PR Public relations news

• Weatherford International plc Announces the Upsizing and Pricing of a $1,600 Million Senior Notes Offering

  14-10-2021 23:20
  
  HOUSTON, Oct. 14, 2021 /PRNewswire/ -- Weatherford International plc (NASDAQ: WFRD) ("Weatherford" or the "Company") today announced that its wholly owned subsidiary, Weatherford International Ltd. (the "Issuer"), has priced its previously announced offering of 8.625% senior notes due...
  
  Read more

• The Scoop: Supreme Court neutrality takes another hit with upside-down flag

  17-05-2024 17:35 via prdaily.com
  
  Plus: Testing Google’s new AI search; cause of death in ‘One Chip Challenge’ revealed.Supreme Court Justice Samuel Alito is under scrutiny for the flying of an upside-down flag at his home in Alexandria, Virginia just days before the inauguration of President Joe Biden.
  According to a New York Times investigation, neighbors shared photos of the flag, which is both a symbol of distress as well as a symbol of protest that was seen heavily during and after the Jan. 6 insurrection
  
  Read more

• What the Apple, Bumble and Swehl ad controversies have in common

  17-05-2024 13:00 via prdaily.com
  
  Swiftly retracting ads after release is not a sustainable solution.Julianna Jacobson is SVP of marketing communications at Hot Paper Lantern. 
  Recent backlash against three separate advertisements from Bumble, Swehl and Apple made headlines after public outcry reached such extreme heights that all three brands’ ads were pulled.
  From a marketer’s perspective, the ads aren’t groundbreaking, but they are funny, intriguing, and just a bit provocative. Each ad speaks to its aud
  
  Read more

• How I Got Here:TellMed’s Tara DiMilia on finding inspiration in the future of communications

  17-05-2024 13:00 via prdaily.com
  
  Tara DiMilia shares why the most challenging part of her job is also the most rewarding.Tara DiMilia is the founder, managing director and CEO of TellMed Strategies, a life science communications agency that creates marketing campaigns for biopharma companies. With over 30 years of experience in healthcare public relations, DiMilia has played key roles in starting and restructuring three companies before founding TellMed. Guided by her professional mantra, “Be curious. Ask questions.
  
  Read more

• Advertisement

• How I Got Here: TellMed’s Tara DiMilia on finding inspiration in the future of communications

  17-05-2024 13:00 via prdaily.com
  
  Tara DiMilia shares why the most challenging part of her job is also the most rewarding.Tara DiMilia is the founder, managing director and CEO of TellMed Strategies, a life science communications agency that creates marketing campaigns for biopharma companies. With over 30 years of experience in healthcare public relations, DiMilia has played key roles in starting and restructuring three companies before founding TellMed. Guided by her professional mantra, “Be curious. Ask questions.
  
  Read more

• Call for entries: Video, Visual & Virtual Awards

  17-05-2024 10:36 via prdaily.com
  
  Submit your entry today.The post Call for entries: Video, Visual & Virtual Awards appeared first on PR Daily.
  
  Read more

• The Friday Reporter: Richard Just

  17-05-2024 09:35 via prdaily.com
  
  A new episode of The Friday Reporter podcast.Richard Just is managing editor for long form for News of the United States and head of the Albritton Journalism Institute’s Admissions process. He joins Lisa today in advance of announcing the second-ever class for the AJI.
  With a magazine background, Richard takes us into the process of developing and delivering journalism that is not on the usual breaking news track — rather at the intersection of news and opinion, as he explains.
  Tune
  
  Read more

• After a spring of protests, how colleges should plan for the fall ahead

  16-05-2024 13:00 via prdaily.com
  
  It’s not over yet.One of the most tumultuous academic years of the last few decades is drawing to a close.
  The pro-Palestinian protests have captured America’s attention with their tent cities, occasional violent clashes with police and some antisemitic sentiments. They turned the last few weeks of the semester on their head in many cases, and even led to cancelled commencement ceremonies. I’d suggest tightening up—very written but people know what happened. Get to the me
  
  Read more

• Advertisement

• Survey: How is your company preparing for the November elections?

  16-05-2024 12:00 via prdaily.com
  
  Take the Ragan Communications and The Conference Board survey today. 
  The post Survey: How is your company preparing for the November elections? appeared first on PR Daily.
  
  Read more

• By the Numbers: A snapshot of CCOs today

  16-05-2024 12:00 via prdaily.com
  
  A look at who becomes a CCO — and how they get there.
  Chief communications officers are having a moment.
  Since the pandemic, their prominence has grown as communications emerged as a more visible, valued part of the C-suite.
  But what does an average CCO look like?
  Patino Associates published the “2024 Chief Communications Office Turnover Study,” delving into who holds these roles, how long they’ve held them and what might lead them to leave.
   
  [RELATED: Make sure you
  
  Read more

• The Scoop: Bumble takes a stumble with anti-celibacy billboard

  15-05-2024 16:56 via prdaily.com
  
  Plus: A look at TikTok’s “Celebrity Block Party”, AI is changing how Google search works.Whether or not you’ve used one, dating apps are inextricably a part of our society. One of the biggest players in the dating app space, Bumble, caught criticism for a billboard that touted a “new Bumble” alongside a message that read, “You know full well a vow of celibacy is not the answer.”
  Social media users castigated Bumble for insinuating that people could
  
  Read more

• Public relations pro Joy Cook accepts PR position with NC political party | BizFayetteville - Greater Fayetteville Business Journal

  15-05-2024 15:03 via news.google.com
  
  Public relations pro Joy Cook accepts PR position with NC political party | BizFayetteville  Greater Fayetteville Business Journal
  
  Read more

• How a major beauty brand boosted its earned media from the Met Gala

  15-05-2024 13:00 via prdaily.com
  
  A mixture of owned, earned and influencer relations paid off in a big way.
  The Met Gala dazzled the internet last week. From the official red carpet coverage (and ensuing “best- and worst-dressed” articles and videos) to the deluge of memes and social chatter, everyone was talking about the clothes, the hair and the faces.
  But it can be a little tricky if you’re a major beauty brand without an official presence at the glittering event.
  Stacey Levine is a brand marketing and com
  
  Read more

• AI prompt engineering for comms pros

  15-05-2024 12:00 via prdaily.com
  
  Three different styles for bossing robots around.
  “Prompt engineering” sounds fancy and scary, like something a programmer would do.
  But it’s actually the process of telling a generative AI model what you want it to do.
  This is something anyone can do, provided they can type, but doing it well can be more complicated.
  Martin Waxman, adjunct professor at the York Schulich School of Business, recently shared with audiences at Ragan’s Employee Communications Conference the s
  
  Read more

• Learn from Eurovision 2024’s brand blunders

  14-05-2024 13:00 via prdaily.com
  
  This year’s song contest was chaotic to say the least.
  Chantal Riley is managing director at Midnight Fox. 
  As a Eurovision fan, I am used to the disappointment associated post-event when you realise you have another year to wait, or potentially your favourite didn’t win this year. However, watching this year’s contest, I was less dazzled by performances and more aghast at the behind-the-scenes spectacle that is still playing out.
  For those of you who have no idea what I a
  
  Read more

• How Orange Gelée sunscreen made a comeback with retro-chic flair

  14-05-2024 12:00 via prdaily.com
  
  It takes a lot of attention to detail and careful branding.Kennyatta Collins is a freelance brand strategist. Follow him on LinkedIn.
  Award-winning sunscreen company Vacation Inc. reflects the leisure-filled beach days that defined the ’60s, ’70s and ’80s. Everything from the brand’s website and social media to campaign imagery and packaging encourages consumers to indulge in an unending world of vacation. For Vacation Inc., the two years invested in relaunching the
  
  Read more

• The Scoop: How McDonald’s learned to ignore the haters

  13-05-2024 16:30 via prdaily.com
  
  Plus: RTO mandates have steep employer branding costs; meme stocks are back.Twenty years ago, “Supersize Me” threw McDonald’s into disarray. The documentary, which saw Morgan Spurlock eat only McDonald’s for 30 days, led to what the New York Times called “the high-water mark in a tide of sentiment against fast food.” Everywhere you turned was criticism of the health content of McDonald’s food, its record of advertising to children, its labor practices an
  
  Read more

• Pride 2024: What companies are planning after 2023 backlash

  13-05-2024 13:00 via prdaily.com
  
  Committing to Pride isn’t just about joining in the celebration, but providing meaningful support for LGBTQ+ communities.Pride Month celebrations have become more and more mainstream over the last several decades, to the point that companies have been routinely accused of rainbow washing just to get a chance to participate in these major events.
  Then came 2023.
  Anti-trans activists criticized Target for selling a tuck-friendly bathing suit in honor of Pride, leading to boycotts, physical c
  
  Read more

• Domino’s goes viral $3 at a time

  13-05-2024 12:00 via prdaily.com
  
  It’s about putting customers, investors and employees at the center of everything.Dustin Siggins is founder of Proven Media Solutions. 
  Last month, Domino’s delivered a supreme serving of viral marketing. The company launched a new promotion: customers who tip their delivery driver will get a $3 coupon as a thank you – a “you tip, we tip” campaign that engaged customers, investors, and national press.
  Then, three days later, Domino’s released its qua
  
  Read more

• The Scoop: Apple makes rare apology

  10-05-2024 17:11 via prdaily.com
  
  Plus: Target pulls back on Pride merch; Baidu’s PR head fired for videos of harsh management style.Apple took the unusual step of apologizing for an ad and pulling it from its TV rotation.
  Gleefully titled “Crush!,” the advertisement hawks the new iPad Pro by showing a hydraulic press compressing a number of artistic tools, including musical instruments, paint, sculptures, fashion mannequins and more. At the end, after all these tools of human creativity are destroyed, the new
  
  Read more

• How I Got Here: Kaplow’s Randi Liodice uncovers the magic that makes brands unique

  10-05-2024 13:00 via prdaily.com
  
  Randi Liodice shares what inspires her.Randi Liodice, president & chief strategy officer at Kaplow Communications, is renowned for her expertise in advising top communications and marketing executives across consumer, finance, and technology sectors. 
  With over two decades of experience, Liodice has curated impactful narrative strategies for blue-chip clients like CVS, while also mentoring agency staff on integrated strategy, presentation skills, digital communications, and analytics. T
  
  Read more

• The many ways communicators and social pros use AI on the job at Intel

  10-05-2024 12:00 via prdaily.com
  
  Intel’s Leslie Douglas discusses AI’s many applications in this on-stage Power Conversation.Leslie Douglas, now global director of social media at Intel, is an award-winning social media and marketing professional who cut her teeth at organizations including Accenture, PwC and Booz Allen. At Ragan and PR Daily’s 2024 Social Media Conference at Walt Disney World this past March, Douglas spoke with Ragan editor Sean Devlin on our Power Conversations stage about Intel’s appr
  
  Read more

• 4 questions to consider when strategically leveraging awareness days

  09-05-2024 13:00 via prdaily.com
  
  There are right and wrong ways to do it.Linda Rosenblum is media relations director at Red Thread PR.
  We are inundated with campaigns from brands every day that are attached to some kind of awareness day or month. From impactful moments like Black History Month in February to lesser-known occasions like World Zombie Day (October 13, if you’re curious), it seems like every brand is leveraging these moments to stay relevant in the minds of their key audiences. But as consumers have come to a
  
  Read more

• 4 questions to consider when stategically leveraging awareness days

  09-05-2024 13:00 via prdaily.com
  
  There are right and wrong ways to do it.Linda Rosenblum is media relations director at Red Thread PR.
  We are inundated with campaigns from brands every day that are attached to some kind of awareness day or month. From impactful moments like Black History Month in February to lesser-known occasions like World Zombie Day (October 13, if you’re curious), it seems like every brand is leveraging these moments to stay relevant in the minds of their key audiences. But as consumers have come to a
  
  Read more

• By the Numbers: Where D.C. insiders get their news

  09-05-2024 12:00 via prdaily.com
  
  From newsletters to podcasts.
  The goal of media relations is never to get clips for the sake of getting clips. It’s always to get placed in the media that your audience values and trusts most so that you can impact hearts, minds and behavior.
  That can be tricky when you’re targeting a small, cliquish group like Washington, D.C., policy insiders.
  Their trusted sources can change based on political whims, and which media you target depends heavily on which party your target affiliates
  
  Read more

• The Scoop: TikTok sues the American government

  08-05-2024 16:45 via prdaily.com
  
  Plus, Panera pulls caffeinated lemonade after safety issues, Disneyland announces massive expansion.Weeks after the U.S. Congress voted to ban TikTok unless it’s sold to an American company, the short-form video app is swiping back at the ruling.
  According to NBC News, TikTok is filing a suit against the government because it claims the law violates the free speech rights of not only the platform but its millions of users as well.
  “For the first time in history, Congress has enacted
  
  Read more

• ‘The heart of our business’: How Ben’s Original’s Mississippi employees helped shape its rebrand

  08-05-2024 13:00 via prdaily.com
  
  And how the brand gave back to one of its most important communities.In the Mississippi delta sits the town of Greenville. Dubbed “Queen of the Delta,” Greenville is known for its complex history, blues music and hot tamales. It’s also home to the Ben’s Original rice plant.
  Since 1977, this division of Mars Food has turned out parboiled rice to be sent across the country and around the world. Today, it’s one of the largest employers in Washington County, of which Gr
  
  Read more

• Measuring employer branding and recruitment

  08-05-2024 12:00 via prdaily.com
  
  A practical framework from Levi Strauss & Co.Measurement is the constant struggle of any communications pro. Putting into numbers how hearts and minds are being changed through a thoughtful, consistent communications strategy is a trial, and one that the industry continues to refine and perfect.
  It can be even more difficult to measure effectively when you drill down into more niche areas of the industry, like employer branding.
  It may be tempting to merely measure branding in terms of the n
  
  Read more

• Four Types of PR Content Beyond Press Releases [Infographic] - MarketingProfs.com

  07-05-2024 17:05 via news.google.com
  
  Four Types of PR Content Beyond Press Releases [Infographic]  MarketingProfs.com
  
  Read more

• Saddle up, squad: How the Kentucky Derby gallops to Gen Z hearts

  07-05-2024 13:00 via prdaily.com
  
  The classic race is updating itself for a new generation.Karen Freberg is a professor of strategic communications at the University of Louisville. 
  Everyone wants to target Gen Z when it comes to promotions, marketing, PR and experiences. From consumer brands to sporting events, everyone wants to capture the most valuable asset this audience has to offer: their attention.
  The Kentucky Derby is known for its history and tradition of horse racing, fashion and entertainment sporting experience
  
  Read more

Follow @P_and_R_News on Twitter!