Sales & Marketing news

• Facebook faces fine in Belgium, YouTube promotes conspiracy videos: International round-up

  22-02-2018 15:55
  Facebook threatened with hefty fines by Belgian court
  A Belgian court has ordered Facebook to stop tracking users, or risk being slapped with fines of up to €100m (£88m) or €250,000 (£221,285) a day.
  According to the court, the social media giant broke privacy laws by tracking people via third-party websites who are not necessarily Facebook users.
  The social network has been ordered to wipe all data is has collected illegally from Belgian citizens following a long-winded ba
  
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• From catalogues to chatbots: The next stage of Boden’s digital transformation

  22-02-2018 14:45
  British clothing retailer Boden is making its biggest ever investment in digital and technology as part of a renewed focus on the customer experience, that moves it beyond just selling online.
  The brand launched its ecommerce offer in 1999 so it is no digital newbie, but 2015 was a tough year, with profit down by 25% and sales flat for the third year in a row. To counter that decline, Boden realised it needed to accelerate its digital proposition, and in 2016 brought in Phil Lewis from Ralph Lau
  
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• Diageo puts focus on gender diversity with pledge on female directors

  22-02-2018 11:45
  Diageo is calling on its agencies to put forward at least one female director as part of any creative bid as it looks to improve gender diversity in the teams behind its marketing campaigns.
  The drinks giant is joining the ‘Free The Bid’ initiative, which is trying to tackle the gender gap in the advertising industry. Currently, just 7% of directors are female and only 9% of commercials are directed by women.
  Syl Saller, chief marketing officer, says: “As advertisers we ha
  
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• What we talk about when we talk about advertising

  22-02-2018 11:00 via warc.com
  Sue Unerman, Chief Transformation Officer at MediaCom and a judge on the IPA Effectiveness Awards, asks how we can better define what we do as a profession.I think that the IPA should change its name. It’s a massively...
  
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• What makes marketers tick?

  22-02-2018 08:28
  Marketers come in a variety of shapes and sizes, and more importantly, with a variety of mindsets. As Marketing Week turns 40 this year, it seems an excellent time to investigate just what those mindsets look like, and how they affect marketers’ working habits and professional principles.
  TAKE OUR QUIZ: Are you the Steve Jobs of marketing?
  Partnering with research company CrowdCat, we have set out to create psychological profiles of the Marketing Week audience. The project is split in
  
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• Toronto hospital takes CASSIES Grand Prix

  22-02-2018 07:00 via warc.com
  TORONTO: A campaign by Cossette for SickKids Foundation, a children’s hospital in Toronto that gave donors a ‘winning’ charity to support has won the Grand Prix at the CASSIES Awards, Canada’s only industry awards recognizing...
  
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• Tackling creativity in Thailand

  22-02-2018 01:00 via warc.com
  BANGKOK: Global marketing leaders need to understand the cultural nuances of Thailand if they are to harness the country’s undoubted creativity to best effect, according to an industry figure.John Wigglesworth, Managing Director / Asia...
  
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• PropertyGuru boosts brand equity at no extra cost

  22-02-2018 01:00 via warc.com
  SINGAPORE: PropertyGuru, the Singapore-based real estate site, claims to have increased its media effectiveness by almost one third through the adoption of a continuous measurement approach to brand equity.Working with PHD, it has developed a...
  
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• Inside Tide's parody of US advertising

  22-02-2018 01:00 via warc.com
  NEW YORK: The parody of US advertising tropes displayed in this year’s Tide Super Bowl advertising not only gained critical plaudits and popular acclaim for the Procter & Gamble-owned detergent brand, but also boosted brand metrics and...
  
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• How Cape Town is singing to save water

  22-02-2018 01:00 via warc.com
  CAPE TOWN: Facing the worst drought in a century, Cape Town has developed an innovative campaign with popular music artists to encourage people to spend less time in the shower by compressing some of the country’s favourite songs.Last...
  
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• Glossier builds a sense of 'belonging'

  22-02-2018 01:00 via warc.com
  PALM DESERT, CA: Glossier, the beauty brand, believes values such as “belonging” and “community” are far more powerful than the “negging” – or deliberately undermining the confidence of women – that...
  
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• Barclaycard finds a serious Gen Z

  22-02-2018 01:00 via warc.com
  BERLIN: Gen Z poses a challenge for traditional financial brands, but credit card company Barclaycard found a way to engage them and discovered a serious generation focused on preparing for their future.Maciej Partyka, global head of customer...
  
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