Marketing news

• Allexo Search: Brand Manager Innovation

  17-10-2016 19:41
  
  £35000.00 - £40000.00 per annum + Bonus + Benefits:Allexo Search:
  FMCG Brand Innovation Manager - Global Food Business. West London
  Middlesex / London
  
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• Buzzfeed follows the ad money, and its competitors, as it unveils plans to build two branded content studios

  17-10-2016 19:15
  
  Buzzfeed is following in the footsteps of its digital rivals by pumping investment into branded video content, unveiling plans to build two studios and double its office space in London as it looks to become the international video hub.
  Publishers taking branded content in-house is not a new trend, with Mashable, CNN and the New York Times among those restructuring to service their clients directly. While it makes sense for publishers to seek out new revenue streams given how tough it is to make
  
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• Smirnoff tells Nadia Tehran's story in latest 'We’re Open' drive

  17-10-2016 19:09
  
  Smirnoff has continued its We’re Open campaign by profiling Swedish-Iranian, hip-hop artist Nadia Tehran, leveraging her stories around inclusivity.
  Kicking off in the UK and Ireland, the campaign will follow in Africa and Latin America as the brand tries to champion is social message.
  The slot, created by 72andSunny Amsterdam and American director Zachary Heinzerling, was shot in Sweden and told the tale of the challenges faced by the musician as a second-generation immigrant. 
  
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• McCann Worldgroup garners most Cannes Lion 2016 wins, says global creativity report

  17-10-2016 19:07
  
  McCann Worldgroup has been recognized as the most awarded network in North America in a report by the Cannes Lions 2016 global creativity report.
  The global creativity report is compiled after the Cannes Lions Festival each year, and then released through the Cannes Lions Archive. This audited report provides in-depth statistics on Lion-winning creativity by agency, brand and individual.
  Additionally, McCann was recognized as having the single most-awarded campaign at Cannes this
  
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• Home Office: Marketing Manager

  17-10-2016 18:41
  
  £36,592 - £42,995:Home Office:
  The Home Office are searching for a new Marketing Manager.
  London
  
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• Mary Kay Comestics 'I Can' campaign gleans women's stories from the road

  17-10-2016 18:27
  
  Mary Kay has launched its newest advertising campaign, 'I CAN', leveraging real people and their stories in its marketing campaign - a first for the company.
  The campaign - which collaborated with independent beauty consultants - amplified stories shared by independent beauty consultants on individual and corporate social media channels,
  As the campaign took shape, Mary Kay entrepreneurs shared inspirational stories and quotes illustrating how the Mary Kay business has positively impacted t
  
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• Creative Work of the Week: Minima Advertising People succeed in changing the 'dark image' of tattoos

  17-10-2016 18:16
  
  Minima Advertising People has triumphed once again to win the Creative Work of the Week accolade, this time for its Tattoo.Pl brand identity.
  Charged with changing the dark image of tattoos, Minima came up with a new communication strategy and visual identity directing attention to the artistic meaning of individual tattoos, accentuate by the strapline ‘show you’re not afraid’.
  Thanks to minimalist styling, the brand identity brings the beauty of tattoo designs to the fore, whi
  
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• Tesco price dispute sends Unilever brand perceptions tumbling

  17-10-2016 17:58
  
  Unilever’s price dispute with Tesco has led to a number of its brands experiencing a steep decline in consumer perceptions over the past few days.
  The pricing row between Tesco and Unilever made headlines around the country. It was caused after Unilever reportedly raised the price of its products by 10% in a bid, it said, to offset the higher cost of importing caused by the weak pound following the Brexit vote. In response, Tesco decided to pull dozens of Unilever’s brands from its s
  
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• Rowse Honey: Category Manager

  17-10-2016 17:54
  
  Competitive basic + bonus, car allowance, pension & benefits:Rowse Honey:
  The Company is embarking on an exciting period of growth as it builds upon the resources of the group and enters new categories.Wallingford, Oxfordshire
  
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• Al Jazeera gamifies Syria’s cyber war with #Hacked app

  17-10-2016 17:53
  
  Media outlet Al Jazeera English has embraced gamification to underline the tumultuous cyber war occurring in Syria out of sight of the larger conflict between government forces and rebels.
  Interactive web app #HACKED: Syria’s Electronic Armies, launched to celebrate ten years of investigative journalism from Al Jazeera English, looks to take people inside the country’s cyber war, running alongside its ‘People & Power’ documentary.
  It puts them in the shoes o
  
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• 'What do you do, exactly?' The marketing industry's identity crisis

  17-10-2016 17:34
  
  The first day of my life as a copywriter, someone gave me ‘Ogilvy on Advertising’ to read. I learnt several things from it. One was that Ogilvy’s agency had the strapline, ‘We sell or else.’
  I thought that was pretty much what we all did. I didn’t get from Ogilvy’s book an explanation of the difference between selling and marketing. I learnt that later from a Dilbert cartoon: ‘Marketing is selling done by graduates.’
  I know it’s a bit m
  
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• Gabriele Skelton: Marketing and PR Manager, branding and design agency

  17-10-2016 17:32
  
  Negotiable:Gabriele Skelton:
  An opportunity not to be missed for an entrepreneurial, confident and sparky PR and Marketing Manager to join a strategic consumer design agency.London
  
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• Netflix’s investment in programming is now only topped by Disney and NBC, as the streaming site continues to outspend traditional TV giants

  17-10-2016 17:29
  
  Netflix and Amazon have doubled their annual expenditure over the past two years, shelling out a combined $7.5bn on programming in 2015. 
  In 2013, Amazon spent $1.22bn on shows, which jumped to $2.67bn in 2015, while Netflix spending jumped from $2.38bn to $4.91bn in the same timeframe.
  The figures suggest that the levels of investment from the pair are topped only by NBC at $10.27bn and Disney at $11.84bn. 
  The findings come from the World TV Production Report 2016
  
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• MapQuest goes pink for Breast Cancer Awareness Month

  17-10-2016 17:10
  
  If your map search looks a little pink lately, it’s because MapQuest is calling attention to Breast Cancer Awareness Month. The mapping website is donating to Young Survival Coalition (YSC) for every route generated during the month of October, up to $50,000, through its new interactive mapping program, “Maps for Mammos.”
  The site encourages people to map out their route then dedicate that route to a survivor or someone who has been affected by breast cancer. Here’s how i
  
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• Norton and Grey SF team up to confront cyberbullying

  17-10-2016 17:05
  
  October is National Bullying Prevention Month, and Norton by Symantec, known for its antivirus software and cyber security products, and Grey San Francisco have teamed up to raise awareness and address the issue with a new campaign.
  The campaign encourages parents to discuss cyberbullying – bullying messages sent through text, social media or other electronic communication – with their children, since 27 per cent of US parents felt their children were more likely to be bullied online
  
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• Chicago startup Geofeedia provides social media data to law enforcement, according to the ACLU

  17-10-2016 16:58
  
  The ACLU of California has blown the whistle on Twitter, Facebook and Instagram for providing user data to Chicago-based social media monitoring company, Geofeedia.
  According to the Chicago Tribune, Geofeedia is like TweetDeck for law enforcement. As users tweet from a location, Geofeedia organizes tweets for the police to read and analyze. The Chicago Police Department said to The Tribune that it uses the tool to monitor activity at special events, such as sports gatherings, but that
  
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• Former Microsoft executives launch Chicago-based cloud consulting company

  17-10-2016 16:55
  
  Microsoft alumni Mike Rocco and Jim Dietrich have joined together to create a cloud focused consulting firm, 3Cloud LLC. The Chicago-based business will leverage the Microsoft Azure cloud platform to achieve a “digital transformation.”
  "We have seen first-hand the digital transformation that Microsoft's Azure cloud platform delivers to clients, both in operational efficiency and revenue growth," said Mike Rocco, Founder and Chief Executive Officer, 3Cloud, in a statement. "We ha
  
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• Cow & Gate creates first song scientifically tested to make babies happy

  17-10-2016 16:51 via campaignlive.co.uk
  
  BETC London has worked with musician Imogen Heap to create a song for C&G Baby Club billed as the first composition scientifically tested to make babies happy.
  
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• Cow & Gate creates first song proven to make babies happy

  17-10-2016 16:51 via campaignlive.co.uk
  
  BETC London has worked with musician Imogen Heap to create a song for Cow & Gate Baby Club billed as the first composition scientifically tested to make babies happy.
  
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• How to run awesome Snapchat influencer campaigns

  17-10-2016 16:09
  
  Snapchat is the hottest social media platform for marketers in years. In a similar way to how YouTube, Vine and Instagram produced a portfolio of social media stars, it appears that Snapchat is following the same playbook fostering a new crop of digital influencers with millions of audiences. 
  Being both a marketer as well as being part of the audience – I’m 21 – I've noticed a few trends and insights which help in making Snapchat campaigns successful.
  Why Snapch
  
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• Jo Malone on pricing, making mistakes and creating an identity

  17-10-2016 16:06
  
  Why price matters
  “It’s always about price, you can’t say it’s not. Even though I’m luxury and high-end I want people to feel they have value for money.
  “When you say we can create these amazing things and anyone will pay, that’s naïve and arrogant. There will be some people who walk into my store who can afford anything and there will be others who come in having saved up to buy a candle and they are just as important.”
  The value of making mi
  
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• Addison Lee appoints new chief customer officer

  17-10-2016 16:06 via campaignlive.co.uk
  
  Minicab company Addison Lee has appointed former Microsoft and Amazon marketer Tamsin Todd as its new chief customer officer.
  
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• The 'problem' with hiring digital natives and three ways to solve it

  17-10-2016 15:47 via campaignlive.co.uk
  
  Talent retention is still a huge issue across adland and it's only going to get more difficult as young people's career expectations change, writes Simon Hankin, joint chief executive of Exposure Digital.
  
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• W+K changes structure to leadership team for “Stakeholders”

  17-10-2016 15:41
  
  After nearly 35 years of wildly successful campaigns and steady growth, global agency Wieden+Kennedy has decided to mix things up a bit, making changes to its organizational structure.
  The company has announced a new global stakeholder group and a new leadership team to oversee its emerging markets. Global president Dave Luhr and Global chief creative officer Colleen DeCourcy wanted to help position W+K for success for the next 35 years of business, so they have added 15 new members to the curre
  
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• Burberry sales expected to grow as Brexit uncertainty continues to devalue the pound

  17-10-2016 15:25
  
  Luxury clothing brand Burberry is expected to announce that it has witnessed a sales increase catalyzed by the falling pound.
  On the back of the news that due to the Brexit currency tailspin, London is now the most inexpensive place in the world to buy a Louis Vuitton handbag, Burberry is one fashion brand that is expected to have benefited from a renewed spend from tourists
  In addition to the falling value of the pound making London a more desirable shopping capital for tourists, the UK company
  
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• Marketers struggling to cope with pace of digital transformation

  17-10-2016 15:00 via campaignlive.co.uk
  
  More marketers say they are struggling to cope with the accelerated pace of digital transformation than a year ago, according to Adobe's annual Digital Roadblock study.
  
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• Improved Nielsen social TV ratings show how viewers are reacting to fall premieres across Facebook and Twitter

  17-10-2016 15:00
  
  Earlier this year, Nielsen began to include Facebook data as part of a more complete Social Content Ratings, which now measures both the Twitter and Facebook chatter around TV shows. With the first fall TV ‘premiere week’ (September 19-25) using the new system having passed, Nielsen is releasing data around the rookie shows that drove the conversation and how the conversation differed on the two social networks.
  In terms of the Facebook audience composition, men (46 percent) and wome
  
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• A breakdown of M&A activity in marcoms during Q3 2016

  17-10-2016 15:00
  
  Consolidation in the marcoms space continued to grow during the last quarter (despite the wider business uncertainty fuelled by Brexit), with the third quarter of 2016 seeing 279 mergers and acquisition (M&A) deals generate over $1.77bn.
  The findings come in a report by investment advisors Results International (RI), which points out that the number of deals in the sector grew sequentially (from 219 in Q2) driven by the widespread growth in agency networks’ desire to up their capabilit
  
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• Why perfecting corporate culture is the first step to nailing real-time marketing

  17-10-2016 14:50
  
  The issue of accurately targeting customers in the right purchasing frame of mind is a hot topic, as the debate at the Pegasystems/Adqura roundtable hosted by Econsultancy and Marketing Week proved.
  From the challenges of standing out in an overloaded inbox for B2B prospects to wading through a data swamp to understand the needs of a vast and diverse B2C audience, it was clear that brands still face many challenges.
  The panel agreed that before they could discuss appropriate points in the funnel
  
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• Facebook introduces Marketing 3.0 model

  17-10-2016 14:13 via campaignlive.co.uk
  
  This year will still be the year of the video for Facebook, according to its founder and chief executive, Mark Zuckerberg, despite the tech giant overestimating ad video views on its platform for the past two years.
  
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• Trump TV? Donald Trump’s son-in-law reportedly eyes post-election TV network deal for the former Apprentice star

  17-10-2016 13:42
  
  Jared Kushner, the owner of the New York Observer, investor and the son-in-law of Donald Trump has reportedly approached a top media industry dealbreaker about setting up a Trump TV network following the presidential election.
  According to the Financial Times, Kushner has approached Aryeh Bourkoff, who is the boss of boutique investment bank LionTree, “within the past couple of months,” about the prospect.
  The FT has said the claim is backed by three sources, and that the conversatio
  
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• Facebook on why marketers should start their Christmas advertising earlier

  17-10-2016 13:33
  
  Almost half of Facebook users complete their Christmas shopping in November, according to Ian Edwards, Facebook’s head of comms planning for Northern Europe.
  Speaking today (17 October) at a IAB Digital Upfronts event, he suggested many marketers are leaving their Christmas plans too late.
  According to Edwards, 40% of Facebook’s UK mobile users have already finished their Christmas shopping by November, with 41% of mums on the social network finishing their shopping within the same t
  
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• EE, Coke and P&G – The top 10 YouTube ads in September

  17-10-2016 13:27
  
  1. EE: Spencer FC vs Weller Wanderers – Wembley Cup Final 2016! #8
  EE teamed up with vloggers and football legends for its second Wembley Cup campaign, which represented its biggest ever digital marketing activity and had the aim of boosting engagement among younger audiences. The video series, rolled out on football content producer Spencer Owen’s YouTube channel, shows Owen and fellow YouTuber Joe Weller battling it out to win EE’s ‘Wembley Cup’.
  T
  
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• AA splits with incumbent media shop Starcom

  17-10-2016 13:13 via campaignlive.co.uk
  
  The AA is set to apoint a new UK media agency after its incumbent, Starcom, withdrew from the current review process.
  
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• The Simpsons celebrates 600th episode with cinematic virtual reality couch gag aping Planet of the Apes

  17-10-2016 13:08
  
  Animated sitcom, The Simpsons first launched on Fox in 1989, and during that 27-year run much of the pioneering technology it has mocked or parodied has come into being.
  To celebrate its 600th episode, (and the 27th Treehouse of Horror Halloween special), the Simpsons has released a unique virtual reality experience for iOS and Android smartphones.
  Via the Google Spotlight Stories app, the 'Planet of the Couches' parody, shows the Simpsons hunted by the very sofa th
  
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• Aviva on how it flipped its marketing ‘360 degrees’

  17-10-2016 13:07
  
  In December last year, Aviva introduced its ‘Good Thinking’ strategy to its UK business. It is described by the insurance brand as “an internal mantra externalised through its communications”, and aims to find news ways of serving customers in a “better or different way” – all while honing in on big societal issues like saving money or safe driving.
  It all started with the Aviva Drive app, which monitors young people’s driving skills and give
  
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• Cleveland Browns and Philadelphia Eagles mock the NFL's new social media rules with their own 'highlights'

  17-10-2016 12:47
  
  Following the introduction of the NFL’s strict new social media rules for participating teams, the Cleveland Browns and the Philadelphia Eagles have come up with a creative way of sharing highlights without being subject to hefty fines.
  The teams took to Twitter over the weekend to dramatize touchdowns and other crucial moments via a series of gifs depicting plastic figurines
  TOUCHDOWN BROWNS! pic.twitter.com/RjRt9DVlpB
  — Cleveland Browns (@Browns) October 16, 2016Memos obtained by E
  
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• Watch: Esquire aims to bring brands to life at 'The Esquire Townhouse'

  17-10-2016 12:42 via campaignlive.co.uk
  
  The men's magazine teamed up with Dior to put on a four-day "luxury living experience".
  
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• Tesla told to drop ‘misleading’ Autopilot brand in Germany

  17-10-2016 12:34
  
  Germany has clamped down on Tesla’s use of the Autopilot brand on its vehicles, claiming that the name gives drivers "incorrect expectations" about how autonomous the autopilot software is.
  Tesla, formerly Tesla Motors until a recent rebrand, has received a curt warning from the Federal Motor Transport Authority (KBA) which dubbed the Autopilot brand as "misleading".
  It said the naming of the system – that still requires driver input and is therefore not fully autonomous –
  
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• Albion relaunches PR division Drive to exploit marketing’s shift toward commercial innovation, as founder Keane departs for Atomico

  17-10-2016 12:30
  
  Businesses seeking to build a new business model or entirely new customer experience haven’t got the time or inclination to bundle together artificially separate marketing disciplines. They’re looking for a partner KBS Albion believes can take a proposition from finding its first 5,000 customers right through to being a household brand.
  It’s why the agency combined the PR expertise from Drive with its skillsets in content, data analytics and communications to create what it cal
  
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• Adidas highlights how footballers are becoming content creators in their own right with latest Pogba campaign

  17-10-2016 12:25
  
  Adidas believes Paul Pogba is a “true creator” on the pitch and off, and as such has launched a campaign highlighting how footballers are becoming content creators in their own rights, spotlighting their desires to have more athletes building out their owned media channels.
  The campaign, titled 'Football Needs Creators', follows Pogba’s journey from childhood in Roissey-en-Brie to his explosive return to Old Trafford. The idea of the campaign, by showing Pogba’s creative
  
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• Why Lloyds and Mastercard are replacing passwords with selfies

  17-10-2016 12:23
  
  This month both Lloyds and Mastercard jumped on the biometric bandwagon with updates that allow their customers to access their accounts through facial recognition or by taking a selfie.
  Although Mastercard said its update was a move away from the “less-secure nature of passwords”, it is clear that older, more traditional finance brands are hoping to update their brand and provide a more convenient service to customers.
  READ MORE: Mastercard confident consum
  
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• Why Lloyds and Mastercard are banking on selfies

  17-10-2016 12:23
  
  This month both Lloyds and Mastercard jumped on the biometric bandwagon with updates that allow their customers to access their accounts through facial recognition or by taking a selfie.
  Although Mastercard said its update was a move away from the “less-secure nature of passwords”, it is clear that older, more traditional finance brands are hoping to update their brand and provide a more convenient service to customers.
  READ MORE: Mastercard confident consum
  
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• YouTube outpaces cable TV teen audience for the first time

  17-10-2016 11:50
  
  YouTube has outpaced cable TV among teenagers, with a new study finding that young people are more interested in watching videos on the platform than on the small screen. 
  Findings from Piper Jafray's bi-annual Taking Stock With Teens survey looked at the viewing habits of 10,000 teens across 46 US states and found that while 26% watch YouTube daily, just 25% said they regularly watched cable TV. 
  The findings come as global marketers increasingly channel their ad spend into
  
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• CIA reportedly ready for cyber counterstrike against Russia

  17-10-2016 11:13
  
  America’s CIA has reportedly geared itself up to mount a retaliatory cyber counterstrike against Russia amid reports that the Kremlin had orchestrated a series of hacks against the Democratic National Committee in recent months.
  Any such move would represent a major escalation in the White House’s cyber warfare strategy which has thus far focused on bolstering the nation’s defences against attack rather than offensive capabilities of its own.
  Rather than cripple key infrastruct
  
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• How Grey plans to make a success of programmatic

  17-10-2016 10:55
  
  Often creative agencies are just told to create a bunch of assets that get sprayed around the internet until a winner is found. However, Grey is developing a proposition it claims will offer brands ads that’s more contextually relevant using adtech, not just a super-efficient media buy.
  It’s an ambition advertisers have been pursuing for years but there are few creative campaigns that have made smart targeting even smarter. Perhaps a symptom of what some observers believe i
  
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• Pictures: Ad industry celebrates Campaign archive launch

  17-10-2016 10:49 via campaignlive.co.uk
  
  Industry figures representing some four decades of British advertising swapped stories and wallowed in nostalgia at a party to launch a major fund-raising initiative by the History of Advertising Trust.
  
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• Just Eat taps former Procter & Gamble director Roisin Donnelly for non-executive role

  17-10-2016 10:44
  
  Just Eat has announced that Procter & Gamble (P&G) former chief marketing officer for Northern Europe Roisin Donnelly will join the company as an independent non-executive director. 
  The marketer left the FMCG giant in summer this year following a 31-year stint where she led the the roll out of campaigns across six countries, including Always' popular 'Like A Girl' push. 
  She joins Just Eat as the brand rolls out an extensive refresh which includes a new vis
  
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• Insurance and telecoms firms turn to drones for disaster recovery

  17-10-2016 10:37
  
  The insurance and telecoms sectors have become the latest industries to embrace drone technology as they seek to harness the aerial gadgets to assist in disaster relief.
  This new-found reliance has been thrown into sharp relief by Hurricane Matthew, which has devastated a string of towns along the Carolina coast of the United States and many damaged buildings remain too dangerous to inspect manually.
  Considering this,Verizon has flown an unmanned craft over the affected area to assess the status
  
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• Kashmi launches mobile bank to counter ‘floundering’ attempts by financial firms to attract millennials and go digital

  17-10-2016 10:36
  
  Kashmi, a social payments app based in Singapore, has expanded its remit by launching a ‘360 degree digital’ banking service, aimed at younger people in south-east Asia.
  The company decided to go down the route of setting up a digital banking service after it realised that the millennial audience it was attracting with its payments app, particularly those without ease of access to physical banks, were being underserved by its traditional counterparts.
  Speaking to The Drum, founder Ra
  
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