Marketing news

• Hoping for another Zuckerberg: Millennials conference aims to attract the young ones

  13-10-2016 23:15
  
  A conference expected  to draw 5000 millennials   gets under way on Sunday in Boston - and one hope is that hosting the Forbes Under 30 Summit will convince millennials that Boston is the place to be.The problem is that the city   - one of the most youthful in the world thanks to its colleges and universities -  can’t seem to hold onto its young people after they graduate, says the Boston Globe.So Boston Mayor Marty Walsh, Governor Charlie Baker, and a group of local CE
  
  Read more

• Yahoo's "smart" billboard takes outdoor data-collection to the next level

  13-10-2016 22:45 via campaignlive.com
  
  Reveal of patent blueprint comes at awkward time for company caught in privacy controversies
  
  Read more

• Hillary Clinton’s website lets users compare her achievements with Trump’s blunders

  13-10-2016 21:57
  
  Hillary Clinton likes letting the facts speak for her, especially when it comes to distancing herself from her political opponent. So, it’s fitting that the Clinton campaign has made a new tool on its website to show the differences between her past and Donald Trump’s.
  Hillary for America, a grassroots campaign of over 2 million donors committed to electing Clinton, helped fund the “Way Back When” tool, which picks random dates in the candidate’s history and shows w
  
  Read more

• A feature on Hillary Clinton’s website lets users compare her achievements with Trump’s blunders

  13-10-2016 21:57
  
  Hillary Clinton likes letting the facts speak for her, especially when it comes to distancing herself from her political opponent. So, it’s fitting that the Clinton campaign has made a new tool on its website to show the differences between her past and Donald Trump’s.
  Hillary for America, a grassroots campaign of over 2 million donors committed to electing Clinton, helped fund the “Way Back When” tool, which picks random dates in the candidate’s history and shows w
  
  Read more

• Advertisement

• Rogue One: A Star Wars Story – video trailer

  13-10-2016 20:02
  
  Watch the second trailer for Lucasfilm’s latest Star Wars episode Rogue One: A Star Wars Story, which made it debut online on Thursday. This standalone entry in the Star Wars timeline follows a group of people who try to steal the plans to the Death Star
  Rogue One: A Star Wars Story is out in December 2016Continue reading...
  
  Read more

• Tesco and Unilever resolve dispute, meaning Persil, Marmite and Pot Noodles will return to supermarket shelves

  13-10-2016 19:15
  
  The stand off between Tesco and Unilever has come to an end, with the latter saying that it was "pleased to confirm" that the supply situation with the grocer in the UK and Ireland has now been "successfully resolved."
  On Wednesday (12 October) reports surfaced that dozens of the FMCG giant's brands were no longer being stocked by Tesco due to an ongoing dispute around the producer raising its prices in the UK to compensate for the decline in the pound's value following the EU referendum.
  Though
  
  Read more

• TinyLetter: the mini saviour of modern poetry?

  13-10-2016 19:04
  
  TinyLetters are a simple but radical new email marketing tool that could save poetry and short fiction from obscurity by winning authors a bigger audienceThe idea of the TinyLetter is largely self-explanatory: you sign up to a mailing list from which emails are then sent out with varying regularity – some are daily, others biweekly, some even monthly. The diminutive “tiny” is appropriate because there is an emphasis on brevity. And note that they are termed “letters&rdquo
  
  Read more

• BeeConnected: How integration of digital communication is saving the nation’s bees

  13-10-2016 18:25
  
  Digital connectivity is revolutionising UK farming processes with the release of BeeConnected, a web-based system that is bringing farmers and beekeepers together, with the aim to assist in bee health and pollination.
  With support from the Crop Protection Association, the digital solution created by digital product agency Code Computerlove, has been introduced by The Voluntary Initiative (promoting responsible pesticide use).
  BeeConnected can be used via a smartphone, ta
  
  Read more

• Advertisement

• Nugent hire Mashbo and Bread to pave the way for digital and brand future

  13-10-2016 18:19
  
  Care and education charity Nugent Care has commissioned Liverpool based digital agency Mashbo to support their brand and digital repositioning.
  Mashbo, supported by Wirral based communications agency Bread Media, will deliver Nugent Care’s new communication, brand and digital strategy. The project has seen Nugent drop the Care aspect of their name in the rebranding process, to focus on a wider range of service offerings, including education and social impact, alongside the organisation&rsq
  
  Read more

• Facebook overhauls Audience Network because 'not all clicks are created equal'

  13-10-2016 18:01
  
  Facebook is to update its ad network in a move geared towards encouraging publishers to improve the overall user experience of their apps, instead of optimizing them solely to increase clickthrough rates (CTR) on ad placements.
  The social network today (October 13) announced that over the coming months it will overhaul the Facebook Audience Network in a bid to improve its ability to value ad placements on the network of third-party mobile app inventory after a series of earlier tests.  &nbs
  
  Read more

• Snapchat’s UK GM dispels misconceptions about youth-heavy user base of the platform in first public address

  13-10-2016 18:00
  
  Claire Valoti, Snap Inc’s general manager for the UK, delivered her first public speaking engagement as a representative of the company at IAB Engage today (13 October) in a talk called 'Storytelling in the age of Snapchat’, the first time 'Snapchat has firmly established its presence outside of its headquarters in LA.
  Valoti was hired in January from Facebook, where she was director of agency partnerships, to lead the platform’s first European sales office. It seems a fitting
  
  Read more

• Why the false consensus effect leads to inappropriate advertising

  13-10-2016 17:46
  
  What would you do in the following situation?
  You’re driving in a 20mph zone when you’re flagged down by a policeman. He’s caught you driving at 35mph on his speed gun, so he issues you with a £50 on-the-spot fine. Back at home you realise his report is riddled with errors, such as the make of your car and the road you were on. This gives you a good chance of being able to appeal successfully. Would you? Or would you accept the fine?
  Obviously you’re a safe driver,
  
  Read more

• Tesco versus Unilever: Who won the Marmite price row?

  13-10-2016 17:30
  
  The pricingIt’s news that many couldn’t have missed. Unilever has reportedly raised the price of its products by up to 10% in a bid to offset the higher cost of importing from abroad following the Brexit vote, as Unilever is based in the Netherlands. The FMCG giant’s decision led to a barrage of media coverage today (13 October) after Tesco started removing listings of Unilever brands on its website and stock disappeared from shelves.
  The BBC reports that other supermarkets hav
  
  Read more

• Tesco versus Unilever: Who will win the Marmite price row?

  13-10-2016 17:30
  
  It’s news that many couldn’t have missed. Unilever has reportedly raised the price of its products by up to 10% in a bid to offset the higher cost of importing from abroad following the Brexit vote, as Unilever is based in the Netherlands. The FMCG giant’s decision led to a barrage of media coverage today (13 October) after Tesco started removing listings of Unilever brands on its website and stock disappeared from shelves.
  The BBC reports that other supermarkets have been hit
  
  Read more

• WPP’s Xaxis to buy sales house Triad Retail Media

  13-10-2016 17:13
  
  WPP-owned Xaxis is to buy Triad Retail media in the US where the agency network’s adtech hub hopes to bolster its relationship with some of the country’s largest brands including: Walmart, Toys “R” Us, etc, by helping them monetize their online properties.
  Financial details of the deal, which is still subject to regulatory approval, were not publicly disclosed, but with revenues in excess of $120m a year, the Florida-based outfit (which has 700-plus employees in offi
  
  Read more

• Chelsea confirm £900m kit deal with Nike after dumping Adidas

  13-10-2016 17:13
  
  Chelsea have confirmed a new kit deal with Nike which is reportedly worth around £900m over the next 15 years.
  The agreement, which is understood to be worth £60m a season, will run until 2032 and is the largest commercial deal in the Premier League club's history.
  Confirmation of the new partnership follows on from months of speculation after Chelsea announced that it would be cutting short its current contract with Adidas six years early. The 10-year partnership with the Adidas was
  
  Read more

• Russell Parsons: Remember, marketers are always at the mercy of their customers

  13-10-2016 17:08
  
  For two days every autumn, my colleagues and I decamp to Tobacco Dock in London for The Festival of Marketing, a two-day celebration of all things marketing.
  Apart from the chance to meet so many of you, it is a fantastic opportunity to hear the brightest and the best in marketing share their experience and considerable wisdom. This year we had Unilever’s Keith Weed on how analogue marketers can succeed in a digital age and L’Oreal’s Hugh Pile explaining how to buy the in
  
  Read more

• What Tesco sees in partnerships with Pinterest and Uber

  13-10-2016 16:33
  
  Tesco has accepted that it’s never going to be the next big disruptor in retail and while it will hunt out the places where it can be “different” it is also eyeing opportunities for partnerships with businesses and people that can bring innovation into the fold. And it’s Uber and Pinterest in particular that are piquing the interest at Tesco, according to online managing director Adrian Letts.
  “Business is, increasingly, an ecosystem; it’s about how your core
  
  Read more

• Reflections on Advertising Week New York: Five things Google's Nishma Robb learned from this year's event

  13-10-2016 16:23
  
  As the jet and sleep lag disappears and the LinkedIn frenzy that follows attending any big event dies down, time to reflect on Advertising Week in New York. Nishma Robb, Google’s head of ads marketing, shares five things she learnt at this year’s 13th annual Advertising Week.
  The more things change the more they stay the same
  Video and VR were some of the most keenly debated topics of the week and some of the data revealed at Tara Walpert Levy’s session
  
  Read more

• Dove's real beauty beats gets men's hearts thumping

  13-10-2016 16:12 via campaignlive.co.uk
  
  Social video experts at Be On review "The real beauty beats", the latest video from Dove to go viral.
  
  Read more

• Dove's real beauty beat gets men's hearts thumping

  13-10-2016 16:12 via campaignlive.co.uk
  
  Social video experts at Be On review "The real beauty beats", the latest video from Dove to go viral.
  
  Read more

• Why we won’t be seeing Uber delivering Tesco orders any time soon

  13-10-2016 16:00
  
  Tesco isn’t in a rush to go down the Uber route with its online delivery set-up, according to managing director for online Adrian Letts.
  Speaking at the IGD Online and Digital Summit today (13 October), Letts praised the “innovation” of companies such as Uber. And with Tesco’s rival M&S now allowing alcohol deliveries through Deliveroo, Letts admitted there have been calls for it to follow suit.
  “I hear people say we should we do a one hour delivery offer with s
  
  Read more

• Why CMOs have ‘very little time’ to do marketing

  13-10-2016 15:41
  
  Former Homebase CMO, Jo Kendrick tells the audience at IAB Engage there is little time to do actual marketingAs marketers rise through the ranks to become chief marketing officers they stop doing marketing, according to the former CMO at Homebase Jo Kendrick.
  Speaking at IAB’s Engage conference in London today (13 October) Kendrick told delegates that throughout their careers marketers spend time learning how to be better at marketing, try to understand channels and the development of digi
  
  Read more

• Wells Fargo CEO John Stumpf departs as the bank's PR crisis rumbles on

  13-10-2016 15:33
  
  John Stumpf has stepped down as chief executive and chairman of Wells Fargo after the bank's image was hit hard by a scandal relating to its sales tactics. 
  The one-time boss will be replaced by the firm's current president and chief operating officer Timothy J Sloan, with the bank noting that he won't be given a severance package at his own recommendation. 
  His departure follows on from continued reports about the company's tactic of creating fake accounts using custome
  
  Read more

• What can Samsung do to move forward?

  13-10-2016 15:21
  
  Reading the news on the Samsung Galaxy Note 7 has made me feel sorry for Samsung. My team specializes in working with challenger brands who are trying to beat the top industry competition, and Samsung has been the ultimate challenger brand taking on Apple with the Galaxy Note 7 launch. They had a strongly reviewed product that consumers seemed to love.
  How quickly things can change.
  To go from a product launch to the death of a product, within a few short months, is going to have lasting impacts
  
  Read more

• Guardian News & Media names National Public Radio marketer Zach Brand as chief digital officer

  13-10-2016 15:16
  
  Guardian News & Media has snapped up Zach Brand from American media business National Public Radio (NPR), to be its chief digital officer.
  He replaces Aron Pilhofer, executive editor of digital, who had filled the role on interim basis, when he joins at the start of November.
  Brand will assume responsibility for all aspects of the media company’s digital product and technology strategy, spanning the publisher’s site, apps and content management systems. This will see him take cha
  
  Read more

• Rogue One: A Star Wars Story trailer roars onto internet

  13-10-2016 14:59
  
  The new ‘standalone’ entry in the Star Wars series has a new trailer, and it’s just launched onlineThe trailer for Rogue One: A Star Wars Story has been released online after debuting on Good Morning America. Continue reading...
  
  Read more

• Watch: Samsung vs Apple: battle of the faulty phones

  13-10-2016 14:51 via campaignlive.co.uk
  
  This week saw Samsung recall its Galaxy Note 7 after reports of the battery overheating and catching fire.
  
  Read more

• Is Twitter going to replace Moments? The social network tests new 'Explore' tab

  13-10-2016 14:41
  
  Twitter is toying with the layout of its mobile app, with reports suggesting that the platform is considering replacing its Moments tab.
  Launched in the US last year, and then in the UK in December, Moments was created to present stories in a way that made it easy for anyone unfamiliar with the platform to follow trends across topics like sports, entertainment and more serious stories.
  However, less than 12 months on Twitter has confirmed to Mashable that it could substitute Moments with a new f
  
  Read more

• Despite Donald, Hillary, and everything else, optimism is still the hammer

  13-10-2016 14:41
  
  These are tough times for the American psyche.
  Donald is yelling at Hillary, Tim is shouting at Mike, cops are shooting unarmed people, protesters are marching, and everybody seems to feel on edge and upset. The national spirit is not exactly positive at this particular (unusual) time in American history. And it seems easy for people to choose cynicism over optimism. Especially when optimism is perceived as the soft option. But that couldn’t be further from the truth.
  OPTIMISM’S GOT
  
  Read more

• Ulster Weavers undergoes brand reconstruction with help from BWP Group

  13-10-2016 14:29
  
  Ulster Weavers, a global textiles company based in Holywood, Northern Ireland, has approached BWP Group to lead a complex brand planning project, to enable the brand to embark on the next phase of growth.
  Ulster Weavers can trace its history back to the nineteenth century – originally known as The Ulster Weaving Company, the company was divided into Ulster Weavers Home Fashions and Ulster Weavers Apparel in 1990. Ulster Weavers Home Fashions works with many home textile designers, includin
  
  Read more

• Mental health charity Sane gets The X Factor

  13-10-2016 14:25
  
  Mental health charity Sane's #Glitch campaign, launched in support of the World Mental Health Day 2016 on 10 October, gained an extra boost from this week's X Factor results show, after a mention from the UK's current number one artist and Sane ambassador James Arthur.
  Created by RBH Creative communications Agency, the has seen over 11,000 people 'glitch' their profiles with household names such as Phillip Schofield, Luciana Berger MP, Chloe Lewis, Joshua Patterson and Tuppence Middleton, reachi
  
  Read more

• Almost half of British Snapchatters are parents, says UK chief Valoti

  13-10-2016 14:11 via campaignlive.co.uk
  
  Snapchat has revealed that more than three-quarters of its ten million daily active British users are older than 18, while 43% are parents.
  
  Read more

• Almost half of adult British Snapchatters are parents, says UK chief Valoti

  13-10-2016 14:11 via campaignlive.co.uk
  
  Snapchat has revealed that more than three-quarters of its ten million daily active British users are older than 18, while 43% of adult users are parents.
  
  Read more

• Outbrain launches partner network as content marketing continues rapid growth and effectiveness

  13-10-2016 14:00
  
  New York-based content discovery platform Outbrain announced today the creation and launch of the Outbrain Partner Network (OPN). The OPN brings together a range of content solutions and services that marketers can leverage to develop, distribute, and measure premium branded content.
  “Content marketing continues to be a strong area of growth for brands and agencies and marketers are increasingly turning to the power of compelling content-driven customer journeys to drive results,” sa
  
  Read more

• CHI & Partners removes CVs and photos from entry-level recruitment process to attract diverse talent

  13-10-2016 13:48
  
  London-based creative shop CHI & Partners has launched a new entry-level scheme aimed at non-graduate talent from all backgrounds. 
  The agency's Spark scheme is open to "thinkers, creators, and doers," and will see CVs and photos stripped out of the application process to remove unconscious bias. The initiative will aim to attract diverse new talent to the agency – building on its skillsets and culture, and bringing new experience and thinking to its creative output.
  Instead
  
  Read more

• Why 'I'm busy' is the enemy of creativity

  13-10-2016 13:42
  
  I am not sure when it happened, but why did it become OK to reply to the question ‘How are you?’ with ‘I’m busy’? Over the next week, listen out for it. You’ll say it yourself without even realising it. At a guess, I’d say I hear ‘I’m busy’ from more than 80% of the senior creative leaders I meet every week.
  It’s as if being ‘busy’ means that you are at your creative, most productive, best.  
  This could not be fur
  
  Read more

• Do Marmite customers love or hate Brexit?

  13-10-2016 13:35
  
  The vote to leave the European Union has had an unexpected impact on supplies of some of consumers’ favourite brands. Favourite such as Marmite, PG Tips and Hellman’s are now missing from some Tesco shelves after Unilever blamed Brexit and the falling value of the pound for a need to increase the price it charges retailers by 10%.
  Read more: Unilever defends ‘Brexit price rises’ as Marmite disappears from Tesco shelves
  But who does this impact? YouGov
  
  Read more

• Did Marmite customers vote for Brexit?

  13-10-2016 13:35
  
  The vote to leave the European Union has had an unexpected impact of Marmite supplies. The brand favourite is now missing from some Tesco shelves after Unilever blamed Brexit and the falling value of the pound for a need to increase the price it charges suppliers by 10%.
  But who does this impact. YouGov has run some early analysis and found that the majority of Marmite customers voted to Remain in the EU – at 55% versus the 45% who chose to leave. The figures suggests Remain voters are mos
  
  Read more

• Money talks: how are podcasting’s biggest players monetising aural’s allure?

  13-10-2016 13:30
  
  Apple may slowly be euthanising the iPod, but the tech icon’s aural spawn – the podcast – is far from dead. Recent figures from podcasting platform Acast show a leap in ‘listenings’ from 450k in October 2014 to 11m in 2016, and while the rise into the mainstream has been slower than the proliferation of Snapchat or the hype of Pokemon Go, its popularity has grown steadily since its emergence in 2004 (or 2005, depending who you speak to).
  While listenership figures h
  
  Read more

• How agencies can tackle diversity by revolutionising recruitment processes

  13-10-2016 13:30
  
  McKinsey’s research has shown that ethnically diverse companies are 35 per cent more likely to achieve above average financial returns, while gender diverse companies are 15 per cent more likely to outperform. It is an area that the marketing industry is taking seriously, and it is something brands increasingly expect.
  “Clients are demanding it of their agencies and we simply could not have won the pitches or created the work we’ve produced without the diversity we have in our
  
  Read more

• Watch: UKTV's Alibi launches world's first Facebook Live murder mystery

  13-10-2016 13:18 via campaignlive.co.uk
  
  'Framed' is the first murder mystery escape room to be streamed live tonight via Facebook.
  
  Read more

• RKCR/Y&R elevates Priya Patel to managing director

  13-10-2016 13:04
  
  RKCR/Y&R has appointed managing partner Priya Patel to the role of managing director, replacing Vicky Jacobs.
  She will keep her previous responsibilities managing a roster of client business but also assumes oversight of the agency’s operations. Patel reporter to Jon Sharpe, who took over as chief executive last December.
  Patel takes the reins from Jacobs, who is taking time out of the agency for health reasons after taking on the role in 2014. Patel’s appointment caps a 10-year
  
  Read more

• Aviva brand must escape 'car insurance ghetto', says Jan Gooding

  13-10-2016 12:52 via campaignlive.co.uk
  
  Aviva has moved on from its car insurance ads starring Paul Whitehouse, because a big central character has become "commonplace".
  
  Read more

• How Tesco vs Unilever became a Brexit proxy war on Twitter

  13-10-2016 11:57 via campaignlive.co.uk
  
  For the social media commentariat, Brexit was either an undeniable cause of, or spineless excuse for Unilever's attempts to raise its prices, which have seen a series of the company's brands disappear from Tesco's website and some stores.
  
  Read more

• Unable to attend Dmexco? We bring Dmexco to you

  13-10-2016 11:50
  
  From consolidation in the adtech industry to the continued efforts of media owners to improve user experience and the increasing overtures of management consultancies, Dmexco 2016 left very few stones unturned.
  The digital advertising trade show continued its trajectory this year, attracting 50,000 visitors – up from 43,000 in 2015. With so many feet on the ground, James Hayr, AOL’s head of branded content, warns delegates to prepare their diaries in advance: “If you’re g
  
  Read more

• Above+Beyond named lead creatives for Meantime Brewing Co

  13-10-2016 11:45
  
  Independent agency Above+Beyond has been appointed by Meantime Brewing Co as its lead creatives with no pitch, handing them responsibility for developing strategic and creative services provision for the craft brewer.
  This work will include creation and delivery of advertising and content-led marketing initiatives alongside packaging and design for a new brand platform.
  Rich Myers, retail and marketing director, said, “We’re on a mission to change the way people think about beer, and
  
  Read more

• Facebook aims to drive "substantial increase" in voting for US Presidential election

  13-10-2016 11:43
  
  Facebook has driven “substantial increases” in voter registration across the country as it sets out to remind people to vote in the forthcoming US election. 
  The world's largest social media platform placed a 17-word reminder atop News Feeds of users who were 18 years old and over, in 32 states plus Washington D.C., urging them to register to vote. The reminder said, “Are you registered to vote? Register now to make sure you have a voice in the election.”
  The me
  
  Read more

• Kenyan police release M&C Saatchi exec questioned over terrorism

  13-10-2016 11:42 via campaignlive.co.uk
  
  The M&C Saatchi executive taken in for questioning on terrorism charges in Nairobi has been released without charge.
  
  Read more

• Adam&EveDDB, BBH India, Lucky Generals and more win Creative Works Dream Awards

  13-10-2016 11:40
  
  Adam&EveDDB, Lucky Generals and BBH India were just some of the big name agencies to walk away with special Creative Works awards at last night’s The Drum Dream Awards. 
  Held at the Emirates Stadium, The Drum Dream Awards celebrates  brilliant creativity by courageous agencies championing their clients with five special categories introduced to shine a light on the amazing advertising, design and creative projects submitted to The Drum’s Creative Works over the past yea
  
  Read more

Follow @marketing_UKnws on Twitter!