Sales & Marketing news

• DNA Recruit: Account Director (Shopper) - Digital Creative Agency - London

  14-10-2016 23:30
  
  £45000 - £52000 per annum + dependent on experience:DNA Recruit:
  We're looking for the next Account Director with FMCG experience for one of London's most distinguished creative activation agencies.A winner of several global creative awards, our client boasts dozens of visionary campaigns with an impressive range ofLondon
  
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• Quaker takes on Starbucks and Pret

  14-10-2016 17:44
  
  Quaker Oats is looking to challenge McDonald’s, Starbucks and Pret A Manger in the ‘convenience’ breakfast market by focusing on new innovations and talking up its health credentials.
  Even though the overall cereal market is in decline, with Mintel data showing that UK sales of breakfast cereals have fallen from 467 million kilograms in 2011 to an estimated 432 million kilograms in 2016, senior brand manager Eric Williams believes the PepsiCo-owned brand is in a “unique p
  
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• Quaker takes on on Starbucks and Pret

  14-10-2016 17:44
  
  Quaker Oats is looking to challenge McDonald’s, Starbucks and Pret A Manger in the ‘convenience’ breakfast market by focusing on new innovations and talking up its health credentials.
  Even though the overall cereal market is in decline, with Mintel data showing that UK sales of breakfast cereals have fallen from 467 million kilograms in 2011 to an estimated 432 million kilograms in 2016, senior brand manager Eric Williams believes the PepsiCo-owned brand is in a “unique p
  
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• DNA Recruit: Account Director - Global Communications Agency - London

  14-10-2016 17:41
  
  £50000.00 - £55000.00 per annum:DNA Recruit:
  Are you a petrol head? If you are an Account Director with 5+ years' experiential agency experience then PLEASE read on. A global communications agency based in Central London, one of experiential marketing's top players, are looking for an Account Direct
  London
  
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• Snapchat warns brands against disruptive mobile ads

  14-10-2016 15:12
  
  Snap Inc, the company behind Snapchat, has urged marketers to raise the bar in mobile advertising, saying too many are still interrupting the experience and not adding to it.
  Speaking at IAB Engage yesterday (13 October), Snap Inc’s UK general manager Claire Valoti pointed to research released by the IAB this week showing that investment in mobile display advertising overtook desktop display during the first six months of 2016.
  However, Valoti suggested that many brands are not maximising
  
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• Snapchat urges marketers to ‘raise the bar’ in mobile advertising

  14-10-2016 15:12
  
  Snap Inc, the company behind Snapchat, has urged marketers to raise the bar in mobile advertising, saying too many are still interrupting the experience and not adding to it.
  Speaking at IAB Engage yesterday (13 October), Snap Inc’s UK general manager Claire Valoti pointed to research released by the IAB this week showing that investment in mobile display advertising overtook desktop display during the first six months of 2016.
  However, Valoti suggested that many brands are not maximising
  
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• Royal Academy of Engineering: Head of Campaign – Engineering Talent Project

  14-10-2016 14:47
  
  £56,700 + Benefits:Royal Academy of Engineering:
  We are here to shape the future of engineering – championing excellence, defining policy and driving learning and development
  London (Central), London (Greater)
  
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• Marmite, Oxo and P&G – Five things that mattered this week

  14-10-2016 14:40
  
  Unilever and Tesco’s price row
  A price row between Tesco and Unilever resulted in online panic this week, as thousands took to social media to express their dismay at the lack of Marmite on their supermarket shelves.The vote to leave the European Union is what created the unexpected impact on supplies of brand favourites such as Marmite, PG Tips and Hellman’s, with Unilever blaming Brexit and the falling value of the pound for a need to increase the price it charges retailers b
  
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• Unilever: There are no sacred cows when it comes to zero-based budgeting

  14-10-2016 14:26
  
  Unilever’s CFO Graeme Pitkethly says the business has been thoroughly reviewing all aspects of its marketing spend as part of its zero-based budgeting programme, as it looks to make €1bn (£900m) in savings by 2018.
  The FMCG giant, which earlier this week was embroiled in a pricing row with Tesco and owns brands such as PG Tips, Marmite and Ben & Jerry’s, announced it would be introducing its zero-based budgeting programme in January last year. It sees the company&rsquo
  
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• Unilever: There are no sacred cows when it comes to zero-based budget cuts

  14-10-2016 14:26
  
  Unilever’s CFO Graeme Pitkethly says the business has been thoroughly reviewing all aspects of its marketing spend as part of its zero-based budgeting programme, as it looks to make €1bn (£900m) in savings by 2018.
  The FMCG giant, which earlier this week was embroiled in a pricing row with Tesco and owns brands such as PG Tips, Marmite and Ben & Jerry’s, announced it would be introducing its zero-based budgeting programme in January last year. It sees the company&rsquo
  
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• Full-service Agencies – latest Marketoonist

  14-10-2016 12:55
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  
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• Full-service agencies

  14-10-2016 12:55
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  
  Read more

• Bad recruitment experiences could cost brands millions in lost customers

  14-10-2016 12:28
  
  Interviewees may feel like they are in the spotlight during the recruitment process but the brands conducting the interview are under just as much scrutiny, as new research suggests a poor recruitment experience could turn candidates off that brand for life.
  The report by employer branding agency Ph.Attraction reveals that one in four British jobseekers have either entirely stopped purchasing (12%) or purchased less (11.5%) from a brand because of a negative ca
  
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• Bad recruitment experiences cost brands millions in lost customers

  14-10-2016 12:28
  
  Interviewees may feel like they are in the spotlight during the recruitment process but the brands conducting the interview are under just as much scrutiny, as new research suggests a poor recruitment experience could turn candidates off that brand for life.
  The report by employer branding agency Ph.Attraction reveals that one in four British jobseekers have either entirely stopped purchasing (12%) or purchased less (11.5%) from a brand because of a negative ca
  
  Read more

• The governor of Oklahoma created 'Oilfield Prayer Day' in hopes of saving the state's oil and gas industry

  14-10-2016 04:29 via feedproxy.google.com
  The religious right has a lot to pray about these days: the overdue rapture; babies they'll never get to know; the rise and impending fall of documented coveter of other peoples' wives, Donald Trump.
  But right now, they're praying for the oil fields, which are in such an imperiled state that Oklahoma Gov. Mary Fallin — an avid Trump supporter — named Thursday Oilfield Prayer Day, inviting her constituents to appeal the Lord to show mercy on its oil and gas i
  
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• Samsung: Note 7 debacle will cost $3 billion in lost sales

  14-10-2016 02:27 via feedproxy.google.com
  
  Samsung announced its Galaxy Note 7 recall will cost the company about $3 billion (3.5 trillion won) in operating profit due to discontinued sales.
  It expects most of the lost sales (about $2.2 billion) to hit the bottom line next quarter, and the remainder in the first quarter of 2017.
  The South Korean company halted production and global sales of its Note 7 phone Monday after weeks of reports that the device would overheat and catch fire. 
  Samsung recalled the device and be
  
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• Unilever and Tesco end price row

  14-10-2016 01:53
  
  LONDON: A high-profile pricing spat between supermarket chain Tesco and Unilever, the food manufacturer, has been reportedly resolved, ending a stand-off that had threatened the presence of many Unilever food brands on the shelves of the UK's...
  
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• Social media engages India's women

  14-10-2016 01:53
  
  MUMBAI: India's urban women are looking for support and self-expression in online communities and some of these wield huge influence on category and brand choices, according to a leading brand marketer.Writing exclusively for Warc about marketing...
  
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• Retailers face 'frugal bargain hunters'

  14-10-2016 01:53
  
  NEW YORK: Retailers hoping to boost their profits this holiday season will be simultaneously cheered, yet concerned, by a new survey that suggests American consumers plan to spend more this year, but many will never pay full price.According to...
  
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• Luxury brands deploy stealthy tech

  14-10-2016 01:53
  
  PARIS: French retailers in the fiercely competitive luxury sector are gathering data about their customers via ingenious technology, such as connected displays and smartphone monitors, but they have to tread carefully because of privacy concerns. ...
  
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• Innovation success hinges on marketing

  14-10-2016 01:53
  
  SINGAPORE: Poor execution of long-term marketing and communications is one of the main reasons to explain why the overwhelming majority of new product launches in Southeast Asia fail on innovation, a new report has found.According to the Southeast...
  
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• Brand loyalists may skew research

  14-10-2016 01:53
  
  NEW YORK: Mixing audiences of "users" and "non-users" of a product or service in research may significantly compromise the validity of such studies, according to analysis from the Ehrenberg-Bass Institute.Authors Kelly Vaughan, Virginia Beal and...
  
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• Amazon now offers cut-price music

  14-10-2016 01:53
  
  SEATTLE: Amazon is extending its reach beyond retail with the launch of a new music-streaming service in the US that stands out from its rivals because of its low price.The e-commerce giant is entering an already crowded music-streaming market...
  
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