Sales & Marketing news

• Stocks get crushed in one of their worst days since Brexit

  30-01-2018 22:00 via feedproxy.google.com
  Stocks traded lower on Tuesday, putting the market on track for its weakest two-day performance in at least six months.
  This represents a pause from the recent rallies to all-time highs that some strategists have described as "parabolic."
  A decline in healthcare stocks and concerns about rising Treasury yields were among the drivers of the sell-off.US stocks fell hard for a second straight day on Tuesday, pausing the recent rise that some strategists described as "parabolic." 
  The Dow Jones
  
  Read more

• AMD is rising after beating across the board (AMD)

  30-01-2018 21:54 via feedproxy.google.com
  AMD is falling after a fourth-quarter earnings beat, reporting earnings of $0.08 per share vs. $0.05 per share expected on revenue of $1.48 billion vs. $1.408 billion expected.
  Investors will be looking for the company to comment on the Spectre and Meltdown security flaws that have impacted central processing unit manufacturers this year.
  Watch the stock trade in real time here.AMD is rising after reporting a beat on earnings and revenue in the fourth quarter.
  The company reported earnings&
  
  Read more

• Ripple’s XRP sinks to its lowest levels since the cryptocurrency ‘bloodbath’

  30-01-2018 21:34 via feedproxy.google.com
  Ripple's XRP cryptocurrency is down 10% in the past day, trading at its lowest levels since the cryptocurrency bloodbath earlier this month.
  You can track the price in real-time on Markets Insider.Ripple’s XRP — a cryptocurrency designed for international payments and money transfers — has lost almost 10% of its value since Monday, bottoming out at just $1.0852 per coin Tuesday afternoon, according to Markets Insider data.
  Just before the new year, XRP was hitting record highs
  
  Read more

• Waymo just put Uber and Lyft on notice that it’s charging full speed ahead into their core, ride-hailing business (GOOG)

  30-01-2018 21:26 via feedproxy.google.com
  Waymo announced it will buy thousands of self-driving Chrysler minivans in 2018 as it prepares to launch an autonomous car service in multiple U.S. cities.
  Waymo is battling Uber, which announced last year it also plans to buy thousands of self-driving cars from Volvo.
  Waymo has a complicated relationship with its rivals through investments and partnerships.Waymo, the self-driving car company owned by Google's parent, is shifting its ride-hailing business plans into high gear.
  The company announ
  
  Read more

• Advertisement

• Republicans are getting worried about Trump starting a trade war

  30-01-2018 20:47 via feedproxy.google.com
  President Donald Trump has advocated for stronger trade policies, including some protectionist measures during his time in office.
  The anti-free trade stance worries some Republicans lawmakers that Trump could trigger a damaging trade war.As President Donald Trump nears some big decisions on international trade, the possibility of a protectionist crackdown is starting to make some pro-free trade Republicans nervous.
  "I do not know of a senator in the Republican conference who has not voiced conc
  
  Read more

• Wharton marketing professor says Trump hasn't helped America's brand and that isn't good for the economy

  30-01-2018 20:34 via feedproxy.google.com
  Wharton marketing professor David Reibstein says countries are brands and the perception of that brand impacts its economy. According to Reibstein the US brand ranked fourth two years ago and after the election, the US had fallen to number eight in the world.
  Reibstein thinks Amazon’s public contest for its second headquarters is allowing the company to get better incentives from competing cities and says his money is on Austin, Texas.
  “People feel better about CEOs than they do abo
  
  Read more

• Chesapeake Energy is dropping after laying off 13% of its workforce (CHK)

  30-01-2018 20:25 via feedproxy.google.com
  Chesapeake Energy shares are falling after the company announced about 400 layoffs.
  The job cuts come after Chesapeake sold some of its well assets.
  Watch the stock trade in real time here.Shares of Chesapeake Energy dropped 5.28% to $3.67 on Tuesday after the company laid off about 13% of its total workforce.
  The cuts come from the company's Oklahoma City-based location, and leave about 400 people without a job. CEO Doug Lawler said the cuts did not come easily, and that the employees would be
  
  Read more

• Bitcoin tumbles below $10,000 for the 2nd time in less than 2 weeks

  30-01-2018 20:16 via feedproxy.google.com
  The price of one bitcoin has fallen below $10,000 for the second time in less than two weeks. 
  Exchanges Bitfinex and Tether have reportedly been subpoenaed by the Commodities Futures Trading Commission regulator. 
  You can track the cryptocurrencies price in real-time here>>Bitcoin has slumped more than 11% in the last 24 hours, falling below $10,000 per coin for the second time in less than two weeks as reports of cryptocurrency exchanges Bitfinex and Tether being subpoenaed by
  
  Read more

• Advertisement

• Here are the 4 times Amazon has panicked investors in other companies

  30-01-2018 19:59 via feedproxy.google.com
  Amazon has repeatedly showed an uncanny ability to disrupt entire segments of the stock market with corporate announcements.
  The most recent example is Amazon's collaboration with Berkshire Hathaway and JPMorgan, which spurred selling in healthcare stocks, but it's a dynamic that's happened repeatedly in recent months.Amazon's newly announced collaboration with Berkshire Hathaway and JPMorgan may have rocked the healthcare sector, but it's far from the first time Jeff Bezos & Co. have i
  
  Read more

• AMD is slipping ahead of earnings (AMD)

  30-01-2018 19:47 via feedproxy.google.com
  AMD is expected to report fourth-quarter earnings on Tuesday.
  Investors will be watching for comment about the Spectre CPU flaws and supply issues plaguing the company.
  Millennials are selling shares ahead of the report.
  Watch the stock trade in real time here.AMD is set to report its fourth-quarter earnings after the bell on Tuesday.
  Analysts are expecting the company to report adjusted earnings of $0.05 per share on revenue of $1.408 billion. Wall Street is mostly neutral on the stock ahead of
  
  Read more

• The Department of Justice is reportedly investigating the Apple software update that slowed down older iPhones (AAPL)

  30-01-2018 19:40 via feedproxy.google.com
  Apple is under fire for a software update that slowed down processor speeds on older iPhones.
  Now the SEC and DOJ have a started an investigation, according to a Bloomberg report. The United States Department of Justice and the Securities and Exchange Committee have started investigating an Apple software update that slows down older iPhones, according to a Bloomberg report. 
  Apple admitted late last year than an iPhone software update issued in February 2017 slowed down the processors
  
  Read more

• Apple's software update that slowed down older iPhones is reportedly being investigated by the DOJ (AAPL)

  30-01-2018 19:40 via feedproxy.google.com
  Apple is under fire for a software update that slowed down processor speeds on older iPhones.
  Now the Securities and Exchange Commission and the Department of Justice have started an investigation, according to a Bloomberg report.The US Department of Justice and the Securities and Exchange Commission have started investigating an Apple software update that slowed down older iPhones, according to a Bloomberg report.
  Apple acknowledged late last year than an iPhone software update issued in Februa
  
  Read more

• Cryptocurrency exchange Bitfinex reportedly subpoenaed by top regulator

  30-01-2018 19:34 via feedproxy.google.com
  The Commodity Futures Trading Commission has reportedly issued subpoenas to cryptocurrency exchange Bitfinex and Tether, the company behind a digital coin that claims to track the US dollar. 
  Recently, Tether severed its relationship with its auditors. 
  Both Bitfinex and Tether, which share a CEO, have come under fire for alleged foul play. The US Commodity Futures Trading Commission has reportedly issued subpoenas to cryptocurrency exchange Bitfinex and Tether, the company behind
  
  Read more

• We asked some of Wall Street's top headhunters about their greatest concern — here's what they said

  30-01-2018 19:16 via feedproxy.google.com
  Business Insider recently compiled a list of the top headhunters on Wall Street age 40 and under, and we asked many of them about the greatest concern facing their industry.
  Many mentioned the impact tech and Silicon Valley was having on their business and Wall Street at large.
  On one hand, platforms like LinkedIn have encroached on their turf. 
  But many have also noticed top candidates flocking to tech companies instead of investment firms. Business Insider recently compiled
  
  Read more

• Stocks are getting crushed in their worst day since Brexit

  30-01-2018 19:12 via feedproxy.google.com
  Stocks traded lower on Tuesday, putting the market on track for its weakest two-day performance in at least six months.
  This represents a pause from the recent rallies to all-time highs that some strategists have described as "parabolic."
  A decline in healthcare stocks and concerns about rising Treasury yields were among the drivers of the sell-off.US stocks fell hard for a second straight day on Tuesday, pausing the recent rise that some strategists described as "parabolic." 
  If Tuesday en
  
  Read more

• CRYPTO INSIDER: Bitcoin tumbles again

  30-01-2018 19:09 via feedproxy.google.com
  Welcome to Crypto Insider, Business Insider’s roundup of all the bitcoin and cryptocurrency news you need to know today. Sign up here to get this email delivered direct to your inbox.Bitcoin is down more than 10% in the past 24 hours and could once again fall below the $10,000 mark soon. You can track its price in real time here.Here are the full standings: Bitcoin (BTC): $10,073 (-10.8%)
  Ethereum (ETH): $1,096 (-6.3%)
  Ripple (XRP): $1.16 (-8.3%)
  Bi
  
  Read more

• McDonald’s sees brand perception boost as customer experience focus pays off

  30-01-2018 19:03
  McDonald’s says improvements in consumer perceptions of the brand have helped it post its best sales figures in six years. Sales were up 5.5% year on year in the fourth quarter, marking its 10th consecutive quarter of growth. And full-year sales were up 0.3% – the company’s best performance in six years.Speaking on an investor call, CEO Steve Easterbrook said customer satisfaction scores were up across the board as it saw improvements in service, taste and quality. He adde
  
  Read more

• Brand perception boost drives McDonald’s to best sales figures in six years

  30-01-2018 19:03
  McDonald’s says improvements in consumer perceptions of the brand have helped it post its best sales figures in six years. Sales were up 5.5% year on year in the fourth quarter, marking its 10th consecutive quarter of growth. And full-year sales were up 0.3% – the company’s best performance in six years.Speaking on an investor call, CEO Steve Easterbrook said customer satisfaction scores were up across the board as it saw improvements in service, taste and quality. He adde
  
  Read more

• A 21-year-old college student invested 80% of his summer paycheck in cryptocurrencies and made an enormous profit

  30-01-2018 18:56 via feedproxy.google.com
  Max Urbahn, a student at the University of Connecticut, invested the bulk of his earnings from his summer internship into cryptocurrencies.Urbahn invested just over $2,000 into Ethereum and two smaller alternate cryptocurrencies — and made an enormous profit.When Max Urbahn, 21, decided to invest 80% of his earnings into cryptocurrencies last summer, his family and friends immediately attempted to dissuade him. His father, a savvy investor and business executive who shepherded several comp
  
  Read more

• Saudi Arabia's stock exchange is 'more aggressively' vying for the sole listing of oil behemoth Aramco

  30-01-2018 18:49 via feedproxy.google.com
  Saudi Aramco's plans for an initial public offering have stalled because of uncertainty about where to list its shares. 
  One top Saudi regulator told Business Insider the country's domestic bourse is "more aggressively" vying to be the sole listing venue. 
   
  The crown jewel of Saudi Arabia - energy company Saudi Aramco, which may be valued at as much as $2 trillion - is eyeing the public markets, but a big question has stalled its plans: Where will it list its shares?
  Some of the
  
  Read more

• Competition over the biggest IPO in history is heating up

  30-01-2018 18:49 via feedproxy.google.com
  Saudi Aramco's plans for an initial public offering have stalled because of uncertainty about where to list its shares. 
  One top Saudi regulator told Business Insider the country's domestic bourse is "more aggressively" vying to be the sole listing venue. 
   
  The crown jewel of Saudi Arabia - energy company Saudi Aramco, which may be valued at as much as $2 trillion - is eyeing the public markets, but a big question has stalled its plans: Where will it list its shares?
  Some of the
  
  Read more

• 'Frustrating and humbling': Founder of hedge fund Folger Hill tells clients his firm has fallen short of 'our collective abilities and expectations'

  30-01-2018 18:38 via feedproxy.google.com
  Folger Hill Asset Management's flagship fund returned 2.65% last year compared to a 21.8% gain in the S&P 500.
  "The growing pains associated with building Folger Hill over the last three years have been frustrating and humbling," founder Sol Kumin wrote in a client letter.
  The firm now has about $930 million in assets, bringing the firm back around to where it was in 2016.Folger Hill Asset Management, the hedge fund started by billionaire Steve Cohen's former chief operating officer Sol Kumi
  
  Read more

• Harley Davidson is plummeting after a big earnings miss (HOG)

  30-01-2018 18:07 via feedproxy.google.com
  Harley Davidson is falling after reporting earnings well under analysts' expectations.
  The future isn't too bright either, as the company said it expects sales to continue to decline.
  Watch the stock move in real time here.Harley Davison shares are plummeting on Tuesday after the company reported earnings well under analysts' expectations.
  Shares are down 8.54% to $50.57 after the company reported its fourth-quarter earnings.
  The motorcycle maker reported earnings of $0.05 vs estimates of $0.45.
  
  Read more

• Verizon reportedly follows AT&T's lead and cancels plans to sell Huawei's latest phone amid fears of Chinese spying

  30-01-2018 17:24 via feedproxy.google.com
   Verizon is reportedly cancelling its plans to offer the Huawei Mate 10 Pro amid an ongoing investigation of Chinese-made telecom equipment.
  AT&T also dropped its deal with Huawei to offer the Mate 10 Pro due to political pressure in January 8.
  The US government's concern is over the Mate 10 Pro's 5G capabilities and Huawei's alleged ties to the Chinese government. 
   
  Verizon is following AT&T's lead and cancelling plans to sell Huawei's Mate 10 Pro smartphone that boasts
  
  Read more

• The SEC has shut down another ICO — this time an alleged $600 million scam in Texas

  30-01-2018 17:22 via feedproxy.google.com
  The US Securities and Exchange Commission said on Tuesday it has shut down an alleged initial coin offering scam by AriseBank.
  AriseBank which is not registered with any banking or securities regulators, appears to have fabricated agreements with banks that do not exist. The United States’ top securities regulator has shut down an initial coin offering by AriseBank in Dallas, Texas.
  AriseBank allegedly used celebrity endorsers — including boxer Evander Holyfield — and soci
  
  Read more

• Americans haven't been this bullish on the stock market since the dotcom bubble

  30-01-2018 17:22 via feedproxy.google.com
  The Conference Board's most recent survey of consumers shows that Americans haven't been as bullish on stocks since January 2000.
  There's been a widening gap between rising expectations for higher stock prices and falling expectations for lower prices.
  But this week serves as a small reminder that stocks usually go up — just not always at their recent, breakneck speed.Americans haven't been more optimistic about the stock market since the dotcom bubble at the turn of the millennium. 
  
  Read more

• The stock market just got another powerful reminder of the risks of getting Amazon'd

  30-01-2018 16:59 via feedproxy.google.com
  After announcing a collaboration with Berkshire Hathaway and JPMorgan, Amazon is wreaking havoc on the healthcare sector, with managed care and pharmacy providers getting the worst of it.
  It's just the latest example of the company wiping out billions of dollars of competitors' market caps with a corporate announcement, and it's bound to happen again.Another industry has been Amazon'd.
  Apparently not content to rule the retail sector, the Jeff Bezos-led juggernaut has thrown the healthcare secto
  
  Read more

• Amazon is killing these 8 industries (AMZN)

  30-01-2018 16:36 via feedproxy.google.com
  Amazon announced it would be partnering up with Berkshire Hathaway and JPMorgan to offer lower healthcare prices for employees at their companies. 
  The news sent ripples through the healthcare market.These are the industries that have been most impacted by Amazon's expansion. 
   
  Amazon is eyeing up its next target.
  The e-commerce giant announced Tuesday that it is partnering up with Warren Buffett's investment firm Berkshire Hathaway and US bank JPMorgan Chase to lower health
  
  Read more

• Apple continues its slide from iPhone X production cuts (AAPL)

  30-01-2018 16:25 via feedproxy.google.com
  Apple continues a multiday slide on Tuesday as more reports confirm the company has cut its iPhone X production targets in half.
  The company reports earnings on Thursday.
  Watch the stock price move in real time here.Apple continues its slide on Tuesday as more reports confirm that the company has cut production targets for the iPhone X in half.
  Shares are down 0.78% to $166.57 as The Wall Street Journal confirmed previous reports saying that Apple has told its suppliers to halve production targe
  
  Read more

• Gary Cohn makes wild claim that White House has already done what Amazon, Berkshire Hathaway, and JPMorgan just did with healthcare

  30-01-2018 16:08 via feedproxy.google.com
  JPMorgan, Berkshire Hathaway, and Amazon announced a joint venture Tuesday in an attempt to bring down healthcare costs.
  White House economic adviser Gary Cohn said the new venture was "the exact same thing" as an executive order signed by President Donald Trump in October, which allowed expanded access to association health plans.
  There are some key differences between Trump's order and the new Amazon-JPMorgan-Berkshire venture.
  An unexpected announcement Tuesday from JPMorgan, Berkshire H
  
  Read more

• Alibaba kicks off Olympics sponsorship with first global brand campaign

  30-01-2018 15:56
  Alibaba has kicked off its eleven-year Olympic sponsorship deal with the launch of its first ever brand campaign, as the multi-billion pound Chinese e-commerce business looks to not only “digitally transform” the Games, but also expand its international footprint and secure itself as a long-term global player.
  Marking the arrival of the PyeongChang 2018 Olympic Winter Games next month, the campaign ‘To the greatness of small’ will run across five major global markets. It
  
  Read more

• Stocks are sliding again after their worst day in several months

  30-01-2018 15:34 via feedproxy.google.com
  Stocks opened lower on Tuesday, putting the market on track for its weakest two-day performance in six months. 
  This represents a pause from the recent rallies to all-time highs that some strategists have described as "parabolic." 
  A decline in healthcare stocks, and concerns about rising Treasury yields, were among the drivers of the sell-off. The major US stock indexes opened lower on Tuesday following the market's weakest trading session so far of 2018. 
  If Tuesday ends up
  
  Read more

• Stocks are sliding again after their worst day in months

  30-01-2018 15:34 via feedproxy.google.com
  Stocks opened lower on Tuesday, putting the market on track for its weakest two-day performance in six months.
  This represents a pause from the recent rallies to all-time highs that some strategists have described as "parabolic."
  A decline in healthcare stocks and concerns about rising Treasury yields were among the drivers of the sell-off.The major US stock indexes opened lower on Tuesday following the market's weakest trading session of the year so far.
  If Tuesday ends up being anything like M
  
  Read more

• Millennials are not excited about AMD ahead of earnings (AMD)

  30-01-2018 15:02 via feedproxy.google.com
  AMD was one of the most popular stocks on stock trading app Robinhood in 2017, but millennial investors weren't too pumped about the stock ahead of its earnings.
  The company is currently mired in the CPU security flaw known as Spectre.
  Watch AMD stock price trade in real time here.AMD has been a millennial mainstay stock for a while, but the young investing crowd is starting to turn on the chipmaker in preparation for its fourth-quarter earnings report next week.
  Investors on Robinhood, the
  
  Read more

• Marketoonist on Facebook news feed

  30-01-2018 14:52
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on Facebook news feed appeared first on Marketing Week.
  
  Read more

• Oil is back under $65: Here's a super-quick guide to what traders are talking about right now

  30-01-2018 14:47 via feedproxy.google.com
  Dave Lutz, head of ETFs at JonesTrading, has an overview of today's markets.Amazon, JPMorgan, and Berkshire Hathaway are teaming up to take on healthcare.
  Global markets are mostly in the red.
  WTI oil is back under $65 a barrel.Here's Lutz:Morning!   Spoos are off 40bp early despite more multi-billion dollar deals (SAP for CALD / BX Stake in TRI) as we get no recovery from the worst session since September - Angst about this week’s catalysts weighs (SOTU tonight, FOMC, FAANG
  
  Read more

• Healthcare stocks are getting smoked after Amazon finally said something about the industry

  30-01-2018 14:46 via feedproxy.google.com
  Amazon, Berkshire Hathaway, and JPMorgan are teaming up to try to make healthcare more affordable for their US-based employees.
  Insurance stocks like UnitedHealthcare, Cigna, Anthem and others are deeply in the red early Tuesday after the news hit.Pharmacy stocks and benefits managers were down too. Shares of insurance providers, benefits managers, pharmacies, and other healthcare companies are getting smoked in pre-market trading Tuesday after three of the country's largest companies &mdas
  
  Read more

• Owning a $1 million home is no longer considered a luxury in America

  30-01-2018 14:42 via feedproxy.google.com
  Million-dollar listings have become commonplace in the US real estate market.
  More than 4% of all homes in the largest US metros are now worth at least $1 million, according to a report by Trulia.Homes worth $5 million or more are the new standard of luxury.
   
  For decades, a million-dollar listing heralded true luxury for Americans who could afford it.
  Now, more than 4% of all homes across the 100 largest US metros are worth at least $1 million.
  That may not sound like much, but it's nearly
  
  Read more

• McDonald's is slipping after taking a big hit from the new tax law (MCD)

  30-01-2018 14:38 via feedproxy.google.com
  McDonald's reported fourth-quarter earnings ahead of Tuesday's opening bell.
  The fast-food giant took an earnings hit from the Tax Cuts and Jobs Act but outperformed on an adjusted basis.
  The company plans to spend billions in 2018 to update its stores.
  Watch the stock trade in real time here.The Tax Cuts and Jobs Act hit McDonald's in the fourth quarter, causing earnings to come in below Wall Street's expectations on Tuesday. Shares of the fast-food chain were down 0.73% at $176.46 apiece in ea
  
  Read more

• To beat Amazon, retailers will have to bring back a key part of the shopping experience from 100 years ago (AMZN)

  30-01-2018 14:32 via feedproxy.google.com
  The retail apocalypse is in full swing, but there is one tactic retailers can use to fight back.
  Tracking customer's habits and preferences can lead to better product recommendations and customer service.
  Data privacy will have to be considered, but user data could help massive retailers return to something like the personal shopping experiences that were common 100 years ago.Amazon is often cast as the villain in the retail apocalypse story.
  Traditional stores like Sears, Kohl's, and Toys
  
  Read more

• Google's autonomous car company strikes deal to buy 'thousands' of self-driving minivans from Fiat Chrysler (GOOG)

  30-01-2018 13:52 via feedproxy.google.com
  Waymo, the Google subsidiary that focuses on autonomous vehicles, has struck a deal to buy "thousands" of minivans from Fiat Chrysler Automobiles (FCA).
  Waymo already uses cars from FCA, but this increase is going to massively juice up its current fleet.
  The two firms, in what is a non-exclusive deal, have not disclosed the exact number of cars being bought, nor the definitive price of the operation.Google's self-driving vehicles arm, Waymo, has struck a massive deal with one of Detroit's bigges
  
  Read more

• Amazon, Berkshire Hathaway, and JPMorgan are creating a new healthcare company to tackle the 'hungry tapeworm' of rising costs (JPM, AMZN, BRK.B)

  30-01-2018 13:12 via feedproxy.google.com
  Amazon, Berkshire Hathaway, and JPMorgan are teaming up to try to make healthcare more affordable for their US-based employees.
  Americans on average spent $714 on out-of-pocket healthcare in 2016, up 3.6% year-over-year.
  This post is part of Business Insider's ongoing series on Better Capitalism.Amazon, Berkshire Hathaway, and JPMorgan Chase are creating a new business designed to lower healthcare costs for US-based employees in a move that could shake up the managed-care industry.
  The companie
  
  Read more

• 10 things you need to know before the opening bell (SPY, SPX, QQQ, DIA, VMW, DPS, WYNN, BX, TRI)

  30-01-2018 12:49 via feedproxy.google.com
  Here is what you need to know.
  Trump administration releases list of 114 Russian politicians and business figures to increase pressure on Vladimir Putin. The list includes 96 people deemed to be "oligarchs," each with an estimated net worth of $1 billion or more.
  British pound slumps then reverses after Brexit concerns resurface. The British pound slumped as much as 0.67% against the dollar on Tuesday after a leaked UK government report suggested Britain would be worse-off economically under eve
  
  Read more

• One market bear says stocks will plunge 67% after surging to 'breathtakingly extreme' valuations

  30-01-2018 12:02 via feedproxy.google.com
  By an increasing number of measures, US equity valuations are at their highest on record.
  John Hussman, the investor and former professor, doesn't think this is a sustainable situation, and he forecasts that stocks will lose two-thirds of their current value.
  Hussman is an outspoken market pessimist who has sounded the alarm on equity valuations repeatedly in recent months.
  He argues that while psychological factors can keep valuations high in the near term, the long-term forecast for the market
  
  Read more

• The dollar's slump risks sending the US economy into a 'boom/bust cycle'

  30-01-2018 11:01 via feedproxy.google.com
  The US dollar last year had its steepest decline since 2003, and the slump has gathered pace this year.
  A falling dollar no longer reflects expectations of low long-term interest rates relative to other nations, potentially reflecting a loss of confidence in the US economy.
  "Combining a weak dollar with aggressive trade protectionism increases the chances the economy will undergo a boom/bust cycle," Lisa Shalett of Morgan Stanley Wealth Management warns.The Federal Reserve meets this week agains
  
  Read more

• Candace Kuss: "Social strategy should be serious, long-term and integrated"

  30-01-2018 11:00
  Candace Kuss is Director of Social Media, Hill+Knowlton Strategies. This year, she joins the judging panel for the WARC Awards in the Effective Social Strategy category. Here, she talks to Lucy Aitken about why social needs to be more about...
  
  Read more

• Five tips for creating effective video marketing

  30-01-2018 10:00
  In all of its glory, the internet has become almost as vital as breathing, and video is next in line for the throne. With a third of online activity spent watching videos currently, its essential usage, not only for commercials or entertainment, is without a doubt. Likewise, marketers have started to use video more and more.
  Simply using video, however, is not sufficient and unlikely to produce the wanted outcome. Nevertheless, with these five strategies at hand, videos can easily be used
  
  Read more

• Hotel Chocolat on its mission to ‘democratise chocolate’

  30-01-2018 08:23
  The Hotel Chocolat story is based on a simple mission – to create a new model of aspirational luxury that democratises access to premium chocolate by rejecting the notion of “choco-snob elitism”.
  Starting out as an online chocolate seller in 1993, Hotel Chocolat has evolved to become a market leading £105m business with 100 stores across the UK. In 2017 alone the company’s revenue rose 12% year on year, with pre-tax profit doubling to £11.2m.
  Crucially Hotel C
  
  Read more

• Banks could earn $100 million from Keurig-Dr. Pepper — here are the dealmakers who orchestrated the $18.7 billion merger

  30-01-2018 01:15 via feedproxy.google.com
  Keurig Green Mountain and Dr. Pepper Snapple announced Monday they're planning to merge in a deal worth $18.7 billion — the largest soft-drink transaction in history.
  High-powered investment bankers advised on the takeover and could earn more than $100 million in deal fees.Keurig Green Mountain and Dr. Pepper Snapple announced Monday they're planning to merge in a deal worth $18.7 billion.
  It's the largest soft-drink transaction in history, creating a new comp
  
  Read more

• Airbnb’s Alex Dimiziani: Why are brands getting purpose so f*cking wrong?

  30-01-2018 01:01
  Purpose. It’s everywhere. As a marketer who has long-sung the praises of purposeful brands, I am at once heartened and frightened by the pervasive use of the word in marketing today.
  It’s on the lips of executives and board members alike as companies increasingly recognise the power of purpose and its potential impact on growth. Companies doing it well are now outperforming competitors by 206%.
  Purpose can drive differentiation and relevance in the most commoditised of categories, re
  
  Read more

Follow @sales_mrktinguk on Twitter!