Sales & Marketing news

• Take our quiz: what kind of marketer are you?

  31-01-2018 15:58
  The post Take our quiz: what kind of marketer are you? appeared first on Marketing Week.
  
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• Nissan: We still have work to do to build brand trust

  31-01-2018 13:18
  Nissan had a bumper 2017, with car sales hitting a record high of 5.82 million globally and its alliance with Renault and Mitsubishi helping it emerge as the world’s biggest seller of light vehicles in 2017, knocking Volkswagen off the top spot.
  Yet Philippe Saillard, Nissan Europe’s outgoing senior vice-president of sales and marketing, believes the car marque still has a job to do on trust. He says while key brand metrics are on the rise, particularly in the UK where the brand is &
  
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• UK ad market growth to slow in 2018 as digital spend decelerates

  31-01-2018 13:16
  The UK ad market is expected to see growth slow this year as increases narrow in digital and mobile spend and despite improvements in the traditional ad market.
  Mobile accounted for nearly one in four pounds spent on advertising in the third quarter of 2017, a 30.7% rise year on year, according to the latest Expenditure Report from the Advertising Association and Warc.
  Mobile ad spend is now expected to pass the £5bn mark in 2017, up from £3.9bn the previous year, with investment foc
  
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• Mark Ritson: Leeds United’s badge u-turn reveals a brand with abundant value

  31-01-2018 08:00
  The prize for the most intimidating sporting arena in Europe is an easy one to award. Ask any former professional football player or visiting fan about the place that they dreaded more than any other and most will venture Ali Sami Yen. The stadium, the home ground of Turkish club Galatasaray, stood on the European side of Istanbul for nearly 50 years until it was demolished in 2010.
  Despite hosting fewer than 30,000 fans, its diminutive size did not stop the stadium becoming infamous during the
  
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• ‘Bullish’ Brits enter 2018 with increased levels of consumer confidence

  31-01-2018 01:01
  Despite the self-imposed bans on booze, the effects of the post-Christmas financial pinch and Blue Monday being the most depressing day of the year, Brits were feeling surprisingly upbeat about their financial prospects and the general economic outlook in January 2018 – with the latest Consumer Confidence Barometer from GfK revealing an increase in confidence across all categories.
  The overall index score in January came in at -9,  a four point increase on December but still in negati
  
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• UK adspend: Mobile drives growth

  31-01-2018 01:00
  LONDON: The UK’s ad market reached a new milestone during the third quarter of 2017 as almost one in four pounds spent on advertising went to mobile, which posted year-on-year growth of 30.7% to £1.3bn, according to Advertising...
  
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• Toutiao sues Baidu for skewed search results

  31-01-2018 01:00
  BEIJING: Beijing Bytedance Telecommunications, the company behind the popular news aggregator Toutiao, is suing the search engine Baidu, alleging that it deliberately places negative news about its app in top search results.This is according to a...
  
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• P&G India's $30m commitment to women's business

  31-01-2018 01:00
  MUMBAI: Global FMCG company Procter & Gamble has announced that it will source as much as US$30 million from women-owned businesses across India in the coming three years.Part of the company’s global commitment to building greater gender...
  
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• NYT influencer scoop shows need for engagement not reach

  31-01-2018 01:00
  GLOBAL: Influencer marketing, often eyed warily as an unaccountable and murky subset of the industry, has received new scrutiny to strengthen the view that the value of partnering with influencers lies in enhanced opportunities for engagement rather...
  
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• More rituals, less routine

  31-01-2018 01:00
  Brands have successfully utilised rituals for their symbolic and emotional power for some time, but how will new rituals be built when AI and voice assistants become our most common interface, asks Gareth Kay.In 2017, I was lucky...
  
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• Deutsche Telekom takes Tech Grand Prix at WARC Media Awards

  31-01-2018 01:00
  LONDON: A global campaign from German mobile operator Deutsche Telekom has won the Grand Prix in the Tech category of the WARC Media Awards, while campaigns from Unilever, University of Sydney and Softlogic picked up Golds.The Best Use of Tech...
  
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• Cracking the authenticity code

  31-01-2018 01:00
  ORLANDO, FL: Brands seeking to draw on authenticity in attracting consumers should consider everything from their history and manufacturing locations through to whether they are “hedonic” or “utilitarian” in nature.George...
  
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• Back to the Future: Dirty old books

  31-01-2018 01:00
  Malcolm White believes that marketing communications should strive to be useful, rather than entertaining, which could also have the knock-on effect of making what marketers and communicators do be regarded as more useful, and maybe more...
  
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