• Learn from Eurovision 2024’s brand blunders

    Learn from Eurovision 2024’s brand blunders
    This year’s song contest was chaotic to say the least.
    Chantal Riley is managing director at Midnight Fox. 
    As a Eurovision fan, I am used to the disappointment associated post-event when you realise you have another year to wait, or potentially your favourite didn’t win this year. However, watching this year’s contest, I was less dazzled by performances and more aghast at the behind-the-scenes spectacle that is still playing out.
    For those of you who have no idea what I a
  • How Orange Gelée sunscreen made a comeback with retro-chic flair

    How Orange Gelée sunscreen made a comeback with retro-chic flair
    It takes a lot of attention to detail and careful branding.Kennyatta Collins is a freelance brand strategist. Follow him on LinkedIn.
    Award-winning sunscreen company Vacation Inc. reflects the leisure-filled beach days that defined the ’60s, ’70s and ’80s. Everything from the brand’s website and social media to campaign imagery and packaging encourages consumers to indulge in an unending world of vacation. For Vacation Inc., the two years invested in relaunching the

Follow @P_and_R_News on Twitter!