Sales & Marketing news

• There's something about this market that doesn't add up

  23-02-2018 23:58 via feedproxy.google.com
  The Fed, cryptocurrency, and inflation, dominated financial news.
  All the talk of an accelerating economy and rising inflation just doesn't add up.
  Stocks in every sectorbut tech started this week trading in the red - here's everything you need to know about what happen in the markets this week, according to Lenore Hawkins, Chief Macro Strategist at Tematica Research.The biggest news for the markets this week came from the Federal Reserve. On Wednesday, it released the January Federal Open Marke
  
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• Condoleezza Rice, Meg Whitman, Drew Houston, and everybody else who's poised to get richer from the Dropbox IPO

  23-02-2018 23:55 via feedproxy.google.com
  Dropbox filed its S-1 on Friday, revealing ample information about who owns stakes in the $10 billion file sharing company. 
  Among its biggest shareholders are CEO Drew Houston and his co-founder Arash Ferdoswi.
  Perhaps more surprising though: Former HP Enterprise CEO Meg Whitman and former US Secretary of State Condoleezza Rice both have a piece of the pie.   Dropbox CEO and cofounder Drew Houston is set to make a pretty penny when the cloud storage goes public, as it filed to do
  
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• Dropbox will be the first-ever IPO out of Silicon Valley’s most important startup factory

  23-02-2018 23:00 via feedproxy.google.com
  On Friday, Dropbox filed its S-1, making it the first among Silicon Valley incubator Y Combinator's companies to ever file for an IPO.
  Y Combinator accepted Dropbox founder Drew Houston's application for Dropbox in 2007. It was the second time that Houston had applied to the program.On Friday, file hosting service Dropbox filed its S-1, making it the first Y Combinator company to ever file for an IPO.
  While the Silicon Valley-based incubator has overseen the development of several successful com
  
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• Nordstrom surges to highest price in a year on report it's finalizing plans to go private (JWN)

  23-02-2018 22:38 via feedproxy.google.com
  Nordstrom spiked more than 6% Friday after a report said the retailer was finalizing plans to go private.
  The Nordstrom family has been trying for months to leave the public markets, but struggled to find adequate debt financing. Shares of Nordstrom spiked as much as 7% Friday, to a one-year high, after a Reuters report said management was finalizing plans to take the luxury retailer private before it releases earnings on March 1.
  The Nordstrom family, which owns 31.2% of the company&r
  
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• Warren Buffett's big annual letter is almost here — here are the most important things to look out for (BRKA, BRKB)

  23-02-2018 22:24 via feedproxy.google.com
  Warren Buffett's annual letter to shareholders will be published around 7:45 a.m. ET on Saturday.
  Analysts at Morgan Stanley are paying attention to Buffett's thoughts on succession and tax reform, among other topics. 
  Follow Business Insider's coverage of the letter on Saturday here.  Warren Buffett's letter to shareholders will be released on Saturday. 
  It's a highly anticipated document that analysts, shareholders, and fans of the Oracle of Omaha have studied every year si
  
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• DROPBOX IPO FILING WARNS : We may never be profitable

  23-02-2018 21:58 via feedproxy.google.com
  Dropbox on Friday filed to go public.
  The company has never made a profit and warned it may never, according to a filing.Dropbox officially filed on Friday to go public on the Nasdaq exchange under the ticker 'DBX.'
  It’s the first time the company has had to disclose its financial situation — and the details aren’t exactly pretty. The company lost $111.7 million in 2017 on revenues of $1.1 billion, and warned potential investors it may never be profitable.
  "We have a history of
  
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• Microsoft is rising after announcing that it's partnering with Xiaomi to make AI and cloud computing devices (MSFT)

  23-02-2018 21:56 via feedproxy.google.com
  Shares of Microsoft jumped 2.39% after announcing that the Washington-based company has joined forces with Chinese tech giant Xiaomi in a close collaboration on cloud computing, artificial intelligence, and hardware.
  The two companies signed a memorandum of understanding under which Microsoft will allow Xiaomi to leverage Microsoft's cloud computing products, including Azure, for Xiaomi's phones, laptops, and smart devices. The partnership will give Microsoft more access to the Chinese mark
  
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• Dropbox finally filed for its IPO — and it lost $111 million on revenue of $1.1 billion last year (BOX, TEAM)

  23-02-2018 21:23 via feedproxy.google.com
  Dropbox just filed for its initial public offering and will trade on the Nasdaq under the symbol DBX.
  The S-1 form Dropbox filed with the Securities and Exchange Commission revealed that the company lost $111 million on revenue of $1.1 billion last year.
  This makes Dropbox the first of the many high-valued tech "unicorns" expected to file to go public in 2018.
  Dropbox was last valued at $10 billion in a 2014 venture-capital round.The file-sharing company Dropbox filed its S-1 form on Friday with
  
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• Overstock CEO and bitcoin pioneer explains his long-standing crypto play and his philosophy on life

  23-02-2018 21:07 via feedproxy.google.com
  Overstock CEO Patrick Byrne sat down with Business Insider's Sara Silverstein to discuss his longstanding belief in cryptos, a revolutionary cryptocurrency called Ravencoin, and his philosophy on life. Following is a transcript of the video.
  Sara Silverstein: So Overstock.com has been accepting bitcoin for as long as I can remember anyone has.
  Patrick Byrne: We were the first. We were the first — there was a — the largest company then accepting bitcoin was an $800,000 a year restaura
  
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• The fight between Elizabeth Warren and Trump's budget director is starting to get ugly

  23-02-2018 20:30 via feedproxy.google.com
  Mick Mulvaney fired back at Sen. Elizabeth Warren on Friday after the senator asked about recent decisions by the Consumer Financial Protection Bureau (CFPB), which Mulvaney leads.
  Mulvaney said he "rejected" the Democratic senator's insinuation that he loosened rules on payday lenders due to campaign donations.
  The CFPB acting director then suggested that Warren was in favor of a rule that ended forced arbitration clauses in customer contracts because of donations from trial lawyers.The war of
  
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• Rapper Lupe Fiasco says cryptocurrencies are like 'baseball cards,' but that blockchain can 'revolutionize' the music industry

  23-02-2018 19:59 via feedproxy.google.com
  In an interview with Business Insider, rapper Lupe Fiasco compared cryptocurrencies to speculative commodities like "baseball cards," while expounding on the ways blockchain technologies could "revolutionize" the music industry.
  Fiasco noted how artists could use blockchain applications to skirt the low payouts that streaming companies like Spotify have drawn criticism for.
  He joins artists like Gramatik and Imogen Heap in exploring the possibilities of blockchain as a source of income for artis
  
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• KFC uses cheeky print advert to apologise for chicken shortage

  23-02-2018 15:10
  KFC has taken out a full-page ad in a number of newspapers to apologise for its recent chicken shortage.
  The ad, which appears in the Metro and Sun newspapers, shows an empty KFC bucket with the letters switched round to spell “FCK”. Created by its agency Mother, it also includes an apology for the fact it had to shut a number of its UK stores following problems at its new chicken supplier DHL.
  While 700 of its 900 UK stores are now back open, the crisis has damaged consumer percepti
  
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• Deliveroo, Aldi, Asda: 5 things that mattered this week and why

  23-02-2018 15:07
  Deliveroo wants people to ‘eat more amazing’
  Deliveroo launched a new global brand campaign this week in an effort to get across its “fun brand personality” and “make sure the whole world” knows what Deliveroo is about. i.e. delivering food via a moped.
  As well as featuring traditional take-away foods and hangover go-tos, the ‘Eat More Amazing’ campaign will also showcase the lesser-known cuisines of the world as it looks to highlight the range of
  
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• The ICO preps campaign to educate consumers on data and GDPR

  23-02-2018 13:56
  The Information Commissioners’ Officer (ICO) is preparing to launch a consumer education campaign that aims to increase the public’s “trust and confidence” in how businesses and organisations use their data.
  Launching in April ahead of the new General Data Protection Regulations (GDPR) coming into effect, the campaign will run under the banner ‘Your Data Matters’. While exact details on the creative and media are still being signed off, it will include a logo,
  
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• Molly Fleming: Innovation means setting a trend, not just copying one

  23-02-2018 08:32
  Pernod Ricard has heralded the launch of its new Beefeater pink gin as a major innovation in the market. However, with Diageo, Marks & Spencer and even Aldi all producing their own variations it raises the question: how long do companies have before innovation feels more evolutionary than revolutionary.
  Pink gin has been an exciting addition to the market. Sales of the brightly coloured spirit have grown over 800% in the last year to £7.8m according to figures by research consultancy C
  
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• Why Google and Facebook should heed Unilever’s warnings

  23-02-2018 08:00
  It is starting to feel like there is something in the water at the IAB’s annual leadership conference. Last year, Procter & Gamble’s chief brand officer Marc Pritchard issued an ultimatum about the need to clean up the “murky” digital media supply chain through greater transparency; now Unilever’s marketing chief Keith Weed is demanding digital platforms win back consumer trust or risk losing its ad dollars.
  This is not the first time Unilever has called out dig
  
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• Talent is CMO focus

  23-02-2018 01:00
  DURHAM, NC: More than a third of CMOs see having the right talent as the most important factor in driving future organic business growth, according to a new study.The February 2018 iteration of
  
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• Study puts market value to CSR initiatives

  23-02-2018 01:00
  NEW YORK: Advertising intensity is a powerful driver for the success of corporate social responsibility (CSR) initiatives, according to new research published in the Journal of Advertising Research (JAR).Authors Mahabubur Rahman (Rennes...
  
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• How Twitter use can signal m-commerce behaviour

  23-02-2018 01:00
  APAC: Mobile commerceis taking off around the world and nowhere more so than in Asia Pacific, where Twitter usage can be an indicator of likelihood to shop via mobile, research suggests.Writing for WARC, Martyn U’ren, Head of Research,...
  
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• Has 'trending' reached the end of the road?

  23-02-2018 01:00
  NEW YORK: Social media platforms, already under pressure to tackle the issue of fake news, are facing a new wave of anger as trending algorithms surfaced conspiracy theories about the Parkland school shooting where 17 students were killed last week....
  
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• Delivery Hero focuses on multiple journeys

  23-02-2018 01:00
  BERLIN: Marketers are increasingly consumer-centric and focused on the customer journey, but Delivery Hero, the online food delivery business, has expanded that tocreate a multi-layered programme that covers all aspects of its business.Operating...
  
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• Carlsberg takes DEA Grand Prix

  23-02-2018 01:00
  LONDON: Carlsberg, the Danish brewer, and design agency Taxi Studio have won the Grand Prix at the DBA Design Effectiveness Awards.These awards, organised by the Design Business Association, recognise examples of design that have had a tangible...
  
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• Aussie media agencies tap audio

  23-02-2018 01:00
  SYDNEY:Australian media agencies are showing increasing interest in audio advertising, especially the range of options afforded by digital and the possibilities offered by cross-platform buys, according to new research.IAB Australia’s
  
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