Sales & Marketing news

• Trivago is planning to go public by Thanksgiving

  20-10-2016 23:57 via feedproxy.google.com
  
  Trivago, the online hotel reservation company backed by Expedia, is expected to list its shares in New York by the end of November, according to people familiar with the matter.
  Expedia, which owns a majority stake in Trivago, has hired JPMorgan, Goldman Sachs, and Morgan Stanley to run the flotation, which will take place on the Nasdaq. Analysts have valued the business at $5 billion.
  The deal size wasn't immediately clear, but one person said that Trivago had initially told bankers i
  
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• ROSENBERG: Deutsche Bank is too interconnected to fail

  20-10-2016 23:17 via feedproxy.google.com
  
  Despite his deep seated concerns for US growth, popular Canadian economist David Rosenberg is more optimistic for the global growth outlook, which he thinks could surprise on the upside, based on the turnaround stories in emerging markets and a fiscal stimulus out of Germany.
  In an interview with Real Vision TV, Rosenberg welcomed the realization, even among central banks, that policy has really hit the limits, saying it’s time for something new, with fiscal policy able to pick up the bato
  
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• Microsoft still plans to get its hands on LinkedIn by the end of the year (MSFT)

  20-10-2016 22:55 via feedproxy.google.com
  Microsoft still believes its $26 billion acquisition of LinkedIn will go quickly and smoothly.
  As part of its first-quarter, fiscal 2017 earnings announcement on Thursday, Microsoft said (emphasis ours):
  "Microsoft expects to close the acquisition of LinkedIn Corporation and the sale of our entry-level feature phone business in the second quarter of fiscal year 2017, subject to regulatory approvals and other closing conditions."
  Microsoft's second fiscal quarter is the the last three months
  
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• Hedge funds are getting whacked, and it could spell bad news for the global economy

  20-10-2016 22:35 via feedproxy.google.com
  
  Hedge funds' dismal performance might be a warning sign to the greater economy.
  Several hedge funds have blamed their poor performance on central bankers, whose low interest rates, in the funds' view, are distorting markets.In August, $9 billion fund manager Crispin Odey blamed his own fund's underformance on central banks, which he added are creating an unsustainable economy. 
  Now another hedge fund firm, which actually benefits when other funds aren't performing well, is co
  
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• Kyle Bass is thinking about inflation all wrong, wrong, wrong

  20-10-2016 21:58 via feedproxy.google.com
  
  In an interview with CNBC, Kyle Bass, founder of hedge fund Hayman Capital, made a blast-from-the-past prediction about 2017.
  "You have wages up, you have real estate rent moving up, now you have commodities bouncing. So 2017 is going to be a year of increasing inflation but economic growth lagging," Bass said during an interview on CNBC's "Power Lunch.""We're moving into a stagflationary environment in my view."
  What Bass is saying is that the horrific economic conditions of the 1970s — w
  
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• Microsoft stock just beat its all-time high, set in 1999 (MSFT)

  20-10-2016 21:50 via feedproxy.google.com
  
  Microsoft shares popped up to an all-time high of above $60 on Thursday as strength in its cloud business helped propel it past Wall Street financial targets in its fiscal first quarter.
  It's the first time Microsoft has set an all-time high record since December 1999.  
  The PC industry that Microsoft dominated back then is now in decline, but Microsoft's strong performance during the quarter raised hopes that efforts to cultivate new, equally lucrative businesses are bearin
  
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• AT&T and Time Warner are reportedly talking about a merger

  20-10-2016 21:45 via feedproxy.google.com
  
  AT&T and Time Warner executives have met to discuss business strategies that could include a merger, according to Ed Hammond, Alex Sherman and Scott Moritz at Bloomberg. 
  The talks are informal, and neither side has hired an adviser, according to the report.
  Time Warner's share price jumped 5% on the news, while AT&T dropped 2.2%.
  Time Warner has been an attractive target for several large companies. Apple considered buying the company earlier this year, according to the Financial T
  
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• Snoopy has been fired as the mascot of MetLife insurance

  20-10-2016 21:44 via feedproxy.google.com
  
  It's a sad day for Snoopy: The "Peanuts" character is being fired as a mascot for MetLife, a relationship that has lasted more than 30 years.
  MetLife announced Thursday that it's phasing out use of Snoopy to promote the brand, Bloomberg News reports.
  The insurance company first looked to the character in the 1980s when it wanted a lovable character to appeal to individual customers. Together, the two created some iconic advertising that few might've previously expected from the realm of insuranc
  
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• OBAMA ON OBAMACARE: You're getting better health insurance 'even if you don't know that Obamacare is doing it'

  20-10-2016 21:14 via feedproxy.google.com
  
  President Barack Obama in a speech in Florida on Thursday defended his signature healthcare law, touting its benefits while attacking Republicans for opposing it.
  Obama hit on the various benefits of the Affordable Care Act, more commonly known as Obamacare, such as allowing children to stay on their parents' health insurance until age 26 and preventing insurers from denying people with preexisting conditions.
  These benefits, Obama said, are good for all Americans — even if they don't
  
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• Qualcomm is reportedly nearing a massive deal to buy NXP Semiconductors (QCOM, NXPI)

  20-10-2016 21:11 via feedproxy.google.com
  
  Qualcomm is nearing a deal to buy NXP Semiconductors, according to Alex Sherman and Ian King at Bloomberg.
  The tech giant is in the final stages of negotiations to buy the company in what could be an all-cash deal for $110 to $120 per share, the report said.
  NXP's share price jumped a little more than 3% on the news, from around $100.70 to $104 per share. Qualcomm jumped around 2.5%, to $67.46. The share price reaction suggests that both NXP's shareholders — and, critically, Qualcomm's inv
  
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• This staffing company CEO's comment shows Amazon could soon ditch UPS and FedEx too (AMZN, TBI)

  20-10-2016 19:45 via feedproxy.google.com
  
  TrueBlue, a staffing company that helps Amazon hire its warehouse and delivery workforce, is seeing less demand from the e-commerce giant, and says it could be a sign of the company going more in-house for work in those areas.
  Steve Cooper, CEO of TrueBlue, made those comments during the company's quarterly earnings call on Wednesday, adding it could impact companies like FedEx and UPS, which are Amazon's delivery partners, in the future. He said:
  "The main thing I
  
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• Here's what the US presidential election could mean for Russia's and Iran's oil

  20-10-2016 19:07 via feedproxy.google.com
  
  With fewer than 20 days left until the US presidential election, it's worth taking a look at what the outcome could mean for energy and geopolitics.
  More concretely, here's what both candidates' positions on Russia and Iran could mean for those countries' oil sectors.
  First up, Russia
  Throughout the election season, Republican nominee Donald Trump has advocated improving relations with Russia, while Democratic nominee Hillary Clinton has positioned herself as someone who would take a tougher sta
  
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• ROSENSTEIN ON TRUMP: 'Never interfere with an enemy while he’s in the process of destroying himself'

  20-10-2016 18:58 via feedproxy.google.com
  
  Activist investor Barry Rosenstein, the head of multi-billion dollar fund JANA Partners, expects Hillary Clinton to win the US presidential election.
  He said on CNBC's Halftime Report that Clinton deserved congratulations for keeping to a Sun Tzu saying: "Never interfere with an enemy while he’s in the process of destroying himself." 
  "I don't think there's any question that she's going to take the election," Rosenstein added.
  A Clinton win would have a neutral effect o
  
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• How Twitter’s advertising is moving beyond 140 characters

  20-10-2016 18:30
  
  Twitter wants marketers to see it as more than 140 characters as it focuses on providing more ways for brands to reach consumers.
  That started with the introduction of Twitter Moments and continues with a more global focus on live videos, aimed at enabling brands to “express themselves” on a wider scale.
  The focus for video is on sport, entertainment and politics and will include live Twitter streams that allow users to get involved, critique and comment on events or b
  
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• How to build a marketing team from scratch

  20-10-2016 17:33
  
  One of the many pressures facing fast-growing companies is how to grow a marketing team in a sustainable and effective way. Brands must increase their personnel as they seek to cater to an expanding customer base or capture new market opportunities. At the same time, marketing leaders must grapple with how to integrate new hires into the business at speed and ensure their recruits buy into the brand ethos.
  Nuffield Health, which has increased its marketing team from two to 30 people over the pas
  
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• DNA Recruit: Business Director - Business Development Agency - London

  20-10-2016 15:13
  
  £55000.00 - £75000.00 per annum:DNA Recruit:
  A leading business development consultancy that sits at the intersection of brands and agencies is looking for a new Business Director to carry out a new business plan in the agency. Our client has a consultative approach and is looking for a candidate wi
  London
  
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• Snapchat stars’ top tips on perfecting brand partnerships

  20-10-2016 14:30
  
  Creating an authentic relationship with influencers on social media is top of many marketers’ agenda, particularly on newer platforms like Snapchat, as brands look to find a credible voice to sell their products.
  Speaking to Marketing Week at the inaugural Snaphappen event last month, Snapchat stars Geeohsnap, Shonduras, Cailin O’Neil, GiniCanBreathe and Flawlessfox81 – who between them have worked with Disney, Starbucks, Red Bull and McDonald’s – sh
  
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• The Edinburgh International Television Festival: Sponsorship Sales Executive

  20-10-2016 14:08
  
  £28,000 pro rata + Bonus :The Edinburgh International Television Festival:
  The Edinburgh International Television Festival, based in London, is recruiting a new Sponsorship Sales Executive...
  Farringdon, London
  
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• Advertising Standards Authority: ASA: Council Members

  20-10-2016 13:28
  
  Competitive :Advertising Standards Authority: ASA:
  The Advertising Standards Authority is seeking three new Members for its Council
  London (Central), London (Greater)
  
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• Eleven Seven Music Group – Digital Marketing & Sales Manager (UK) - Music Business Worldwide

  20-10-2016 12:55
  
  Eleven Seven Music Group – Digital Marketing & Sales Manager (UK)
  Music Business Worldwide
  Eleven Seven Music Group are seeking a Digital Marketing & Sales Manager to join their team in London. Eleven Seven Music Group is an independent record label headquartered in New York City with offices in Los Angeles and London. It consists of hard ...
  
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• Russell Parsons: Will price pressures usher in a new era of direct selling?

  20-10-2016 12:49
  
  What do you think are the “toughest jobs in marketing”? Challenges faced by those working in the energy, tobacco, soft drink and payday lending sectors are often cited. How do you overcome the regulatory and reputational hurdles that most marketers will never face and does this make you a better marketer?
  FMCG and retail tend not to be represented, but marketers working in either category could find their jobs are about to get a whole lot harder. Last w
  
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• Make sense of the data overload

  20-10-2016 12:28
  
  Natalia Talkowska of Natalka Design captured insights from the roundtable in a Sketch Note created using ‘Squid’ software.Many marketers are failing to turn mountains of data into actionable insight that will drive the bottom line because they are not asking the right questions and do not have the right skills to analyse information correctly.
  These damning observations were shared at the C-suite roundtable session sponsored by Microsoft and moderated by Marketing Week and Econsultan
  
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• Ogilvy & Mather UK: PPC Account Manager

  20-10-2016 02:00
  
  Competitive:Ogilvy & Mather UK:
  Background Neo@Ogilvy (the media planning and buying arm of the Ogilvy Group) is a fast growing, and energetic digital media agency specialising in...
  Sea Containers House, 18 Upper Ground, London, SE1 9RQ
  
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• Ogilvy & Mather UK: PPC Account Executive

  20-10-2016 02:00
  
  Competitive:Ogilvy & Mather UK:
  BACKGROUND:   Neo@Ogilvy (the media planning and buying arm of the Ogilvy Group) is a fast growing, and energetic digital media agency specialising...
  Sea Containers House, 18 Upper Ground, London, SE1 9RQ
  
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• Creating a global brand strategy

  20-10-2016 02:00
  
  LONDON: Creating an effective global brand strategy is a complex task that requires planners to immerse themselves in the brand, to identify universal human truths, to think long-term and to simplify big ideas.In a Warc Best Practice paper,...
  
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• Bespoke Retainment Group: Junior Account Manager

  20-10-2016 02:00
  
  £18,000-£25,000 + excellent benefits and unrivaled training opportunities:Bespoke Retainment Group:
  Are you currently working in a digital role and looking for an agency that have a track record of excellent career development for their staff?
  Manchester, Greater Manchester
  
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• Bespoke Retainment Group: Account Manager

  20-10-2016 02:00
  
  £25,000-£32,000 + excellent benefits package and unrivaled career progression:Bespoke Retainment Group:
  Are you a lover of all things digital who would like the chance to work for one of the region's most respected and dynamic Digital agencies.
  Manchester, Greater Manchester
  
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• Walmart backs China food safety

  20-10-2016 01:40
  
  BEIJING: Walmart, the US retail giant, is looking to introduce more transparency into the food chain system in China by teaming up with tech firm IBM and Tsinghua University.The three organisations announced that they will collaborate to improve...
  
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• More Asians adopt multi-screening

  20-10-2016 01:40
  
  TAIPEI: Multi-device usage is continuing to rise in Asia, according to a new study that found the number of people in the region who use four or more screens increased 40% in the first half of 2016 compared to the second half of 2015.In addition,...
  
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• How to create a global brand strategy

  20-10-2016 01:40
  
  LONDON: Creating an effective global brand strategy is a complex task that requires planners to immerse themselves in the brand, to identify universal human truths, to think long-term and to simplify big ideas.In a Warc Best Practice paper,...
  
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• Frequent flyer data fuels Qantas Assure

  20-10-2016 01:40
  
  SYDNEY: Frequent flyer incentives and data helped Qantas, Australia's national airline, disrupt the country's health insurance market, the company's agency partner has revealed."When you think about financial services and engaging in a brand, one...
  
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• Digital rescues The Independent

  20-10-2016 01:40
  
  LONDON: Six months after it became the first UK national newspaper to go digital-only, The Independent has returned to profitability for the first time in more than 20 years, according to its owner.Evgeny Lebedev, the Russian journalist and media...
  
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• Coke centralises its social marketing

  20-10-2016 01:40
  
  ATLANTA, GA: Coca-Cola, the soft drinks giant, is consolidating its social media operations for all its brands in a move aimed at improving quality and harnessing creative insights.The company has established the North American Social Center, a...
  
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• Coach taps Apple's iMessage

  20-10-2016 01:40
  
  NEW YORK: Coach, the fashion brand, believes that Apple's iMessage platform offers various opportunities to connect with consumers – and even withdrew its app from the iOS store in order to focus on this channel.Dana Randall, Senior...
  
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• Banks aren't keeping up with trends

  20-10-2016 01:40
  
  SAN FRANCISCO: A majority (57%) of American consumers believe that financial institutions as we currently know them will cease to exist within their lifetimes, a new survey has revealed.But that doesn't mean consumers expect the banking system to...
  
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