Sales & Marketing news

• Butterfly London: Field Consultant

  05-12-2016 19:51
  
  Competitive :Butterfly London:
  As a leading Brand and Innovation company with global reach, we are looking for sharp minds with great intuition and a daring attitude.
  London (Central), London (Greater)
  
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• Amazon wants to eradicate queues with new ‘Go’ stores

  05-12-2016 18:06
  
  Amazon is hoping the store of the future will do away with queues completely.
  The ecommerce giant has unveiled ‘Amazon Go’, a new 1,800 sq ft convenience retail space in its hometown of Seattle. The store lets shoppers just grab the items they want and then leave the store, with an order charged automatically to their Amazon account as they exit.
  While on the surface this might all sound alarmingly close to shoplifting, Amazon Go works by using computer vision and sensors (translati
  
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• The Marketing Academy expands with four new appointments

  05-12-2016 16:21
  
  The Marketing Academy is strengthening its team with four new appointments as it looks to develop its current programme and continue to expand globally. The new roles include an international development director, leader of The Marketing Academy Foundation, head of community events and chairman of the alumni.
  The Marketing Academy aims to develop leadership capability in talented marketers. It runs two main programmes – the ‘scholarship’ scheme open to the next generation of m
  
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• How to maximise mobile engagement

  05-12-2016 16:07
  
  PepsiCo created a Snapchat ‘lens’ to promote its Lay’s crisp brand during the UEFA Champions League.Research released by the IAB in October confirmed that we have reached a tipping point in mobile advertising. Its figures show the amount spent on mobile display ads in the UK (£802m) overtook that of desktop and tablet display (£762m) for the first time during the first six months of 2016. In total, mobile ad spend rose by 56.1% during the period so that 36p in
  
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• Bridge Training & Events: Brand and People Manager

  05-12-2016 11:08
  
  Competitive:Bridge Training & Events:
  Bridge is searching for someone who is as passionate about brand, marketing and people as we are.London
  
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• Don’t do something new just for the sake of it, warns Facebook CMO

  05-12-2016 08:55
  
  Why does a company with 1.79 billion users need a CMO? “It’s a question I get asked a lot at parties,” says Facebook CMO Gary Briggs. “And I get the joke, but I think it’s one of the things that makes it fascinating.”
  Briggs became Facebook’s first CMO in 2013, following a succession of high profile roles at eBay, PayPal, PepsiCo and, most recently, as vice-president of consumer marketing at Google.
  Despite working at the world’s largest social me
  
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• The euro is diving as Italy's prime minister resigns amid a landslide defeat in referendum vote

  05-12-2016 01:28 via feedproxy.google.com
  
  The euro is falling off a cliff as Italy's prime minister resigns amid a landslide defeat in referendum vote.
  The currency is down by 0.9% at 1.0573 against the dollar as of 7:19 p.m. ET. Earlier, it tumbled as low as 1.0506, the lowest level since March 2015.Italy's prime minister Matteo Renzi announced his resignation in Rome shortly after midnight local time on Monday, after losing the critical referendum on which he staked his political career.
  Italians voted Sunday on wh
  
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• Netflix surges in Australia

  05-12-2016 01:00
  SYDNEY: Streaming site Netflix has seen its subscriber audience in Australia rise to levels comparable to rival Foxtel but the amount of time consumers spend with the two platforms, is very different according to new research.Latest figures from...
  
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• Mondelez taps 'commercial creativity'

  05-12-2016 01:00
  LOS ANGELES: Marketers seeking to create truly innovative programs for their brands may need to enhance their skills in the area of "commercial creativity", a leading executive from Mondelez International has argued.Laura Henderson, Global Head of...
  
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• Local advertisers favour Facebook

  05-12-2016 01:00
  WILLIAMSBURG, VA: Over the past five years, social media has overtaken newspapers ads, events and direct mail as a source of new customers for local businesses, research has shown, with Facebook the main beneficiary.A report from consulting firm...
  
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• India's 4G users 'crucial' to brands

  05-12-2016 01:00
  MUMBAI: The spread of 4G telecoms services across India is transforming all areas of work and leisure and how people consume content and shop, a new report has said.Mogae Media, a provider of mobile marketing services, surveyed 8,144 4G users...
  
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• From measuring ROI to managing ROI

  05-12-2016 01:00
  LONDON/NEW YORK: Marketing mix models are looking increasingly slow and out of date as agile attribution models become more widely used, but neither type has all the answers, according to two leading industry figures who advocate integrating the...
  
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• Charter Selection: Digital Marketing Manager

  05-12-2016 01:00
  
  £40000 - £45000 per annum:Charter Selection:
  This fast growing organisation with an exciting product offering is looking for a b2b digital marketing manager to oversee their online marketing.Duties of the...
  Hayes
  
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• Brands underperform with animation

  05-12-2016 01:00
  LONDON: Animation has the potential to make difficult subject matter understandable to consumers, but relatively few organisations use it in their marketing content on digital channels and even fewer do it well, a new report says.Gorilla Gorilla!,...
  
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• BMW trials interactive TV ads

  05-12-2016 01:00
  NEW YORK: BMW is cementing its reputation as an innovative automaker by using leading-edge advertising techniques, most recently by enabling viewers with smart TVs to interact with its ads via their remote controls.In a new ad for its X1 model,...
  
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• A hot new hedge fund just had a monster month

  05-12-2016 00:07 via feedproxy.google.com
  
  A hot new hedge fund had a great November.
  London-based Commodities World Capital returned 9.9% net last month in its third month of trading.
  That brings its year-to-date returns to 10.07%, according to an investor letter viewed by Business Insider.
  The firm launched in September, and its first two months of trading were almost flat, at 0.15% in September and 0.02% in October.
  "We are pleased with our first near double digit return and expect the commodities environment to continue to offer
  
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