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• The Scoop: How McDonald’s learned to ignore the haters

  13-05-2024 16:30 via prdaily.com
  
  Plus: RTO mandates have steep employer branding costs; meme stocks are back.Twenty years ago, “Supersize Me” threw McDonald’s into disarray. The documentary, which saw Morgan Spurlock eat only McDonald’s for 30 days, led to what the New York Times called “the high-water mark in a tide of sentiment against fast food.” Everywhere you turned was criticism of the health content of McDonald’s food, its record of advertising to children, its labor practices an
  
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• Pride 2024: What companies are planning after 2023 backlash

  13-05-2024 13:00 via prdaily.com
  
  Committing to Pride isn’t just about joining in the celebration, but providing meaningful support for LGBTQ+ communities.Pride Month celebrations have become more and more mainstream over the last several decades, to the point that companies have been routinely accused of rainbow washing just to get a chance to participate in these major events.
  Then came 2023.
  Anti-trans activists criticized Target for selling a tuck-friendly bathing suit in honor of Pride, leading to boycotts, physical c
  
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• Domino’s goes viral $3 at a time

  13-05-2024 12:00 via prdaily.com
  
  It’s about putting customers, investors and employees at the center of everything.Dustin Siggins is founder of Proven Media Solutions. 
  Last month, Domino’s delivered a supreme serving of viral marketing. The company launched a new promotion: customers who tip their delivery driver will get a $3 coupon as a thank you – a “you tip, we tip” campaign that engaged customers, investors, and national press.
  Then, three days later, Domino’s released its qua
  
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