Sales & Marketing news

• EasyJet’s top marketer Peter Duffy departs to make way for chief data officer

  23-01-2018 21:00
  EasyJet’s chief commercial officer Peter Duffy has left the airline as part of a management overhaul that has seen new boss Johan Lundgren get rid of the top marketing position in favour of a new chief data officer role.
  Duffy has been at the airline for almost seven years, joining as marketing director before being promoted to group commercial director and then chief commercial officer with sole responsiblity for revenue generation in late 2016. Prior to his time at EasyJet he was ma
  
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• Unilever: Investing in the latest craze won’t help build brand strength

  23-01-2018 18:42
  Unilever has warned marketers not to jump on every new tech or trend bandwagon, saying maintaining brand strength should always be the key focus.
  Speaking at Mindshare’s Trends 2018 event this morning (23 January), Unilever’s global media director Ben Johnson said: “There is a risk with all these things that we invest heavily into a bandwagon that everyone is jumping on.
  “We are testing. We have 130 different pilots on the go across all sorts of different technology. The
  
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• Marketoonist on whack-an-idea

  23-01-2018 16:29
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on whack-an-idea appeared first on Marketing Week.
  
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• Time Out Digital’s CEO on driving growth at disruptive brands

  23-01-2018 16:26
  These days, not many marketers start their careers the way Christine Petersen did – going straight from an MBA degree to a role managing a £60m revenue stream for American Express. It was a baptism of fire that Petersen, now CEO of Time Out Digital, is grateful for, but which she sees as unrealistic for graduates in 2017.
  “An MBA was great when I did it, when it didn’t cost an arm and a leg,” she says. “I don’t know if the pay-off is there today, particu
  
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• P&G to cut agency roster by another 50% as it looks to ‘reinvent’ relationships

  23-01-2018 16:25
  Procter & Gamble is planning to cut its agency roster by another 50% as it looks to “reinvent” its relationship with agencies and automate and in-house more media planning, buying and distribution.
  P&G has already cut the number of agencies it works with by 60%, from 6,000 to 2,500, a move it says has saved it $750m in agency and production costs. It now wants to cut agencies by another 50% and is targeting another $400m in savings.
  CFO Jon Mueller says while the FMCG giant i
  
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• Mark Ritson: Facebook news feed changes were needed to fix it before it breaks

  23-01-2018 12:19
  It’s three weeks since Mark Zuckerberg announced his personal challenge for 2018 was to “fix” Facebook and two weeks since we saw the first tactical implication of that decision, with major changes to the Facebook news feed algorithms. Promoted posts from brands and publishers are being slashed to prioritise content from friends and family contacts.
  In that time, we have seen a deluge of analysis examining what the move will mean for publishers (“devastating”); bra
  
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• Harjot Singh: "Brands have more power to change the world than governments do."

  23-01-2018 11:00
  Harjot Singh is Chief Strategy Officer of McCann Europe, and, this year, will judge the purpose category of the WARC Awards 2018. Here he speaks to WARC’s Case Study...
  
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• UGG taps power of consumer immersion

  23-01-2018 01:00
  ORLANDO, FL: Deckers Brands, the owner of the UGG brand of boots, has seen significant benefits from giving its product designers a truly immersive view of consumers.Tim Twichell, Deckers’ Director/Global Insights, discussed this subject...
  
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• Purpose can pay but metrics are needed

  23-01-2018 01:00
  GLOBAL: Purpose-led marketing strategies are increasingly helping brands achieve their commercial objectives, according to a new WARC report, which also cautions that measurement in this area needs to improve.The
  
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• Global ad market to grow at fastest rate since 2011

  23-01-2018 01:00
  GLOBAL: Major sporting events and political campaign spending are expected to underpin growth of 4.7% in the global ad market – the strongest rate since 2011 – as the PyeongChang Winter Olympics and Russia World Cup help push marketing...
  
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• Coca-Cola's secret to quality brand tracking data

  23-01-2018 01:00
  BANGKOK: Coca-Cola has adopted a creative approach to ensure the consistency and accuracy of its brand tracking data across more than 90 markets, according to an executive at the company."Data gets turned into information and that information gets...
  
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• Britons are pessimistic and suspicious

  23-01-2018 01:00
  LONDON: The latest Edelman Trust Barometer paints a picture of the UK as a pessimistic and suspicious country, where few people consider themselves properly informed and many of the rest reject the news as too depressing.The annual Trust...
  
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• Asian marketers say health damaged by overwork

  23-01-2018 01:00
  APAC: While it is common for marketers to feel overworked, a new study confirms not only that a majority of brand and agency marketers have too much to do in too little time, but that a similar proportion feel the overwork is affecting their health....
  
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