Sales & Marketing news

• Colonel Ritson: KFC’s marketers turned a chicken crisis into a brand triumph

  27-02-2018 14:47
  What’s in three little letters? Well the short answer is that they may spell out the best bit of marketing of 2018.
  In November 2017, when logistics company DHL won the KFC account, it promised to “rewrite the rule book” and “set a new benchmark” for delivering chicken. Having finally taken over the account earlier this month it appears both objectives have been achieved, but perhaps not in the manner KFC or its new partner might have hoped.
  It quickly became appar
  
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• Marketoonist on what makes food natural

  27-02-2018 14:32
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on what makes food natural appeared first on Marketing Week.
  
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• How Unilever plans to change the ‘hostile’ startup environment for women

  27-02-2018 14:12
  Unilever Foundry has made an ambitious global commitment to ensure half of all the startups it partners with will be female-founded within the next five years, but Unilever’s executive vice-president of global marketing and head of diversity and inclusion, Aline Santos, is hopeful industry collaboration will help make this happen quicker.
  Speaking to Marketing Week at Mobile World Congress 2018, Santos – who is “optimistic” about the future for women but frustra
  
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• 'Voice is the original user interface': RAIN’s insights on voice apps

  27-02-2018 12:00
  RAIN is a digital consultancy, based in New York, which has worked with Amazon for over two years building skills for the company’s Echo, Tap, and Fire ranges. Co-founder and chief digital officer, Andrew Howlett, spoke to WARC’s...
  
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• Why the rise of the chief data officer will be short-lived

  27-02-2018 08:00
  The role of data is increasingly moving up the corporate agenda and nowhere is this more obvious than at easyJet. The company made a surprising management shake-up following the appointment of its new CEO Johan Lundgren, abolishing the chief commercial officer role held by Peter Duffy and announcing plans to hire a chief data officer.
  The move means the responsibilities of Duffy, formerly the top marketer at the company, will be distributed across a group of leaders reporting into Lundgren, with
  
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• $1 billion job review website Glassdoor is reportedly making its first steps towards a 2018 IPO

  27-02-2018 01:05 via feedproxy.google.com
  Glassdoor is looking for banks to advise the company on a planned 2018 IPO, according to Bloomberg.
  The timing is still up in the air, but the company has an eye on the second half of 2018, according to the report. 
  Glassdoor, which lets employees leave anonymous and honest reviews of their employers, was last valued at over $1 billion in a 2016 funding round.The job review website Glassdoor could go public in 2018, Bloomberg reports.
  Glassdoor is interviewing banks to advise on an ini
  
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• What are the Most Important KPIs for Retail?

  27-02-2018 01:02 via retailpro.com
    Guest post from our partners at Targit, makers of the analytics methodology behind Retail Pro Decisions business intelligence and visual analytics platform.   Retail businesses live and die by their numbers. The success or failure of a business in the …
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• What advertising can learn from the diamond industry

  27-02-2018 01:00
  VANCOUVER: Lucara Diamond, a Canadian firm, has announced its acquisition of a blockchain platform with the potential to match rough diamond production with polished demand, as an industry that has long struggled with traceability suggests where...
  
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• The World Cup finds a country and sport in flux

  27-02-2018 01:00
  LONDON: Western brands need to update stereotyped views of Russia and some core assumptions about football, its viewers, and what the sport means ahead of the 2018 FIFA World Cup.When a country straddles the Eurasian continent, there will...
  
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• The cookie isn't dead … yet

  27-02-2018 01:00
  GLOBAL: Opinion differs on whether the marketing community is finally facing the long-heralded “death of the cookie” but at the very least its role in online advertising is about to diminish further.Cookies, designed to track desktop...
  
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• Nestlé's core metrics on social

  27-02-2018 01:00
  LAS VEGAS: Nestlé, the food and beverage company, is tracking the results of its social-media marketing efforts using a mix of “drive metrics” and “watch metrics”.Pete Blackshaw, Global Head/Digital Innovation &...
  
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• Nestlé India builds regional approach

  27-02-2018 01:00
  NEW DELHI: Nestlé India is building a regional approach that will embrace all aspects of the business, its chairman has said, while it also intends to introduce more products from its global range.“We are evolving a structure to...
  
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• Digital shift can boost revenue

  27-02-2018 01:00
  ASIA-PACIFIC: Business in Asia-Pacific can boost revenue growth by shifting more consumer purchases to digital channels, according to a new report which also emphasises the need to deliver a seamless customer experience across channels.The
  
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• Brands reconsider NRA links

  27-02-2018 01:00
  NEW YORK:The decision of more than a dozenbrands to sever their links with the National Rifle Association in the wake of the Parkland shootings of 17 students and teachers has increased pressure on others to dump the gun lobby as a boycott...
  
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