Sales & Marketing news

• Do tax avoidance scandals really stop consumers buying?

  10-10-2016 18:26
  
  Facebook’s tax affairs have once again come under fire after its UK business generated £11.3m in tax credit last year despite making profits globally of $6.19bn (£4.97bn).
  According to its most recent accounts, Facebook made a pre-tax loss of £52.5m in the UK in 2015 on sales of £210.7m. That compares to a £28.48m loss on sales of £104.9m in 2014.
  While Facebook did book a charge of £4.2m for tax last year – up significantly on the &poun
  
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• How does a disruptor make its mark?

  10-10-2016 18:14
  
  The most important time for a disruptive startup is the first few months of its existence, where early decisions can make or break a brand.
  Therefore being bold and concise with your messaging is key, according to five executives from five of the 100 Disruptive Brands, a list of companies blazing a trail in their respective sectors and compiled by Marketing Week in partnership with Salesforce.
  For Eren Ozagir, founder and CEO of Push Doctor, getting favours from friends and family was absolutel
  
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• How Dixons Carphone, the YMCA and Huffington Post are supporting World Mental Health Day

  10-10-2016 15:54
  
  Today (10 October) marks World Mental Health Day, a day recognised by the World Health Organisation as a date to raise awareness for mental health. The initiative has been around since 1992 and focuses on a different theme each year. This year’s looks at psychological first aid and the support people can provide to those in distress.
  As more companies get involved with emotive campaigns and show a presence beyond sales, many brands have jumped on board to show their support for today&
  
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• How Dixons Carphone, the NHS and Huffington Post are supporting World Mental Health Day

  10-10-2016 15:54
  
  Today (10 October) marks World Mental Health Day, a day recognised by the World Health Organisation as a date to raise awareness for mental health. The initiative has been around since 1992 and focuses on a different theme each year. This year’s looks at psychological first aid and the support people can provide to those in distress.
  As more companies get involved with emotive campaigns and show a presence beyond sales, many brands have jumped on board to show their support for today&
  
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• Fitbit aims for the mass market with The X Factor sponsorship

  10-10-2016 15:04
  
  Fitbit has inked a partnership with The X Factor in the UK that will see its products used by contestants during the ongoing live rounds of the talent show.
  Contestants will be provided with Fitbit activity trackers to help them manage their overall health and wellness, with a weekly personal trainer able to answer any of their questions. Each contestant’s Fitbit experience will be detailed in a series of exclusive weekly videos that will be released through digital channels.
  And across F
  
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• Why marketers must prioritise success in AI, philanthropy and B2B

  10-10-2016 14:55
  
  Roughly 170,000 people descended on San Francisco this week to attend Dreamforce, an annual conference hosted by cloud computing company Salesforce. We round up the themes that dominated the on-site conversations.
  Making AI diverse
  The biggest theme of the week was artificial intelligence (AI), not least because Salesforce unveiled its new ‘Einstein’ product during the event, which has predictive capabilities and looks to bring AI technology to brand campaigns.
  But the technology als
  
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• Nike: Football Business Manager Nike

  10-10-2016 14:52
  
  Competitive + Benefits :Nike:
  Nike are looking for a Football Business Manager to play an integral part in delivering key strategic goals throughout 2017 and beyond.
  London (Central), London (Greater)
  
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• Ann Sharman Recruitment: Business Development Director - Design and Brand Comms Agency

  10-10-2016 07:00
  
  £75,000-£85,000 + bonus + package:Ann Sharman Recruitment:
  Award-winning design & brand comms agency seek an experienced New Business Development Director to ‘champion’ and head up their new business function.
  London (Central), London (Greater)
  
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• UK gambling ads face day TV ban

  10-10-2016 01:57
  
  LONDON: Gambling ads on daytime TV and social media could be banned in the UK amid government concerns about their influence on children and the growing number of young adults who have developed gambling problems.Under current rules, bingo and...
  
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• NFL ratings fall shake advertisers

  10-10-2016 01:57
  
  NEW YORK: Although the National Football League (NFL) season is only just getting started, initial Nielsen data has shown NFL ratings fell 14% among the crucial 18- to 49-year-old age group in September.According to
  
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• McDonald's new agency model

  10-10-2016 01:57
  
  NEW YORK: McDonald's, the restaurant chain, believes the new agency model that will emerge from consolidating its advertising business with Omnicom Group can move it towards marketing at the "speed of now".Deborah Wahl, McDonald's SVP/CMO,...
  
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• Digital is top priority for global CCOs

  10-10-2016 01:57
  
  NEW YORK: More than 7-in-10 global chief communications officers (CCOs) rank digital communications as their top priority over the next 18 months, although employee engagement is a higher priority for CCOs in North America.Indeed, a full 90% of...
  
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• Data boosts Mondelez conversions

  10-10-2016 01:57
  
  SINGAPORE: Real-time data has helped Mondelez, the food and drinks giant, to adjust programmatic creative for an under-performing banner ad for Oreo cookies in China, a simple creative change which increased conversion rates threefold."When we...
  
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• Consumers need digital innovation

  10-10-2016 01:57
  
  SYDNEY/BOSTON: Consumers have developed new attitudes about speed, personalisation and their relationship with brands, and their growing demands will require brands to keep pace with their digital expectations, a new report has said.According to...
  
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• Argos succeeds in the digital age

  10-10-2016 01:57
  
  LONDON: Argos has had a major presence on the British high street for more than 40 years, but the catalogue retailer has managed to survive because of its successful embrace of e-commerce, according to two agency observers.Jason Andrews, Associate...
  
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• ‘Advertisers must stop tying mums to ovens’ says Premier Foods as it unveils new Oxo family

  10-10-2016 01:01
  
  Oxo is launching a new marketing campaign that aims to move away from gender stereotypes such as the woman always taking responsibility for the family meal.
  As part of the campaign, Oxo is introducing a new fictional family consisting of a mum, dad, three children and a pet rabbit. And while the first ad features the mum at the stove cooking a meal to impress her daughter’s school friend, the second shows the dad sorting out a meal for last-minute dinner guests. This decision was made
  
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