Marketing news

• Seeso and Aol increase spending on originals as the fall begins

  12-10-2016 23:10
  
  Found Remote recently launched a new partnership with MediaRadar, a leading ad-sales intelligence platform to understand how the major OTT platforms are diversifying their marketing efforts. Here are the results from the end of September.MediaRadar chart for Found Remote
   
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  OTT Advertising SnapshotSeptember 11-25, 2016
  AOL's first original reality series Connected is in its 2nd season, in which six people in NYC film their daily lives--the show was promoted across an extensive 24
  
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• The top 5 secrets of great creative work

  12-10-2016 22:25
  
  To promote its AI horror thriller, Morgan, film studio 20th Century Fox commissioned technology platform IBM Watson to analyze the movie and generate a trailer.
  It’s a clever marketing move given the content, but it also begs some intriguing questions about the long-term viability of human creativity and whether, as John Smith, IBM Fellow of Machine Vision at IBM Research, noted in a video about the project, computers will eventually be able to create art.
  On a somewhat fortuitous note, ma
  
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• US Creative Work of the Week: YouTube star Zach King gives 360-degree tours of Carnival Vista cruise ship

  12-10-2016 22:18
  
  A number of big brands - including Oreo, Google Play Music and Honda - have created 360-degree videos this year to dip their toes into virtual reality. One of the latest brands to do so is Carnival Cruise Line, which recently enlisted the help of YouTuber Zach King to give viewers a 360-tour of its newest ship, the Carnival Vista.
  Created by Arnold Worldwide and virtual reality production company Bipolar Id, the 360-degree videos feature King – who is known for his “digital sleight o
  
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• Samsung Galaxy Note 7 owners sent fire-proof boxes to return handsets safely

  12-10-2016 20:25
  
  As Samsung’s PR crisis rumbles on, customers who own the brand’s Galaxy Note 7 models direct from the tech giant’s website have been sent fire-resistant packages to return their devices safely.
  The kits, which have just started arriving for customers in the US, offer customers prepaid shipping options from Samsung and include a protective bag as well as thermally insulated boxes and gloves. The packaging warns that the handset must be shipped by ground only to avoid in-air expl
  
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• What Samsung can learn from Tylenol, Mattel and JetBlue as it grapples with Note 7 crisis

  12-10-2016 19:53
  
  With the second recall of the Galaxy Note 7 and decision to halt production of the flagship device entirely, it’s an understatement to say that Samsung has hit a rough patch. A device that was intended to compete with the iPhone 7 is now off the shelf, allowing loyal Samsung fans to jump ship to Apple, or the new Google Pixel for that matter. This, just as Samsung was solidifying its place as a high quality smartphone manufacturer and serious competitor to Apple. Samsung executives need to
  
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• Legit clown business is down because of creepy clown trend

  12-10-2016 18:56
  
  Clowns are all over the news lately, and that’s really bad news for those who actually earn a living by clowning around.
  The creepy clown wave is washing over the nation, and considering the negative hype those donning disturbing masks and colorful outfits have had over populations from Oregon to Massachusetts, the UK to Brazil and Australia, real clowns are honked off and clowning in general has taken a hit.
  The creepy clown hysteria purportedly started in South Carolina in late August, w
  
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• Kim Kardashian West files lawsuit against gossip news site over claim she 'faked' Paris robbery

  12-10-2016 18:50
  
  Kim Kardashian West is to sue gossip site Mediatakeout.com after it published a story alleging that she faked being the victim of gun-point robbery in Paris last week. 
  The reality TV star and model is taking legal action against the tabloid on the grounds of defamation, seeking unspecified damages in a lawsuit which names both the title and its owner Fred Mwangaguhunga.
  The Keeping Up With the Kardashians lead was robbed while she was in Paris for fashion week on 3 Octo
  
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• Samsung, VW, Wells Fargo and Chipotle are brands in buzz crisis

  12-10-2016 18:38
  
  It comes as no surprise that the recent news about Samsung’s Galaxy Note 7 catching on fire hasn’t been good for the electronics manufacturer. According to the YouGov BrandIndex, which tracks the buzz or net sentiment generated across all media – advertising, news, social, word-of-mouth – Samsung’s rating took a long dive off a sheer cliff.
  Samsung’s hasn’t fallen alone recently, however, being joined in its plunge by VW, Wells Fargo and Chipotle. Consum
  
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• Where does Samsung go from here?

  12-10-2016 18:24
  
  Samsung has been having a worse week than Donald Trump (well, almost!). After announcing it has ceased production of its most popular phone model, the Note 7, its phones may not be the only thing blowing up. Samsung’s reputation is on the line and in a big way. This is the moment where they need to respond to this crisis in a way that doesn’t continue to devalue its other products, while at the same time, beginning to earn back the trust of the customer.
  Samsung needs to focus on reb
  
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• How Amnesty International hopes to brighten the world's perception of refugees on The Drum's Do It Day 2016

  12-10-2016 18:15
  
  Amnesty International turned to Do It Day with a huge brief asking creatives to change the perception of refugees in countries where the dominant discourse remains one of ‘fear and xenophobia’. Hassan Khan, the charity’s global brand partnerships, campaigns and communications international secretariat, advised teams to avoid ideas filled with doom and gloom and instead focus on the positives refugees could bring to their new home countries.
  Targeting 18-34 year-olds in countrie
  
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• DNA Recruit: Digital Business Director - Digital Agency - London

  12-10-2016 18:14
  
  £70000.00 - £80000.00 per annum + benefits:DNA Recruit:
  Business Director Role within a top 10 digital agency
  London
  
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• Disruptive Media Lab hires Michael Goldberg as chief creative officer

  12-10-2016 18:05
  
  Disruptive Media Lab (DML), a New York digital boutique firm, has hired a new top executive, Michael Goldberg, who will take on the chief creative officer.
  Goldberg comes to DML from Victoria’s Secret, where he was in-house Executive Creative Director, responsible for creative output at the retail brand. Before Victoria’s Secret, Goldberg was Global Executive Creative Director for Beats by Dre.
  “We’re honored to have Michael join us,” said Cooper Cox, co-founder and
  
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• Pandora rebrands to reflect personal music experiences

  12-10-2016 17:44
  
  Competition among the streaming music services is fierce, so keeping on top of listeners’ preferences and appealing to their desires is highly important.
  Pandora has had its ups and downs over the last decade, but its first rebranding in 11 years looks to be a step in the right direction to help it stay competitive. It comes at a time when the streaming service recently announced new products for its ad-supported version and launched a new paid version, Pandora Plus.
  Pandora launched its n
  
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• Why emotional reactions are a better indicator of behaviour

  12-10-2016 17:34
  
  As traditional methods of market research go into decline, what are the strengths and weaknesses of newer techniques that track real-time emotional responses and get behind the psychology of the consumer decision-making process?
  The value of the data analytics market has grown by more than 350% over the past four years and has been a major contributor to the size and effectiveness of the UK research sector, according to a recent study commissioned by the Market Research Society and carried
  
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• How rug designer Luke Irwin used video to tell the story behind his latest collection

  12-10-2016 17:06
  
  Rug designer Luke Irwin knew that the story behind his latest collection was a little bit special, so he approached creative agency Manifesto to bring it to life with a range of video assets.
  While converting a barn on his property in Deverill Valley into a table tennis room for his children, Irwin was alerted by builders to the existence of floor tiling which turned out to be an untouched Roman mosaic, part of a villa built between 175 AD and 220 AD, lain around 1,700 years prior. The mosaic, e
  
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• Billy Bush going bye bye? Host reported to be negotiating NBC Today Show exit

  12-10-2016 16:45
  
  Embattled Today show host Billy Bush, who engaged in, er, “locker room banter” with Donald Trump during his time at Access Hollywood, is reportedly negotiating his exit from the show, after being suspended.
  The lascivious conversation, about sexually assaulting women, was caught on a hot mic in 2005, 11 years ago. The tape has further battered Donald Trump and his floundering presidential bid, and was a big topic of conversation in the most recent debate (or, “yellings”)
  
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• AI chatbots could lead to conversational advertising

  12-10-2016 16:36 via campaignlive.co.uk
  
  The advent of artificial intelligence could lead to "conversational" advertising, with consumers able to talk to an ad while watching it.
  
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• The Cindy Gallop XX Files: Creative conflict and sexual advances

  12-10-2016 16:23
  
  In the second of the Cindy Gallop XX Files, the series where women offer their first hand experience of working in advertising, marketer Amy Witkop offers her memories of a business trip with an agency and her experiences within male dominated creative departments.
  I was super excited to work for this agency and felt like I had finally made it.  The men at the top of the agency seemed sensitive and understanding.  In the end it was no different than anywhere else I had worked
  
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• Malibu wants to banish British queuing tradition with internet-connected cup

  12-10-2016 16:21
  
  Malibu is using the Internet of Things to “alleviate customer experiences” in bars and clubs by banishing queues and delivering customers’ drinks directly to them.
  The ‘Coco-nect’ cups send signals to bar staff every time a fresh drink is required. To place their order, customers need to twist the base of the coconut-shaped cup. They can then carry on talking, drinking or dancing while their drink is prepared and delivered straight to them.
  Twisting the cup’s
  
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• Nearly half of millennials block ads on mobile, industry warned

  12-10-2016 16:13 via campaignlive.co.uk
  
  The advertising industry has a responsibility to win over millennials on mobile "before it's too late", the chief executive of programmatic specialists The Exchange Lab has warned.
  
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• M&C Saatchi PR raided in Kenya for terror links

  12-10-2016 16:11
  
  Tom James, a senior account manager for M&C Saatchi, has been raided by Kenyan police, accused of recruiting for al-Shabaab, a jihadist militant group.
  Working with client Sanergy, the University of Leeds graduate was accused of possessing terror literature in his Nairobi home address.
  The Telegraph reports that around 20 officers, some wielding AK47 machine guns, searched his house for four hours, from 10:30am on Wednesday, while he waited with two Somali female friends.
  James reportedly pr
  
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• Why car manufacturers need to move towards a service-based experience

  12-10-2016 16:04
  
  The automotive sector is at the intersection of a number of tech fuelled trends that should have already created transformational change. The fact that the model still hasn’t significantly changed is testament to how ingrained car ownership is in society and how unable or unwilling manufacturers have been to drive fundamental change. Whatever the reason, they will need to shake off their current mindset as we are heading towards a point where the current model could be unrecognisable in as
  
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• Haig Club looks to redefine whisky in David Beckham Clubman ad

  12-10-2016 15:46
  
  Haig Club has released its first TV ad promoting its new whisky line, the Clubman.
  Featuring David Beckham the slot, called 'Make Your Own Rules' looks to break whisky stereotypes, showing party-goers enjoy the liquor in a variety of colourful and interesting locations.
  “Our first advert for Haig Club Clubman aims to disrupt people’s pre-conceived notions around whisky,” said: Ronan Beirne, global marketing director for Haig Club.
  “With Haig Club Clubman, we are purposefu
  
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• How can LV rekindle the love and reverse the fall in profits?

  12-10-2016 15:30
  In September 2016, LV reported a decrease in operating profits from £70m in the first half 2015 to just £22m over the same period of 2016. This represents a drop in profits of 69%, a decrease put down to a fall in interest rates (including bond yields) following the vote to leave the European Union.
  But does this explanation go far enough or are there deeper problems than need to be addressed by the LV board? In order to discover whether online is a potential sticking point for the u
  
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• Can United Colors of Benetton’s new focus on Italian roots help reignite the brand?

  12-10-2016 15:20
  
  Once synonymous with provocative advertising United Colors of Benetton has worked hard to distance itself from such ‘shockvertising’ as it moves to focus on product, not political messages. Now the brand is looking to its Italian roots and fashion innovation as a way to differentiate itself in an environment where fast fashion proves ever more popular.
  Sitting just 40 minutes from Venice, Italy, the city of Treviso is perhaps better known as the Ryanair hub to the floating city than
  
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• RedBull TV appoints Tag Heuer as official timekeeper as the pair gear up for content collaboration

  12-10-2016 15:06
  
  Hot on the heels of its recent partnership deals with the likes of Reuters and GoPro, Red Bull Media House has inked another collaboration with Tag Heuer.
  The global activation will see the Swiss Avant-garde watchmaker display a countdown clock on Red Bull TV and while a content campaign on the platform will support its wider #DontCrackUnderPressure push in which people are encouraged to push boundaries, take on challenges, and break rules.
  
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• A third of brands expect to be hiring marketers over the next 3 months

  12-10-2016 15:00
  
  Marketers are feeling confident about employment opportunities despite concerns over economic growth following the vote to leave the European Union.
  For the first time this quarter, the IPA’s Bellwether Report asked respondents how they feel about employment in the industry. And in responses shared only with Marketing Week it found that almost a third (29.5%) of marketers expect overall employment to be higher in three months’ time compared to now.
  This was more than double the perce
  
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• Struggling big four supermarkets 'failed' to spot societal changes, says Morrisons chairman

  12-10-2016 14:52 via campaignlive.co.uk
  
  The big four supermarkets are losing ground to Aldi and Lidl because of "hubris" and because they didn't spot broader societal changes, the chairman of Morrisons has admitted.
  
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• Morrisons: ‘Customer cynicism will drive advertising standards’

  12-10-2016 14:48
  
  Morrisons chairman Andrew Higginson says that customers’ cynicism towards brands will ultimately drive advertising standards.
  Speaking at the IAB’s Engage conference today (12 October), Higginson said he has learnt over the years that customers are “the smartest people on the planet”.
  As consumers have more knowledge and “power through choice than ever before”, he believes they will reward businesses that are efficient, responsible and trusted.
  
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• Google acquires FameBit to strengthen its branded content on Youtube

  12-10-2016 14:40
  
  Google has acquired FameBit, a marketplace that helps marketers connect with social influencers, in a move intended to help promote YouTube’s potential to offer branded content.
  The acquisition will provide agencies and brands with more automation and data insights when connecting with digital talent and is intended to broaden and accelerate the growth of influencer marketing.
  FameBit’s software allows brands to search for potential matches based on criteria such as an influencer&rsq
  
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• Widespace guarantees 0% fraud in mobile ad campaigns

  12-10-2016 14:29 via campaignlive.co.uk
  
  Widespace, the mobile ad tech company, has announced a 0% fraud guarantee on every mobile ad campaign.
  
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• Morrisons: ‘Customer cynicism will drive up standards in advertising’

  12-10-2016 13:59
  
  Morrisons chairman Andrew Higginson has said that customers will be the ultimate regulator of advertising in the grocery sector, as he addressed delegates at the Internet Advertising Bureau’s annual Engage conference today (12 October).
  The topic of regulation is oft-discussed by many marketers in wake of Brexit, with the Advertising Association calling on UK government officials to support deregulation and self-regulation of the advertising industry following the vote.
  But Higgi
  
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• Watch as Ogilvy's Emma De La Fosse scoops The Drum's first ever Creative Woman of the Year accolade

  12-10-2016 13:28
  
  The Drum Dream Awards celebrated the best of the industry's big ideas last night, but this year the scheme also recognised leading female creative talent with its inaugural Creative Woman of the Year trophy.
  For the first time ever, the prize was awarded to Emma De La Fosse, Ogilvy & Mather UK’s group chief creative officer. De La Fosse joined the agency in 2011 alongside her creative partner and husband Charlie Wilson and has picked up a string of awards for her work on campaigns
  
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• Kew Green Group appoints House PR to hotels brief

  12-10-2016 13:18
  
  Kew Green Group Ltd has engaged House PR to handle trade PR. The agency has been briefed to build the profile of Kew Green as a major player in the hospitality sector as well as cementing its position as a builder of careers in the hospitality industry, both for current and prospective employees.
  House PR will also have a specific role to play in raising awareness of Kew Green’s investment prospects. Kew Green was acquired by Chinese firm HK CTS Metropark hotels, a subsidiary of the China
  
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• UK politicians call on government to establish artificial intelligence commission

  12-10-2016 13:16
  
  Leading UK MPs are calling on the government to set up a commission on artificial intelligence (AI) to examine the potential problems the technology could create for future generations.
  A report into the issue by the House of Commons science and technology committee, which was chaired by MP Dr Tania Mathias warned that the government is failing to prepare for how AI will "fundamentally" change people's lives.
  The research concluded that there is no strategy for developing the new skills workers
  
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• Jo Malone on ending ‘lazy’ shopkeeping and refreshing the retail experience

  12-10-2016 13:02
  
  Stepping into the Jo Loves store on Elizabeth Street in London’s Belgravia is like walking into a high-end cocktail bar. Behind the silver fragrance ‘brasserie’ bar the shop assistant warms bath cologne in a small tagine, releasing a cloud of scented steam. Next she pours cleanser over ice and strains it into a martini glass, before gently painting a light foam of body lotion onto the customer’s skin. This is fragrance tapas, the latest innovation from entrepreneur Jo Mal
  
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• Visit Madrid targets the UK with new campaign

  12-10-2016 12:51
  
  Visit Madrid and airline Iberia Express are working with Media Agency Group (MAG) to promote the city of Madrid to a UK audience using a range of premium media formats.
  The advertisements have been showcasing the beauty and tourist offering of Madrid in several key locations across the UK.
  Market analysis from MAG found that digital out of home advertising attracts stronger responses than traditional static outdoor, with studies confirming that consumers see it as more innovative, relevant and t
  
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• Mail Brands and Metro have partnered with the NSPCC in campaign that allows public to name Oxford Street Christmas lights

  12-10-2016 12:48
  
  Mail Brands UK and Metro are partnering exclusively with the NSPCC to launch and promote its ‘Little Stars’ Christmas campaign, whereby the public will be able to name thousands of lights on London’s Oxford Street.
  The campaign launches today (12 October) and will run throughout October, November and December. It provides donors with the opportunity to name an individual light in honour of a loved one in exchange for a suggested sum of £5. This will culminate in thousands
  
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• UK advertising budgets in 2016 to grow despite Brexit caution

  12-10-2016 12:42
  
  Cautious as they are about the Brexit furore, British advertisers are defying concerns that the growing uncertainty would hamper budgets, with advertising spend hitting its highest in more than two years, according to a report.
  Ad spend growth for 2016 has been revised up to 1.9 per cent by the IPA’s Bellwether report, compared to the previous 0.2 per cent decline. The last report in July came just weeks after the referendum and consequently captured the initial apprehension advertisers ha
  
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• Google Deepmind doubles up on healthcare staff

  12-10-2016 12:38
  
  An indication of where Google’s DeepMind AI research lab is headed can be gleaned from the rapid expansion of its healthcare team which has doubled in size to 40 employees since its launch in February.
  According to Business Insider new hires include high fliers such as security and privacy expert Ben Laurie, founding director of the Apache Software Foundation and Tony Corkett, who is best known for helping the NHS digitise X-Ray’s.
  In a statement DeepMind co-founder Mustafa Suleyman
  
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• How Mondelez wants its digital partners to pitch for business

  12-10-2016 12:34 via campaignlive.co.uk
  
  Mondelez's growth analytics manager, Matt Stockbridge, is tired of being pitched by digital ad companies that don't understand the FMCG giant's challenges.
  
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• The seven rules of successful disruption

  12-10-2016 12:20 via campaignlive.co.uk
  
  Stand alone innovation units at established businesses don't work, according to David Rowan, editor of Wired, discussing the seven rules of successful disruption.
  
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• Malibu makes bar queues a thing of the past with new smart cup

  12-10-2016 12:13 via campaignlive.co.uk
  
  Malibu is taking its adoption of internet-enabled devices a step further with the launch of a smart cup that allows customers to order another drink by twisting it.
  
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• US Creative Works: Featuring SapientNitro, Publicis Seattle, Mother New York & more

  12-10-2016 12:00
  
  Welcome to The Drum's US Creative Works.
  As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.'
  To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, October 19.
  To submit work for future publication, contact Min
  
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• Pitch update: Godiva, British Red Cross, Great Western Railway, Save the Children

  12-10-2016 11:54 via campaignlive.co.uk
  
  Godiva, the chocolate brand owned by Pladis, is holding a creative review. It held pitches last week with CHI & Partners, Havas, Mother London and MullenLowe London.
  
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• What does ESI Media mean when it says it wants to start acting like a media owner rather than an ad business?

  12-10-2016 11:40
  
  For too long ESI Media has had an “old-fashioned” image its executives are now trying to polish by convincing advertisers its titles have the efficacy to drive value rather than just make up the numbers on a media plan.
  It’s a shift best summed up by Jon O’Donnell, managing director of the publisher’s commercial arm, who says “we don’t see ourselves as an advertising sales business but rather a media business”.
  It might sound like an oxymoron comin
  
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• High flying Facebook to launch wireless drone experiment

  12-10-2016 11:34
  
  Facebook is to further its experiments in wireless drones by flying a customised quadcopter over its Silicon Valley headquarters in a bid to test the technology for use in its planned fleet of solar powered ‘Aquila’ drones.
  In a filing quoted by Business Insider Facebook said it was pushing ahead with the experiment to ‘test potential new communications applications and equipment in a controlled, low-altitude airborne environment.’
  The drone, manufactured by Facebook&rsqu
  
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• NFL's London vacation offers sponsorship opportunity for New York Bakery Co

  12-10-2016 11:28 via campaignlive.co.uk
  
  Bagel brand New York Bakery Co has signed a deal to sponsor the NFL's international series in the UK.
  
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• CTI Digital appoints David Beswick as its new managing director

  12-10-2016 11:25
  
  David Beswick, former operations director at CTI Digital, has been promoted to the role of managing director. He will oversee all aspects of the agency in both Manchester and London, while founder and chief executive, Nick Rhind, will focus on its partners and acquisitions.
  Rhind said of the new appointment: “David has been with the agency over the past five years, a period of rapid growth. He has been instrumental in taking leadership of the senior team, supporting me in developing and ex
  
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• Priya Patel moves up to MD at RKCR/Y&R

  12-10-2016 11:07 via campaignlive.co.uk
  
  Rainey Kelly Campbell Roalfe/Y&R has promoted Priya Patel, the managing partner who ran its Marks & Spencer account, to managing director.
  
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