PR Public relations news

• Infographic: The state of mobile marketing in 2018

  10-07-2018 23:00
  Mobile advertising is a rapidly expanding part of the communications
  industry.
  As more and more individuals
  use social media
  via their mobile devices, it’s important that PR pros and marketers use
  best practices in order to catch the attention of those potential
  customers.
  It’s estimated that around
  88 percent of all advertising revenue from Facebook is now generated via mobile ads.[RELATED:Join us virtually for our sold out Social Media & Digital Communications Conference at Am
  
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• Essential questions to ask about brand journalism

  10-07-2018 20:00
  If you take the plunge into brand journalism, you’re committing to a fundamental change in the way you plan, produce and deliver content.
  Vibrant, creative storytelling is a lot more fun than churning out bland press releases, drab copy and mind-numbing white papers. It’s also a lot more work.
  If you’re keen to reap the benefits of becoming your own publisher but struggling with questions about how to do it right, Jim Ylisela, co-founder of Ragan Consulting Group, offers guidan
  
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• Which brands are scoring big at the World Cup?

  10-07-2018 18:00
  The FIFA World Cup is the biggest sporting event to hit the media all year.
  Many companies are looking for opportunities to align their marketing and
  branding strategies with the global soccer phenomenon. Chinese companies,
  in particular, are buying more ad time and real estate than ever before to
  keep up with the trend.[RELATED: Join us in San Jose for the Brand Storytelling & Content Marketing Conference at Intel]As the planet's most popular sporting event heads to its thrilling
  conclusio
  
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• How earned media’s value is shifting

  10-07-2018 18:00
  There is immense value in PR, no matter how many “experts” claim
  PR is dead.
  Brands publishing their own content can't easily replicate the velocity at
  which consumers engage with publisher content. However, it is true that the
  value of earned media is shifting.
  Fortunately, the burgeoning content marketing industry, and the blurring of
  lines it has created between earned and paid media, has started to help us
  better understand how to quantify the value of PR. Brand managers,
  market
  
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• ‘IHOb’ is no more: IHOP cops to name change stunt

  10-07-2018 15:58
  IHOP was just messing with us. Surprise, surprise.
  The chain never changed its thousands of signs, and most of the messaging
  surrounding the “IHOb” moniker took place on social media. However,
  communicators had asserted the move was not a stunt.As previously reported on PR Daily:The move is genuine, IHOP insists.
  Fortunereported:
  Although some Twitter users initially speculated that the tweet might have
  been a clever PR stunt to drum up interest for the breakfast chain, a
  spokespers
  
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• Show off your storytelling expertise

  10-07-2018 12:00
   
  
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• Editing apps: A boon or a burden?

  10-07-2018 10:00
  Good writing remains the essential PR skill.
  PR pros dedicate substantial time and resources to crafting blog posts, articles, news releases and other types of written communications. Yet for numerous reasons, PR writing often falls short.
  Some entrepreneurs say editing apps offer a solution. Often based on advances in artificial intelligence, the editing tools can spot clichés, redundancies, verbose wording, long-winded sentences and other technical problems. They also usually report rea
  
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