Marketing news

• CBS launches Drama Diversity Casting Initiative seeking ‘breakout talent’

  14-10-2016 23:55
  
  TV network CBS has launched the CBS Drama Diversity Casting Initiative, a nationwide program it said intends to find “new breakout talent for CBS’s current series and upcoming pilots.” 
  CBS said the initiative, which is part of its CBS Diversity Institute, a program designed to “identify and develop diversity and inclusion within the writing, directing and talent communities,” is designed to “reach untapped talent across the country, including areas with
  
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• DNA Recruit: Account Director (Shopper) - Digital Creative Agency - London

  14-10-2016 23:30
  
  £45000 - £52000 per annum + dependent on experience:DNA Recruit:
  We're looking for the next Account Director with FMCG experience for one of London's most distinguished creative activation agencies.A winner of several global creative awards, our client boasts dozens of visionary campaigns with an impressive range ofLondon
  
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• Lambrecht hired as group creative director at Austin indie Drumroll

  14-10-2016 23:02
  
  Austin, Texas-based independent agency Drumroll has hired – drum roll please – Russell Lambrecht as group creative director.Lambrecht will oversee creative direction, brand development and content strategy for the engagement agency.
  The 20-year industry vet previously worked for mcgarrybowen New York as executive creative director, working with Verizon and Droid accounts. His appointment at Drumroll brings him back to Austin, where he was group creative director at GSD&M for over
  
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• ‘Make time for your passions’: Exceptional Women Out West featuring Maria Scileppi, director, 72U at 72andSunny

  14-10-2016 22:53
  
  Rare are the moments when passions can turn to a career. Those side hustles — the things we believe in — cannot necessarily lead to the promised land of combining work and love. For Maria Scileppi, director of 72U, 72andSunny’s creative residency, when passion isn’t in play, it’s time to make change.Scileppi landed at 72andSunny, which she calls her legitimate dream job, ironically, after a work trip to Portland where she gave a presentation on finding ones dream jo
  
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• Brownstein Group adds Terry Dukes as client services director

  14-10-2016 20:55
  
  Philadelphia agency Brownstein Group has hired industry veteran Terry Dukes as director of client services.
  Dukes brings over 20 years of marketing and communications experience, having worked at Havas Worldwide as global brand director for clients such as Charles Schwab, ExxonMobil and New York Life.  At Brownstein Group, Dukes will use her expertise in cultivating and applying strategic programs aimed at growing complex businesses with depth in financial
  
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• Everton FC partner with Liverpool Hope University for research push into fanbase development and commercial growth

  14-10-2016 19:34
  
  Everton Football Club have partnered with Liverpool Hope University for a first of its kind research partnership which utilize high quality academic resources to support the club’s efforts across an array of projects including fanbase development and commercial growth.
  The five-year collaboration will see the Premier League club work with university researchers to further develop Everton’s knowledge in corporate and performance spheres, technology development and governance, all of w
  
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• AppNexus restructure results in 150 redundancies

  14-10-2016 19:00
  
  Adtech outfit AppNexus is carrying out an overhaul of its operations in a move that will see it implement 150 redundancies across the globe, taking its headcount to beneath 1,000.
  The move will effectively see AppNexus de-silo, with the company moving from an operation that was previously split between its buy- and sell-side activity, to one that is more homogenized.
  A company spokesman told The Drum the resulting reorganization would have resulted in duplication of labor in several areas of its
  
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• Study: TV ads in final week can be pivotal in deciding 2016 election

  14-10-2016 18:24
  
  The current election cycle can’t be over soon enough for most people. The 2016 campaigns have been some of the most mean-spirited in modern history, with many dissatisfied and disgusted with their choices.
  That said, there are still plenty of undecided voters out there and television may be the medium to sway their votes one way or the other, especially as it pertains to local elections.
  According to a report, Winning the Undecided Voter, half of national voters and three-quarters of local
  
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• Goodbye selling ads, hello branded content?

  14-10-2016 18:22
  
  The war between ad blockers and publishers has been scaling up for some time now, and if you're on the internet, then you've inherently chosen a side.
  Whether you have a loyal ad blocker in hopes of a better browsing experience or ignore the ads and have access to those sites that combat ad blockers, there is no doubt that ad blocking technology is on the rise. The number of people using ad blocking software globally grew by 41% from 2014 to 2015.  Adblock technology removes advertisements
  
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• Gary Lineker fears ‘rights issues’ rather than digital could be the death of Match of the Day

  14-10-2016 18:22
  
  Footballer turned sports presenter Gary Lineker fears the BBC’s flagship football show Match of the Day (MOTD) could cease to exist on TV screens if the cost of broadcast rights continue to soar but doesn’t think the likes of Facebook and Twitter are a threat to its existence.
  Speaking at IAB’s Engage conference this week, he warned the organisation that while the show is a “strong brand” we are living in a “world of rights issues” and it shouldn&rs
  
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• Creative Out of Home Awards 2016 nominations revealed

  14-10-2016 17:52
  
  Finalists for the 2016 Creative Out of Home Awards have been announced with Pulse Creative’s work with the Sun and OMD UK’s Channel 4 campaign among the nominations.
  This year the COOH Awards have opened internationally for the first time and to reflect the new scale livedoohand and Fepe International have come on board as sponsors while Trevor Beattie has been announced as the chairman for the awards.
  The awards, which celebrate creativity within the outdoor media sector, will
  
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• Quaker takes on Starbucks and Pret

  14-10-2016 17:44
  
  Quaker Oats is looking to challenge McDonald’s, Starbucks and Pret A Manger in the ‘convenience’ breakfast market by focusing on new innovations and talking up its health credentials.
  Even though the overall cereal market is in decline, with Mintel data showing that UK sales of breakfast cereals have fallen from 467 million kilograms in 2011 to an estimated 432 million kilograms in 2016, senior brand manager Eric Williams believes the PepsiCo-owned brand is in a “unique p
  
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• Quaker takes on on Starbucks and Pret

  14-10-2016 17:44
  
  Quaker Oats is looking to challenge McDonald’s, Starbucks and Pret A Manger in the ‘convenience’ breakfast market by focusing on new innovations and talking up its health credentials.
  Even though the overall cereal market is in decline, with Mintel data showing that UK sales of breakfast cereals have fallen from 467 million kilograms in 2011 to an estimated 432 million kilograms in 2016, senior brand manager Eric Williams believes the PepsiCo-owned brand is in a “unique p
  
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• DNA Recruit: Account Director - Global Communications Agency - London

  14-10-2016 17:41
  
  £50000.00 - £55000.00 per annum:DNA Recruit:
  Are you a petrol head? If you are an Account Director with 5+ years' experiential agency experience then PLEASE read on. A global communications agency based in Central London, one of experiential marketing's top players, are looking for an Account Direct
  London
  
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• Love it or hate it: What the Tesco-Unilever spat tells us about brand loyalty

  14-10-2016 17:23
  
  The public spat between Unilever and Tesco yesterday was settled before it really got going, but it still raises some important questions for our industry, specifically when it comes to the retailer-supplier relationship.
  Firstly, Unilever will have needed to make some concessions, but the same goes for Tesco. And although many customers may not knowingly hold any allegiance to Unilever as a corporate entity, the FMCG giant is in a very powerful position: it has what customers want. It&rsqu
  
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• HP's chief marketing officer Antonio Lucio makes diversity 'bet'

  14-10-2016 17:20 via campaignlive.co.uk
  
  HP's chief marketing officer Antonio Lucio admits that he's taking a "bet" that more diverse teams will lead to better output.
  
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• Red Bull wants to help music fans ‘reclaim’ their social media feeds via a new gif-centric tool

  14-10-2016 16:57
  
  Red Bull has launched a new social media tool that is aimed at helping music and sports fans "reclaim" their social media feeds by allowing them to communicate without being constructed by Twitter’s 140-character limit.
  Dubbed Shout/out, the product harnesses speed-reading techniques in order to help users communicate at live events without the need for brevity, with the brand claiming it is the first time speed reading technology has been handed over to consumers.
  The tool was create
  
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• Southampton FC reveals new site intended to redefine how football clubs engage with fans

  14-10-2016 16:42
  
  Southampton FC have unveiled their new website as part of an effort to re-think how to engages with fans on digital platforms and establish a presence more comparable to the leading consumer brands, rather than football clubs.
  The new site promises to offer fans a single coherent experience which has been developed to better facilitate mobile engagement given that more than 60% of users now access the platform on wireless devices.
  The Saints’ previous site was built on the Football League&
  
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• Business on the Move: Samsung, Meantime Brewing Co, Kew Green Group

  14-10-2016 16:37
  
  Samsung has launched a review seeking a lead creative agency for Europe, shortly after the colossal recall of Samsung Galaxy Note 7. Agencies currently on Samsung's roster include Leo Burnett, Wieden & Kennedy, Bartle Bogle Hegarty, 72andSunny, CHI & Partners, and Cheil Worldwide, the agency that was founded by Samsung as an in-house agency in 1973, and which it still owns an 18 per cent stake in.
  Independent agency Above+Beyond has been appointed by Meantime Brewing Co as its lead creat
  
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• Snapchat warns brands against disruptive mobile ads

  14-10-2016 15:12
  
  Snap Inc, the company behind Snapchat, has urged marketers to raise the bar in mobile advertising, saying too many are still interrupting the experience and not adding to it.
  Speaking at IAB Engage yesterday (13 October), Snap Inc’s UK general manager Claire Valoti pointed to research released by the IAB this week showing that investment in mobile display advertising overtook desktop display during the first six months of 2016.
  However, Valoti suggested that many brands are not maximising
  
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• Snapchat urges marketers to ‘raise the bar’ in mobile advertising

  14-10-2016 15:12
  
  Snap Inc, the company behind Snapchat, has urged marketers to raise the bar in mobile advertising, saying too many are still interrupting the experience and not adding to it.
  Speaking at IAB Engage yesterday (13 October), Snap Inc’s UK general manager Claire Valoti pointed to research released by the IAB this week showing that investment in mobile display advertising overtook desktop display during the first six months of 2016.
  However, Valoti suggested that many brands are not maximising
  
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• Royal Academy of Engineering: Head of Campaign – Engineering Talent Project

  14-10-2016 14:47
  
  £56,700 + Benefits:Royal Academy of Engineering:
  We are here to shape the future of engineering – championing excellence, defining policy and driving learning and development
  London (Central), London (Greater)
  
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• Marmite, Oxo and P&G – Five things that mattered this week

  14-10-2016 14:40
  
  Unilever and Tesco’s price row
  A price row between Tesco and Unilever resulted in online panic this week, as thousands took to social media to express their dismay at the lack of Marmite on their supermarket shelves.The vote to leave the European Union is what created the unexpected impact on supplies of brand favourites such as Marmite, PG Tips and Hellman’s, with Unilever blaming Brexit and the falling value of the pound for a need to increase the price it charges retailers b
  
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• Milk Tray Man does nothing to save men's equity from all-time low

  14-10-2016 14:35
  
  It’s a pretty shit time to be a man, right now.
  Donald Trump has reached some real lows with his outdated, old-fashioned and unrepresentative views but plunged new misogynistic depths last weekend with the groping tape scandal.
  Regrettably, as a man, it’s another nail in the coffin; another event in our day-by-day diminishing. 
  In entertainment, we’ve been sickened by Saville, Rolf Harris and Max Clifford.
  In sport, we’ve been cheated by Lance Armstrong and corrupted
  
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• Unilever: There are no sacred cows when it comes to zero-based budgeting

  14-10-2016 14:26
  
  Unilever’s CFO Graeme Pitkethly says the business has been thoroughly reviewing all aspects of its marketing spend as part of its zero-based budgeting programme, as it looks to make €1bn (£900m) in savings by 2018.
  The FMCG giant, which earlier this week was embroiled in a pricing row with Tesco and owns brands such as PG Tips, Marmite and Ben & Jerry’s, announced it would be introducing its zero-based budgeting programme in January last year. It sees the company&rsquo
  
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• Unilever: There are no sacred cows when it comes to zero-based budget cuts

  14-10-2016 14:26
  
  Unilever’s CFO Graeme Pitkethly says the business has been thoroughly reviewing all aspects of its marketing spend as part of its zero-based budgeting programme, as it looks to make €1bn (£900m) in savings by 2018.
  The FMCG giant, which earlier this week was embroiled in a pricing row with Tesco and owns brands such as PG Tips, Marmite and Ben & Jerry’s, announced it would be introducing its zero-based budgeting programme in January last year. It sees the company&rsquo
  
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• Lucozade Sport surprises unsuspecting commuters with impromptu live stream fitness sessions at a bus shelter

  14-10-2016 14:07
  
  Lucozade Sport have taken a fresh approach to utilising digital out of home with impromptu live stream fitness sessions at a bus shelter aimed at unsuspecting members of the public.
  The ‘Wait training’ campaign launched today (14 October) and was devised by creative agency Grey London, with MediaCom overseeing the advertising buying.
  The fitness instructor led sessions took place at a bespoke bus shelter in Manchester, installed with live streaming capabilities. The ad for the c
  
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• Ford campaign for new SUV stars Mads Mikkelsen in assassin role

  14-10-2016 14:01 via campaignlive.co.uk
  
  Ford is launching an eight-minute short film as part of a £40m European campaign to promote its new SUV model, the Ford Edge.
  
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• Google is reportedly rolling out new ad metrics for publishers following MRC suspension

  14-10-2016 13:42
  
  Google is reportedly rolling out new formats for publishers to measure mobile viewability with the addition of two new metrics to its DoubleClick for Publishers (DfP) platform.
  Proposed updates include the addition of a new "downloaded impression" metric in reports, as well as the "served" metric that they can use to adjust pricing and their businesses, Ad Week reported. These will be rolled out this quarter, the publisher claims.
  The metrics put greater value on an impression, as advertise
  
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• Watch: Costa to sell alcohol at new London concept store

  14-10-2016 13:32 via campaignlive.co.uk
  
  Costa's new concept store in south London is the first of its UK high street stores to offer a selection of alcoholic drinks to complement its food and drink range during its extended opening hours.
  
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• DueCourse selects Click Consult for digital brief

  14-10-2016 13:25
  
  DueCourse has selected Click Consult to deliver its digital marketing strategy.
  A leading invoice software company, which has recently secured £6.25m of investment, DueCourse aims to enhance its online presence and digital ROI.
  The business offers a flexible source of finance for UK SMEs, with a mission to provide finance innovation for small businesses. New backers of DueCourse, the FinTech company outside of London, include the founders and investors of Zoopla, LoveFilm, TransferWise and
  
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• Full-service Agencies – latest Marketoonist

  14-10-2016 12:55
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  
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• Full-service agencies

  14-10-2016 12:55
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  
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• BBC Scotland poaches STV's digital editor Matt Roper

  14-10-2016 12:40
  
  BBC Scotland has named STV's Matt Roper as editor of mobile and online. 
  Roper is currently digital editor of STV and is responsible for the channel 3 contract holder's online news, current affairs and sport output. 
  According to a note sent around BBC Scotland, Roper was involved in the launch of STV's news app and was a key player in the launch of Scotland Tonight's online presence. 
  He was previously deputy news editor and features editor at the Herald and Times Group and will
  
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• Manchester United take the next step in sports gambling sponsorships with club branded casino

  14-10-2016 12:39
  
  Manchester United have launched a branded online live casino with their official betting partner Marathonbet in a move intended to offer fans a more tailored experience through the sponsorship.
  The online United casino will offer users the chance to play classic games like live roulette and blackjack while immersed in a Manchester United-themed environment.
  Players can interact with dealers in front of the backdrop of Old Trafford and will have the chance to win United giveaways, prizes and game
  
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• The Drum launches annual Diversity Census to gauge the temperature of the marketing industries

  14-10-2016 12:32
  
  Last year's inaugural Diversity Census, published in December 2015, found that almost a third of marketers had experienced discrimination in the workplace during their career.
  The Census, launched today, will explore the trends and common experiences of those working in the sector, highlight the level of diversity, and identify areas for improvement.
  The research will explore issues such as gender, ethnicity, LGBT issues, disability and age across the marketing industries. Additionally, the Cens
  
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• Bad recruitment experiences cost brands millions in lost customers

  14-10-2016 12:28
  
  Interviewees may feel like they are in the spotlight during the recruitment process but the brands conducting the interview are under just as much scrutiny, as new research suggests a poor recruitment experience could turn candidates off that brand for life.
  The report by employer branding agency Ph.Attraction reveals that one in four British jobseekers have either entirely stopped purchasing (12%) or purchased less (11.5%) from a brand because of a negative ca
  
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• EasyJet brings all revenue generation under top marketer Peter Duffy

  14-10-2016 12:20
  
  Budget airline EasyJet has promoted its top marketer Peter Duffy to the role of chief commercial officer as it looks to bring all of its revenue generation under one person.
  Duffy previously served as head of marketing and most recently as group commercial director where he was responsible for marketing, customer strategy and digital activity.
  It marks the latest brand to restructure in such way as to place emphasis on marketing’s role in generating revenue. The likes of Mondelez and Pepsi
  
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• Could Music Unlimited be a step too far for Amazon?

  14-10-2016 12:18
  
  On Wednesday evening Amazon unveiled its music streaming service Music Unlimited in the US, while announcing that the UK launch will happen later this year. The online retail giant is known for disrupting markets, but could this move be one step too far?
  Music streaming is a lucrative market. In the US, it will soon represent over half of all recorded revenue from the sale of music in the country. But the industry is hugely competitive. Music streaming in Europe is dominated by Apple Music and S
  
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• Whiskas campaign zones in on the curiosity of cats

  14-10-2016 12:07 via campaignlive.co.uk
  
  Whiskas has launched a new brand platform that aims to celebrate the famous curiosity of cats.
  
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• Watch: Bing UK's Ravleen Beeston on brands and artificial intelligence

  14-10-2016 12:03 via campaignlive.co.uk
  
  Bing's search data powers several famous AI assistants as well as Microsoft's Cortana - it's the default search engine for Siri and Amazon's Alexa.
  
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• Asda and Iceland hijack Tesco's Marmite dilemma via cheeky print promotions

  14-10-2016 12:02
  
  Asda and Iceland have issued a series of cheeky national press campaigns following a spot of drama between Tesco and Unilever which saw the supermarket giant pull Marmite and Pot Noodles from its stores. 
  The yeast extract joined PG Tips, Hellmann's mayonnaise and Persil in being boycotted by Tesco as part of a row of post-Brexit price hikes from Unilever which has now been resolved. 
  Although the dispute was short-lived, the lack of Marmite provoked a wave of backlash from s
  
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• People on the Move: Hires and departures at Bauer Media, Getty Images, Facebook and more

  14-10-2016 12:00
  
  This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below. 
  Loading...
  Bauer Media
  Bauer Media’s group digital managing director Sam Jones is set to depart the business at the end of October.
  Jones has been in role for two years, responsible for Bauer Media’s digital business. Prior to joining Bauer, Jones was group director of sports med
  
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• EasyJet brings Holland to life with immersive theatre

  14-10-2016 11:46 via campaignlive.co.uk
  
  EasyJet has installed a mysterious orange aeroplane door in Shoreditch, with passers-by invited in to experience Holland.
  
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• Marketers plan to up spend on measurement for content but serious doubts remain

  14-10-2016 11:38 via campaignlive.co.uk
  
  Marketers see measurements as critical to their content strategies but many do not believe it is possible to accurately measure ROI, new research has found.
  
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• Watch: how an intense dance is raising awareness of domestic violence

  14-10-2016 11:27 via campaignlive.co.uk
  
  An intense dance aims to capture the horror of domestic abuse in a new online campaign by Victim Support and National Centre for Domestic Violence.
  
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• Verizon warns it may walk away from $4.8bn Yahoo deal

  14-10-2016 11:26
  
  Yahoo suitor Verizon has warned it may walk away from the $4.8bn buy-out amidst the ongoing fall-out of a huge data breach suffered by the internet business -potentially the largest yet recorded.
  In a statement the telecoms firm warned that the breach, which affected some 500m users may have a ‘material’ impact on the outcome of that deal – either in the form of a reduced price or even see it walk away altogether.
  Verizon’s legal representative at the discussions, Craig S
  
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• EasyJet promotes Peter Duffy to chief commercial officer

  14-10-2016 11:21 via campaignlive.co.uk
  
  EasyJet has promoted its current group commercial director, Peter Duffy, to chief commercial officer.
  
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• Robert Downey Jr tells Mark Zuckerberg he'll voice his Iron Man-style AI butler

  14-10-2016 10:52
  
  When Facebook founder Mark Zuckerberg announced earlier this year that he was building an AI butler, many drew comparisons between the chief and Iron Man character Tony Stark. 
  Now Robert Downey Jr, who plays the Marvel-created inventor, has volunteered to voice the AI assistant. 
  The offer came after Zuckerberg asked his Facebook followers who he should ask to record the voice of Jarvis, the name he's given to his digital helper.Suggestions came think and fast, with many fans pointing
  
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• Trinity Mirror to merge Sunday Mail and Daily Record news teams, putting 22 jobs at risk

  14-10-2016 10:41
  
  Trinity Mirror will merge the news teams for the Sunday Mail and Daily Record as it looks to establish a seven-day operation across print and digital, a move that could put 22 jobs at risk of redundancy.
  The merger will see the Glasgow papers' news and features departments being merged into one, as well as the back bench news and sports.
  Editor Jim Wilson, who left the Mail in August after seven years, will be replaced by Brendan McGinty who will also serve as deputy to Record editor M
  
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