PR Public relations news

• Pride 2024: What companies are planning after 2023 backlash

  13-05-2024 13:00 via prdaily.com
  
  Committing to Pride isn’t just about joining in the celebration, but providing meaningful support for LGBTQ+ communities.Pride Month celebrations have become more and more mainstream over the last several decades, to the point that companies have been routinely accused of rainbow washing just to get a chance to participate in these major events.
  Then came 2023.
  Anti-trans activists criticized Target for selling a tuck-friendly bathing suit in honor of Pride, leading to boycotts, physical c
  
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• The Scoop: Crisis at WaPo after publisher accused of trying to kill stories

  07-06-2024 16:48 via prdaily.com
  
  Plus: The EU is awash in disinformation as voting begins; Ikea pays real money for Roblox workers.The Washington Post’s wild week took a turn for the disastrous Thursday.
  The vaunted publication was already facing upheaval after the abrupt exit of Executive Editor Sally Buzbee. Now, accusations are emerging both from the Post and from NPR that Will Lewis, the newly appointed CEO and publisher of the Washington, D.C., paper, tried to suppress stories about his involvement in covering up cri
  
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• Stories will save us: PR’s responsibility to the world

  07-06-2024 13:00 via prdaily.com
  
  Brandon Wolf, survivor of the Pulse nightclub shooting and press secreatary for the Human Rights Campaign, spoke at PR Daily’s Media Relations Conference.Drew Leinonen and Juan Guerrero were in love.
  “They were that obnoxious couple that, when they’re in a room full of 100 people, it’s like they don’t even know anybody else exists,” said Brandon Wolf, national press secretary for the  Human Rights Campaign —  and Drew’s best fri
  
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• The Friday Reporter with Byron Tau

  07-06-2024 10:16 via prdaily.com
  
  A new episode of The Friday Reporter podcast.Byron Tau joins me today to talk about his new book, Means of Control, and how he evolved from political and influence writer to privacy and data expert. He shares that it’s this part of journalism – the ability to be a quick study of a new topic –that is his favorite.
  With a generous break from journalism and an awareness of distractions, Byron found himself a cabin in upstate New York and dove deep into this writing process. While
  
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• 4 categories you must measure in your media relations campaign

  06-06-2024 13:00 via prdaily.com
  
  Live coverage from PR Daily’s Media Relations Conference.
  Measurement is one of the most feared yet most important aspects of PR. But without it, everyone in an organization is flying blind. You can’t see whether your time, effort and money are well spent  — and neither can your organizational leadership.
  “As a communicator, we don’t always pause to think through, what’s the business model of our client or organization? What keeps the lights on? How do th
  
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• By the Numbers: How Fortune 100 companies are adjusting their DE&I language

  06-06-2024 12:00 via prdaily.com
  
  We’ve seen a big shift in the last year.Diversity, equity and inclusion is undergoing a dramatic shift that may even see the very name of the discipline altered.
  Facing political pushback, the language that is used to encourage respect, acceptance and a sense of belonging among all employees, including those from historically marginalized groups, is evolving to emphasize a person’s experiences and opinions rather than their identity.
  Gravity Research reviewed more than 1,000 SEC fili
  
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• Winners of the 2024 PR Tech Hot List honored at Washington, D.C. event

  06-06-2024 11:00 via prdaily.com
  
  Congratulations to this year’s list of winning organizations whose tech tools help PR professionals innovate and thrive.PR Daily’s PR Tech Hot List awards celebrate excellence in public relations technology, honoring organizations that provide innovative products and services to empower PR professionals. This award recognizes cutting-edge tools and resources that enhance the efficiency, effectiveness and creativity of PR practitioners, allowing them to excel in their roles and drive
  
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• The Scoop: Most recent AT&T outage puts brand at risk

  05-06-2024 17:11 via prdaily.com
  
  Plus, Chipotle denies giving smaller portion sizes; Spotify’s prices go up again.If AT&T is your cell phone carrier, you might have had trouble making calls yesterday afternoon. That’s because a large-scale outage impacted customers for hours, inhibiting communication and leading to frustration.
  If social media is any indication, the telecom carrier’s customers were none too happy about the outage.Come on @ATT, let’s get it together here. These service issues are gett
  
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• Where should I work? The pros and cons of agency vs in-house

  05-06-2024 13:00 via prdaily.com
  
  There’s no right answer.Scott Merritt is founder and president, Strategic Global Media.
  “Should I work for an agency, or should I work in-house?”
  As college commencement ceremony season ends, the PR industry is poised to welcome thousands of newly minted grads seeking entry-level jobs, and almost all of them are plagued with this question.
  The right answer: there is no right answer. Understanding the pros and cons of each is the best way to decide what’s right. It comes d
  
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• 4 ways comms pros can develop a deeper business understanding

  05-06-2024 12:00 via prdaily.com
  
  How to be strategic and use business knowledge to meet your objectivesWhat percentage of your work is connected to your company’s KPIs?
  With these metrics in mind, comms experts can better link their work to business goals, rather than create reactive content to check off the to-do list.
  To demonstrate this expertise, Julie Baron from RCG said communicators should develop a deep business understanding. Baron spoke to attendees at the Employee Communications Culture Conference about this mi
  
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• Crisis comms strategies for protecting against deepfakes

  04-06-2024 13:00 via prdaily.com
  
  A plan against deepfakes needs to be part of your crisis playbook.
  In April, a bizarre case emerged out of a Maryland high school. An audio clip seemed to depict the principal making abhorrent, racist remarks.
  But it turned out the clip was a fake. It was allegedly created with generative AI by the school’s athletic director, who now faces a multitude of criminal charges.
  The incident draws attention to just how easy it is to spoof anyone, from the most powerful people on the planet to an
  
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• Global Public Relations (PR) Tools Market Insights - Industry Share, Sales Projections, and Demand Outlook 2024 ... - openPR

  04-06-2024 10:10 via news.google.com
  
  Global Public Relations (PR) Tools Market Insights - Industry Share, Sales Projections, and Demand Outlook 2024 ...  openPR
  
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• The Scoop: How newsrooms are reckoning with Google’s AI changes

  03-06-2024 16:46 via prdaily.com
  
  Plus: Dr. Pepper is now tied for No. 2 soda brand; AI is impacting Indian elections.Google is a major component of most news outlets’ business models. For some, half their website traffic may come through Google search — and advertising dollars are often directly tied to that traffic.
  But the search giant’s pivot to AI could threaten that — and the revenue that comes with it.
  “It potentially chokes off the original creators of the content,” Frank Pine, executi
  
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• 5 PR trends to watch in Cannes

  03-06-2024 13:00 via prdaily.com
  
  You’ll find these major themes all along the Croisette.The Cannes Lions International Festival of Creativity has long been a staple of the advertising industry, but it’s increasingly become a key moment in the year for many PR professionals. The Lions now boasts 33 PR-specific awards across five categories. Hundreds of activations, from massive sports beaches to intimate get-togethers, will seek to grab the attention of festival delegates as well as the headlines of news outlets arou
  
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• 4 communication mistakes to avoid during a data breach

  03-06-2024 12:00 via prdaily.com
  
  Don’t fall prey to these errors.Maria Stagliano is a director at Leidar. 
  Experiencing a cybersecurity incident is no longer an if, but a when. Whether you’re on the consumer end receiving the letter about your exposed data or a Fortune 500 company being ransomed for millions of dollars, data breaches have become a familiar event in our lives. According to Forbes, in 2023 alone there were 343,338,964 victims of cyberattacks.\
  In our experience working with hundreds of companies
  
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• How to Streamline the Employee Experience With AI Tools

  03-06-2024 10:00 via prdaily.com
  
  The future of work is one in which the employee experience and artificial intelligence meet to reshape the fabric of organizational dynamics.The post How to Streamline the Employee Experience With AI Tools appeared first on PR Daily.
  
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• The Scoop: Ticketmaster silent after alleged attack compromising data of 560 million people

  31-05-2024 17:14 via prdaily.com
  
  Plus: The questions around the Trump verdict; Google makes changes after AI search snafu.Let’s address the elephant in the room: Former President Donald Trump was convicted Thursday on 34 felony counts. He will be sentenced just days before the Republican National Convention to formerly nominate him as their presidential candidate.
  We won’t be analyzing the PR implications of this historic outcome; not only is that deeply uncertain, but Trump has long bucked conventional public relat
  
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• Social listening secrets: Brand sentiment beyond keywords

  31-05-2024 13:00 via prdaily.com
  
  PRESENTED BY NOTIFIED
  Keywords aren’t the only keys to discovering how your organization is perceived on social media. 
  Melissa James, director of sales at Notified, discussed social listening and media monitoring with PR Daily’s editor-in-chief Allison Carter in a Power Conversation at PR Daily’s 2024 Social Media Conference at Disney World.  
  In this conversation, James advised using alerts to monitor campaign performance, sentiment, and responses from your audience
  
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• How I Got Here: Generate’s Kym White on her ritual for personal success and balance

  31-05-2024 12:00 via prdaily.com
  
  Kym White shares the proudest moment of her career.Kym White, chief corporate affairs officer at Generate:Biomedicines, has decades of experience in corporate affairs and healthcare communications. Most recently, White advised Verily and Isomorphic Labs within the Alphabet ecosystem before joining the biotechnology company.  She’s been recognized as a healthcare influencer by PR Week and Medical Marketing & Media. Beyond her professional commitments, she also extends her influence
  
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• From the Museum of Public Relations: The history you’ve never heard of the mother of PR

  31-05-2024 11:00 via prdaily.com
  
  Doris Fleischman was the wife of Edward Bernays. But she was so much more.
  This artifact is shared in partnership with the Museum of Public Relations.
  As we close Jewish-American Heritage Month, we want to highlight both one of the founders of public relations as we know it today, Edward L. Bernays (1891-1995), but also his business partner and wife, Doris E. Fleischman (1891-1980).
  Bernays, known as one of the fathers of the public relations industry, was an Austrian-born Jew and the doubl
  
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• The Friday Reporter: Peter Prodromou

  31-05-2024 10:30 via prdaily.com
  
  A new episode of The Friday Reporter podcast.Boathouse President Peter Prodromou previously spent over 15 years helping to build and lead Racepoint Global. His early career started in the newsroom and delivered him into the technology sector where he finds himself cautiously optimistic about the use of artificial intelligence.
  Peter’s vision comes from his vast experience in the world of the Internet and has him advising clients about how people come to consume information and the value of
  
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• Library of Virginia, Commonwealth PR take top honors at annual public relations awards - RichmondBizSense

  31-05-2024 08:52 via news.google.com
  
  Library of Virginia, Commonwealth PR take top honors at annual public relations awards  RichmondBizSense
  
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• Make it simple, stupid: Your digital newsroom needs an upgrade

  30-05-2024 13:01 via prdaily.com
  
  Ahead of PR Daily’s Media Relations Conference, get a preview of the session “Upgrading Static Online Newsrooms to Highly Shareable Content Hubs.”Lisa Arledge Powell, APR, is the founder and CEO of MediaSource. Matthew Libassi is the public relations and speakers bureau manager for Northwell Health.
  We’ve all heard the familiar adage, “keep it simple, stupid,” or KISS. From press releases to pitches, it’s certainly a mantra for PR practitioners to l
  
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• By the Numbers: What journalists really want from PR pros

  30-05-2024 13:00 via prdaily.com
  
  New data from Cision sheds light on how you can help — or hinder — journos.PR professionals spend an inordinate amount of time trying to read journalists’ minds. So many hours are spent trying to determine the magical time, medium and message that will make a top-tier reporter sit up, take notice and slather our client all over the front page.
  It turns out that what journalists want is pretty simple: good content that’s relevant to their audiences, delivered to their emai
  
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• AI news for communicators: What’s new and notable

  30-05-2024 12:00 via prdaily.com
  
  Another busy week of AI news brings fresh technological developments alongside new risks and advancing talks of federal regulation.Another busy week of AI news brings fresh technological developments alongside new risks and advancing talks of federal regulation.
  Read on to see what to be aware of in the ever-changing AI landscape.
  Tools and advancementsChatGPT users will soon be able to test new capabilities with the recent announcement of GPT-4o, the successor to GPT-4 model, reports The New Yo
  
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• The Scoop: After disastrous fall, Harvard changes policy on public statements

  29-05-2024 17:00 via prdaily.com
  
  Plus: Google silent about potentially massive search leak; Nike releases breakdancing shoes ahead of Olympic event.Over the last few months, we’ve seen a lot of upheaval at American colleges and universities concerning institutional reactions to the war in Gaza. Following student protests and shifts in leadership at Harvard, the esteemed university is rolling out a new policy of staying silent on issues that don’t directly impact the school’s “core function.”
  In a r
  
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• The 3 Rs of beating writer’s block

  29-05-2024 12:00 via prdaily.com
  
  Writer’s block is inevitable. But it doesn’t have to be debilitating.We’ve all been there: you’re staring at an aggressive deadline to turn in a piece of content, and it feels like you’ve forgotten every word in the English language. You have nothing interesting to say, you’ve never had an original idea in your life and the words just won’t come.
  You’ve got writer’s block.
  This difficult condition is a near inevitability in every communicator
  
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• Ghana's PR professionals attend conference of African Public Relations Association in Ivory Coast - Citinewsroom

  29-05-2024 10:48 via news.google.com
  
  Ghana's PR professionals attend conference of African Public Relations Association in Ivory Coast  Citinewsroom
  
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• Mise en place your crisis prep: A flexible framework for the worst

  28-05-2024 13:00 via prdaily.com
  
  Using the IHELP model of crisis communications planning.
  When it comes to creating your crisis communications plan, it can be tempting to make a massive, 300-page binder that covers every possible bad thing that can happen to your organization, from the CEO stubbing her toe to an asteroid striking your processing plant.
  But Liz McGee, communications director at the Institute of International Finance and upcoming speaker at PR Daily’s Media Relations Pre-Conference, says there’s an ea
  
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• A look at last year’s PR Daily Award winners

  28-05-2024 12:00 via prdaily.com
  
  From podcasts to campaigns featuring peaches, the winners showed top-flight creativity.Great campaigns can take many forms. Whether audio, visual, written or a combination of more than one type of media, the main measure of PR’s success always ties back to how the work resonates with its intended audience.
  We’ve highlighted some of the winners of last year’s PR Daily Awards to gain a better perspective on their strategies and tactics for doing just that. Don’t forget to a
  
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