Sales & Marketing news

• Harry Lang: The five most elusive emotions in advertising

  25-01-2018 18:00
  One of the most difficult tricks in advertising is to engage with your audience on a deep emotional level. For the likes of WWF and War Child it seems simple enough: their purpose is clear and their delivery true; you can’t help but be dabbing some tears at the sad imagery and message on display.
  But what if your career has taken a different, less holistic path? You might be marketing nasal spray, suction-based home cleaning equipment or car insurance, so how on earth do you and your agen
  
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• Grumpy Cat’s owner sues coffee firm, Tiger Beer recycling campaign fail: International round-up

  25-01-2018 16:23
  Owner of internet favourite ‘Grumpy Cat’ wins six-figure pay-out
  Remember Grump Cat? The moody feline who rose to internet fame in 2012 due to its permanent frown.
  Well, her owner has just been awarded a staggering $750,000 (£498,000) in damages for copyright and trademark infringement after successfully suing US coffee company Grenade Beverage for exceeding an agreement regarding the pet’s image.
  Tabatha Bundesen struck a deal with the coffee company, which allowed
  
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• How marketers should be tackling GDPR implementation: Sign up for our webinar now

  25-01-2018 13:17
  From the moment the General Data Protection Regulation (GDPR) was first floated there were portentous warnings from the marketing industry that it would have dire consequences on data-driven marketing. Less than 4 months from implementation date, it’s safe to say there is still plenty of debate about what the implications will be and even more discussion about what marketers need to do to avoid suffering the consequences of non compliance as well as exploiting possible opportunities.
  Ther
  
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• Diageo claims marketing effectiveness drive is making its ‘pounds work harder’

  25-01-2018 13:06
  Diageo invested £60m more in marketing during the first half of its 2018 financial year, compared to the same period last year, thanks to savings delivered by its marketing effectiveness work.
  The business, which owns brands including Guinness and Smirnoff, has been squarely focused on improving productivity and efficiency through initiatives such as Catalyst, a new digital interface developed with partners to provide instant data helping Diageo’s marketers make strategic a
  
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• Mars hires Premier Foods’ top marketer to sales director role

  25-01-2018 08:12
  Helen Warren-Piper has moved from her marketing director role at Premier Foods to become sales director at Mars’ Pet Nutrition business in the UK, setting sales strategy for brands including Pedigree and Whiskas.
  According to a statement from Mars, it is hoped Warren-Piper’s marketing experience will help her “apply both a marketing and commercial lens to the sales function”.
  She has been in marketing for more than 20 years exclusively within FMCG. Starting her career at
  
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• Mars hires Premier Foods’ top marketer as sales director

  25-01-2018 08:12
  Helen Warren-Piper has moved from her marketing director role at Premier Foods to become sales director at Mars’ Pet Nutrition business in the UK, setting sales strategy for brands including Pedigree and Whiskas.
  According to a statement from Mars, it is hoped Warren-Piper’s marketing experience will help her “apply both a marketing and commercial lens to the sales function”.
  She has been in marketing for more than 20 years exclusively within FMCG. Starting her career at
  
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• Two-thirds of EU marketers considering leaving the UK because of Brexit

  25-01-2018 08:00
  Two-thirds of EU nationals living and working in the Britain in the marketing and creative industries are considering leaving the UK because of Brexit, according to a new survey conducted exclusively for Marketing Week’s parent company Centaur.
  Some 31% of respondents, which include marketers, creatives and designers, say they will “definitely” or “probably” leave, while a further 31% are unsure whether they will stay or not. Just 38% say they will “definitely
  
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• Hedge fund billionaire Howard Marks is throwing cold water on the GOP tax law

  25-01-2018 06:08 via feedproxy.google.com
  Many companies have welcomed the new tax law by announcing bonuses, wage hikes, and hiring.
  Oaktree Capital founder Howard Marks threw cold water on the GOP tax reform in a new memo, questioning its long-term benefits and capacity to create new jobs. 
  "So call it a gift to the corporate sector if you want, but I think it's unlikely to be much of a job-creator or long-term boon for the American middle class," Marks wrote. Many corporate execs are excited about the prospects of the recen
  
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• Netflix, Hulu, and Amazon Prime offer similar fare — but their viewers have different habits (NFLX, AMZN)

  25-01-2018 02:39 via feedproxy.google.com
  If you set aside the actual movies and TV shows they offer, Netflix, Amazon's Prime video service, and Hulu may seem largely interchangeable. The three streaming video services are all targeted at cord cutters, they all charge around the same amount per month, they all work similarly, and they all offer a mix of movies, TV shows they've developed themselves, and shows previously aired on other networks. But there are some distinct differences in how their subscribers use the three services.
  As w
  
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• Believe it or not, Facebook wants you to tell it who or what you sleep with (FB)

  25-01-2018 02:11 via feedproxy.google.com
  Facebook has been asking users to tell it what they "usually sleep with."
  It's not clear if the bizarrely intrusive question is discussing sexual preferences or more family-friendly bedtime habits.
  It's part of a new feature that prompts users to share stories about their lives and answer hypothetical questions.Facebook has been asking some of its users an unusual — and intrusive — question: Who or what are you sleeping with?
  The social network is increasingly prompting users to answ
  
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• It's official: Samsung will announce the Galaxy S9 on February 25th

  25-01-2018 01:29 via feedproxy.google.com
  Samsung is set to reveal the Galaxy S9 smartphone at an event on February 25th.
  Our only hint is that Samsung will focus on the new phone's camera features.
  Earlier leaks seem to indicate that the S9 might be very similar to the S8, in terms of both design and specifications, apart from some new features for the camera.
  Samsung is officially announcing the long-awaited Galaxy S9 smartphone on February 25th, at a special event at Mobile World Congress in Barcelona. 
  Here's the invitation rec
  
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• Viewability is only part of the picture

  25-01-2018 01:00 via warc.com
  NEW YORK: With advertisers now expecting basic standards of viewability for their digital advertising, attention is turning to its actual impact, with a new reportsuggesting that both ‘time in view’ and ‘percent on screen’...
  
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• TD Ameritrade's digital innovation formula

  25-01-2018 01:00 via warc.com
  NEW YORK: TD Ameritrade, the financial-services company, is taking a customer-focused approach to digital innovation as it seeks to reach consumers across various platforms.Sunayna Tuteja, Director/Emerging Technologies, Innovation and Strategic...
  
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• Quarter of voice interactions have purchase intent

  25-01-2018 01:00 via warc.com
  LONDON: By 2021, as many as two billion people will interact with the internet using their voice, with a significant proportion of those interactions demonstrating purchase intent, so understanding the form of vocal interactions and thinking about...
  
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• P&G doubles down on cost reduction

  25-01-2018 01:00 via warc.com
  CINCINNATI, OH: Procter & Gamble’s robust approach to media transparency and cost reduction is far from easing as the FMCG company has indicated it will continue to address digital advertising issues and review agency relationships.Media...
  
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• OOH claims significant business results

  25-01-2018 01:00 via warc.com
  LONDON: The use of out-of-home in advertising campaigns can significantly boost growth in profits and market share while also gaining new customers, a new study suggests.Industry analyst Peter Field, commissioned by OOH media agency Rapport,...
  
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• Mobile surveys give KFC Thailand deep insights

  25-01-2018 01:00 via warc.com
  BANGKOK: KFC Thailand has used mobile consumer surveys to better understand its consumer market, using the data to fuel advertising investment, product testing and a deeper understanding of consumer behaviour.“Our ecosystem has changed in...
  
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• Luxury industry eyes complex digital future

  25-01-2018 01:00 via warc.com
  NEW YORK: Social media marketing and e-commerce will draw increased investment from a majority of the luxury industry’s decision-makers, as the onward march of digital heralds further disruption.This is according to Luxury Daily’s...
  
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• Kirana stores tap tech

  25-01-2018 01:00 via warc.com
  NEW DELHI: FMCG brands in India are taking a keen interest in how local neighbourhood stores are starting to exploit technology in ways that enable them to rival modern trade and e-commerce.Kirana stores account for perhaps 90% of FMCG grocery...
  
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• Ford is slipping after missing on earnings (F)

  25-01-2018 00:02 via feedproxy.google.com
  Ford reported its fourth-quarter earnings after the bell Thursday
  The carmaker reported earnings of $0.39 vs. analysts estimates of $0.42.
  The company has reported beats in three of the last four quarters.
  View Ford's stock price here.Ford is down 0.58% to $11.98 after reporting fourth-quarter earnings of $0.39 per share vs. Wall Street estimates of $0.42 per share and revenue of $41.3 billion vs. estimates of $36.71 billion, according to the company.
  Its earnings and revenue have come out
  
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