Sales & Marketing news

• P&G, Lush, Diageo: Five things that mattered this week and why

  26-01-2018 16:28
  Lush introduces roaming tablets
  With its bubbles, smells and quirky shop assistants Lush wins multiple awards for its customer experience and now the major retailer is adding its own tablet till system to the mix.
  Similar to the Apple store, assistants will roam shops with Google Android tablets providing quicker and easier customer service. Plus, the new system allows Lush to free up space for more stock.
  Lush is keen to ensure that this new digital technology aligns with the brand’s ethi
  
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• Unexpected Consequences: Why GDPR could mean the reinvention of ad-tech

  26-01-2018 12:00
  GDPR may well make cookies and third party data impossible to use, argues Mike Hemmings, Marketing Director, EMEA at adtech firm Grapeshot. But he won't be mourning their loss.Whenever I've heard or read marketing people talking...
  
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• The ‘connected life’ at CES 2018

  26-01-2018 11:00
  CES 2018 didn’t disappoint, but it didn’t necessarily amaze, save for a few standouts like “The Wall” – the new modular TV, with MicroLED technology, from Samsung. It’s a definite must-see in...
  
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• Why did we put up with it? Aviva’s Jan Gooding on her early days in advertising

  26-01-2018 08:30
  Jan Gooding has long been a champion for gender equality in business and a supporter of more inclusive working environments. Throughout her career she has fought to change out-of-date strategies and empower those who feel oppressed, whether it’s by writing one agency’s first maternity leave policy, through her role as chair of LGBT charity Stonewall, or through her most recent appointment as Aviva’s global inclusion director.
  Despite becoming the first woman to get to board lev
  
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• Heist tights: The startup trying to disrupt the underwear industry

  26-01-2018 08:00
  You may not have heard of Heist but if you travel around London you will almost certainly have seen the underwear brands’ adverts. Either featuring women mid-leap or using fruit to highlight diversity these adverts are certainly not like normal underwear ads and that hasn’t gone unnoticed.
  When TfL banned Heist’s advert for being “overtly sexual” it caused a media storm. The image was of a woman, naked back to the camera with a pair of black tights covering her legs
  
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• Heist tights: The premium brand trying to disrupt the underwear industry

  26-01-2018 08:00
  You may not have heard of Heist but if you travel around London you will almost certainly have seen the underwear brands’ adverts. Either featuring women mid-leap or using fruit to highlight diversity these adverts are certainly not like normal underwear ads and that hasn’t gone unnoticed.
  When TfL banned Heist’s advert for being “overtly sexual” it caused a media storm. The image was of a woman, naked back to the camera with a pair of black tights covering her legs
  
  Read more

• Nissan emphasises the fun of electric vehicles

  26-01-2018 01:00
  SINGAPORE: Early adopters of electric vehicles may have been motivated by environmental concerns, but a leading Nissan executive says the next generation of EV consumers are driven by the experience – and so marketing to them must emphasise...
  
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• Marketers express deep unease over Brexit

  26-01-2018 01:00
  LONDON: Just 38% of European Union nationals who work in the UK’s marketing and creative industries say they will “definitely” or “probably” stay in the country after Brexit, according to a new survey.Conducted by...
  
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• Indian messaging clogs up the internet

  26-01-2018 01:00
  NEW DELHI: Tens of millions of Indians love to use messaging services to send an uplifting morning greeting to their friends and family, but it appears the habit is jamming up the internet.These “Good Morning” messages frequently...
  
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• How emojis could boost survey completion

  26-01-2018 01:00
  NEW YORK: Nearly one in three consumers respond to online surveys on smartphones, and using tools like emojis could boost engagement without hurting data quality, according to a paper in the Journal of Advertising Research (JAR).An article...
  
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• Global hackers stole $172bn in 2017

  26-01-2018 01:00
  SAN FRANCISCO: Even though consumers typically express confidence about their device security arrangements, that still didn’t prevent cyber-criminals from stealing $172bn from 978m people last year.That is according to the
  
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• German authorities probe Facebook's use of data

  26-01-2018 01:00
  BERLIN: Facebook and other tech giants have come under pressure in Europe for some time, but now Germany’s antitrust agency seems willing to strike at the heart of Facebook’s business model and its collection of third-party user data. ...
  
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• Agency urges marketers not to neglect minorities

  26-01-2018 01:00
  NEW YORK: Brands and agencies are not doing enough to tap the lucrative African-American market and, in part, that is because they haven’t recruited or retained sufficiently diverse talent, according to a new report.Bold Culture, a...
  
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