus: Another nightmare week for Boeing; Republicans have a messaging problem around IVF.The rocky real estate market endured another seismic shift Friday when the National Association of Realtors agreed to settle a massive lawsuit brought by homeowners. As part of that settlement, a century-old rule requiring home sellers to foot a 5-6% commission to be split between buyers and sellers agents in order to be included in the Multiple Listing Service will end, the Washington Post reported. The NAR -
Enron whistleblower Sherron Watkins on what communicators should know in wake of Boeing tragedy
via prdaily.comThe apparent death by suicide of Boeing whistleblower John Barnett is a reminder of the difficulties these people face . But communicators can help.The death of John Barnett, the Boeing employee who exposed the company’s shoddy safety practices, spotlights the enormous pressure that corporate whistleblowers face.
Barnett, a former quality control engineer, was found dead from an apparent self-inflicted gunshot wound in his truck in a hotel parking lot in Charleston, South Carolina, where h -
How to use custom GPTs in your public relations practice
via prdaily.comGo beyond the off-the-shelf solution and find even more value in generative AI.Maddie Knapp is a senior media relations strategist at Intero Digital Content & PR Division, formerly Influence & Co.
AI in public relations isn’t just changing the game — it’s completely rewriting the rules. In 2024, AI’s imprint on PR will be profound, offering tools and techniques that are reshaping how we pitch topics, monitor media, and build relationships. A&n -
These 4 women are changing the game in marketing
via prdaily.comThese women are leading the way with smart, bold marketing strategies.
Women dominate the field of marketing. That means female leaders wield incredible power in shaping how customers – and even the wider culture – view the products and services their organizations offer.
That doesn’t mean the road has always been easy for women in the industry. There are still glass ceilings to break, old prejudices to overcome and the challenge of balancing family and career – all while -
The Scoop: This is what happened when India banned TikTok
via prdaily.comPlus: The fight for the future of American steel; weird brand collabs make for great PR.The battle over the fate of TikTok in the United States continues to rage. China is already signaling that it will not meekly permit the sale of one of its most prized homegrown assets, the Wall Street Journal reports. The Chinese government’s communications with ByteDance, owner of the uber-popular app, indicate the government would see the app banned in the U.S. before they allow its sale to an Americ -
How I Got Here: 10Fold’s Caitlin Haskins leads with curiosity
via prdaily.comCaitlin Haskins of 10Fold Communications shares the book that changed the way she thinks about her career.Vice President and leader of the AI, Big Data, and Cloud software team at 10Fold‘s Austin office, Caitlin Haskins has over 16 years of expertise in public relations. Recognized as a “Dynamic Do-er” in the PR Daily & Ragan Communications Top Women in Communications Awards in 2022, she is passionate about achieving impactful results.
Outside of her professional endeavors, -
Revolutionize the Employee Experience With an AI-powered EX Platform from Simpplr
via prdaily.comThe future of work is one in which the employee experience and artificial intelligence meet to reshape the fabric of organizational dynamics.The post Revolutionize the Employee Experience With an AI-powered EX Platform from Simpplr appeared first on PR Daily. -
The Worldcom Public Relations Group join ICCO for “PR in Cannes” | ICCO - mynewsdesk.com
via news.google.comThe Worldcom Public Relations Group join ICCO for “PR in Cannes” | ICCO mynewsdesk.com -
The Worldcom Public Relations Group join ICCO for “PR in Cannes” | ICCO - Mynewsdesk
via news.google.comThe Worldcom Public Relations Group join ICCO for “PR in Cannes” | ICCO Mynewsdesk -
After the Princess Catherine photo disaster, have this conversation with your clients
via prdaily.comIt’s time to come clean about photos.Gabriel De La Rosa Cols is a principal at Intelligent Relations.
The recent release of a doctored photo of Princess Catherine, formerly known as Kate Middleton, and her family sparked widespread concern about the use of digital editing tools. But it also showed the ease with which conspiracy firestorms can arise from seemingly innocuous actions.
If you haven’t heard the story, several news agencies, including the Associated Press and Reuters -
By the Numbers: What journalists really think of your pitches
via prdaily.comMuck Rack’s State of Journalism 2024 reveals how often journalist respond to pitches — and the No. 1 reason yours isn’t getting attention.Muck Rack’s annual State of Journalism report is a must-read for any By the Numbers fan. It’s chock full of useful data on how journalists work, the state of their industry, their views on AI and much more.
But let’s be real. You’re mostly curious about the section on pitching and why you aren’t getting any darn -
What a potential U.S. TikTok ban means for your social media strategy
via prdaily.comSpeakers from PR Daily’s upcoming Social Media Conference offer predictions and discuss implications.TikTok faces yet another potential challenge from the U.S. government. The House today passed a bill, the Protecting Americans from Foreign Adversary Controlled Applications Act, which seeks to force TikTok parent company ByteDance to divest its U.S. business.
The bill, which may encounter more opposition in the Senate but has the potential to become law, is the latest move against the soci -
The Scoop: Potential TikTok changes after House votes for ban
via prdaily.comPlus: The world’s first AI regulation bill passes; Airbnb bans indoor security cameras.TikTok is undeniably the most talked about social app in the media these days. But if some members of Congress get their way, we could see big changes in the social landscape amid a larger tech war between the United States and China.
According to The New York Times, the proposed bill, which has already passed the House, wouldn’t ban TikTok, per se, but would rather implement a mechanism that will -
How IBM unlocks the heart of AI through brand experiences
via prdaily.comThink AI is all flash and no substance? Marketing leaders at this year’s SXSW Festival share how to use the technology to embrace human emotion.Beki Winchel is senior director of content & engagement at Spiro.
This year, it seems AI is all that any marketer can talk about.
The trending technology has become more accessible than ever, forcing brands to get on board—or get left behind.
As both excitement and fear over AI continue to swirl, IBM’s Program Director, Executive Pr -
How and why to craft speeches based around emotion
via prdaily.comIncluding the importance of a villain.
At their worst, speeches can be cold recitations of facts and figures that no one will remember past the moment they’re spoken.
At their best, they can be soaring oration that change hearts, stick in minds and impact the world.
Which they are depends in some measure on the person delivering it. But even the best orator on the planet can’t turn a dry speech into a masterpiece. Good speeches begin at the writing table, but the very best speeches b -
Ragan and PR Daily’s Top Women in Marketing Class of ’23 on the advice they’d give their younger selves
via prdaily.comAward winners in their own, inspiring words this Women’s History Month.March is Women’s History Month, which celebrates the accomplishments of women across all industries and occupations. In this spirit, we’re looking back at some of the winning speeches from Ragan and PR Daily’s Top Women in Marketing Awards, Class of ’23, when winners reflected on their careers and shared a piece of advice they’d give their younger selves.
“The most successful people i -
Public Relations (PR) & Communications (Comms) Manager at Propseller | e27 - e27
via news.google.comPublic Relations (PR) & Communications (Comms) Manager at Propseller | e27 e27 -
Internal Email Benchmark Report 2024 from ContactMonkey
via prdaily.comStrategic insights into how to get the most out of your emails.The post Internal Email Benchmark Report 2024 from ContactMonkey appeared first on PR Daily. -
The Scoop: Princess Catherine apologizes after doctored photo is removed from wire services
via prdaily.comPlus: Boeing’s woes mount; “I’m Just Ken” steals the Oscars.What started as a family photo shared to commemorate Mother’s Day has become a controversy that fans the flames of what many see as a larger Royal mystery.
Kensington Palace, the entity that handles the press for the Prince and Princess of Wales, shared an innocuous seeming photo with wire services Sunday. In it, Princess Catherine is seen smiling with her three children. It was also shared on Instagram wit -
Why John Deere is targeting tech by sending an influencer to farm
via prdaily.comIt’s farm to the future for the equipment manufacturer.The term “high tech” conjures mental images of gleaming buildings of steel and glass gleaming along the northern California coastline, or piercing through the clouds of lower Manhattan.
They probably don’t conjure thoughts of Iowa cornfields.
But John Deere is working to change that.
“We’ve gone through this tech journey to try to adapt ourselves from a traditional legacy manufacturing company to a tech co -
AT&T CEO John Stankey’s refund letter was a masterclass in corporate crisis. Here’s why.
via prdaily.comAny letter that promptly gives a refund to thousands of customers is a good letter, but some letters are better than others.Tom Corfman is one of the customers looking forward to a $5 credit. He’s a senior consultant with RCG.
Any letter that promptly gives a refund to thousands of customers is a good letter, but some letters are better than others.
AT&T CEO John Stankey’s refund announcement on Feb. 25, 2024, just three days after a massive outage, was a masterful resp -
From the Museum of Public Relations: The press release that launched NOW
via prdaily.comIn honor of Women’s History Month, a glimpse into PR’s past.
This artifact is shared in partnership with the Museum of Public Relations.On Oct. 29, 1966, more than 300 people came together to announce the formation of a new organization called National Organization for Women (NOW). Muriel Fox, co-founder and press contact at the time, worked closely alongside Betty Friedan, author of “The Feminine Mystique,” to form the legendary organization.
Fox, a feminist icon in her -
PR News | Opa-locka, FL Floats Public Relations RFP - Fri., Mar. 8, 2024 - O'Dwyer's PR News
via news.google.comPR News | Opa-locka, FL Floats Public Relations RFP - Fri., Mar. 8, 2024 O'Dwyer's PR News -
The Scoop: The State of the Union was feisty. Will it change anything?
via prdaily.comPlus: How Republicans repsonded; overnight opinion polling.
President Joe Biden addressed a joint session of Congress Thursday night with the pomp and circumstance the rare occasion calls for. But it was also filled with feisty jabs, deviations from scripted remarks and plenty of politics.
Still, will it ultimately change the way anyone views Biden — or how they’ll vote in November?
In this special dedicated edition of The Scoop, we’ll dive into the speech, the Republican respo -
Public Relations Society, Delhi honored women achievers in PR and Communications on Women's Day - MediaNews4U
via news.google.comPublic Relations Society, Delhi honored women achievers in PR and Communications on Women's Day MediaNews4U -
How I Got Here: Hotwire’s Heather Kernahan on mastering underrated leadership skills
via prdaily.comHeather Kernahan shares the standout moment in her career.Heather Kernahan serves as the Global CEO of Hotwire, a leading global technology communications and marketing consultancy, collaborating closely with some of the most prominent tech companies globally.
At Hotwire, she spearheads the Ignite Possibility Program, allocating up to $1 million USD in pro bono brand marketing and public relations services to tech and tech-enabled organizations supporting underserved communities. Additiona -
The Friday Reporter: Jason Blevins with the Colorado Sun
via prdaily.comA new episode of The Friday Reporter podcast.
Jason Blevins from the Colorado Sun tells me he was a ski bum that snuck in the back door to journalism, but anyone that knows this killer journo knows its instinct and grit that makes him a must-follow. After a long tenure at the Denver Post, Blevins took a leap of faith and struck out on his own to build what is now a non-profit publication with a team of great talent.
We get into the business of journalism, the thrill of living in the We -
How the passive voice can get you into trouble
via prdaily.comPR pros have to be especially careful.
You’ve probably heard lectures against the passive voice since you were in grade school. It’s practically the boogieman of grammar: always lurking, ready to creep into your writing the moment you let your attention wander.
But why is the passive voice such a problem? Why do we combat it with such fervor? And what are the pitfalls of using it in communications and business writing?
Passive voice vs. active voice
Think about a passive person. They -
By the Numbers: Trust in the media increases from 2020 lows. What that means for PR.
via prdaily.comThere is a glimmer of good news on the media landscape, even as layoffs and an election loom.A Morning Consult poll found that trust in several specific, large-scale media outlets are beginning to rebound from the lowest depth of 2020’s crisis of confidence.
To be clear, it isn’t a massive surge in trust. Fifty-five percent of American adults reported at least some level of trust in these media outlets:ABC News
CBS News
NBC News
CNN
Fox News
CNBC
The New York Times
The Wall Street Jo -
The Scoop: Boeing’s reputation woes aren’t affecting airlines
via prdaily.comTarget launches a new membership program; Microsoft engineer warns about company’s AI tool.Unless you’ve been firmly out of the loop, you’ve likely heard about the mishap involving a plane door flying off a Boeing aircraft and the massive ground stop of the Boeing 737 MAX9 aircraft that followed. As a corporation in the public eye, the implicit trust that airline customers place in Boeing to deliver them safely to their destination is of the highest importance. However, accordi -
On the Move: Crosswind Media & Public Relations Ups Dang - O'Dwyer's PR News
via news.google.comOn the Move: Crosswind Media & Public Relations Ups Dang O'Dwyer's PR News -
How Microsoft is using AI for measurement for its own comms
via prdaily.comFrom hindsight to foresight.Microsoft is running at the head of the AI craze. From its partnership with OpenAI to its Copilot tool to Azure AI and more, the tech giant is putting out new tools by the day to help people and organizations take advantage of generative AI.
But how is Microsoft’s own communications team using AI in their day-to-day work?
We got a bit of insight during PR Daily’s recent Public Affairs & Speechwriting Virtual Conference, when Microsoft VP of Public Affa -
Why Wikipedia can be a PR problem for political campaigns
via prdaily.comElection season is Wikipedia season as voters pay close attention to candidate pages.Rhiannon Ruff is a co-founder of the digital agency Lumino and the author of the new book, Wikipedia & Crisis Communications.
Political campaigns are kicking into high gear as primaries conclude and general elections take shape. All these candidates and their teams have robust digital operations that include paid and organic social media, targeted email outreach and sophisticate -
3 ways to prevent ex-employees from seizing control of your layoff narrative
via prdaily.comHow to respond when individual workers begin to become the story in the wake of layoffs.The most challenging part of layoff communications, beyond the human and emotional toll, is controlling the narrative: telling the right story to employees who are leaving, to those who are staying, to shareholders and investors, to the general public.
But increasingly, other parties – often those who have been laid off – are sharing their side of the story. When unaddressed, these incidents -
Ensuring Email Data Security in Corporate Communications from PoliteMail
via prdaily.comDespite being an essential tool for business communication, email is also a vulnerable entry point by which cybercriminals can access confidential data.
The post Ensuring Email Data Security in Corporate Communications from PoliteMail appeared first on PR Daily. -
The Scoop: Spotify complaint leads to $2B EU fine for Apple
via prdaily.comPlus: Turns out AI isn’t great for tax advice; CVS and Walgreens start dispensing abortion pill.What began five years ago as a complaint from Spotify has ended in a €1.84 billion fine from the EU over antitrust violations, The Verge reported. The complaint centered around the App Store, which would not permit app developers from pointing customers to cheaper subscription deals that could be found outside the app.
“For a decade, Apple abused its dominant position in the market fo -
The new agency contract
via prdaily.comBeneath every decision today, there are festering anxieties.
Dan Mazei is principal at All Tangled Roots. He previously worked at brands including Tinder, Activison Blizzard and Reebok.
Your procurement lead e-mails you to check-in. You’re coming up to the end of your agency’s contract, and it’s time to evaluate.
You look back through your quarterly reports, the coverage summaries, the recommendations for the new year. There are no real red flags or disastrous misse -
Understood.org launched the ‘Be the Reason’ campaign to help parents support their neurodivergent children
via prdaily.comHow the campaign addressed stigma through social media campaigns.
Even well-meaning parents can have trouble recognizing the signs of neurodiversity in their children and can feel overwhelmed by what to do next.
Understood.org, a non-profit organization dedicated to helping people who learn and think differently, created its 2022 “Be the Reason” campaign to bridge those gaps. The campaign focused on educating parents, increasing their awareness and turning skeptics to sup -
The Scoop: How OpenAI’s Sora video tool performs
via prdaily.comPlus: What it’s like to rep a reality TV star; Oprah leaves WW.OpenAI rocked the world again after announcing its new generative AI video tool, Sora. While it’s not yet available to the general public and currently reserved for a select few testers and filmmakers, the Washington Post got a chance to put Sora through its paces.
The results are a mixed bag that shows just how advanced this technology is – and how far it has to go.
Some artificially created videos perfectly fool t -
Kellogg’s, Wendy’s CEO blunders show perils of this economic moment
via prdaily.comThe food industry is on thin ice with consumers.
Two chief executives at food and beverage industry giants have recently landed themselves in the public opinion doghouse for their comments on the price of food.
WK Kellogg CEO Gary Pilnick said in a CNBC interview that his company has found success suggesting cereal as an affordable dinner. “If you think about the cost of cereal for a family versus what they otherwise might do, it’s going to be much more affordable,” Pilnick sai -
Celebrating the 2024 Ragan Top Women in Communications
via prdaily.comWinners were celebrated at a special awards luncheon in New York City on Thursday.The 2024 Ragan Top Women in Communication Awards celebrated the trailblazing achievements of the women who have raised the bar for the rest of the comms world through their work developing high-performance, relentlessly creative work across internal and external communications, HR, public relations and beyond
Ragan Communications hosted an awards luncheon on Feb. 29th at New York City’s City Winery, where att -
How I got here: Joel Johnson on the key to excellence in storytelling
via prdaily.comJoel Johnson of Johnson & Roy shares his professional motto.Principal and Co-Founder at Johnson & Roy, Joel Johnson collaborates with Fortune 50 automotive OEMs, governments and oversight bureaus, growth startups, and enthusiast and trade publications across the spectrum of tech and mobility.
Beyond his role at this global consulting firm, he threads creativity as the visiting chief creative officer at the Missouri Star Quilt Company (MSQC). The quilt company has grown into one of -
PUBLIC RELATIONS SOCIETY ANNOUNCES PRISM AWARDS FOR WOMEN IN PR COMMUNICATIONS - Indian Mandarins
via news.google.comPUBLIC RELATIONS SOCIETY ANNOUNCES PRISM AWARDS FOR WOMEN IN PR COMMUNICATIONS Indian Mandarins -
By the Numbers: This is the impact thought leadership has on prospects — and current customers
via prdaily.comNew data from Edelman and LinkedIn reveals that good thought leadership is vital for B2B sales and retention.Thought leadership content is more trusted by decision makers than marketing materials or product sheets, according to new data from research conducted by Edelman and LinkedIn. A huge 75% of decision-makers, including members of the C-suite, say that thought leadership has prompted them to research products or services they had not previously considered, according to the data presented in -
Applications now open for the 3rd annual Ragan Research Award
via prdaily.comA chance for undergraduate PR students to contribute to the field – and earn a research stipend.For the third year, Ragan Communications and the Institute for Public Relations will partner for the Ragan Research Award. This year, undergraduate junior and senior students are invited to apply with a 250-word abstract on the topic of misinformation and its impact on Gen Z.
The chosen applicant will develop their idea into a 6-page research brief and receive a $1,500 stipend, their paper publi -
PR News | 5W Public Relations Works Webull's SPAC - Wed., Feb. 28, 2024 - O'Dwyer's PR News
via news.google.comPR News | 5W Public Relations Works Webull's SPAC - Wed., Feb. 28, 2024 O'Dwyer's PR News -
The Scoop: Google fights to recover after Gemini AI fumbles on race
via prdaily.comPlus: World’s oldest logo gets an update; Universal goes ‘nuclear’ on TikTok.One of the foundational concerns about generative AI is that it will exclude and misinterpret historically marginalized groups due to the data on which it’s trained. In an apparent attempt to avoid this pitfall, Google’s Gemini AI program appears to have gone too far in the other direction.
The Wall Street Journal reports that the AI tool formerly known as Bard is now facing intense backlas -
Why there aren’t more Black men in PR
via prdaily.comInsights from The Museum of PR’s “Celebrating Black PR History 2024: Where Are All the Black Men in Public Relations?”
Black people are underrepresented in the PR industry. While they make up 13.6% of the U.S. population, Black people comprise just 9% of those working in entry-level PR specialist roles. Only 3% of those working in those roles are Black men, according to data provided by Chuck Wallington, executive vice president and chief marketing & communications officer -
5 tips for handling media relations during a crisis
via prdaily.comIt feels scary, but the media can be an ally.The worst has happened: a major crisis is underway affecting your organization. This could be anything from an embarrassing social media gaffe to a physical emergency and everything in between. But now reporters are blowing up your phone, your email is even more unmanageable than usual and you’re trying to handle it all while getting smart, timely messages out to the public.
Take a deep breath. It’s going to be OK.
Nick Lanyi, a consultant
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