• PR pros reveal their very favorite measurement

    PR pros reveal their very favorite measurement
     Because yes, you’ve gotta do math.Measuring PR impact is one of the most difficult yet most important parts of the practice. Communicators must be able to show how their work impacted broader business goals, but because PR works in subtle, sometimes mysterious ways, it can be difficult to draw straight lines. But measure we must, and as technology improves, there are more ways than ever to measure PR.  
    I asked a simple question on LinkedIn: “Nerds only: What is your favor
  • How to communicate a strong employer brand amid layoffs

    How to communicate a strong employer brand amid layoffs
    Layoffs are devastating for those who are told they no longer have a job. But they’re no walk in the park for those left behind, either.Layoffs are devastating for those who are told they no longer have a job. But they’re no walk in the park for those left behind, either. And they can cause doubt and concern among those who are considering joining your organization – even if it’s in an area of the business that was not directly impacted by the cuts.
    Reinforcing the o
  • The Scoop: Social platforms’ admin policies face SCOTUS scrutiny

    The Scoop: Social platforms’ admin policies face SCOTUS scrutiny
    Plus: AT&T offers credit and apology following outage, a controversy at baseball’s Spring Training.In a groundbreaking case, the Supreme Court is slated to hear two cases today that could change how social media platforms and free speech laws interact. According to The New York Times, the two laws that will go before the court, one from Florida and one from Texas, cover two slightly different topics. The one from Florida bans platforms from removing content based on a user’s poin
  • How Burrell College harnessed a video storytelling strategy to humanize the brand and strengthen its media partnerships

    How Burrell College harnessed a video storytelling strategy to humanize the brand and strengthen its media partnerships
    Sidney Alvarez of Burrell College of Osteopathic Medicine shares insights on video storytelling, successful partnerships, and owning the narrative.What’s more empowering than reading your own story? Sharing it to connect with others.
    For Sidney Alvarez, director of marketing and communications at Burrell College of Osteopathic Medicine, video storytelling is core to what he does every day. “I use my broadcast journalism background to create content that helps us take control of our n
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  • 3 pillars of building a rock-solid client relationship

    3 pillars of building a rock-solid client relationship
    The most important work relationship you can build is with your client.
    Sarah Riley is a vice president at Method Communications.
    PR people are in the business of establishing, nurturing and maintaining relationships –but no relationship is more important than those we have with our clients. The benefits of stellar client relationships are twofold: seamless communication makes for better outcomes, increased efficiency and honest conversations. Equally as important: it’s nice to enjoy
  • The Scoop: AT&T outage disrupts communication across the country

    The Scoop: AT&T outage disrupts communication across the country
    Plus: Uncertainty abounds at Vice, Reddit prepares to go public — with a twist.Did you hear about, or worse, experience firsthand, the AT&T outage yesterday? If so, you were reminded just how necessary cellular networks are to our interconnection and our commerce. If you’re in AT&T’s shoes, you also experienced a PR nightmare.
    According to the Wall Street Journal, there were 75,000 reports of outages at 9:15 Thursday. The telecoms giant apologized and reported it was wo
  • From the Museum of Public Relations: Motown honors PR legend Ofield Dukes - PR Daily

    From the Museum of Public Relations: Motown honors PR legend Ofield Dukes - PR Daily
    From the Museum of Public Relations: Motown honors PR legend Ofield Dukes  PR Daily
  • How I Got Here: Kami Spangenberg thrives in RTI International’s flexible work setting

    How I Got Here: Kami Spangenberg thrives in RTI International’s flexible work setting
    Kami Spangenberg shares the song that changed the way she thinks about her career.Kami Spangenberg serves as the senior vice president of corporate communications, scientific stature services, and community affairs at RTI International, a global nonprofit research institute. In her role, Spangenberg oversees three crucial departments that work cohesively to fulfill the institute’s mission of translating knowledge into practical solutions for improving the human condition. 
    The comms a
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  • From the Museum of Public Relations: Motown honors PR legend Ofield Dukes

    From the Museum of Public Relations: Motown honors PR legend Ofield Dukes
    A fascinating glimpse into PR history.This artifact is shared in partnership with the Museum of Public Relations. 
    Ofield Dukes was born in 1939 in Rutledge, Alabama, and passed away in 2011. Dukes’ work included advising all Democratic presidential candidates since 1968 and many other political and cultural figures. His work focused on strengthening the relationship between Washington and Black leaders. Throughout his career, he worked with other renowned corporate clients, including
  • The Friday Reporter: Emily Hanford of ‘Sold a Story’

    The Friday Reporter: Emily Hanford of ‘Sold a Story’
    A new episode of The Friday Reporter podcast.
    Emily Hanford is senior producer and correspondent for APM Reports. She’s the host of the hit podcast, “Sold a Story,” the second most shared show on Apple Podcasts in 2023 and Time Magazine top three podcasts of the year joins Lisa today for a conversation.
    Her entire career has been dedicated to public radio — much to her English degree’s surprise — and has really made a tremendous name for herself. While he
  • By the Numbers: Gen Z loves building their personal brand. What that means for companies.

    By the Numbers: Gen Z loves building their personal brand. What that means for companies.
    Always be building.
    Gen Z adults are big believers in themselves. Specifically, 67% believe it’s very (25%) or somewhat (42%) important to have a strong personal brand, according to new research from Morning Consult. Those percentages far outstrip even their generational neighbor Millennials (51%) and U.S. adults as a whole (a mere 40%).  
    Morning Consult attributes this spike in self-branding to Gen Z’s love of influencers and their use of creator-driven apps as entertainm
  • 5 tips for TikTok brand engagement

    5 tips for TikTok brand engagement
    The head of social media at Dropbox explains why authenticity is crucial to engagement on the platform.Having a brand social video strategy around TikTok is a crucial part of connecting with audiences today.
    Dropbox’s head of social media, Susan Chang, has been with the software company since 2014, two years longer than TikTok has been in existence. During her time there, she’s had the chance to craft the social media strategy around the short-form video app from its inception.
    &ldqu
  • The Scoop: ‘The Bachelor’ producers freeze when asked about diversity woes

    The Scoop: ‘The Bachelor’ producers freeze when asked about diversity woes
    Plus: Air Canada held responsible for its chatbot promises; how Bob’s Red Mill became a supermarket icon. Dating reality show “The Bachelor” has a long, awkward history when it comes to handling race. Heck, the issue even has its own Wikipedia page. From a lack of diversity in contestants and Bachelor/ettes to a cringe interview between former Black Bachelorette Rachel Lindsay and then-host Chris Harrison, its issues with race are well-documented.  
    So it wasn’t
  • How Digital PR is changing the face of Public Relations - The Business & Financial Times

    How Digital PR is changing the face of Public Relations - The Business & Financial Times
    How Digital PR is changing the face of Public Relations  The Business & Financial Times
  • Lessons from Ragan’s Top Women in Communications Hall of Fame inductees

    Lessons from Ragan’s Top Women in Communications Hall of Fame inductees
    Learn from Susan Donlan, Marian Salzman and Kathy Krenger.
    Ragan’s Top Women in Communications Awards is one of our most prestigious programs, saluting the women who embody the past, present and future of the discipline; whose innovations have the power to shape workplaces and employee experience; and whose efforts reach across their organizations and far beyond.
    Each year, we honor dozens of communicators, but only three join our Hall of Fame. The inductees into the 2024 Top Women in Comm
  • 8 types of thought leadership to put your exec ahead

    8 types of thought leadership to put your exec ahead
    Having a story framework to start from can make the thinking easier.
    The hardest part of crafting thought leadership is capturing both the voice and high-level insights of the leader you’re collaborating with. When you’re ghostwriting for someone else, you’re interpreting their expertise, experience and personality and translating it onto the page.One way to make this process a bit easier is to start with a thought leadership framework. Simply knowing the kind of story you want
  • Call for entries: PR Daily’s PR Tech Hot List

    Call for entries: PR Daily’s PR Tech Hot List
    Honoring top tech solutions for public relations success. 
    The post Call for entries: PR Daily’s PR Tech Hot List appeared first on PR Daily.
  • Government communicators think most Americans trust government info. The public disagrees.

    Government communicators think most Americans trust government info. The public disagrees.
    A new survey from Ragan Communications and the George Washington University College of Professional Studies reveals a huge gap in the perception of government comms. 
    A massive, concerning gap exists between the levels of trust government communicators believe the public has in the information they provide and how the American public actually perceives it. That’s according to the 2nd Annual National Survey of Government Communications & Public Affairs, conducted by Ragan Communica
  • Use this decades-old speechwriting technique to create powerful messages today

    Use this decades-old speechwriting technique to create powerful messages today
    A former government speechwriter shares tips on this powerful storytelling tool.Former President Ronald Reagan was a trendsetter not only with his fashion sense but with his ability to give moving, memorable speeches.
    Reagan was the first president to invite a guest to his State of the Union address. In his 1982 speech, Reagan recognized Lenny Skutnik, a United States Congressional Budget Office employee who saved a woman stuck in the freezing Potomac River after an Air Florida Flight 90 plane c
  • 6 best ways to relieve send anxiety from PoliteMail

    6 best ways to relieve send anxiety from PoliteMail
    It doesn’t matter if you are sending out an email to a few hundred or a few hundred thousand people, no one wants to send out something that isn’t perfect. 
    The post 6 best ways to relieve send anxiety from PoliteMail appeared first on PR Daily.
  • The Scoop: OpenAI reveals text-to-video tool, Sora. Will anything ever be the same?

    The Scoop: OpenAI reveals text-to-video tool, Sora. Will anything ever be the same?
    Plus: Documents say recycling movement was pure PR; does everyone deserve PR representation?OpenAI is changing the game again. Thursday, it announced Sora, a tool that allows users to create minute-long, photorealistic videos based on text prompts. Sora will also be able to generate footage based on a still image, “animating the image’s contents with accuracy and attention to small detail. The model can also take an existing video and extend it or fill in missing frames,” accor
  • 6 questions with: Blair Primis of Flagship Specialty Partners

    6 questions with: Blair Primis of Flagship Specialty Partners
    Blair Primis shares his mantra that encourages teams to reject the status quo and think outside the box.Blair Primis, the chief marketing officer at Flagship Specialty Partners, has a distinguished 20-year marketing career. Primis has a gift for establishing successful creative teams in and out of healthcare. Over the past 14 years, he has led marketing, communications, content, creative, and event teams in the private practice sector, leveraging his expertise in both the demand and growth sides
  • By the Numbers: How Black Americans get news

    By the Numbers: How Black Americans get news
    Data from Pew Research is vital for PR pros. The traditional role of a PR professional is to secure earned media for our clients, usually through news outlets. But knowing our target audiences, as well as where they get their news, is a vital part of the role. This isn’t a one-size-fits all proposition. 
    Perhaps no demographic group in the United States has as complex a relationship with the news media as Black Americans. For centuries, the media – like most institutions in
  • The Scoop: Lyft’s typo causes stock chaos

    The Scoop: Lyft’s typo causes stock chaos
    Plus: AI can’t hold patents, Cybertruck owners are already reporting rust on vehicles.As a PR professional, one of the first things you learn to do is ensure that your copy is clean and free of any mistakes. Based on what just happened with Lyft, some individuals might need a refresher on that concept.
    According to The Wall Street Journal, a press release stated that Lyft’s profits were projected to rise 500 basis points, or 5%, in 2024. The problem? The projection was only for a 50
  • Why more CEOs keep getting called to testify before Congress – and the role comms must play

    Why more CEOs keep getting called to testify before Congress – and the role comms must play
    Insight on the prep process for these high-stakes hearings.  
    “They’re here. You’re on national television. Would you like now to apologize to the victims who have been harmed by your products?” 
    Pressed heavily by Missouri Senator Josh Hawley, Meta CEO Mark Zuckerberg rose to from the hearing table and turned to the rows of families bearing photos of loved ones whose deaths were connected in various ways to his social media platforms. 
    There, in front
  • How to incorporate storytelling into DE&I

    How to incorporate storytelling into DE&I
    We all want to see ourselves in a story. Whether it’s a child identifying with a Disney princess who shares their skin tone, a teen yearning to see themselves represented in their sports heroes or an employee seeing people like them in the highest echelons of leadership, stories are key to crafting DE&I narratives that inspire real action and change. 
    Kimberly Henderson, digital workplace technology lead for Mars, shared practical tips for creating compelling narratives that
  • From wedding crashing to Facebook fans, how Auntie Anne’s and Jamba keep social fun

    From wedding crashing to Facebook fans, how Auntie Anne’s and Jamba keep social fun
    And why they respond to every comment on TikTok.
    No trip to the mall is complete without a bucket of Pretzel Nuggets from Auntie Anne’s or a White Gummi smoothie from Jamba Juice. And if Bari Rosenstein Tippett has her way, no scroll through your social media feed will be complete without stopping to glance at the latest meme or status update from the same classic brands.  
    “Our social approach is to make our brands part of the conversation, whether it’s by aggressive comm
  • How internal communications teams actively listen to employees

    How internal communications teams actively listen to employees
    Uncover the truth behind employee engagement with active listening and VoE data.
    When it comes to understanding employee engagement and satisfaction, Voice of Employee (VoE) data takes center stage. Capturing the thoughts, emotions and experiences of your workforce can uncover insights that shed light on factors that influence their commitment to productivity. The truth lies in the alignment between company culture and employee expectations. Workloads, retention rates, productivity, innovation a
  • The Scoop: The Biden campaign joins TikTok amid China controversy

    The Scoop: The Biden campaign joins TikTok amid China controversy
    Plus: Temu’s Super Bowl ad raises eyebrows; AI could lead to “middle-management collapse.”  
    The Biden campaign is officially on TikTok. 
    The reelection campaign’s first video features President Joe Biden himself, casually answering a series of questions about the Super Bowl, including a playful jab at the idea that Democrats and Taylor Swift rigged the game in Kansas City’s favor. It’s already garnered more than 4.5 million views, a victory for
  • The best and worst PR moments from Super Bowl LVIII

    The best and worst PR moments from Super Bowl LVIII
    The biggest brand bonanza of the year wasn’t quite as (Taylor’s Version) as might have been expected, and even the ads left many viewers yawning.The Kansas City Chiefs seized a dramatic overtime win over the San Francisco 49ers as Super Bowl LVIII and its whirlwind of brand and celebrity activity concluded last night. The game proved to be record-breaking, clocking in at the longest-ever Super Bowl and featuring first a record-breaking field goal by 49ers kicker Jake Moody, and then
  • How communicators are key to combating global misinformation, according to Edelman’s Trust Barometer

    How communicators are key to combating global misinformation, according to Edelman’s Trust Barometer
    Who do people trust to tell the truth?Amanda Ponzar is the chief communications & strategy officer at CHC: Creating Healthier Communities. Connect with her on LinkedIn. 
    The global Edelman Trust Barometer, unveiled last month at Davos,  remains a powerful trend indicator in its 24th year. With trust still at record lows and mis and disinformation abounding, communicators are critically important in 2024, both internally and externally.
    Although 2024 is the year of “innov
  • Step-by-step tips on using AI for social media content from BU’s social director 

    Step-by-step tips on using AI for social media content from BU’s social director 
    Including prompts you can use today. 
    Gone are the days when social media pros have to develop engaging content ideas using their brainpower alone.                                                                         
    Now these platform-posting maestros can use generative AI to help get their juices f
  • Go ‘Under the Desk’ with V Spehar at Social Media Conference at Disney World

    Go ‘Under the Desk’ with V Spehar at Social Media Conference at Disney World
    Find out how short-form video platforms are changing journalism — and the world. 
    The Ragan and PR Daily teams are gearing up for our annual Social Media Conference at Disney World, this year held March 27-29, 2024, with a powerhouse lineup including social media leadersfrom Bloomberg, Eos, Intel, Hallmark, USPS, Activision Blizzard and many more. 
    Also gracing the mainstage on the morning of March 29 is social media legend V Spehar, who has become a media empire of one via their
  • The Friday Reporter: Amos Snead

    The Friday Reporter: Amos Snead
    A new episode of The Friday Reporter podcast.
    The National Press Foundation is dedicated to investing in the future of young journalists and my guest today has made this organization a top priority.  Amos Snead is the chair of the NPF and also president of D.C. public affairs firm Adfero. Today, he’s a guest of the Friday Reporter.As an avid supporter of journalism and communications, Amos famously tells everyone he mentors that we’re in the “friend-making business,&r
  • The Scoop: The biggest PR storylines from the Super Bowl

    The Scoop: The biggest PR storylines from the Super Bowl
    Plus: Is there such a thing as too many celebrities? Welcome to the Scooper Bowl! 
    That Big Game is coming up Sunday, and while it’s known as the biggest day in advertising, the PR implications are vast as well. Now there are teaser campaigns to drum up interest, influencer partnerships, social campaigns to keep hype stoked long after an ad’s premiere.  
    While we won’t have a full picture until game day, there are several major trends emerging this year wort
  • 6 questions with: Mary Poliakova of Drofa Comms

    6 questions with: Mary Poliakova of Drofa Comms
    Mary Poliakova shares a guiding principle in her approach to communication. Drofa Comms Co-founder and COO Mary Poliakova manages diverse teams, overseeing client relations, content production, and data analysis. With a decade of experience, the former finance journalist has led over 40 international campaigns.
    We caught up with Poliakova to get her take on the future of the communications industry,
    [RELATED: Purchase Ragan’s Top Case Studies Guidebook for 50+ case studies and comms s
  • 5 ways PR pros want to use AI in the future

    5 ways PR pros want to use AI in the future
    There’s no doubt that artificial intelligence has overhauled the practice of public relations, impacting the tools professionals use and the way they develop emails, press releases and social media copy — and introducing new pitfalls and anxieties. ACCESSWIRE and PR Daily partnered to find out how PR professionals are currently thinking about AI — whether they use it, what they want to apply it to, what they’re excited about and what they’re afraid might happen
  • By the Numbers: These brands are already winning the Super Bowl

    By the Numbers: These brands are already winning the Super Bowl
    Plus: The Taylor Swift effect.  The Super Bowl won’t kick off until Sunday, but PR practitioners have already been at work for months as they prepare for the biggest brand bonanza of the year.  
    Social media mentions will be a key metric this year in measuring interest and excitement around the ads, and some have already earned a greater share of the conversation than others.. 
    From Jan. 31 to Feb. 6, NYX Cosmetics was the winner in the buzz bowl, with a big assist from
  • ‘We’re all on this journey together’: Bringing everyone together for DE&I

    ‘We’re all on this journey together’: Bringing everyone together for DE&I
    Director of Diversity, Equity, and Inclusion and Culture at the University of California’s Department of Anesthesia and Perioperative Care shares how she makes room for others. 
    Leah Pimentel, inaugural director of Diversity, Equity, and Inclusion and Culture at the University of California’s Department of Anesthesia and Perioperative Care, wants her colleagues to know that they are seen and their opinions are deeply valued at work.
    Pimentel oversees the department’s DE&am
  • Career advice gems from the Top Women in Communications

    Career advice gems from the Top Women in Communications
    A roundup of career advice from the incoming class of Top Women.
    The Top Women in Communications Awards highlights a tremendous group of communications leaders who consistently influence and inspire everyone around them. Honorees include community givers, crisis navigators, DE&I champions, mentors, trailblazers, visionaries, rising stars and many more.
    And not to be left out, we’re welcoming a new class of Hall of Fame inductees. This year includes Susan Donlan, chief communications of
  • The Future of AI in Public Relations

    The Future of AI in Public Relations
    Artificial intelligence is fundamentally changing the discipline of public relations. 
    The post The Future of AI in Public Relations appeared first on PR Daily.
  • The Scoop: Meta hopes to foil election misinformation with AI identification tools

    The Scoop: Meta hopes to foil election misinformation with AI identification tools
    Plus: Swifties and sports gamblers converge at the Super Bowl, rivals come together for new sports network.It’s an election year and tech will play a big role in how information — and misinformation — about this year’s cycle spreads. In an attempt to get ahead of the issue, social media giant Meta announced that it’s working on tools that can flag AI-generated content on Facebook, Instagram and Threads.
    This move comes after the massive spread of misinformation duri
  • Navigating a name change: Practical tips from Global Refuge, formerly LIRS

    Navigating a name change: Practical tips from Global Refuge, formerly LIRS
    Changing a name is tricky but can reinvigorate an organization.Any rebrand is challenging. People become emotionally attached to even the smallest nuance of logo design and brand colors. But doing a rebrand complete with a full name change? That’s a next-level challenge.  
    Lutheran Immigration and Refugee Service took on that challenge, transforming into Global Refuge. But what didn’t change in this extensive rebrand process is its commitment to advocating for refugees and helpi
  • Communicators need to shed cameo role for the lead

    Communicators need to shed cameo role for the lead
    How to take your star turn.➢ Communicators have a steady seat in the boardroom and are taking an active role in crafting corporate policy and voting on pivotal issues.
    ➢ Generative AI wipes out the busy work and allows communicators time to be strategic, creative and proactive.
    ➢ The word “strategic” has been scrapped from the term Strategic Communications for its obvious redundancy, and the Chief Communications Officer now reports to the CEO.
    ➢ DEI and ES
  • 7 steps for setting social media goals and strategies

    7 steps for setting social media goals and strategies
    Put in rigor, get out real results. Social media is no longer a shiny new toy. Facebook just had its 20th anniversary, after all. The industry is mature, developed and deserves the same focus on strategy and results as any other communications practice. 
    But if you aren’t there yet, that’s OK.  
    During PR Daily and Ragan’s 2023 Social Media Conference, Andre Hidalgo, associate state director of social media for AARP, shared simple steps to create social medi
  • Shaping public relations strategies in the country of Georgia - PR Daily

    Shaping public relations strategies in the country of Georgia - PR Daily
    Shaping public relations strategies in the country of Georgia  PR Daily
  • Punjab I & PR dept bids warm farewell to Public Relations Officer Dr.Sarabjit Singh Kangniwal on superannuation - Punjab News Express

    Punjab I & PR dept bids warm farewell to Public Relations Officer Dr.Sarabjit Singh Kangniwal on superannuation  Punjab News Express
  • Nigerian Women in Public Relations Announces Theme for 2024 Experiencing PR Conference - Liberia news The New ... - The New Dawn Liberia

    Nigerian Women in Public Relations Announces Theme for 2024 Experiencing PR Conference - Liberia news The New ... - The New Dawn Liberia
    Nigerian Women in Public Relations Announces Theme for 2024 Experiencing PR Conference - Liberia news The New ...  The New Dawn Liberia
  • Accounts in Transit: 5W Public Relations Picks Up StriVectin - O'Dwyer's PR News

    Accounts in Transit: 5W Public Relations Picks Up StriVectin - O'Dwyer's PR News
    Accounts in Transit: 5W Public Relations Picks Up StriVectin  O'Dwyer's PR News
  • The Scoop: Purina barks back after social media group blames its pet food for sick pets

    The Scoop: Purina barks back after social media group blames its pet food for sick pets
    Plus: Another Panera Charged Lemonade lawsuit; AI is being blamed for lawsuits.
    Pet food maker Purina is struggling after a surge of online allegations that their Purina Pro Plan products are causing pets to fall ill and even die after suffering symptoms including “lethargy, vomiting, diarrhea, muscle weakness, seizures, rapid weight loss and rectal bleeding,” NBC News reported.  
    The rumors began spreading in Facebook Group Saving Pets One Pet @ A Time. A group administrat

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