Marketing news

• How this new wearable can elimintate chronic dehydration

  09-10-2016 17:39
  
  Dustin Freckleton MD knows well that the human body is made up of mostly water, and he’s concerned that people aren’t getting enough and staying hydrated. It’s something that seriously altered his life and gave it new focus, in the form of developing a potentially lifesaving wearable, mainly focused on hydration, an issue not necessarily thought of on a daily basis.
  “Even a one per cent difference affects you in a huge way,” said Freckleton on his Kickstarter page f
  
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• Hollywood actor and environmentalist Adrian Grenier on TV’s renaissance and big brand sustainability efforts

  09-10-2016 16:26
  
  In the UK press recently, right-wing tabloid The Sun faced a backlash after columnist Rod Liddle called out celebrities for standing up for causes. While some may agree with some of his points, it belittles a swathe of sincere, intelligent people who reached fame through talent and genuinely want to make the world a better place.
  What it also fails to acknowledge is that there’s a large group of people, empowered by the internet and access to information, that now demand a rhetoric of soci
  
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• MTV is creating three Snapchat Discover series

  09-10-2016 15:59
  
  In an effort to create programming that lives on Snapchat, MTV is launching three new video series.
  The first which launched on Sept. 29 is a game show called “Show Us Ur Phone” where the host meets couples on the street and looks through their phones. Premiering in October, MTV has created “MTV Sex Squad,” which is based on interviews about sex, and “MTV Threads,” which is a fashion series with musicians like DNCE and Zara Larsson.
  The three series are planne
  
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• SNP MP Law fails to validate online reviews, breaching advertising regulation

  09-10-2016 13:17
  
  Scottish National Party (SNP) MP Chris Law has breached advertising law after he was unable to prove online reviews for a business he owns are real.
  The Dundee West MP admitted to the Times that he was unable to prove that testimonials for his mortgage and insurance business The Mortgage Doctors are genuine, meaning he had breached advertising law by allowing them to be published. Consequently, he was forced to remove the ads from the site.
  One reviewer, identified as Cynthia Wellbrook from Pert
  
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• Gambling firms and broadcasters unite to combat proposed daytime ad ban

  09-10-2016 12:37
  
  Bookmakers and broadcasters have slammed a proposed government ban on betting ads airing during daytime TV that they claim would do little to protect children and addicts.
  While the government has yet to confirm the crackdown, reports emerged last week that a watershed on gambling ads is imminent amid fears they encourage kids to take up betting. Currently bookmakers are permitted to run ads during daytime TV only if the ads are for bingo or are aired during breaks in live sporting events.
  Said
  
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• Facebook unveils standalone app for Events

  09-10-2016 11:54
  
  Facebook is launching a standalone app for its social media-driven calendar that will record events tied to the Pages a person likes as well as highlight those their friends are interested in attending.
  The glorified calendar lets users browse through recommendations based on time, location and interest. Additionally, there’s a map to help people find events that are close to them or in another city should they plan to travel there on vacation. The app also pulls in entries from calendars
  
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• Facebook UK pays £4m corporation tax despite revenues doubling

  09-10-2016 11:43 via campaignlive.co.uk
  
  Facebook UK had a corporate tax bill of just £4m last year, despite revenues doubling to £211m.
  
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• Snapchat lets users make their own Story playlists, downplaying publisher content

  09-10-2016 11:24
  
  For those Snapchat users frustrated at having to get rid of videos that automatically play in their feeds, rejoice now that app is rolling out a series of changes designed to prioritise friends’ stories in feeds over the more publisher-focused Discover feature.
  Rather than have to sift through other posts to reach those of their friends, users can now create a playlist to solve this problem, which also demotes publisher’s Discover pages in the feed. Discover pages will still be acces
  
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• William Hill eyes £5bn merger with Pokerstars owner

  09-10-2016 10:37
  
  William Hill is in talks with the Canadian owner of Pokerstars over a potential £5bn merger that could create one of the world’s biggest online gambling businesses.
  The London-based bookies is reportedly locked in negotiations with Amaya. It comes after Britain’s biggest high-street bookmaker rejected a merger with UK rivals Rank Group and 888 Holdings after its board said a mooted £3.6bn proposal undervalued the business.
  Indeed, both William Hill and Amaya have said the
  
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• How Facebook’s virtual reality shakedown could bring a new dimension to marketing

  09-10-2016 07:01
  
  When Facebook snapped up Oculus for $2bn back in 2014, the co-founder of what would go on to become one of the world's most recognisable headsets, Palmer Luckey, predicted that Facebook, as we knew it then, wasn’t the future of virtual reality (VR).
  “VR, will be social,” said the Rift creator, “but it’ll be on totally new platforms built from the ground up that really push VR, not necessarily applications we have today.” Fast-forward two years and his predicti
  
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