Sales & Marketing news

• Allexo Search: Brand Manager Innovation

  17-10-2016 19:41
  
  £35000.00 - £40000.00 per annum + Bonus + Benefits:Allexo Search:
  FMCG Brand Innovation Manager - Global Food Business. West London
  Middlesex / London
  
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• Home Office: Marketing Manager

  17-10-2016 18:41
  
  £36,592 - £42,995:Home Office:
  The Home Office are searching for a new Marketing Manager.
  London
  
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• Tesco price dispute sends Unilever brand perceptions tumbling

  17-10-2016 17:58
  
  Unilever’s price dispute with Tesco has led to a number of its brands experiencing a steep decline in consumer perceptions over the past few days.
  The pricing row between Tesco and Unilever made headlines around the country. It was caused after Unilever reportedly raised the price of its products by 10% in a bid, it said, to offset the higher cost of importing caused by the weak pound following the Brexit vote. In response, Tesco decided to pull dozens of Unilever’s brands from its s
  
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• Rowse Honey: Category Manager

  17-10-2016 17:54
  
  Competitive basic + bonus, car allowance, pension & benefits:Rowse Honey:
  The Company is embarking on an exciting period of growth as it builds upon the resources of the group and enters new categories.Wallingford, Oxfordshire
  
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• Gabriele Skelton: Marketing and PR Manager, branding and design agency

  17-10-2016 17:32
  
  Negotiable:Gabriele Skelton:
  An opportunity not to be missed for an entrepreneurial, confident and sparky PR and Marketing Manager to join a strategic consumer design agency.London
  
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• Jo Malone on pricing, making mistakes and creating an identity

  17-10-2016 16:06
  
  Why price matters
  “It’s always about price, you can’t say it’s not. Even though I’m luxury and high-end I want people to feel they have value for money.
  “When you say we can create these amazing things and anyone will pay, that’s naïve and arrogant. There will be some people who walk into my store who can afford anything and there will be others who come in having saved up to buy a candle and they are just as important.”
  The value of making mi
  
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• Why perfecting corporate culture is the first step to nailing real-time marketing

  17-10-2016 14:50
  
  The issue of accurately targeting customers in the right purchasing frame of mind is a hot topic, as the debate at the Pegasystems/Adqura roundtable hosted by Econsultancy and Marketing Week proved.
  From the challenges of standing out in an overloaded inbox for B2B prospects to wading through a data swamp to understand the needs of a vast and diverse B2C audience, it was clear that brands still face many challenges.
  The panel agreed that before they could discuss appropriate points in the funnel
  
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• Facebook on why marketers should start their Christmas advertising earlier

  17-10-2016 13:33
  
  Almost half of Facebook users complete their Christmas shopping in November, according to Ian Edwards, Facebook’s head of comms planning for Northern Europe.
  Speaking today (17 October) at a IAB Digital Upfronts event, he suggested many marketers are leaving their Christmas plans too late.
  According to Edwards, 40% of Facebook’s UK mobile users have already finished their Christmas shopping by November, with 41% of mums on the social network finishing their shopping within the same t
  
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• EE, Coke and P&G – The top 10 YouTube ads in September

  17-10-2016 13:27
  
  1. EE: Spencer FC vs Weller Wanderers – Wembley Cup Final 2016! #8
  EE teamed up with vloggers and football legends for its second Wembley Cup campaign, which represented its biggest ever digital marketing activity and had the aim of boosting engagement among younger audiences. The video series, rolled out on football content producer Spencer Owen’s YouTube channel, shows Owen and fellow YouTuber Joe Weller battling it out to win EE’s ‘Wembley Cup’.
  T
  
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• Aviva on how it flipped its marketing ‘360 degrees’

  17-10-2016 13:07
  
  In December last year, Aviva introduced its ‘Good Thinking’ strategy to its UK business. It is described by the insurance brand as “an internal mantra externalised through its communications”, and aims to find news ways of serving customers in a “better or different way” – all while honing in on big societal issues like saving money or safe driving.
  It all started with the Aviva Drive app, which monitors young people’s driving skills and give
  
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• Why Lloyds and Mastercard are replacing passwords with selfies

  17-10-2016 12:23
  
  This month both Lloyds and Mastercard jumped on the biometric bandwagon with updates that allow their customers to access their accounts through facial recognition or by taking a selfie.
  Although Mastercard said its update was a move away from the “less-secure nature of passwords”, it is clear that older, more traditional finance brands are hoping to update their brand and provide a more convenient service to customers.
  READ MORE: Mastercard confident consum
  
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• Why Lloyds and Mastercard are banking on selfies

  17-10-2016 12:23
  
  This month both Lloyds and Mastercard jumped on the biometric bandwagon with updates that allow their customers to access their accounts through facial recognition or by taking a selfie.
  Although Mastercard said its update was a move away from the “less-secure nature of passwords”, it is clear that older, more traditional finance brands are hoping to update their brand and provide a more convenient service to customers.
  READ MORE: Mastercard confident consum
  
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• Kraft, Pedigree win at Chiat Awards

  17-10-2016 09:45
  
  NEW YORK: Kraft Mac & Cheese, Pedigree and Comcast's Xfinity were all among the big winners at the 2016 Jay Chiat Awards for Strategic Excellence held in New York City last night.Organised by trade body the 4A's (American Association of...
  
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• Women drive India's luxury market

  17-10-2016 01:34
  
  MUMBAI: Wealthy, fashion-forward Indian women are driving India's fast-growing luxury market, as new data estimates the sector to be worth US$9bn.According to a report
  
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• McDonald's wins back millennials

  17-10-2016 01:34
  
  CHICAGO: After rather belated recognition of the power of social media to engage millennials and generate sales, McDonald's has now fully embraced the technology.Even though the quick service restaurant chain gets mentioned on social media at...
  
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• Colgate taps smart targeting

  17-10-2016 01:34
  
  NAPLES, FL: Colgate, the oral care brand, is leveraging a nuanced approach to targeting as it seeks to move beyond an audience that potentially includes all "people with teeth".Mindel Klein Lepore, Worldwide Director/Global Digital Marketing at...
  
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• Chelsea and Nike sign £900m deal

  17-10-2016 01:34
  
  LONDON: Chelsea Football Club has signed a kit sponsorship contract with Nike, the US sportswear brand, which is reported to be worth £900m over the next 15 years.The west London club announced that
  
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• Alibaba sets out global ambitions

  17-10-2016 01:34
  
  HANGZHOU: Jack Ma, the billionaire founder and chairman of Alibaba, has outlined ambitious plans to expand the global reach of the Chinese e-commerce giant, creating 100m jobs in the process.In
  
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• Agencies tackle the consultancy test

  17-10-2016 01:34
  
  LONDON: The steady incursion of management consultancies into the ad agency space, a trend accelerated by the rise of digital technology, has raised concerns among some advertising practitioners about their future.Others remain more upbeat, seeing...
  
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