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Strategy, empathy and a seat at the table add up to success for ING leader
via prdaily.comING America’s head of comms & brand experience leans into early mornings, the Orange Code and a little bit of TikTok.The post Strategy, empathy and a seat at the table add up to success for ING leader appeared first on PR Daily. -
These Super Bowl strategies had people talking long before kickoff
via prdaily.comDoritos and Coors Light use a combination of social and earned media to prolong the conversation.
Pricy Super Bowl ads are just one part of a months-long campaign designed to engage fans before and after the game.
Dan Cohen, senior director of brand communications at PepsiCo Foods US, which owns Doritos, noted that while the Super Bowl is the biggest stage for advertising, the lead-up to the game is the most critical sales period.
[RELATED: Keep your skills sharp with the comms indu -
A peek behind the curtain with personal finance reporter Chris Taylor
via prdaily.comFor the inaugural Media Coffee Chat, we sit down with Chris Taylor, an award-winning personal finance journalist, marathoner (13 times!), a father of two boys, beagle dog dad and Canadian living in New Jersey.Amanda Coffee is CEO of Coffee Communications and ex-Under Armour, PayPal and eBay.
Chris Taylor is a senior correspondent at Reuters, having published more than 300 articles ranging from personal finance to CEO travel recommendations. He’s expanded his reporting with a Li -
The Scoop: Chipotle, Waffle House emphasize transparency about price fluctuations
via prdaily.comAlso: Google lifts ban on AI use for weapons; Mavs’ messaging around Doncic deal doesn’t answer questions.
Waffle House and Chipotle are speaking plainly to customers about how economic factors may impact pricing.
Waffle House is confronting the effects of the bird flu, which has caused a sharp rise in egg prices. To mitigate the rising costs, the chain added a $0.50 surcharge for every egg it sells. It made the upcharge clear to customers by placing an explanation sticker on it -
Use these 3 concepts for better AI prompts
via prdaily.comIncluding sample prompts.
Unlocking the full potential of generative AI requires crafting precise prompts that clearly communicate what you actually want.
Yumi Wilson, a professor at San Francisco State University, recently shared best practices for prompt writing during a Ragan virtual conference on AI. Clearly and specifically stating, “Here’s what I want” leads to better AI results, she said.
During her presentation, Wilson advocated for the CTC framework, one of several pop -
Taco Bell’s Super Bowl stunt (mostly) ditches celebs to put fans in the spotlight
via prdaily.comAt least one celeb is doing her best to sneak in.
Taco Bell’s PR team has a fan-forward game plan for the Super Bowl: Ditch the A-list endorsements (well, mostly, anyway), sideline the over-the-top special effects, and let its biggest hype squad — its customers — take center stage.
The brand installed special cameras in its drive-thru lines, then invited customers to show off their late-night drive-thru energy for a chance to appear in its 2025 Super Bowl comm -
Why comms pros make great chiefs of staff
via prdaily.comAn understanding of comms, familiarity with overall business can help CEOs see what’s coming.
Beth Welter had always envisioned herself becoming a chief communications officer. However, about six months ago, her career took an unexpected turn when the CEO of The E.W. Scripps Company asked her to become his chief of staff.
The CoS role is typically held by a senior executive who works closely with the CEO to manage operations, improve communication and ensure strategic plans are executed ef -
The Scoop: American tariffs roil the world. Here’s what it means for communicators.
via prdaily.comPlus: LA Times owner continues to get political; Applebee’s parlays ‘Date Night Pass’ into media relations gold.President Donald Trump made good on campaign promises to impose stiff tariffs on some of the U.S.’s most prominent trading partners. A 25% tariff has been levied against Canada, while a similar tariff against Mexico has been put on hold for one month.A 10% tariff has also been placed against China. And that’s just the beginning: Trump has already said the -
Conducting a risk assessment amid anti-DEI governmental action
via prdaily.comA close look at the current situation.Many companies began backtracking on DEI policies due to social pressure, including from activists like Robby Starbuck. But in the first weeks of the Trump administration, new pressure has been emerging from the federal government itself. Executive orders directly impact DEI activities within the federal government, but the administration has made it clear via executive order that it will act to “deter DEI programs or principles (whether specifically d -
6 keys to killer market research questions
via prdaily.comCompanies that use these tactics to write customer surveys will go beyond surface-level feedback and uncover actionable insights.Adam Berinsky is is the Mitsui Professor of Political Science at MIT and serves as the director of the MIT Political Experiments Research Lab (PERL).The first time people sit down to write a market research survey, they tend to ask broad questions about customer satisfaction. But these sorts of questions aren’t likely to tell you much — even about whether c -
The Scoop: American Airlines’ response shows speed, restraint
via prdaily.comAlso: TikTok bounces back amid uncertainty; Nicole Kidman ad demonstrates power of social listening.
The aviation industry was thrust into crisis mode earlier this week when an American Airlines regional passenger jet collided in midair with a military Black Hawk helicopter Wednesday night in the Washington, D.C. area.
With 67 deaths total – 64 on the jet, three in the helicopter – made the incident the deadliest in the United States in almost a quarter century.
[RELATED: Take -
Press play: How Audible’s Sophia Gottfried amplifies employee stories worth sharing
via prdaily.comAudible’s internal communications leader explains how to craft authentic executive messages while staying true to strategy.Sophia Gottfried, internal communicator at Audible, shapes employee communications and advises executives on strategic messaging. Gottfried’s experience spans TIME’s social media team and award-winning journalism in New Jersey, bringing her storytelling expertise to connecting Audible’s global workforce with the company’s culture and mission.&nb -
PR is helping Asheville rebuild after Hurricane Helene
via prdaily.comA coordinated communication effort is supporting local businesses while welcoming visitors back.
When Hurricane Helene devastated western North Carolina in late September, the bustling mountain town of Asheville was thrust into chaos.
Downtown remained largely unscathed, but heavy rain washed out roads and left homes and businesses partially submerged in neighborhoods along the French Broad River. Wind gusts destroyed communication lines across much of the region and parts of the area were witho -
How to get better quotes
via prdaily.comBecause corporate quotes don’t have to be boring.Jim Ylisela is the co-founder and senior partner at RCG.
“You’re gonna need a bigger boat.”
Movie fans will no doubt recognize that pivotal line from my wife’s favorite film, Jaws (1975), in which an island police chief who’s afraid of the water (Roy Scheider) realizes that the boat he’s hired to hunt down a killer shark is frighteningly inadequate for the job.
The remark perfectly captures a dramatic mome -
The Scoop: DeepSeek raises red flags for OpenAI, U.S. Navy
via prdaily.comPlus: ‘New media’ will have special seats in White House Briefing Room; DEI retreat muddles Target Foundation’s role.DeepSeek, the unexpectedly powerful Chinese AI tool, turned American stock markets on their head earlier this week. The open-source model was reportedly produced faster and with less computing power than thought possible. The free tool quickly shot to the top of the app charts in the U.S. and raised questions about whether or not America would win the AI race.
Bu -
Tips for IDing, addressing crises long before they happen
via prdaily.comWhat’s most important is to identify your agency’s potential choke points and develop messaging around them.
One of the hardest aspects of crisis planning is knowing when a crisis actually begins.
Scott Radcliffe, global director of cybersecurity at FleishmanHillard, defined a crisis as anything that’s “systemically threatening to an important part of your business from a reputational standpoint” during a panel discussion at Ragan’s Future of Communications Co -
How Gen Z social pros are thinking about TikTok and the future of short-form video
via prdaily.comAccount leads from Sesame Workshop, Sweet Loren’s, SwimOutlet and Edelman weigh in.
Well before TikTok’s 12-hour period of nonexistence in the U.S., the thought leadership and hot takes had already begun pouring in. The volume only accelerated after the app returned bearing a message of gratitude for President Donald Trump.
Trouble is, many of these predictions and opinions came from people who rarely touch the app.
Instead, we went to the folks who are the ap -
The force multiplier: How AI accelerates collaboration and the role of comms
via prdaily.comInsights from New York Women in Communications’ Women of AI Summit.Diane Schwartz is CEO of Ragan Communications.
The pace at which we’re learning about and applying generative AI to our work can feel overwhelming, yet it’s undeniably thrilling. It presents incredible opportunities for communicators to rethink their roles within organizations. This was the central theme of the New York Women in Communications Women of AI Summit held at IBM’s headquarters in New York.
A fe -
A compelling story is just a heartbeat away for this global leader
via prdaily.comHead of comms and corporate affairs at healthcare education giant adapts to constant change.The post A compelling story is just a heartbeat away for this global leader appeared first on PR Daily. -
The Scoop: As Trump admin flexes muscle, Target retreats from DEI
via prdaily.comAlso: Proposed TikTok sale could change platform’s algorithm; RTO unfairness poses PR challenges.
Target is the latest national brand to announce plans to roll back long-standing diversity, equity and inclusion initiatives.
In a memo to employees, Target announced plans to end its three-year DEI goals and stop reporting to external groups focused on diversity, such as the Human Rights Campaign. The memo noted that Target will no longer support an internal program aimed at carrying more pro -
PR needs PR: How to step into the spotlight in 2025
via prdaily.comThe PR industry’s biggest blind spot? Not promoting itself.Rachel Huff is president and founder at agency search consultancy Victoire & Co.
Measurement remains PR’s evergreen obsession, dominating industry headlines, conferences and conversations among communications leaders. But in 2025, it’s time to reconsider the real issue behind the buzz. It runs deeper than just tracking better metrics — communicators face a fundamental challenge in proving their value.
Eve -
How Miami International Airport builds social media runways to help employees take flight
via prdaily.comI AM MIA puts employees first on the airport’s social channels and beyond.
Employees remain a comms team’s most potent storytellers across social media channels. As they tout workplace wins, respond to and share company content, they shape the way an organization is perceived.
At Miami International Airport (which proudly calls itself MIA), the organization’s collective pride shines across its social channels due to its clear policies and people-forward campaigns.
C -
The Modern Leader series: Change communications
via prdaily.comAs The Grossman Group celebrates 25 years, Ragan is partnering with them to share the top attributes they see in modern leaders today.
Modern leadership attribute No. 2: Proactively communicate during times of change (even when you don’t have all the answers)
One of the biggest traps leaders fall into is waiting to communicate, thinking they need more time to gather more facts or additional clarity and context. This tendency holds leaders back even more today when there’s been so muc -
The Scoop: Subreddits’ ban on X links highlights changing sentiment
via prdaily.comAlso: CNN lays off 200 as digital push continues; ‘Wicked’ marketing aims to strike balance between feeding die-hard and not annoying casuals.
Some Reddit users are organizing a boycott of X.
Musk, speaking at an inaugural event, placed his hand on his chest and raised his arm in a gesture that many compared to a Nazi salute. Musk dismissed the accusations, calling them part of a “dirty tricks campaign” and labeling the criticism as “tired.”
But many people on -
Glassdoor’s Nponano Maikori on the universal power of transparent communication
via prdaily.comAnd the one tool she uses to bring stories to life.As Glassdoor’s inaugural director of internal communications, Nponano Maikori is architecting the company’s employee communications strategy from scratch. This role draws on Maikori’s two decades of experience as a strategic communicator who transforms complex ideas into actionable messages. Her knack for blending hard data with human insight has transformed how organizations connect with both employees and customers.[RELA -
The Road Ahead: Predicting 2025’s Top Internal Communications Strategies
via prdaily.comFrom disengaged employees to information overload, difficulties abound.The post The Road Ahead: Predicting 2025’s Top Internal Communications Strategies appeared first on PR Daily. -
What to expect from the comms job market in 2025
via prdaily.comWhether you’re hiring or job hunting, here’s what you need to know.
While the overall communications job market is still slow, early 2025 shows some encouraging signs of recovery.
“The first couple of weeks in January, I have seen more volume of (communications-related) assignments open than the last couple of months of 2024,” said Peter McDermott, a senior client partner and head of corporate affairs, North America at Korn Ferry. He works with clients ranging from higher -
By the Numbers: Americans love to get news from TikTok – but not how you expect
via prdaily.comJournalists aren’t necessarily who they turn to for news.Haven’t heard enough about TikTok this week?
Even as the popular app undergoes seismic shifts and massive questions about its future, it remains an important source of information for millions of Americans. That’s why the possibility off it disappearing is so unsettling to so many.
According to Pew Research, just over half of TikTok users (52%) use the app for news.
But that news doesn’t look quite like you might ex -
The Scoop: Olympic medal controversy leaves LVMH tarnished
via prdaily.comAlso: Comms needs a seat at the table amid Trump changes; AI use in ‘Brutalist’ highlights importance of transparency.
Dozens of athletes who competed at the Paris Olympics this summer say the medals they’ve worked so hard to win are not shimmering the way they once did.
To date, more than 100 athletes reported their medals were deteriorating, with bronze medals in particular flaking and rusting. The Monnaie de Paris, which minted the medals, attributed the damage to a varnish -
How AI helps Gagen MacDonald’s Kristy Lapidus with client work and mindfulness
via prdaily.comAnd why the future of AI is agentic.From better serving clients, simplifying workflows to aiding in mindfulness, generative AI is fulfilling a wide variety of purposes in today’s workplace.
In this edition of “AI Helped Me,” Kristy Lapidus, director at Gagen MacDonald, shared how this technology is helping her – and what’s coming next.
Could you tell us a little about how you first started interacting with AI in your role and how it’s evolved?
I first started -
This is how to show up in AI search summaries
via prdaily.comThese tips will help you create content that people want and increase its chances of showing up in search results.
AI-generated summaries have reshaped how people discover content. But while the tools and technologies may have changed, the core principles of search engine optimization still hold true.
“One of the biggest mistakes people make when it comes to search-friendly content is overcomplicating things,” Louisa Frahm, SEO director at ESPN, said while leading a recent Ragan webi -
Howard Geltzer, PR mastermind behind Walkman campaign, dies
via prdaily.comHe founded Geltzer & Co. with his wife, Sheila.Howard Geltzer, co-owner of Geltzer & Co., has died at age 88. Together with his wife Sheila, he founded PR firm Geltzer & Company.
The agency boasted clients including Samsung, Motorola and Black & Decker Housewares. However, its biggest contribution to the PR space was its campaign for the iconic Sony Walkman. According to Northwestern University’s Medill School of Journalism, Media and Integrated Marketing, from which Geltze -
Here’s what’s going on with TikTok
via prdaily.comWhat we know as of Tuesday morning.Things are changing fast.The Martin Luther King, Jr., holiday weekend proved a tumultuous one – for many reasons, but among them, for the future of TikTok. In the course of just three days, the app disappeared, was resurrected and now has a reprieve – but for how long?
Here’s what happened this weekend – and what you need to know now. All information is correct as of the morning of Tuesday, Jan. 21 – but things are movin -
Trust me, the challenge for communicators is real
via prdaily.comThe year ahead is going to be filled with challenges — that you can overcome.Diane Schwartz is CEO of Ragan Communications.
I’ve been reading all the predictions for what’s in store for communicators this year. Frankly, the forecasts remind me of last year’s and the year before. Yet as I observe that sameness, I am embracing it with excitement and optimism.
While we are living in fast-moving times and uncertainty, the communicator has always been a stabilizing force, a vo -
Life Is Good’s secrets to UGC and positivity on social media
via prdaily.comLearn how a brand known for appreciating life’s simple moments works with users to build chill and happy communities across channels.
It’s tough out there for brands.
Many social media spaces are awash with people eager to pick apart creative strategy and call out brands for the slightest missteps, leaving account managers and brand marketers with the task of not just promoting products and services, but cultivating safe and positive spaces for good-faith customer i -
The quiet campaign: When less is more in PR
via prdaily.comThis relationship-driven approach sets brands up to have their voice heard when it makes business sense for them.
The quiet campaign – a sort of subtle approach to brand building – is an approach PR firms and branding agencies have employed for years. But Hotwire Global’s Heather Craft believes the term is a bit of a misnomer.
[RELATED: Make sure your team is up to date on the latest skills, strategies and practices. Learn more about Ragan Training.]
For one, -
The Scoop: Supreme Court decision seems to spell the end of TikTok
via prdaily.comAlso: Community Notes won’t be on Meta ads; Washington Post’s new motto promises to engage more ‘blue collar’ audience.
The Supreme Court on Friday unanimously upheld a federal law banning TikTok, effective Sunday, unless its China-based parent company sells it.
[RELATED: Read PoliteMail’s FREE whitepaper, ‘Ensuring Email Data Security in Corporate Communications’ now]
The court ruled that the risk to national security posed by TikTok -
Culture isn’t static: OLLY’s Lynda Tran on building company values that stick
via prdaily.comAnd what’s exciting about for the future of HR.Lynda Tran believes great companies are built on human connection. As VP of People + Culture at OLLY PBC, Tran helps foster workplaces where mental health matters through strategic purpose-driven initiatives, including workplace mental health efforts to support employee wellbeing and champion diversity, equity and inclusion.
[RELATED: Develop winning internal comms plans at the Internal Communications Certificate Course on Jan. 29, Feb. 5, 12, -
4 steps for correcting important mistakes in statements
via prdaily.comWhat you can do it make it better.There are few feelings in the world as awful as pressing “send” or “publish” on a vital item and realizing you’ve made a mistake. The instant adrenaline down your spine, the shame, the fear of repercussions — ugh.
We have plenty of stories on how to avoid that terrible feeling in the first place. But despite our best efforts, sometimes errors still creep through. In 2024, Lyft’s stock price rollercoastered after an erran -
What to do if TikTok is banned
via prdaily.comThe ‘TikTokization’ of social media isn’t going anywhere but that doesn’t mean you should jump to the nearest TikTok clone.
Language learning app Duolingo has been a huge beneficiary of TikTok’s success. Their U.S.-based TikTok account boasts 14.4 million followers. It has regional accounts in other countries around the world, including the likes of Germany and Mexico.
While the loss of its primary TikTok account would still be a major hit for Duolingo, the co -
TikTok lost the Supreme Court case. Here’s what to do now.
via prdaily.comThe ‘TikTokization’ of social media isn’t going anywhere but that doesn’t mean you should jump to the nearest TikTok clone.
Language learning app Duolingo has been a huge beneficiary of TikTok’s success. Their U.S.-based TikTok account boasts 14.4 million followers. It has regional accounts in other countries around the world, including the likes of Germany and Mexico.
While the loss of its primary TikTok account would still be a major hit for Duolingo, the co -
The Scoop: Snap co-founder sends ‘love letter’ of support to wildfire victims
via prdaily.comAlso: RedNote surges amid looming TikTok ban; why Costco isn’t getting rid of its DEI programs.
Snapchat co-founder Evan Spiegel penned a “love letter” to his hometown of Los Angeles amid devastating wildfires that have destroyed thousands of structures and affected millions of Angelenos, including more than 150 of his employees and members of his own family.
[RELATED: Leverage your intranet with Simpplr’s free report, “Your Intranet: The Secret to Employee R -
These editing tips can improve your writing
via prdaily.comStrategies for refining the editing process range from crafting a self-edit checklist embracing collaboration.
Even experienced writers can sacrifice quality to meet tight deadlines if they don’t have firm mastery of the editing process.
Crafting clear, compelling content demands a keen eye for detail and a commitment to refining your work as a writer.
“Good writing is about rewriting,” said Tom Corfman, senior consultant at RCG. Corfman, who has led editing workshops for decad -
One Big AI Idea: Rewrite for tone
via prdaily.comThe same information but many different ways of saying it.Tone is such an underrated part of writing. It’s what makes the difference between a piece that’s fit for the boardroom, for employees of diverse reading ability or for a jokey TikTok.
In many cases, the content of our messages doesn’t change much. We still need to convey the same information. But the way the words are put together can drastically change how they’re received.
[RELATED: Enter PR Daily's Socia -
How to create more targeted employee lists with lifestyle segmentation
via prdaily.comBoost employee engagement with lifestyle segmentation for more targeted, relevant internal communications.
Smaller, more targeted email distribution lists result in more relevant messages that resonate with employees. The more well-defined the group — whether it consists of new recruits or a specific department within the company — the more likely its members are to receive information relevant to them. The end result: higher open rates and enhanced employee engagement.
An effective -
Pop-Tart Bowl mania: How Weber Shandwick built on success of wacky campaign
via prdaily.comThe team used wild mascot antics and a range of activations to make the Pop-Tarts Bowl an annual meme-worthy spectacle.
If you spent any time on social media last year, you may remember the buzz surrounding the inaugural Pop-Tarts Bowl.
After Kansas State’s win over North Carolina State, a Frosted Strawberry Pop-Tart mascot “sacrificed” itself by climbing into a giant toaster, transforming into an edible cake that the winning team devoured in a bizarre, almost cannibalistic sce -
Internal Email Benchmark Report 2025
via prdaily.comContactMonkey’s Internal Email Benchmark Report will help internal communicators understand what “good” results look like relative to annual industry averages.The post Internal Email Benchmark Report 2025 appeared first on PR Daily. -
The Scoop: Meta becomes latest to drop DEI as Zuckerberg calls for ‘masculine energy’
via prdaily.comPlus: LA mayor faces criticism for international travel before fires; the reputational risk of ‘ghost jobs.’In light of Meta’s about-face on fact-checking and loosening of moderation guidelines, it’s perhaps not surprising that the organization announced Friday that they would end many of its DEI initiatives. Among those changes, Meta will end the DEI team itself, pivot its DEI programs to instead “focus on how to apply fair and consistent practices that mitigate bi -
Crisis lessons from Turo’s response to New Year’s Day attacks
via prdaily.comThe car rental company delivered a masterclass on transparent, empathetic communications.On New Year’s Day, vehicles were used in two high-profile incidents. In New Orleans, a man driving a pickup truck purposefully drove into a Bourbon Street party, killing 14 people and injuring dozens more. In Las Vegas, a Tesla Cybertruck stuffed with explosives and fireworks blew up outside the Trump International Hotel, leaving its driver dead in an incident being investigated as an act of terror.
Th -
How to ensure managers are ready for the spotlight
via prdaily.comStudy: One-third of managers have no formal training.A manager is much more than just someone who oversees a team. Managers are the closest point of contact many employees have to leadership, making them a critical conduit to cross-collaboration and communications within a company. Additionally, upskilling these managers helps bring them in lockstep with company values as they improve both hard and soft skills. With that important role and duties, you’d think that investment in managers wo
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