• 2 ways to harness new Instagram tools and features

    Visuals and videos are becoming more and more important for PR and
    marketing efforts—and Instagram is a leading platform in that trend.
    Instagram’s chief recently announced content creators
    could add videos up to one hour through a new feature called IGTV. He also offered eye-opening statistics for brand managers looking to
    attract consumers’ attention.Marketing Land reported:“I have some really big news — the big news is that we are now a global
    community of a bil
  • 3 tips to develop long-term relationships

    It’s well known that
    public relations professionals
    are very good at building relationships—but is it enough?
    We all know someone in our circle of friends who is the most connected
    person, always knows someone in whatever industry and is always happy
    to help.
    Do you know someone like that? Have you ever wondered how they do it?
    When do they find the time? Aren’t they tired?
    What’s their secret?Modern communications is about building lasting relationships
    Building lasting
  • Data-use questions resurge, this time with Google in the vortex

    The details in those Terms of Use consent agreements hold just so much sway
    with consumers.
    New reports have Gmail users asking just how secure their data is—and
    drawing comparisons to other recent data scandals.
    When users learned that Facebook had known about Cambridge Analytica’s
    inappropriate data use for months before reports were published, the public
    questioned what else the social media giant was keeping secret.
    Data scraping by third-party companies has become a major conce
  • Deadline extended: PR Daily’s 2018 Content Marketing Awards

     
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  • 4 simple strategies to quell public speaking fear

    Public speaking fear can become a career-crippling problem.
    It’s nearly impossible to eliminate nervousness, but there are plenty of ways to ease anxiety, boost confidence and reduce the type of dread that can rob you of golden opportunities.
    Try these four strategies to squelch public speaking fear:
    1. Rewrite automatic thoughts.
    If you’ve had a speaking experience go awry, you might still feel defeated by it. It’s common for speakers to feel defensive or guarded because of th
  • How to get your marketing solution in front of prospective clients

    Last year’s Brand Storytelling & Content Marketing Conference was a
    huge hit, so we’re bringing it back Sept. 26-28, 2018.More than 150 top communicators will join us at Intel’s headquarters in San
    Jose, to learn the latest trends in content creation, sharing and
    optimization.
    Think this might be the perfect opportunity to showcase your product?
    Join us as a sponsor. We’re looking for content marketing software, video
    platforms, SEO tools and more.
    Check out the oppo

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