Sales & Marketing news

• Super Bowl 2018: The advertising winners and losers

  05-02-2018 18:51
  The Super Bowl is one of the biggest advertising platforms in the world, with brands reportedly shelling out a whopping $5m in return for a 30-second ad slot. But with the stakes so high – and with the competition fiercer than ever, it takes a lot to stick in viewers’ minds for the right reasons.
  While many brands chose last year’s Super Bowl to make a political statement it was the brands that opted for humour that won over viewers. And it looks like advertisers learned f
  
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• Ed Pilkington: Uncertainty is no excuse for failing to plan

  05-02-2018 16:25
  I was watching a Newsnight programme at the start of the year, where the panel were looking ahead to 2018. Before they started predicting what the year ahead might hold, the group (the majority having featured on the panel the previous year) reflected on what had happened in 2017 and which of their previous predictions they had got right.
  In some cases they had been pretty much spot on and in other cases they had been very wide of the mark. This got me thinking about the planning process that al
  
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• Brand purpose and the battle for the soul of business

  05-02-2018 12:00 via warc.com
  Purpose has gained something of a reputation in marketing as merely window dressing. But Freya Williams of Futerra North America argues that this interpretation ignores the fundamental shift throughout the business world. Which...
  
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• Fumbles at the Super Bowl: Lessons from last night's winners and losers

  05-02-2018 09:00 via warc.com
  The Super Bowl is deserving of our attention, and brands that shell out to feature during the game had to bring their best game. Ogilvy & Mather’s James Hidden takes a look at last night’s spectacle and wonders – does...
  
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• Kia’s marketing boss on transforming the brand from ‘budget’ to premium

  05-02-2018 08:02
  Kia certainly doesn’t pull any punches when it comes to describing how British consumers might see the brand. “Low value”, “budget” and “small” are just some of the words marketing director David Hilbert singles out.
  But that could all be about to change if the South Korean manufacturer can pull off its ambitious plan to go premium, a strategy it will be accelerating this year.
  The car marque has been in the UK for 26 years, so Hilbert claims it is stil
  
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• Tesla, Channel 4, Eurostar: Everything that matters this morning

  05-02-2018 07:55
  Tesla reports $675.4m loss
  Tesla, the electric car company owned by billionaire Elon Musk, has reported a $675.4m loss during the three months to 31 December.
  Profits were reportedly hit by heavy spending on the next generation of electric cars, including its Model 3 sedan which failed to maintain production targets. According to reports in the Guardian, Tesla made just 2,425 Model 3s in the fourth quarter of 2017, despite there being a 500,000 strong waiting list.
  Musk remained upbeat, sta
  
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• Snapchat, Ryanair, Doritos: Everything that matters this morning

  05-02-2018 07:55
  Snap soars after surprise growth in users and revenues
  Shares in Snapchat-owner Snap soared more than 25% in after-hours trading last night (6 February) after the company posted higher than expected growth in both users and revenues.
  Revenue growth accelerated for the first time in three quarters, rising 72% to $285.7m in the three months ended 31 December. Snapchat has made a number of improvements to its ad offering, including the introducing of a self-service feature that accounted for 90% of
  
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• PepsiCo, Google, Homebase: Everything that matters this morning

  05-02-2018 07:55
  Doritos to launch ‘lady friendly’ crisps with quieter crunch
  Doritos’ parent company has unveiled plans to launch ‘lady-friendly’ crisps which make a quieter crunch when eaten.
  No, it’s not April Fool’s.
  They’re also less messy, and come in a package small enough to fit in a woman’s handbag.
  Despite sparking a social media storm, PepiCo, Doritos’ manufacturer, says recent research revealed woman don’t like to lick their fingers or
  
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• Netflix, Lloyds, JD.com: Everything that matters this morning

  05-02-2018 07:55
  Netflix airs surprise Cloverfield Super Bowl ad
  Netflix shocked Super Bowl viewers with an advert announcing the release of the third Cloverfield film available to stream straight after the game.
  Rumoured to have cost more than $40m to make, The Cloverfield Paradox was sold to Netflix by studio Paramount which decided against plans to release the film in cinemas in April. The film follows on from 2008’s Cloverfield and 2016’s 10 Cloverfield Lane, and was produced by J.J Abrams. The s
  
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• Doritos, Google, Homebase: Everything that matters this morning

  05-02-2018 07:55
  Doritos to launch ‘lady friendly’ crisps with quieter crunch
  Doritos’ parent company PepsiCo has unveiled plans to launch ‘lady-friendly’ crisps that make a quieter crunch when eaten. They’re also less messy, and come in a package small enough to fit in a woman’s handbag.
  Indra Nooyi, global chief executive at PepsiCo, told Freakonomics Radio that the different sexes have different snacking behaviour, claiming that recent research revealed
  
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• Asda, Twitter, Camelot: Everything that matters this morning

  05-02-2018 07:55
  Asda pledges £20m to key food poverty charities
  Asda is set to invest at least £20m into two of the UK’s leading food poverty charities – FareShare and The Trussell Trust – in an effort to help one million people out of food poverty over the next three years.
  The partnership is expected to enable both charities to provide an additional 24 million meals every year and give 500,000 more people access to fresh food in the UK.
  Asda has also committed to making sure all
  
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• Why the British Army changed tack with its recruitment advertising

  05-02-2018 01:00 via warc.com
  LONDON: Recruitment advertising for the British Army came in for a blast of criticism last month, but its creators have argued the need to look beyond the “18-30 holiday with helicopters and guns” approach if challenging targets are to...
  
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• Unilever innovation at unprecedented levels

  05-02-2018 01:00 via warc.com
  LONDON/ROTTERDAM: FMCG giant Unilever says it is innovating faster than ever before and that its pipeline is getting stronger, thanks to restructuring aimed at engendering greater agility.Much of this centres around the Connected 4 Growth...
  
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• Uncertain times ahead for Filipino marketers

  05-02-2018 01:00 via warc.com
  MANILA: There is a mood of uncertainty in the Philippines this year as the political climate, changes in taxation and slow infrastructure development challenge Filipino consumers.According to senior agency figures in the country, the year ahead is...
  
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• South Asian tourists still view US favourably

  05-02-2018 01:00 via warc.com
  WASHINGTON DC/MUMBAI: The Trump administration’s executive order that prohibits entry to citizens from a number of predominantly Muslim nations sparked controversy around the world, but it does not appear to have deterred tourists from South...
  
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• Samsung and Grab partner in Asian digital drive

  05-02-2018 01:00 via warc.com
  SEOUL/SINGAPORE: Samsung, the South Korean electronics giant, and Grab, Southeast Asia’s largest ride-hailing service, have joined forces in an initiative aimed at boosting the region’s digital economy.The two companies
  
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• Bank of America seeks 'scaled engagement'

  05-02-2018 01:00 via warc.com
  LAS VEGAS: Bank of America, the financial services giant, is placing greater emphasis on “scaled engagement”, as well as reducing its spend on “walled gardens”, as it seeks to find the most effective way to engage consumers. ...
  
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• Advertising is a 'key contributor' for Amazon

  05-02-2018 01:00 via warc.com
  SEATTLE: Amazon last week announced record revenue of $60.5bn for the fourth quarter of 2017, representing year-on-year growth of 38%, but behind the headline figures attention is increasingly focused on the growth of its ad business.The...
  
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