FMCG news

• Marketing Moment 106: Arby's pays to run billboards to thank their agency Fallon

  14-07-2016 23:38
  
  To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.
  Today’s marketing moment was chosen by Joanne Davis, president of Joanne Davis Consulting Inc. Below, find out why Arby’s decision to publicly celebrate its one-year anniversary with Minneapolis agency Fallon is her favorite marketing moment.
  Arby's took out ad space on digital billboards near the Target Center in Minneapo
  
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• A revived Vevo positions itself as a one-stop shop for music video content as it mull subscription model

  14-07-2016 23:00
  
  Vevo, the video streaming service, has undergone an end-to-end reboot of its products complete with a string of new features to position the brand as a one-stop shop for music video content, setting the tone for further developments to the service, with a subscription tier on the cards.
  The logo and design of the Vevo brand has been updated to be “more distincitive, less intrusive, and put the artist front-and-centre”, according to Vevo’s head of Europe John Gisby. Where in the
  
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• A revived Vevo positions itself as a one-stop shop for music video content as it molds subscription model

  14-07-2016 23:00
  
  Vevo, the video streaming service, has undergone an end-to-end reboot of its products complete with a string of new features to position the brand as a one-stop shop for music video content, setting the tone for further developments to the service, with a subscription tier on the cards.
  The logo and design of the Vevo brand has been updated to be “more distincitive, less intrusive, and put the artist front-and-centre”, according to Vevo’s head of Europe John Gisby. Where in the
  
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• RPA, 72andSunny, TBWA, BBDO NY, & R/GA receive Emmy Award nominations

  14-07-2016 22:28
  
  While popular shows including Game of Thrones, Veep and The People vs. O.J. Simpson have racked up dozens of nominations ahead of this year’s Emmy Awards, ad land will duke it out at this September’s annual ceremony with five agencies competing for ‘Outstanding Commercial.’
  72andSunny, RPA, TBWA\Chiat\Day LA, R/GA and BBDO New York have all been nominated for work they’ve done over the past year.
  R/GA’s viral ‘Love Has No Labels’ video for the Ad C
  
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• Hillary Clinton’s latest ad positions Trump as a dangerous role model for kids

  14-07-2016 20:38
  
  Hillary Clinton has released an attack ad on Donald Trump that positions the Republican presidential candidate as a bad role model for children.
  The one-minute film features children sitting in the glow of their television screens while they watch Trump make derogatory remarks on the campaign trail.
  At one point, a young Hispanic girl stares at the TV while Trump declares that Mexicans coming to the US are “bringing drugs, they’re bringing crime, they’re rapists.” Later i
  
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• EE partners with popular YouTubes for second series of The Wembley Cup

  14-07-2016 19:36
  
  EE has partnered with over 20 YouTubers for a second series of The Wembley Cup which will this year include former Liverpool striker Robbie Fowler and ex-Arsenal star Robert Pirès.
  Following the success of the inaugural online web series last year, EE has announced that it will once again run the show which culminates in two teams of facing off in a final at Wembley Stadium on 2 September.
  The eight-part series will see YouTube phenomenon Spencer Owen (S
  
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• McCann Worldgroup scoops Alzheimer's Society's integrated account

  14-07-2016 19:06 via campaignlive.co.uk
  
  Alzheimer's Society, the dementia support and research charity, has appointed McCann Worldgroup to handle an integrated brief as it seeks to build the society's brand and increase funds.
  
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• Mindful Chef launches £400k funding campaign

  14-07-2016 18:57
  
  Recipe box start-up Mindful Chef is seeking £400,000 in a crowdfunding campaign to raise the profile of the business.
  
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• Marketing Moment 105: Odetta’s ‘Hit or Miss’ plays during wacky Southern Comfort ad

  14-07-2016 18:42
  
  To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.
  Today’s marketing moment was chosen by David Bornoff, creative director at Pandora. Below, find out why Southern Comfort’s “Beach” video, created by Wieden + Kennedy New York, is his favorite marketing moment.
  Good music can be the difference between a memorable commercial and a spot you fast-forward through. H
  
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• Greg Clark named business, energy and industrial minster as Sajid Javid moves to communities post

  14-07-2016 18:16
  
  Greg Clark has been named by prime minister Theresa May as secretary of state of a newly-created ministry of business, energy and industrial strategy, replacing former business secretary ​Sajid Javid. 
  Javid still has a place at the table as communities secretary, looking after the department responsible for local government.
  Clark was previously at the helm of the communities and local government division, and there are no immediate details on his new remit his title s
  
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• Anomoly welcome Engin Celikbas as new partner and CEO

  14-07-2016 18:13
  
  Anomoly has named Engin Celikbas as new partner and chief executive in Amsterdam.
  Celikbas joined following a two month break after spending 18 years as owner and then managing partner at KesselsKramer working with brands such as Diesel, citizen hotels, Absolut and one of his most admired city marketing campaigns – ‘I Amsterdam’. He also saw the company open offices in London and Los Angeles.
  The entrepreneur said: "KesselsKramer has a special place in my heart. Both places hav
  
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• Anomaly welcomes former managing partner at KesselsKramer, Engin Celikbas as Amsterdamn CEO

  14-07-2016 18:13
  
  Anomaly has named Engin Celikbas as partner and chief executive of its offices in Amsterdam.
  Celikbas joined following a two month break after spending 18 years as owner and managing partner at KesselsKramer working with brands such as Diesel, citizen hotels, Absolut and on the city marketing campaign; ‘I Amsterdam’. He also saw the company open offices in London and Los Angeles.
  Celikbas said: "KesselsKramer has a special place in my heart. Both places have a very wide und
  
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• John’s Weird Week: Pokemon predators and Cillit Bang boots Barry Scott

  14-07-2016 18:09
  
  Welcome to John’s Weird Week, your weekly marketing, advertising and media round-up, but like, with peculiar things.
  This week, we’ve disrupted the format to bring you fewer stories within a longer run-time... Here they are.
  1. Pokemon Go launched on Android and iOS mobile, an augmented reality app that lets you hunt Pokemon in the real world, yes the REAL world. As a result, the media took its default position of fear when faced with the unknown and ran more absurd stories than ther
  
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• Quicke's Cheddar listed at 168 Morrisons stores

  14-07-2016 18:04
  
  Quicke’s Extra Mature Cheddar went on sale in cheese aisles last week
  
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• Roger Harrison to drive growth at Coldpress as GM

  14-07-2016 18:04
  
  Experienced fmcg marketer Roger Harrison has taken the helm at juice company Coldpress
  
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• Dairy farm closure rate increasing in England and Wales

  14-07-2016 18:04
  
  Prolonged low farmgate prices and a global supply glut have contributed to a fall of 2.4% compared with July 2015 figures
  
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• Britvic premium mixers set to escalate tonic water war

  14-07-2016 18:04
  
  The drinks giant is expected to launch the new range of mixers in September
  
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• Calls for beef code to end 'unfair' processor charges

  14-07-2016 18:00
  
  Recent changes to payment grids by processors have resulted in what some have called an “unfair” system
  
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• Poor weather for crops drives up potato prices

  14-07-2016 17:56
  
  Potato prices in the UK have risen by 64.9% year on year in the UK due to tighter supplies in the 2015/16 season
  
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• 'Not every brand is the same': Sony's Hollie Bennett on why brands shouldn't fear being 'left behind' on social

  14-07-2016 17:15
  
  From live-streaming to Snapchat and near-constant Facebook algorithm changes what’s a marketer to do when it comes to navigating the rapidly changing world of social media?
  As the deadline for this year’s Social Buzz Awards approaches, The Drum has approached to some of the best and brightest minds in the industry – who just so happen to be judging this year’s awards – for advice.
  First up is Hollie Bennett, UK digital and community manager at Sony, who explains why
  
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• Omnicom UK organic revenue up 3.3%

  14-07-2016 17:01 via campaignlive.co.uk
  
  Omnicom, the owner of the BBDO and OMD networks, has reported a 3.3% growth in organic revenue for UK in the second quarter of 2016.
  
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• Karen Bradley replaces John Whittingdale as culture secretary in Theresa May's cabinet reshuffle

  14-07-2016 17:00
  
  Karen Bradley has been appointed secretary of state for culture, media and sport, taking over from John Whittingdale who was sacked from the post earlier today (14 July).
  Downing Street has confirmed that new prime minster Theresa May has recruited the MP Staffordshire Moorlands to her cabinet.
  Whittingdale was appointed to the role last May and was quick to undertake a review of the BBC and the license fee. A year later he released a whitepaper which made a number of recomme
  
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• Advertisers call on industry to give new but 'far removed' culture secretary a 'firm handle' on its contribution to economy

  14-07-2016 17:00
  
  Karen Bradley has been appointed secretary of state for culture, media and sport, taking over from John Whittingdale who was sacked from the post earlier today (14 July).
  The creative sector claims to be worth almost £10m an hour to economy and wants the Bradley to know about.   
  The Advertising Association released a statement shortly after saying Bradley and Greg Clarke (newly appointed Business Secretary) are a "long way removed from advertising" and need to be made aware of t
  
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• La Liga continues clean rebrand with new Tag Heuer sponsorship

  14-07-2016 16:42
  
  Tag Heuer has continued its push into football sponsorships with a new deal making it a top sponsor of La Liga.
  The Swiss watchmaker has been announced as the new Official Timekeeper and sponsor of the Spanish league with a new deal which will see its branding feature on the substitution boards used by fourth officials during games.
  The agreement completes a trio of football important sponsorships for Tag Heuer which is now a top sponsor of the world’s three bigges
  
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• Shine Technologies unveils ad tech veteran James Collier as CRO, and lifts the lid on its business model

  14-07-2016 16:40
  
  Controversial ad blocking outfit Shine Technologies has announced that ad tech veteran James Collier as its chief revenue officer, as the outfit also reveals more about its product roadmap including an ‘ad verification platform’.
  Collier will head up the London office of Shine Technologies (which earlier this year announced a tie-up with UK mobile operator Three), continuing its crusade to help clean up ad tech, as the company’s chief marketing officer Roi Carthy would put it.
  
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• Coke celebrates that winning feeling in Olympics campaign

  14-07-2016 16:17 via campaignlive.co.uk
  
  Coca-Cola's campaign for Rio 2016 draws a parallel between the exhilarating feeling of winning an Olympic gold and everyday moments of joy.
  
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• Olympic cyclist Laura Trott becomes ambassador for P&G’s #LikeAGirl

  14-07-2016 16:10
  
  In the run up to the Olympic Games, Procter & Gamble (P&G) has signed cyclist Laura Trott as an ambassador for its long-running #LikeAGirl campaign. The partnership came after the FMCG-giant found that nearly two-third of girls want more female role models in sport.
  “The Olympic Games is a time when - all around the world- female sports participation is elevated in the public eye, and for that reason, we could not think of a better moment to drive awareness of the critical role spo
  
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• Coca-Cola introduces new Aquarius Vive brand designed by Pemberton & Whitefoord

  14-07-2016 16:04
  
  Coca-Cola Iberia has introduced a new product under its Aquarius drinks brand named Vive, with packaging designed by London based agency Pemberton & Whitefoord. 
  The drink, which contains extracts of the ‘superfruit’ Baobab, has been introduced after consumers have started to pull away from sports drinks, something that the Aquarius brand was initially linked to when it launched. 
  The agency worked closely with Aquarius on the design of the packs, as well as o
  
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• Growers and retailers urged to act on climate change

  14-07-2016 15:47
  
  The UK 2017 Climate Change Risk Assessment said there would be risks and opportunities
  
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• Too late to stop post-antibiotic era, says poultry expert

  14-07-2016 15:47
  
  Efforts to tackle antibiotic overuse have come “too late”, the head of the poultry industry’s group on antimicrobials has warned
  
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• Latest Hillary Clinton ad paints Trump as a terrible example to your children

  14-07-2016 15:43 via campaignlive.co.uk
  
  Hillary Clinton has honed in on the allegedly damaging effect her opponent's language is having on America's children in a ferocious new campaign ad.
  
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• Rio 2016 Olympics: the campaigns vying for gold

  14-07-2016 15:21 via campaignlive.co.uk
  
  With the Rio 2016 Olympics around the corner, Campaign takes a look at the best (and worst) campaigns from the brands and official sponsors eager to capitalise on the world's biggest sporting event.
  
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• Mobvista’s GameAnalytics purchase signifies the rise of Asian ad tech

  14-07-2016 15:08
  
  China-based ad tech group Mobvista has announced the purchase of Denmark-based GameAnalytics, making it the latest APAC-based outfit to invest significantly in the region.
  The financial terms of the deal were not publicly disclosed, but with five year-old GameAnalytics having raised $8m in funding, and professing a headcount of between 11 and 50 employees, the deal is likely to be significant.
  Copenhagen-based GameAnalytics provides a behavioural analytics platform for game developers. The addit
  
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• The Drum Network’s Q & A: Alex Price of 93digital talks the power of WordPress and agency culture

  14-07-2016 14:54
  
  So, how did 93digital come into existence?
  93digital was born out of my own freelance business. I began working with WordPress nearly 9 years ago as a freelancer, designing and building websites for a range of clients. I was still at university as my freelance business grew, and as things got busier and busier I was forced to drop out after only 1 year of studying to begin properly growing the agency. Fortunately, I never looked back, and I consider myself unbelievably fortunate to have found my
  
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• The Biltong Farm wins England rugby deal

  14-07-2016 14:48
  
  The one-year trial will see the Lincolnshire company making England Rugby Biltong during the 2016/17 season
  
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• Tesco's Perfectly Imperfect strawberries win over shoppers

  14-07-2016 14:48
  
  The popularity of the variant – added to Tesco’s wonky fruit & veg range in April – had amazed Tesco
  
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• Morrisons bacon 'for Farmers' hits stores

  14-07-2016 14:48
  
  The retailer is selling the Bacon for Farmers brand in 250g packs of eight smoked or unsmoked British bacon rashers
  
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• Holland & Barrett partners with InPost lockers

  14-07-2016 14:48
  
  H&B hopes the deal with make online deliveries more convenient
  
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• Heineken splashes out on cider as Blind Pig enters off-trade

  14-07-2016 14:48
  
  The spirits-flavoured Blind Pig trio was launched as a pilot into the on-trade a year ago
  
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• Asda goes radical with revamped meat aisles

  14-07-2016 14:48
  
  The supermarket is cross-merchandising beef, pork and lamb products by meal occasion and cut
  
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• Blakemore Retail snaps up seven My Local sites

  14-07-2016 14:43
  
  The stores are currently undergoing a rebrand to the Spar format and aim to be trading within the coming days.
  
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• San Miguel partners with The Guardian and Discovery Channel

  14-07-2016 14:29
  
  The brand will focus on 20 people from around the globe with ‘unique, compelling, aspirational human stories’
  
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• Tencent invests in China Music, giving it more than half the domestic music streaming market

  14-07-2016 14:08
  
  Chinese web giant Tencent has set its eyes on music streaming with an investment in domestic China Music Corp (CMC).
  Tencent, a leading messaging, social media and gaming company upped its stake in CMC from 16 per cent to 60 per cent as it looks to bolster its credentials as an entertainment giant.
  With CMC valued at around $2.7bn, the move underlines Tencent’s confidence that music streaming is the dominant business model for the industry – at least in that region.
  CMC has streaming
  
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• Dallas Cowboys, Real Madrid and Man United ranked in Forbes rich list

  14-07-2016 13:56
  
  Real Madrid have lost their crown as the world’s most valuable sports team after NFL side, the Dallas Cowboys, took top spot in Forbes annual list, marking the first time that a football club as not ranked first.
  The NFL side’s £3.03bn valuation saw them surpass the La Liga giants, valued at £2.77bn, on the business magazine’s 50 most valuable sports teams list which is beginning to be dominated by the NFL with 27 of the top 50 spots now being held by American footb
  
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• Barbie teams up with She Should Run to unveil the 'first all-female White House ticket'

  14-07-2016 13:36
  
  Following Barbie’s “real-world” makeover at the start of this year Matell is continuing its diversity push around the iconic doll introducing the first all-female White House ticket.
  The world’s largest toymaker has unveiled a president and vice-president edition of the iconic doll designed to “inspire girls to become leaders”.
  Teaming up with non-profit group She Should Run to create the models, Barbie’s parent company has added the dolls to Barbie&rsqu
  
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• Google-owner Alphabet hit with additional EU competition charges

  14-07-2016 13:30
  
  The EU Commission has issued two charges against Alphabet stating that “that Google has abused its dominant position by systematically favouring its comparison shopping service in its search result pages”, adding to the online advertising giant’s legal woes in Europe.
  The EU has sent two issues of objection to Google, citing the governing body’s antitrust policies stating its preliminary view that the company has abused its dominant position by artificially restricting th
  
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• Jackie Ledwich to lead food services development at MFG

  14-07-2016 13:29
  
  Former Kout Food Group manager will be tasked with improving choice and quality and food
  
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• Copernus introduces Hooked on Fish chilled ready meals range

  14-07-2016 13:29
  
  Brand includes boneless and microwaveable natural fish lines for “fuss-free meals”
  
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• We Are Tea reveals functional trio with Amanda Hamilton

  14-07-2016 13:27
  
  Set to go on sale in Sainsbury’s from August, the 12-bag pack (£3.49) is available in three variants
  
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• RSPCA Assured sees shopper recognition rise after revamp

  14-07-2016 13:26
  
  Growth in awareness oustrips rivals such as Red Tractor and Soil Association
  
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