Sales & Marketing news

• Why emotional reactions are a better indicator of behaviour

  12-10-2016 17:34
  
  As traditional methods of market research go into decline, what are the strengths and weaknesses of newer techniques that track real-time emotional responses and get behind the psychology of the consumer decision-making process?
  The value of the data analytics market has grown by more than 350% over the past four years and has been a major contributor to the size and effectiveness of the UK research sector, according to a recent study commissioned by the Market Research Society and carried
  
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• Malibu wants to banish British queuing tradition with internet-connected cup

  12-10-2016 16:21
  
  Malibu is using the Internet of Things to “alleviate customer experiences” in bars and clubs by banishing queues and delivering customers’ drinks directly to them.
  The ‘Coco-nect’ cups send signals to bar staff every time a fresh drink is required. To place their order, customers need to twist the base of the coconut-shaped cup. They can then carry on talking, drinking or dancing while their drink is prepared and delivered straight to them.
  Twisting the cup’s
  
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• A third of brands expect to be hiring marketers over the next 3 months

  12-10-2016 15:00
  
  Marketers are feeling confident about employment opportunities despite concerns over economic growth following the vote to leave the European Union.
  For the first time this quarter, the IPA’s Bellwether Report asked respondents how they feel about employment in the industry. And in responses shared only with Marketing Week it found that almost a third (29.5%) of marketers expect overall employment to be higher in three months’ time compared to now.
  This was more than double the perce
  
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• Morrisons: ‘Customer cynicism will drive advertising standards’

  12-10-2016 14:48
  
  Morrisons chairman Andrew Higginson says that customers’ cynicism towards brands will ultimately drive advertising standards.
  Speaking at the IAB’s Engage conference today (12 October), Higginson said he has learnt over the years that customers are “the smartest people on the planet”.
  As consumers have more knowledge and “power through choice than ever before”, he believes they will reward businesses that are efficient, responsible and trusted.
  
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• Jo Malone on ending ‘lazy’ shopkeeping and refreshing the retail experience

  12-10-2016 13:02
  
  Stepping into the Jo Loves store on Elizabeth Street in London’s Belgravia is like walking into a high-end cocktail bar. Behind the silver fragrance ‘brasserie’ bar the shop assistant warms bath cologne in a small tagine, releasing a cloud of scented steam. Next she pours cleanser over ice and strains it into a martini glass, before gently painting a light foam of body lotion onto the customer’s skin. This is fragrance tapas, the latest innovation from entrepreneur Jo Mal
  
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• Haymarket Media Group: Digital Agency Sales Rep- Autosport

  12-10-2016 02:00
  
  Dependent on experience :Haymarket Media Group:
  Autosport is looking for a Digital Agency Sales Rep, maximising revenues from an existing client base as well as generating new business.
  Twickenham, London (Greater)
  
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• Ebiquity: Senior Media Executive

  12-10-2016 02:00
  
  £30-35k per annum depending on experience + benefits:Ebiquity:
  We work with senior marketers from top advertiser companies helping ensure they get the best from their media agencies.London (Central), London (Greater)
  
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• Warc launches 2017 Innovation Awards

  12-10-2016 01:35
  
  GLOBAL: Warc is today launching its 2017 Warc Innovation Awards, a global search for effective innovation in marketing with a $10,000 cash prize fund for the winning papers.Now in its fifth year, the competition is free to enter and open to all...
  
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• Samsung takes decisive action on Note 7

  12-10-2016 01:35
  
  SEOUL: Facing long-term brand damage as reports of exploding Galaxy Note 7 phones surfaced around the world, Samsung has ceased all production of the device. The Korean company's Galaxy Note 7 brand has been under siege for several weeks, after...
  
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• Mobile display spend passes PC

  12-10-2016 01:35
  
  LONDON: UK spending on display ads delivered via mobile surpassed that for PC and tablets during the first half of 2016, according to new figures from IAB UK which highlight the speed at which mobile spending is advancing in all formats. The UK...
  
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• Location-based targeting pays off

  12-10-2016 01:35
  
  SAN FRANCISCO: Location-based audience targeting is not only more accurate than traditional designated-market-area targeting in mobile but it also drives more foot traffic and is more cost effective, new research suggests.IPG Media Lab, the...
  
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• Less confident marketers up budgets

  12-10-2016 01:35
  
  LONDON: UK marketing budgets were revised upwards in the third quarter, even as marketers expressed a growing degree of pessimism over industry's financial prospects, according to the latest IPA Bellwether Report.The Report, which has been...
  
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• Indian consumers want control of video ads

  12-10-2016 01:35
  
  NEW DELHI: Indian consumers differ from much of the world in that they actively like seeing ads online, but their frustrations with video ads are just the same – most want to be in control of them and most are put off brands that use forced...
  
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• How The White House uses digital

  12-10-2016 01:35
  
  WASHINGTON, DC: The White House has successfully employed "personas" to help craft digital messaging which engages consumers and encourages them to spread information from the Obama administration.Ashleigh Axios spent more than four years working...
  
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• Blog: Throwing light on dark social

  12-10-2016 01:35
  
  Harnessing dark social offers brands a way to break through the digital clutter - and that, says Nigel Hollis, Chief Global Analyst at Millward Brown, means crowdsourcing big-idea campaigns. 
  
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• ‘Mobile ad growth shows there is no longer a hierarchy of screens’

  12-10-2016 01:01
  
  Customer obsession with their smartphones saw mobile ad spend growth hit its highest level in more than two years in the first half of 2016, leading the IAB to warn brands that there is “no longer a hierarchy of screens” and they should tailor content to where their audience is, rather than assuming that desktop or mobile are generally more effective.
  The report, compiled by PwC, found that mobile ad budgets were up 56% to £1.7bn in the first six months of the year. This m
  
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• Marketers are shrugging off Brexit uncertainty

  12-10-2016 01:01
  
  The latest Bellwether Report, a survey of around 300 UK marketing professionals and produced for the IPA by Markit, showed that a net balance of +13.4% of companies enjoyed growth in their marketing budgets in the third quarter of 2016. That was an improvement on the second quarter’s +10.7%, and the highest level since Q2 2014.
  Given the increasingly influential role that advertising, marketing, and the wider creative industries play in driving British output growth – advertising and
  
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• Economist Paul Smith: Marketers are shrugging off Brexit uncertainty

  12-10-2016 01:01
  
  The latest Bellwether Report, a survey of around 300 UK marketing professionals and produced for the IPA by Markit, showed that a net balance of +13.4% of companies enjoyed growth in their marketing budgets in the third quarter of 2016. That was an improvement on the second quarter’s +10.7%, and the highest level since Q2 2014.
  Read more: Brexit set to be a rollercoaster for marketing budgets and jobs
  Given the increasingly influential role that advertising, marketing, and the wi
  
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• Brexit set to be a rollercoaster for marketing budgets and jobs

  12-10-2016 01:01
  
  Marketing budget increases hit their highest level for more than two years in the third quarter as marketers saw “fresh opportunities” around Brexit.
  More than a quarter (26.2%) of senior marketers increased their ad spend during the third quarter, compared to 12.9% who registered a fall, according to the IPA’s quarterly Bellwether Report. This means the balance of marketers saying they would increase their spend stands at +13.4%, a rise of nearly three perc
  
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