Sales & Marketing news

• Can Facebook take on Google by showing ads to everyone on the internet?

  27-05-2016 17:31
  
  In a post published by Facebook’s VP of ads and business platform, Andrew Bosworth, the social network says its move is driven by a need to change the advertising industry and to allow publishers and developers to show “better ads” to everyone.
  “We’ve all had this experience. You open a news article on your phone’s web browser and the page takes unusually long to load. Once it appears, the article is blocked by an ad. You might see a tiny &
  
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• MasterCard boss on the Champions League, innovation and adapting to survive

  27-05-2016 17:22
  
  MasterCard’s sponsorship of the UEFA Champions League originally started in 1994. As part of this year’s Champions League sponsorship, the brand launched a new creative platform called ‘Some call it madness. We call it priceless’, which began rolling out three months ago. Last summer, the brand also revealed it was extending the sponsorship for the next three seasons through to 2018.
  On the eve of the Champions League final, we spoke to Ann Cairns, MasterCard’s pres
  
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• O2 vs Three: How should mobile operators be approaching mobile advertising?

  27-05-2016 16:24
  
  Both companies recognise a problem within the industry. Tom Malleschitz, CMO at Three UK, refers to the current ad model as being “broken“.
  “It frustrates customers, eats up their data allowance and can jeopardise their privacy. Something needs to change,” he explains.
  O2 and Three believe that mobile firms should be working more closely with the advertising industry and brands to create more relevant, less intrusive ads in order to improve customer satisfaction.
  “W
  
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• Suggested reading May 2016: a digest of new marketing literature

  27-05-2016 13:09
  
  ‘Emotion regulation and young children’s consumer behaviour
’Young Consumers, Volume 17, Issue 2, June 2016
  Researchers explore how children’s growing ability to effectively regulate their emotions influences their consumer behaviour. The authors use direct observations of children and a survey of parents about their child’s emotional development to give predictions of consumer behaviour. They explore why children who have difficulty suppressing joy or happine
  
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• Noble Foods (The Happy Egg Company) c/o SmithCarey Ltd: Category Managers (x2) Leading Grocery Retail Multiples

  27-05-2016 12:50
  
  £Highly Competitive basic + bonus, car/car allowance & benefits      :Noble Foods (The Happy Egg Company) c/o SmithCarey Ltd:
  Fantastic category management opportunities focused on developing growth-driven category initiatives and insight.West London Based
  
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• My career defining moments: Åsa Caap, CEO and co-founder of Our/Vodka at Pernod Ricard

  27-05-2016 12:28
  
  Åsa Caap’s career has spanned many worlds, from agency McCann and starting her own business to global innovation director at Pernod Ricard-owned Absolut and launching the community-based Our/Vodka brand within the drinks giant. She has grown the business from a small distillery in Berlin to a global operation where locals produce vodka in cities around the world.
  As well as owning two global patents and being a member of both the Swedish Inventors Society and Sweden’s Fema
  
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• From disruption to domination: The three lessons for long-term success

  27-05-2016 12:13
  
  It is one thing to be a disruptive startup, but another thing entirely to turn that disruption into an established, global business. Today Marketing Week launches 100 Disruptive Brands in partnership with Salesforce, our list of the most innovative emerging brands that marketers need to know about.
  Working with our sister brand Econsultancy, the companies were selected based on the originality of their business models, their ability to tap into new markets and their disruptive eff
  
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• Three UK will test ad blocking

  27-05-2016 02:00
  
  LONDON: Three UK, the mobile phone network, will conduct a 24-hour test next month to block ads for subscribers who are willing to take part in a trial.In a move likely to concern media groups and advertisers, Three is expected to carry out the...
  
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• Third Man Records finds its groove

  27-05-2016 02:00
  
  NEW YORK: Third Man Records, the music label and retailer owned by Jack White, believes it is better positioned than many of the industry's major players when it comes to being a "face for vinyl" as sales in this category rise.Ben Blackwell, Chief...
  
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• The Association of Medical Research: Communications Officer

  27-05-2016 02:00
  £25,000 pa (depending on experience):The Association of Medical Research:
  Help us to deliver high-quality communications and engagement with health and medical research charities and the wider community.
  London (Central), London (Greater)
  
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• Solid online adspend in Australia

  27-05-2016 02:00
  
  SYDNEY: Online adspend in Australia reached $1,731m for the quarter ending March 2016, representing a 33.5% year-on-year increase, new industry data have shown.According to the latest
  
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• Life is complicated for China's Gen Y

  27-05-2016 02:00
  
  TOKYO: China's Generation Y can be contradictory, the outcome of growing up in a controlled environment and coming to adulthood in an open and fast-changing world, according to a study that argues marketers have to think outside of demographics and...
  
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• EU allows more primetime TV ads

  27-05-2016 02:00
  
  BRUSSELS: European primetime TV viewers can expect to be served more TV ads after the European Commission proposed changing EU rules to give broadcasters more flexibility.As part of its
  
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• Deliveroo: Creative Campaigns Manager

  27-05-2016 02:00
  
  25-30K depending on experience:Deliveroo:
  We're looking for someone to join the experiential and consumer-facing PR team.
  London (Central), London (Greater)
  
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• Danone taps social listening in Asia

  27-05-2016 02:00
  
  SHANGHAI: Danone, the international dairy giant, is gaining useful consumer insights in China and the wider Asia region from using social media listening to inform its market localisation efforts.In an exclusive report for Warc, Benjamin Duvall of...
  
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• Blog: Questioning delivers results

  27-05-2016 02:00
  
  Agencies can gain competitive advantage by adopting strategic processes that incorporate deeper lines of inquiry with their clients, says Daniel Carson, Group Director of Strategy at POSSIBLE Seattle, the digital creative agency.
  
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• Abercrombie & Fitch plans revival

  27-05-2016 02:00
  
  NEW YORK: Abercrombie & Fitch, the fashion brand, is seeking to revive its fortunes by delivering "enduring quality and confident style" to millennials.The apparel line posted an 8% decrease in comparable sales in the last quarter, but Fran...
  
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• Brexit concerns fail to curb consumer spending

  27-05-2016 01:05
  
  GfK’s monthly consumer confidence index found that people’s propensity to make a big purchase increased by four points to +9 in May compared to the previous month and by seven points from a year ago. This despite the fact that retailers including Next and Marks & Spencer have warned over consumer spending due to economic uncertainty.
  Consumers’ feelings about their own financial situation are also stable, with the index measuring changes in personal finances over the last 1
  
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