Marketing news

• Health nuts get a glimpse into their future in playful Nature’s Bounty ads

  10-10-2016 23:31
  
  In Nature’s Bounty’s latest campaign, the vitamin and supplement brand doesn’t spend time any time running through a humdrum list of product health benefits. Instead, in three tongue-in-cheek spots created by Droga5, the company shows why your future self will thank you for taking Nature’s Bounty’s products.
  One ad shows a man who takes probiotics to help with digestion and prevent gas so his future self won’t have to worry about getting into an embarrassing s
  
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• Facebook is picking up the slack, introduces Workplace by Facebook today

  10-10-2016 23:13
  
  A new office version of the social network, called Workplace by Facebook, became widely available today. It’s meant to help employees collaborate with one another on products, listen to their bosses speak on Facebook Live and post updates on their work in the News Feed. Employers will be charged $3 per employee for the first 1,000 monthly active users, $2 a head from 1,001 to 10,000 users and $1 per worker beyond that, Facebook said in a statement.
  The product will give Facebook a new stre
  
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• Columbus Day holiday rebrand makes today officially 'Indigenous People's Day' in some US states

  10-10-2016 23:05
  
  Today is Columbus Day in the United States with many Americans enjoying the day off.  In certain parts of the country, Columbus Day weekend is known as "fall foliage weekend" where reams of visitors to New York state or New England become "leaf peepers" admiring the fall colors. But, the name of the holiday itself is currently undergoing a major re-brand, according to an article today in Fox News.Late last week, Vermont Gov. Peter Schumlin signed an executive proclamation marking the s
  
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• Google’s Accelerated Mobile Pages are here to stay - should you jump in?

  10-10-2016 21:46
  
  Many moons ago, the internet was awash with poorly designed and developed websites. Under construction GIFs littered the browser landscape, and notes informing users that sites were “best viewed at 800x600 pixels” were commonplace.
  Then, in January of 2007, Apple introduced the iPhone. Though far from the first mobile device with an integrated web browser, it was the first that closely emulated the desktop browser experience. This was an amazing technical feat, but it served to show
  
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• Steven Spielberg makes headway into China's film industry in new deal with Alibaba

  10-10-2016 20:58
  
  China will have easier access to Hollywood films with the announcement in Beijing this past weekend that Steven Spielberg's Amblin Partner is teaming up with Alibaba Pictures, the film and television arm of Chinese e-commerce giant Alibaba Group, in a first-ever arrangement for both companies.
  The partnership according to an article in Geekwire today opens a gateway for Amblin into the coveted but highly-regulated Chinese film market. Alibaba Pictures will be Amblin’s marketing and distrib
  
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• Trump has blown it, says Gergen, and Hillary could soon be on her way to the White House

  10-10-2016 20:00
  
  David Gergen, who was a lead commentator on CNN, opined later on the channel website that whatever chances Donald Trump still had of capturing the White House ”largely evaporated Sunday night in his second debate with Hillary Clinton".
  Gergen said that coming off the worst ten days of any campaign in recent history, “Trump desperately needed a win in order to reverse his slide in the polls. He was indeed better than in the first debate and she was not as commanding."
  &ldquo
  
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• Trump has 'blown it', says Gergen, and Hillary could soon be on her way to the White House

  10-10-2016 20:00
  
  David Gergen, who was a lead commentator on CNN, opined later on the channel's website that whatever chances Donald Trump still had of capturing the White House ”largely evaporated Sunday night in his second debate with Hillary Clinton".
  Gergen said that coming off the worst ten days of any campaign in recent history, “Trump desperately needed a win in order to reverse his slide in the polls. He was indeed better than in the first debate and she was not as commanding."
  
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• Campbell's continues 'Real, Real Life' push with ad showing anyone can be a superhero

  10-10-2016 19:58
  
  Campbell's has unveiled the latest iteration of its 'Real, Real Life' campaign via a gender stereotype-shattering 30-second spot. 
  Designed to promote the company's Spiderman range of soups, the ad shows a kid running around the house wearing Marvel hero's costume and causing all sorts of mischief. When the Mom in the spot shouts "lunch is ready," the costumed-crusader unmasks and is revealed to be a little girl. 
  Eight other short videos will be released as part of a popular wide
  
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• Havas bolsters entertainment offering as it acquires Target Media and Communications Group in UK

  10-10-2016 19:35
  
  Havas Group has acquired Target Media Communications Group (Target MCG) in a bid to bolster its presence in the entertainment and content markets. 
  The global communications firm announced today that it has snapped up a 100 per cent stake in the firm, which incorporates Target Media, Target Live, Organic and Superhero. 
  The lifestyle and media business will be run as part of Havas Media and will retain its name and current brand identity. Founding members – chief e
  
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• Zach Gallagher joins Possible as chief strategy officer

  10-10-2016 19:24
  
  Possible has made a strategic move by hiring Zach Gallagher as its chief strategy officer, Americas. Gallagher will report to Brandon Geary, global chief strategy officer and will work in partnership with the Americas leadership team out of the Los Angeles office.
  Gallagher comes to Possible from Deutsch LA, where he was EVP of digital strategy, leading marketing efforts for VW and Taco Bell. Before Deutsch, he was director of interactive strategy and emerging platforms at Wieden+Kennedy and pre
  
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• Jamie Oliver and Canadian coalition move to prevent unhealthy messaging to kids

  10-10-2016 19:06
  
  Is marketing as bad for kids as soda pop? British chef/author Jamie Oliver appears to think so as does a panel of Canadian experts who are part of  the Stop Marketing to Kids Coalition.
  The panel discuss the need for a strategy to promote nutritious food and aim to restrict the food business from marketing to kids in Canada. What the experts emphasized was the need for good food information in advertising.
  "Industry self-regulation is a failure. The standards are lax, participation is
  
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• Jamie Oliver & coalition move to prevent unhealthy messaging to kids

  10-10-2016 19:06
  
  Is marketing as bad for kids as soda pop? British chef/author Jamie Oliver appears to think so as does a panel of Canadian experts who are part of  the Stop Marketing to Kids Coalition.
  The panel discuss the need for a strategy to promote nutritious food and aim to restrict the food business from marketing to kids in Canada. What the experts emphasized was the need for good food information in advertising.
  "Industry self-regulation is a failure. The standards are lax, participation is
  
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• Corbyn and cornflakes: The secret ingredients of winning over the public

  10-10-2016 18:34
  
  Jeremy Corbyn has a problem. His second coronation as Labour leader has confirmed his popularity with Labour party members, and a barnstorming conference speech has even brought a good few of his previously rebellious MPs back into the fold. But nevertheless, he remains stubbornly unpopular with the wider electorate.
  This situation mirrors the position many marketing directors find themselves in, so can Corbyn learn some lessons from the world of marketing and advertising in creating a winn
  
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• Do tax avoidance scandals really stop consumers buying?

  10-10-2016 18:26
  
  Facebook’s tax affairs have once again come under fire after its UK business generated £11.3m in tax credit last year despite making profits globally of $6.19bn (£4.97bn).
  According to its most recent accounts, Facebook made a pre-tax loss of £52.5m in the UK in 2015 on sales of £210.7m. That compares to a £28.48m loss on sales of £104.9m in 2014.
  While Facebook did book a charge of £4.2m for tax last year – up significantly on the &poun
  
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• US airlines work with American Red Cross & relief agencies in wake of hurricane Matthew

  10-10-2016 18:17
  
  Hurricane Matthew devastated thousands of miles of coastline from Florida to the Carolinas this past week, with most flights grounded during the storm. While government and UN officials estimate that some 350,000 people in the country need help, the Red Cross has launched an emergency appeal for $6.9m to assist with aid.
  United Airlines and American Airlines are partnering with the American Red Cross and other organizations to help support families and individuals affected by Hurricane Matthew.
  
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• How does a disruptor make its mark?

  10-10-2016 18:14
  
  The most important time for a disruptive startup is in the first few months of its existence, where early decisions can make or break a brand.
  Therefore being bold and concise with your messaging is key, according to five executives from five of the 100 Disruptive Brands, a list of companies blazing a trail in their respective sectors and compiled by Marketing Week in partnership with Salesforce.
  For Eren Ozagir, founder and CEO of Push Doctor, getting favours from friends and family was absolu
  
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• Bloomberg to expand its B2B marketing services, new global head of marketing begins today

  10-10-2016 17:46
  
  Bloomberg Media is expanding its marketing services capabilities with the hire of Steven Feuling effective today, the global media company announced.
  Feuling, who was most recently U.S. CEO of the Dentsu Aegis agency Vizeum, will take on the role of global head of marketing services.
  Feuling will oversee and grow a team that will help B2B advertisers create marketing strategies and content for Bloomberg Media’s properties and other outlets. He will also work with Kinection, Bloomberg
  
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• 'A stomach-churning evening of macabre theatre' – Trump, Clinton and a presidential debate like none before

  10-10-2016 17:15
  
  We were wrong. The national conversation, and last night’s debate, reached an even deeper low.
  The first debate was the highest-stakes moment in modern American electoral history, two New Yorkers with diametrically opposed interests and attitudes locked in battle, the cut-throat capitalist and the consummate politician fighting for the nation’s future. Once Clinton trounced an under-practiced and exhausted Trump, each subsequent debate would be old hat, that the vice-presidential and
  
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• Amazon's Alexa offers up Jamie Oliver recipes

  10-10-2016 17:12 via campaignlive.co.uk
  
  The Jamie Oliver Group has cooked up a new skill for Amazon's Alexa assistant, making it easier to find recipes using voice commands.
  
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• Havas acquires entertainment media group Target MCG

  10-10-2016 17:07 via campaignlive.co.uk
  
  Havas has bought Target Media and Communications Group, a 36-year-old entertainment media company whose clients includes Disney and Universal.
  
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• Jamie Oliver, coalition move to prevent unhealthy messaging to kids

  10-10-2016 17:06
  
  Is marketing as bad for kids as soda pop? British chef/author Jamie Oliver appears to think so as does a panel of Canadian experts who are part of  the Stop Marketing to Kids Coalition. The panel discussed the need for an action plan to overhaul the nutrition landscape with an aim to restrict the food business from marketing to kids in Canada. What the experts emphasized was the need for good food information in advertising.
  "Industry self-regulation is a failure. The standards are lax
  
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• Motor Insurers' Bureau launches video campaign targeting uninsured drivers

  10-10-2016 16:55
  
  The Motor Insurers’ Bureau (MIB) has brought creative agency TVC on board to help reduce the number of people driving without car insurance through a new awareness campaign.
  TVC won the account following a competitive tender earlier this year. Campaign activity will move the conversation beyond car insurance, to safety and protection particularly within local communities, and put the spotlight on the consequences of driving without insurance.
  The agency devised and produced a video wh
  
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• It is not me, it is you: The advertising industry needs to face its diversity problems, and stop blaming others

  10-10-2016 16:51
  
  Have you ever watched a person purposely destroy his career and business? No? Well, keep reading. I’m about to torch both in one fell swoop. I’m going to talk racial diversity in the advertising industry.
  First, I’m going to share with you actual quotes (as close as I can remember) that have been said to me during my career in advertising:
  1. My last interview for a creative director position ended this way: “I don’t want to lie to you, but management didn’t k
  
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• Why the traditional ‘fixed retainer’ is living on borrowed time

  10-10-2016 16:30
  
  For all the time that the marketing industry spends promoting product and service innovations, the basic business model underpinning most client/agency relationships hasn’t evolved much in decades. However, there are growing and undeniable signs that, for many clients, the traditional ‘fixed retainer’ relationship simply doesn’t work anymore – and agencies must respond to address those concerns.
  Late last month, DAC Group London (formerly Make It Rain), the digital
  
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• Every good agency can sell itself: R&D Venture Partners talks to The Drum Network about agency strategies

  10-10-2016 16:21
  
  Richard Draycott, managing director of The Drum Network, talks to Donna Granato and Rob Dickson of R&D Venture Partners, who assure us that, no matter the circumstances, every good agency can sell itself.
  Richard Draycott, The Drum Network [DN]: How would you describe the level of agency M&A activity in the US so far in 2016?
  Donna Granato [DG]: During the first half of 2016, M&A activities in the agency and marketing services vertical in North America have been extremely robust. Als
  
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• Creative Work of the Week: Purple Creative celebrates Glenfiddich's 'maverick DNA'

  10-10-2016 16:11
  
  Purple Creative reigns supreme in the Creative Works winning Creative Work of the Week for the new visual identity it has created for the Glenfiddich Experimental Series, a new range of ‘game-changing’ Glenfiddich whiskies borne of experimentation and collaboration.
  Speaking of the identity, Gary Westlake, founding partner and creative director of Purple, commented: “The identity represents a visual narrative of each experiment – graphically capturing the authentic journe
  
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• Jaguar Land Rover partners with Gorillaz member to promote its Formula E work

  10-10-2016 16:09
  
  Jaguar Land Rover has partnered with Gorillaz guitarist Noodles for a new campaign promoting the potential of its electric vehicle technology and highlighting the opportunities for young people to get involved.
  The campaign will be spearheaded by the company’s Formula E racing team Panasonic Jaguar racing and aims to promote its efforts in developing green technology and address the global skills gap in manufacturing.
  Noodles appears in an opening ad for the campaign where she takes one of
  
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• How Dixons Carphone, the YMCA and Huffington Post are supporting World Mental Health Day

  10-10-2016 15:54
  
  Today (10 October) marks World Mental Health Day, a day recognised by the World Health oOrganisation as a date to raise awareness for mental health. The initiative has been around since 1992 and focuses on a different theme each year. This year’s looks at psychological first aid and the support people can provide to those in distress.
  As more companies get involved with emotive campaigns and show a presence beyond sales, many brands have jumped on board to show their support for today
  
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• How Dixons Carphone, the NHS and Huffington Post are supporting World Mental Health Day

  10-10-2016 15:54
  
  Today (10 October) marks World Mental Health Day, a day recognised by the World Health Organisation as a date to raise awareness for mental health. The initiative has been around since 1992 and focuses on a different theme each year. This year’s looks at psychological first aid and the support people can provide to those in distress.
  As more companies get involved with emotive campaigns and show a presence beyond sales, many brands have jumped on board to show their support for today&
  
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• Who is the UK's top digital marketer? Vote now to decide the Dadi Individual of the Year 2016

  10-10-2016 15:33
  
  Voting is now open to decide who should be crowned the 2016 digital individual of the year at The Drum's Dadi Awards.
  This year's Dadi Awards judges and The Drum's editorial team have curated a shortlist of 21 outstanding talents excelling in digital marketing – and now it is over to you to decide who is most deserving of the individual of the year accolade.
  You have until midnight on Thursday 13 October to have your say by making your selection on our voting page.
  The winner wil
  
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• KFC enlists Mad Men's Pete Campbell to take on the role of its 'heartthrob' Nashville Hot Colonel

  10-10-2016 15:24
  
  Those familiar with AMC's Mad Men may recognize KFC's latest Colonel. Known in fictional advertising circles as Pete Campbell of Sterling Cooper, actor Vincent Kartheiser has taken on the role of KFC's "heartthrob Nashville Hot Colonel" to mark the return of Nashville Hot Chicken to the chain's menu. 
  Kartheiser's Colonel is depicted as a smooth Elvis-like character in the spot which casts Nashville Hot Chicken as a forbidden fruit for teens. Set in the 1950s, the ad shows a young woma
  
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• How Coca-Cola will tackle littering at The Drum's Do it Day 2016

  10-10-2016 15:11
  
  Coca-Cola wants to roll out an initiative to help combat Britain’s litter problem, so on Plan It Day, the drinks giant called on creatives to develop a campaign that will encourage people to litter less and recycle more. Part of the winning execution will be implemented during the 24-hour challenge on Do it Day, while the full strategy is set to launch in Scotland in 2017.
  The winning idea will see special bins placed around Glasgow city centre with trained cameras focused on them as part
  
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• Fitbit aims for the mass market with The X Factor sponsorship

  10-10-2016 15:04
  
  Fitbit has inked a partnership with The X Factor in the UK that will see its products used by contestants during the ongoing live rounds of the talent show.
  Contestants will be provided with Fitbit activity trackers to help them manage their overall health and wellness, with a weekly personal trainer able to answer any of their questions. Each contestant’s Fitbit experience will be detailed in a series of exclusive weekly videos that will be released through digital channels.
  And across F
  
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• The Economist recruits Snapchat to showcase weekly indepth feature

  10-10-2016 15:00
  
  The Economist magazine is to offer its content to Snapchat users in the US, Canada, Britain and Australia through the Snapchat Discover platform.
  Each weekend, the Economist will publish an edition on Snapchat Discover that examines one theme or subject in depth through 14 or more "top snaps", or animated cards, supplemented by reporting, analysis, charts, maps and videos from the Economist's  editorial team.
  "As the news environment becomes ever noisier, our expertise in providing pro
  
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• Why marketers must prioritise success in AI, philanthropy and B2B

  10-10-2016 14:55
  
  Roughly 170,000 people descended on San Francisco this week to attend Dreamforce, an annual conference hosted by cloud computing company Salesforce. We round up the themes that dominated the on-site conversations.
  Making AI diverse
  The biggest theme of the week was artificial intelligence (AI), not least because Salesforce unveiled its new ‘Einstein’ product during the event, which has predictive capabilities and looks to bring AI technology to brand campaigns.
  But the technology als
  
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• Nike: Football Business Manager Nike

  10-10-2016 14:52
  
  Competitive + Benefits :Nike:
  Nike are looking for a Football Business Manager to play an integral part in delivering key strategic goals throughout 2017 and beyond.
  London (Central), London (Greater)
  
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• Billy Bush suspended from NBC’s Today Show following Trump tape leak

  10-10-2016 14:50
  
  NBC anchor Billy Bush has been suspended from the network’s Today show after a taped conversation between himself and Donald Trump emerged over the weekend in which the pair were heard boasting about using their fame to take advantage of women.
  Penning a letter to the morning show’s staff, Today executive Noah Oppenheim said that there was "simply no excuse" for the co-host’s actions.
  “I know we've all been deeply troubled by the revelations of the past 48 hours,” h
  
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• Avon calling on women to create their own 'boss life' in new ad campaign

  10-10-2016 14:39
  
  For those who grew up in the 1960s, the familiar advertisement 'Ding Dong, Avon Calling' depicted a smartly dressed woman going door-to-door selling makeup and beauty products. This past week, Avon (New Avon LLC) launched a bold new advertising campaign "This is Boss Life" which is meant to celebrate  the flexibility, freedom and financial opportunity of becoming an Avon representative and being ones own boss. 
  Designed to drive recruitment and ignite loyalty for the Avon brand, the ca
  
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• Dixons Carphone, The Mix and Heads Toghether team up for #ThereForMe campaign to mark World Mental Health Day

  10-10-2016 14:37
  
  Dixons Carphone has collaborated with help service The Mix and mental wellbeing initiative Heads Together to mark World Mental Health day via a unique social media push.
  Dubbed #ThereForMe, the campaign looks to celebrate inspirational people who have provided psychological and mental health support to someone in their time of need.
  The drive was developed by experiential marketing agency Undercurrent, and encourages people to take one simple action by going into any Dixons Carphone store and ha
  
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• Children's shows are 'Prime' movers for Amazon

  10-10-2016 14:15
  
  These top 10 shows accounted for 37% of all the TV shows viewed on Amazon Prime this past week.
  Out of the (Pol)dark: Poldark took the #1 position this past week, driving a 28% share.  This spike in viewership is a result of those catching up on Season 1 as the new season premiered on PBS on 10/2.
  For Kids: Amazon is well aware that children are a key market for streaming as one of their on Amazon Prime Video is "Originals & Exclusive TV for Kids".  Th
  
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• Adidas’ dark social experiment is darker than initially thought

  10-10-2016 14:02
  
  Adidas launched its dark social experiments three months ago with ambitious plans, but so far has no “major learnings”, indicating user engagement is harder to track than it initially thought.
  Instead, the brand is focusing its attention around on-the-day learning; listening to users, how they tick, what they like what they don’t like, what motivates them, how they are culturally different - and using these learnings to gain a deeper understanding of its key target consume
  
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• Mike Costello named ACD at Goodby Silverstein & Partners

  10-10-2016 14:00
  
  Having your campaign go viral in a huge way will get you noticed. That was certainly the case for Mike Costello and his “Van Gogh BnB” effort for the Art Institute of Chicago. That success, along with Costello’s work on Allstate’s “DIY Mayhem” and Firestone’s “Pick Up” campaign and his inclusion prominent industry creative lists, compelled Goodby Silverstein & Partners to name him the agency’s latest associate creative director
  
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• NSPCC warns YouTubers over fan relationships and 'blurred boundaries'

  10-10-2016 13:55
  
  The NSPCC has spoken out to warn high-profile YouTubers that they have a responsibility to make sure that relationships with young fans were appropriate.
  Emily Cherry, who is head of participation at the children’s charity told the BBC that “blurred boundaries,” between prominent vloggers and their viewers can put young people at risk. YouTube, meanwhile, has said that educating fans and creators is key.
  The warning comes as brands continue to turn to bloggers to front their ca
  
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• Cartoon Network incorporates linear programming, personalized stream into app

  10-10-2016 13:43
  
  Cartoon Network took home this year’s Interactive Emmy for User Experience and Visual Design for their work with the Cartoon Network video app. With the app, the Turner-owned linear network lets viewers watch shows like “Adventure Time” and “Teen Titans Go!” as well as a customizable feed where viewers can update their preferences.
  Found Remote interviewed Chris Waldron, Vice President, Cartoon Network Digital, about Cartoon Network’s video app and how they ar
  
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• Verizon and Olive Garden see largest Social Lift from commercials in September 2016

  10-10-2016 13:37
  
   
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  Found Remote recently announced a new partnership with 4C to look at brands' Social Lift after their commercials air. Verizon and Olive Garden were in the lead in September. Here are the full insights for the above charts.Football is back and advertisers are capitalizing on this highly attentive audience. Verizon’s "iPhone 7” and "Good Enough" ads during NFL and College Football broadcasts
  
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• How Exterion Media plans to turn TfL into a media powerhouse that rivals Facebook and ITV

  10-10-2016 13:06
  
  Rather than compete with other traditional out-of-home (OOH) players like JCDecaux, Exterion Media will push Transport for London (TFL) as a media owner to rival the likes of ITV and Facebook following its revamped commercial raison d'être. Key to realising this ambition is its planned programmatic offering – dubbed Exterion Saxon – an offering it hopes to bring to market in 2017.  
  The bold claim was made by Shaun Gregory, chief executive for the media sales house, who is
  
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• Former iAd chief Paul Wright steps into Iotec hot seat, after ex-BBC Worldwide VP Tom Bowman vacates in under 9 months

  10-10-2016 12:37
  
  Adtech company Iotec has announced its second appointment of a new chief executive in under a year, with the recent arrival of Paul Wright, an industry veteran who steps into the role following the exit of Tom Bowman.
  The appointment of media veteran Wright, who previously headed up Apple’s mobile ad network iAd outside the US following earlier stints at Bauer Media, Omnicom, plus Sky and elsewhere, represents the startup’s second high-profile chief executive appo
  
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• Mick Style promoted as first chief executive for MEC Manchester

  10-10-2016 12:32
  
  MEC Manchester has named Mick Style as chief executive with Emma Slater set to take over the day-to-day running of the agency as managing director. 
  Style's promotion follows 13 years as managing director, during which the agency has seen rapid expansion over the last four years which has seen it double in size. 
  The new role of chief executive will see Style lead the agency’s across the Northern English regions with a focus set on identifying new opportunities to drive new
  
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• Fuller's craft lager brand Frontier launches 'blank' outdoor ads with hidden messages

  10-10-2016 12:08 via campaignlive.co.uk
  
  Frontier, the craft lager brand by Fuller's, is inviting passersby to take pictures of seemingly blank outdoor posters that reveal hidden messages via Instagram.
  
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• Samsung Note 7 woes continue as production halted yet again

  10-10-2016 11:56
  
  Samsung’s bid to turn a corner from the self-combusting Galaxy Note 7 fiasco has been derailed after it was forced to halt production of the replacement handset, amidst reports that this too is a fire hazard.
  Amidst widespread reports of new and improved smartphones continuing to emit smoke Samsung has agreed to ‘adjust the production schedule to ensure quality and safety matters’ whilst investigations into the nightmare batteries continue.
  Samsung issued an unprecedented recal
  
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