Sales & Marketing news

• Johnnie Walker on why brands should get involved in the refugee crisis

  19-10-2016 18:14
  
  Johnnie Walker says brands “should have a voice and contribute to culture” as it looks to show a different side to the refugee crisis and inspire people to donate.
  The Diageo-owned brand launched its ‘Ode to Lesvos’ documentary last month as part of its Storyline initiative, which sees Johnnie Walker working with a global network of storytellers – including writers, directors, photographers and filmmakers – to give everyday people a voice to tell inspiring sto
  
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• Yahoo: Why doesn’t Apple know you have an iPhone?

  19-10-2016 17:53
  
  Yahoo’s SVP of communications products at Yahoo, Jeff Bonforte, has an issue with how marketers are using data.
  He believes other brands should be more responsive in their approach to data and not rely on the basics. He says that by not doing more with data, brands, including Apple, are at risk of offending customers.
  “I think when we collect a lot of data it can offend customers when we are so unresponsive about it,” he says, speaking at Yahoo’s IAB Upfronts event today
  
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• Shell focuses on the human benefits of energy to attract new generation of entrepreneurs

  19-10-2016 15:54
  
  Shell wants to boost the standing of the oil and gas sector through its first “mass reach” campaign focused at sustainability, as it loos to encourage more entrepreneurs to consider innovating in the energy sector rather than trying to come up with the next Facebook or Twitter.
  The oil brand has launched the next stage of its #makethefuture campaign, which involves a long-term collaboration with seven entrepreneurs to develop cleaner energy solutions.
  The partnership began with the
  
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• Shell focuses on the human benefits of energy in bid to attract new generation of entrepreneurs

  19-10-2016 15:54
  
  Shell wants to boost the standing of the oil and gas sector through its first “mass reach” campaign focused at sustainability, as it loos to encourage more entrepreneurs to consider innovating in the energy sector rather than trying to come up with the next Facebook or Twitter.
  The oil brand has launched the next stage of its #makethefuture campaign, which involves a long-term collaboration with seven entrepreneurs to develop cleaner energy solutions.
  The partnership began with the
  
  Read more

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• Shell focuses on the human benefits of energy in bid to attract new generation

  19-10-2016 15:54
  
  Shell wants to boost the standing of the oil and gas sector through its first “mass reach” campaign focused at sustainability, as it loos to encourage more entrepreneurs to consider innovating in the energy sector rather than trying to come up with the next Facebook or Twitter.
  The oil brand has launched the next stage of its #makethefuture campaign, which involves a long-term collaboration with seven entrepreneurs to develop cleaner energy solutions.
  The partnership began with the
  
  Read more

• Newcastle University London: Marketing Manager

  19-10-2016 14:41
  
  Salary Band D: £28,780-£38,939, inclusive of London weighting.:Newcastle University London:
  The Marketing Manager will play a vital role in the development and delivery of Newcastle University London’s marketing and communications strategy.
  Newcastle University London, Middlesex Street, London.
  
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• Mark Ritson: Unilever and Tesco both benefit from their price row, but Brexit will bring more pain

  19-10-2016 10:16
  
  In the 1962 classic Japanese Kaiju movie King Kong Vs Godzilla (a film I highly recommend but only if you are completely smashed) there is a titanic battle between two of the most iconic monsters in cinema history. After multiple confrontations across Tokyo and eventually on the summit of Mount Fuji, King Kong triumphs in a dramatic final scene under the ocean.
  Last week saw the marketing version of Kong versus Godzilla as Tesco and Unilever were drawn into a short but furious battle over Marmit
  
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• Creative-data gap narrows

  19-10-2016 08:02
  
  LONDON: The space between creative and programmatic is narrowing at both ends of the industry, as adtech moves into the fringes of creative and creative agencies explore new ways of utilising programmatic.Grey, for example, recently announced a...
  
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• Yahoo left out something important when it said users haven't fled since its big hack (YHOO)

  19-10-2016 02:47 via feedproxy.google.com
  
  Yahoo had one main objective when it reported Q3 results on Tuesday: to show Wall Street that there hasn't been a mass exodus of users after the news of its big hack attack. 
  To make the case, Yahoo showed off several charts that indicated healthy traffic trends across its websites.
  Yahoo CEO Marissa Mayer said in a statement that she was "heartened" by its users' "continued loyalty as seen in our user engagement trends."
  Yahoo's stock was up about 1.5% in after hours trading
  
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• Leaked email shows Salesforce once had Adobe on its target acquisition list (CRM, ADBE)

  19-10-2016 02:44 via feedproxy.google.com
  
  A leaked Colin Powell email from May shows Salesforce had 14 public companies on its acquisition target list, including Adobe, which now has a bigger market cap than Salesforce itself, according to The Wall Street Journal's Rachel King.
  The email, which was leaked in September by DCLeaks, comes with a 60-slide presentation listing some of the companies Salesforce was considering for an acquisition at the time. 
  The companies identified in the email include Adobe, LinkedIn, Demandw
  
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• Washington is taking a hard look at China's aggressive investment into US entertainment

  19-10-2016 02:29 via feedproxy.google.com
  
  Chinese tycoon Wang Jianlin is wrapping up his latest Hollywood acquisition while Washington recently made a decision to review foreign investment that was inspired by his aggressive moves.
  Wang, who owns Dalian Wanda Group, a Chinese real estate and entertainment conglomerate, visited California over the weekend to finalize the deal to buy Dick Clark Productions for about $1 billion, according to Variety. The Dick Clark production company produces shows including the American Mus
  
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• Kraft wins Grand Prix at Chiat Awards

  19-10-2016 02:00
  
  NEW YORK: Kraft Mac & Cheese won the Grand Prix at the 2016 Jay Chiat Awards for Strategic Excellence with its "Blind Taste Test" campaign, where the brand reformulated its recipe but did not promote this change for three months.Handed out...
  
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• Youth tribes are 'dead'

  19-10-2016 01:49
  
  SINGAPORE: The standard marketing technique of segmenting audiences into groups with similar attitudes no longer works for younger consumers, according to a new report which finds many operating in a fluid state between adult and teenager depending...
  
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• Westpac: content key to young Aussies

  19-10-2016 01:49
  
  SYDNEY: Content marketing could offer the key to millennials for the financial services industry, a senior marketer at Westpac has suggested. Ash Gray, Head of Youth and Millennials at Westpac Australia, addressed this topic at the Mumbrella...
  
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• Marriott taps power of loyalty program

  19-10-2016 01:49
  
  NAPLES, FL: Marriott International, the hotels group, is successfully using its loyalty program as a means to link a diverse range of different marketing efforts.Karin Timpone, Marriott's Global Marketing Officer, discussed this subject at the...
  
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• ISPs push back on privacy

  19-10-2016 01:49
  
  NEW YORK: Internet service providers are lobbying against proposed new privacy rules from the Federal Communications Commission that would require them to seek the explicit consent of users before their app usage and web history could be used for ad...
  
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• Human search engine wins top Euro Effie

  19-10-2016 01:49
  BRUSSELS:A campaign by The Brooklyn Brothers and Íslenska for Iceland's tourist board, which recruited the country's residents to answer prospective tourists' questions, has won the Grand Prix at the 2016 Euro Effie Awards.With
  
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• Finding the addressable balance

  19-10-2016 01:49
  
  NEW YORK: There is huge opportunity for creativity in addressable media but the industry needs to find the right balance as regards segmentation or risk looking like "a kid in a candy store", a leading industry figure has said. "We've sliced...
  
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• Blog: Four data lessons from history

  19-10-2016 01:49
  
  Abraham Wald's counter-intuitive approach to data during the second world war saved lives. Richard Shotton finds it offers key principles on how best to use data today.
  
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• Intel keeps lowering the bar on the business it's bet its future on (INTC)

  19-10-2016 01:19 via feedproxy.google.com
  
  With Intel's bread-and-butter PC business slowly evaporating, the chip company has restructured its operations and tied its future to the lucrative data center market. 
  But there's one big problem: Intel keeps missing its growth targets for the data center business.
  And Wall Street has noticed. 
  Intel's stock initially fell 3.5% after reporting third quarter results on Tuesday. After Intel executives opened their mouths during the conference call, the stock slid further, and
  
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