Sales & Marketing news

• The king of NYC's power lunch is gone — here are the restaurants that could take the throne

  25-07-2016 23:11 via feedproxy.google.com
  
  The Four Seasons Restaurant has closed after over 50 years of welcoming New York's elite into its ethereal dining room.
  So now, after weeks of parties in which people jumped into the restaurant's famed pool, dined on food prepared by celebrity chefs, and generally mourned the passing of a legend, one thing remains: You still have to go somewhere to power lunch.
  While we cannot bring back The Four Seasons, we can make a few suggestions as to where you might sit in a space that has something of th
  
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• Yahoo has made its exit as an independent company — here's what happens next (YHOO)

  25-07-2016 22:30 via feedproxy.google.com
  
  On Monday, Yahoo agreed to sell its core internet business to Verizon for $4.8 billion, putting an end to its 20-year history as a standalone company.
  The sale to Verizon drew nostalgic responses from Wall Street investors, including RBC Capital, which characterized the deal as an "ignominious end for Yahoo, which used to be the Facebook or Google of the internet circa 1999."
  But despite the death-knell-ringing headlines, Yahoo's tumultuous storyline is far from reaching its end.
  The company's i
  
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• This chart of Yahoo's market cap is just the most outrageous thing (YHOO)

  25-07-2016 22:30 via feedproxy.google.com
  
  If the tech bubble seems like a long time ago, well, it was.
  And perhaps no company captures the rise and fall of the bubble-era tech sector more vividly than Yahoo.
  On Monday, the company announced that it would sell its core business to Verizon for about $4.8 billion, leaving a stake in Chinese e-commerce giant Alibaba, which the market values at about $30 billion, left to be siphoned off into an investment vehicle to be named later.
  This sale of its core unit to Verizon is
  
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• STOCKS SLIDE: Here's what you need to know

  25-07-2016 22:00 via feedproxy.google.com
  
  Stocks were relatively calm amid a flurry of business and political headlines on Monday.
  Around noon ET, the Dow was down by 101 points, the S&P 500 was down 11 points, and the Nasdaq was down 12.
  As for how they finished, let's head to the scoreboard:
  Dow: 18,493.06 (-0.42%)
  S&P 500: 2,168.48 (-0.30%)
  Nasdaq: 5,097.63 (-0.05%)
  WTI Crude oil: $43.11 (-2.44%)
  10-year Treasury yield: 1.575 (+0.44%)
  1. It's official: Verizon will acquire Yahoo for $4.8 billion. Verizon w
  
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• Tell us how you really feel about the RNC and Trump, China

  25-07-2016 21:21 via feedproxy.google.com
  
  The Chinese government is not subtle about what it wants you to believe about its opinions on world events.
  Its message is packaged and distributed quite neatly in the various voices of the country's state media. And that's all media.
  That's how we know the Chinese government's feelings about the Republican National Convention (RNC) and the Republican candidate for president, Donald Trump.
  "Trump's rise is an alert not only to the US, but also to the Western world," said an editorial in The Glob
  
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• Why one of the biggest concerns about Facebook's business could be overblown

  25-07-2016 21:12 via feedproxy.google.com
  
  Morgan Stanley analyst Brian Nowak thinks that concerns about Snapchat's threat to Facebook are overblown.
  "We don't believe Snapchat is having a material impact on FB's engagement or daily active user (DAU) growth," he wrote in a note to investors on Monday.
  Nowak said he's seen a fear of Snapchat eating away at the attention of Facebook's younger audience reflected both in conversations and in the company's stock price.
  Andrew Left at Citron Research, for example, has categorized Snapchat as
  
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• VERIZON BUYS YAHOO: What you need to know on Wall Street right now

  25-07-2016 19:28 via feedproxy.google.com
  
  Finance Insider is Business Insider's summary of the top stories of the past 24 hours.
  To sign up, scroll to the bottom of this page and click "Get updates in your inbox," or click here.
  Verizon has bought Yahoo for $4.83 billion.
  Here are the headlines:
  Yahoo's most critical investor says he's 'subdued' by the deal
  There is some confusion over whether Marissa Mayer is staying at Yahoo
  Mayer refuses to say the Verizon sale was 'at all' a failure
  Her golden parachute will be worth $54.9 million
  
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• 2 signs Under Armour could be facing the same problems as Nike

  25-07-2016 19:22 via feedproxy.google.com
  
  Is Under Armour headed in the direction of Nike?
  Nike was once viewed as an unstoppable force in the athletic apparel business. But the most recent quarter indicated signs that growth is slowing down.
  Under Armour, like Nike, has received lots of praise over the past few years because of its rapid growth and aggressive expansion plans. 
  But there are some signs that show that just like its big brother Nike, Under Armour may not be invincible to the overarching problems in the
  
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• Yahoo’s new owner has job to rebuild brand love

  25-07-2016 18:27
  
  Yahoo is selling its core business to US telecoms giant Verizon, in a deal worth $4.8bn (£3.7bn), as it looks to build a mobile ad business that can rival Google and Facebook.
  The deal, which is set to close in early 2017, will include Yahoo’s core internet business, homepage, email services and news. Yahoo’s other assets including its stakes in Alibaba and Yahoo Japan will continue to be owned by Yahoo shareholders, with the investment vehicle changing its brands.
  The move com
  
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• Former Yahoo CEO Ross Levinsohn says he'd be 'excited' if he were an employee there right now (YHOO, VZN)

  25-07-2016 18:16 via feedproxy.google.com
  
  In 2012, Ross Levinsohn was Yahoo's interim CEO and in the running to take on the job permanently, having spent years running the company's sales organization.
  Yahoo gave the job to former Googler Marissa Mayer, who on Monday announced that the company was being sold to Verizon for $4.83 billion, putting it in the same company as AOL.
  Shortly after the acquisition was announced, Business Insider asked Levinsohn whether four years ago he could have imagined it would end up this way.
  "No," he said
  
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• How the energy sector can ‘nudge’ consumers to adopt smart meters

  25-07-2016 18:10
  
  Smart Energy GB, the independent body behind Britain’s smart meter roll out, believes the energy industry’s ‘big six’ suppliers should be using behavioural science not only to boost uptake of smart meters but drive a wholesale change in how consumers think about energy.
  Smart Energy GB was set up by the Government at the end of 2012 to deliver a national campaign for smart meters. It aims to install one in every household in Britain by 2020 and convince consumers to be le
  
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• Stocks are lower on Merger Monday, Dow down 101 (SPX, SPY, YHOO, VZ, DJIA, DIA, QQQ, ETFC, OUTR)

  25-07-2016 17:58 via feedproxy.google.com
  
  It's a busy day for business news and political headlines, but financial markets are little-changed to start the week. 
  Near noon in New York on Monday, the Dow was down about 101 points, the S&P 500 was down 11 points, and the Nasdaq was down 12.
  Currency markets were also little-changed, save for a rally in the Turkish lira after it touched a record low last week. But the big story Monday morning, of course, is news that Verizon will buy Yahoo's
  
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• Why Saga and Bestway Group use mail to speak to retirees

  25-07-2016 17:54
  
  Currently older retirees, whether they are living on their own or as a couple, watch more TV than anyone else and have the lowest usage of online media, but they do have the highest appreciation of direct mail.
  Of course, behaviours will change over time but, according to The Life Stages of Mail research by Royal Mail’s MarketReach, addressed mail is still very effective for advertisers targeting an older audience.
  In fact, 35% of this group (of which two thirds are aged over 65) have rene
  
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• Business leaders in Texas can't find workers who can follow directions and do simple math

  25-07-2016 17:22 via feedproxy.google.com
  
  The Dallas Federal Reserve just announced that its business-activity index figure rose to -1.3 in July.
  Economists had expected the general business activity index to improve to -10.0 from the previous month's -18.3, according to the Bloomberg consensus. The headline activity index has not turned positive since December 2014.
  The report also includes comments from respondents' completed surveys, edited slightly for publication.
  And many in the July report pointed to the shortage of quality labo
  
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• Brand Recruitment: Senior Search Executive

  25-07-2016 17:21
  
  £35000 per annum + benefits:Brand Recruitment:
  Senior Search Executive, Bedfordshire, Dunstable -
  Our client who is a world renown global corporation and market leader within the leisure and
  Dunstable
  
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• One quote from Warren Buffett is tremendous advice for finding the next great investment

  25-07-2016 17:12 via feedproxy.google.com
  
  Warren Buffett, the leader of Berkshire Hathaway and one of the most successful investors ever, has a few adages for his form of value investing.
  While Buffett has been awellspring of investing insights, one of the most integral parts of Buffett's outlook on investing has a bit of a medieval flair to it: moats.
  While Buffett has been espousing this idea for years, and we've highlighted the idea indirectly before, a note from CLSA's Damian Kestel on Friday included one of the most relevant pieces
  
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• Yahoo CEO Marissa Mayer refuses to say Verizon sale was 'at all' a failure (YHOO)

  25-07-2016 16:27 via feedproxy.google.com
  
  Marissa Mayer sees the sale of Yahoo to Verizon as a success.
  In a segment this morning on CNBC's "Squawk Box," host Andrew Ross Sorkin asked the Yahoo CEO if she sees the sale of the company to Verizon for $4.8 billion as a failure.
  Here's how Mayer replied:
  "I don't, not at all. I think overall, when you look at what the company's achieved over its history and where we are today, I couldn't be prouder of the team that we have and what we've been able to achieve.
  "It's really hard to build new
  
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• Twitter’s new CMO kicks off marketing push to lure new users

  25-07-2016 16:10
  
  See what's happening: https://t.co/ChbWRrSJyKhttps://t.co/r9AZd9rzI3
  — Twitter (@twitter) July 25, 2016
  Twitter’s recently appointed CMO Leslie Berland is launching a marketing push to attract new users as it looks to dispel myths around the platform and how to use it and position Twitter as a place to “see what’s happening everywhere in the world right now”.
  The campaign will use the strapline ‘See what’s happening’ and will include a series of v
  
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• A deal between a star NFL linebacker and a nutrition startup shows the future of athlete endorsements

  25-07-2016 15:43 via feedproxy.google.com
  
  Endorsement deals used to be simple.
  An athlete shows up, tells the cameras how much he or she likes the product, and then gets paid.
  Nowadays, however, athletes are more frequently diving into the deep end with the businesses they endorse.
  Case in point: a newly minted deal between Carolina Panthers All-Pro linebacker Luke Kuechly and the small but growing sports nutrition startup Eat The Bear, or ETB.
  Kuechly is just the third equity investor in the firm, according to CEO Jude Colangelo. The c
  
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• Marissa Mayer's golden parachute will be worth $54.9 million if she gets fired (YHOO)

  25-07-2016 15:25 via feedproxy.google.com
  
  There's a lucrative pay package waiting for Marissa Mayer if she gets fired. On Monday, Verizon announced that it will buy Yahoo for $4.83 billion in cash. But what's not clear is what will happen to embattled Yahoo CEO Marissa Mayer.
  In an email on Monday, Mayer told Yahoo employees she would stay on. "For me personally, I'm planning to stay," Mayer wrote. "I love Yahoo, and I believe in all of you. It's important to me to see Yahoo into its next chapter."
  But it might not be up to h
  
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• How credit card provider MBNA is integrating social data to build custom audiences

  25-07-2016 13:45
  
  How important is integrating social data into ad targeting?
  It’s about using data in the most effective way and for us that means keeping it within the walled gardens. But it’s also about using data cleverly. The key thing for us as a credit card business is to keep the focus on the fact that we are a premium lender. So we deal in segments that have better creditworthiness.
  Therefore our marketing has to be as efficient as possible so we are only reaching people who are eligible. So
  
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• Why social data will dominate online ad targeting

  25-07-2016 13:43
  
  Google and Facebook have come to dominate the advertising landscape, and as such brands have little choice but to use those platforms’ proprietary audience data to target users with advertising. At the Cannes Lions festival in June, The Wall Street Journal reported AOL’s CEO Tim Armstrong saying: “I think what you’re seeing is the emergence of walled gardens as a strategy from those top players. The larger companies have been getting more difficult with data overall.&rdqu
  
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• Coca-Cola Life sales plunge as ‘One Brand‘ strategy fails to provide pop

  25-07-2016 13:04
  Coca-Cola Life sales dropped by more than 50% in the first six months of 2016, just over a year since Coca-Cola’s ‘One Brand’ strategy was launched in the UK, which seeks to encourage more people to try the brand’s different variants.
  Figures by Nielsen show UK Coca-Cola Life value sales for the six months ending 2 July 2016 were £5.6m, down 54.5% on the same period last year. In comparison, total UK Coca-Cola sales for the same period were £521m, 7.6% do
  
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• air recruitment: Technical Digital Project Manager

  25-07-2016 07:28
  
  Up to £55K dependent on experience plus benefits:air recruitment:
  Do you like a challenge with technology? This cutting edge big data agency enable the biggest brands to talk to customers on a personal level.London (Central), London (Greater)
  
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• WellChild: Senior Fundraiser - Corporate

  25-07-2016 02:00
  
  Circa £28,000:WellChild:
  We are now seeking a senior fundraiser with significant experience in business development and new business...
  Cheltenham, Gloucestershire
  
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• Ultimate Asset: Digital Group Head- Major Media Owner

  25-07-2016 02:00
  
  £55000 - £65000 per annum + bonus & benefits:Ultimate Asset:
  Digital Group Head- Sales - Londonup to £65k plus bonus & benefits Picture yourself working for one of the most famous brands in the UK..
  London
  
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• The Creative Recruiter: Senior Designer - Integrated agency - £40K

  25-07-2016 02:00
  
  £40K plus bens:The Creative Recruiter:
  A brilliant integrated agency is looking for a talented designer to join the team.  
  London (Central), London (Greater)
  
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• Stonor: Business Development Director

  25-07-2016 02:00
  
  £55000 - £70000 per annum + Pension, bonus, healthcare 25 days hols:Stonor:
  One of the most successful new business agencies in the country seek a business development director
  London
  
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• Perfect Marketing People: Senior Marketing Communications Executive

  25-07-2016 02:00
  
  To £28k:Perfect Marketing People:
  We're on the lookout for THREE Senior Marketing Communications Executives to join a very well established property development business in Manchester.
  Manchester, Greater Manchester
  
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• Glion: Marketing Executives

  25-07-2016 02:00
  Competitive:Glion:
  An opportunity has arisen for 2 Marketing Executives to join a growing and dynamic team...
  Roehampton, SW London
  
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• Gabriele Skelton: Project Manager at branding and communications agency £28-34K

  25-07-2016 02:00
  
  £28000 - £34000 per annum:Gabriele Skelton:
  This independent boutique agency are after a client facing Project Manager who loves working on lots of different projects.
  London
  
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• Fill Recruitment: Senior Account Manager (Digital / Film) - Boutique Digital Agency

  25-07-2016 02:00
  
  to £40k + great benefits:Fill Recruitment:
  Senior Account Manager (Digital / Film) - Boutique Digital Agency - Central London - to £40k with excellent benefits Progressive, central London bo...
  London (Central), London (Greater)
  
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• Fill Recruitment: Community Manager - Boutique Digital Agency

  25-07-2016 02:00
  
  to £35k + great benefits:Fill Recruitment:
  Community Manager - Boutique Digital Agency - Central London - to £35k with excellent benefits Progressive, central London boutique digital agency ...
  London (Central), London (Greater)
  
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• Elizabeth Norman International: Qualitative Research manager | Oxford

  25-07-2016 02:00
  
  £30000 - £40000 per annum:Elizabeth Norman International:
  We have a unique opportunity for a qualitative research manager, with a really dynamic and forward thinking agency, who are really developing future proof research approaches
  London
  
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• Daniel Marks London: Business Analyst

  25-07-2016 02:00
  
  £35000 - £40000 per annum:Daniel Marks London:
  Business AnalystDaniel Marks is very excited to be working with a leading Travel Company - searching for a 1st class Business Analyst to join them. You'll work within a dynamic digital team based in amazing offices in South East London.
  Kent, Bromley
  
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• Unilever seeks to reinvent research

  25-07-2016 01:50
  
  NEW YORK: Market researchers may need to begin with a "blank slate" as they try and adapt to the pressures of real-time marketing and optimisation, a leading executive from Unilever has suggested."We need to think 'research reinvented,'" Dr Kristy...
  
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• Twitter on course for user growth

  25-07-2016 01:50
  
  NEW YORK: Twitter is due to deliver its latest earnings call on Tuesday and the messaging platform is likely to be encouraged by a new report that forecasts its global user base will increase by 10.9% this year.That means the number of internet...
  
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• Designing branded customer experience

  25-07-2016 01:50
  
  LONDON: A brand is increasingly defined by those who experience it, making it necessary to create not just a branded customer experience but also to build an organisation that can respond to expectations.In a Warc Best Practice paper –
  
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• Chinese beauty market nears $50bn

  25-07-2016 01:50
  
  SHANGHAI: Even though Chinese consumers are making less frequent purchases of beauty products, the market is still expected to register strong growth over the next four years, according to new research.As reported
  
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• Cause-driven marketing engages Asia

  25-07-2016 01:50
  
  SINGAPORE: Social progress and increased concerns about environmentalism are offering brands with a strong "purpose" story the chance to engage consumers in developing markets, new research has revealed. Ogilvy and Mather's Velocity 12 study has...
  
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• Brexit boosts UK newspaper sales

  25-07-2016 01:50
  
  LONDON: Almost all national newspapers in the UK posted improved sales figures in June in a sign of the public's increased appetite for news about the referendum on European Union membership, new data have shown.The historic vote to leave the EU...
  
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• Apple Watch sales plummet 55%

  25-07-2016 01:50
  
  BOSTON: Global sales of smartwatches fell sharply in the second quarter as they were dragged down by a 55% decline in shipments of the Apple Watch, a new study has revealed.According to International Data Corporation (IDC), the worldwide
  
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