Sales & Marketing news

• Mark Ritson: Nike’s Londoner ad is great creative, but is the city-focused strategy right?

  20-02-2018 17:24
  I don’t know about you but when someone on social media tells me to “take a look at this video” my first instinct these days is to hide in the wardrobe. It’s either some highly suspect motivational film in which a man tries, fails, then eventually succeeds to achieve his goals, and his success is followed by an extremely cheesy set of life lessons from a bloke in Delhi, or it’s some sweaty young digital guru telling me to “hustle more” in a dire attempt
  
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• Asda puts focus on improving brand trust after sales rise

  20-02-2018 16:03
  Asda is to focus on improving brand trust this year as it looks to build on positive sales growth over the crucial Christmas quarter.
  Thanks to a “strong” festive period, like-for-like sales were up 0.5% in the fourth quarter of 2017 – its fourth consecutive increase – while net sales were up 2%. However that 0.5% rise is a slowdown from the 1.1% increase seen in the prior quarter.
  Doug McMillon, CEO of Asda’s parent company Walmart – which reported a 2.6
  
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• Why brands are tapping into the power of alternative role models in women’s sport

  20-02-2018 14:22
  Avon and Liverpool Ladies FC team up on grassroots projects to get more young girls interested in a career in football.Global sports audiences are increasingly moving away from the binary, traditional gender stereotypes that define male and female sports, so it’s time brands took notice too as the sponsorship opportunities are vast.
  Team GB’s CEO Bill Sweeney says: “I’ve been involved in sport a long time and I can honestly say the experience around Rio 2016 was the firs
  
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• Marketoonist on the art of project management

  20-02-2018 12:59
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on the art of project management appeared first on Marketing Week.
  
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• TV ads need online back-up

  20-02-2018 01:00
  LONDON: Advertisers are not seeing the full response benefit of their TV ads unless they are using online channels to ensure viewers are given the opportunity to respond in a seamless way, an industry figure maintains.Writing in the
  
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• Toymakers try on fast-fashion agility

  20-02-2018 01:00
  NEW YORK: Social media is making some sectors move faster and faster, and toymakers are the latest to feel the heat of fast-moving trends. Increasingly, the goal is to put a game onto market within months of the trend, rather than the traditional...
  
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• The changing balance of data power

  20-02-2018 01:00
  LONDON: GDPR, which comes into force this May, is both the result of and catalyst for an important shift in consumers’ thinking about personal data. The norm is shifting from organisation-centric data management to a more personal approach in...
  
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• Study finds professional firms at heart of PH disinformation

  20-02-2018 01:00
  MANILA: A 12 month multi-university study into fake news in the Philippines has uncovered widespread use of fake Facebook and Twitter accounts by professional PR and advertising firms working for political interests during the 2016 elections.This...
  
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• In China, livestreaming and ecommerce collide

  20-02-2018 01:00
  BEIJING: Both Alibaba’s Taobao and JD.com online marketplaces have integrated livestreaming platforms for merchants or influencers to market products close to the point of purchase.This is according to a
  
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• Big players respond to 'direct-brand' challenge

  20-02-2018 01:00
  PALM DESERT, CA: Nike, Kellogg and PepsiCo are among the established players responding effectively to the growth of the “direct-brand” economy, according to Randall Rothenberg, President/CEO of the Interactive Advertising Bureau...
  
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