Sales & Marketing news

• Richard Shotton: Why strategists must understand the science of consumer choice

  07-02-2018 16:00
  Richard Shotton’s new book The Choice Factory is about the decisions we make every day, and the biases that complicate them. Richard sat down with WARC’s Sam Peña-Taylor to talk about the origin of his own interest in the...
  
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• Oasis on the challenges of GDPR and the ‘right to be forgotten’

  07-02-2018 15:54
  In less than three months’ time, GDPR will enshrine into law the ‘right to be forgotten’. The new data regulations make it mandatory for all businesses to allow customers to remove their data from record. It is the biggest shake-up to data law in two decades – and yet a number of businesses are still grappling with how they will deal with requests for anonymity.
  Fashion brand Oasis is one of them – and speaking to Marketing Week at an RSA conference on Tuesday (6 Fe
  
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• Ikea, RBS and Just Eat to discuss exploiting emerging tech to boost brands at Supercharged

  07-02-2018 11:16
  Brands including Ikea, RBS, Just Eat and Age UK will be discussing how they are using artificial intelligence (AI) and machine learning to bring their marketing strategies to life at our second Supercharged conference in May.
  The full day event features brands that are using emerging technology to better serve customers. It will also feature sessions discussing the ethics of AI and how it can help brands tackle thorny issues such as brand safety.
  Highlights include the team behind Ikea’s i
  
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• Tunnock’s Tea Cakes ad banned for ‘objectifying women’, but Paco Rabanne escapes censure

  07-02-2018 01:01
  A Tunnock’s Tea Cakes ad that showed a female tennis player seemingly using a tea cake in place of a tennis ball and with the text ‘Serve up a treat’ has been banned by the advertising regulator for “objectifying women”.
  The poster, seen on 6 November, showed a female tennis player holding a tea cake at the top of her thigh with her skirt raised at the hip. Text underneath the image of the woman said ‘Where do you keep yours?’ alongside the slogan &lsquo
  
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• Poundland’s ‘irresponsible’ #ElfBehavingBad social campaign banned

  07-02-2018 01:01
  Poundland has landed itself in hot water with the Advertising Standards Authority (ASA) after the UK advertising watchdog received 85 complaints about nine “offensive” and “sexually explicit” ads the retailer ran in the run-up to Christmas.
  The offending ads, which appeared across Poundland’s Twitter and Facebook pages promoting its #ElfBehavingBad campaign, featured a toy elf doing questionable things in various festive scenarios.
  This included drawing a pair of br
  
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• Co-op kicks off ‘year of eating together’ strategy with new marketing campaign

  07-02-2018 01:01
  The Co-op is launching a new marketing strategy that aims to show how people can come together to make the most of mealtimes.
  The strategy aims to create a “year of eating together” for its members and customers, as the convenience retailer looks to emphasise the role it plays in local communities and its “unique position” of providing “fairly priced, high quality and ethically sourced” produce from 2,600 shops across the UK.
  According to the Co-op, 59% of Bri
  
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• UEFA highlights its sponsorship appeal

  07-02-2018 01:00
  LONDON/GENEVA: UEFA, the governing body of football in Europe, intends to deliver more value for the premium sponsors of its various competitions, not least with a major push of the Champions League in Asia.Also in the pipeline are plans to...
  
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• Smirnoff draws on powerful insights

  07-02-2018 01:00
  NEW YORK: Smirnoff, the vodka brand owned by Diageo, is emphasising the importance of consumer insights as it seeks to conquer the challenges that are now facing many major brands.Jay Sethi, VP/Smirnoff & Nurture Brands Portfolio at Diageo...
  
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• Physical retail helps to drive e-commerce growth

  07-02-2018 01:00
  SINGAPORE/MUMBAI: Physical retail stores can be a powerful part of a brand’s e-commerce strategy, according to the CMO of ‎IBM in ASEAN.Grace Ho, Chief Marketing and Communications Officer and Strategy Leader (ASEAN) at ‎IBM, singled...
  
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• New TV consortium formed to harness data

  07-02-2018 01:00
  LONDON/BRUSSELS: Sky and TVbeat are among a number of leading players in the European TV market who have formed a new thought leadership consortium to explore opportunities arising from audience data and other developments.According
  
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• New campaign warns of teen addiction to tech

  07-02-2018 01:00
  SAN FRANCISCO: Social media and tech companies are coming under scrutiny as never before, and now some of Silicon Valley’s leading figures are launching an initiative to warn of the dangers of addictive tech, especially for children.They...
  
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• Lenovo is China's strongest brand globally

  07-02-2018 01:00
  GLOBAL: Lenovo, the Beijing-based technology firm, is the Chinese brand that has made the biggest impact in international markets, according to a new report that highlights innovation as the key to the success of China’s leading brands.Now...
  
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• Brands and the 'meme machine'

  07-02-2018 01:00
  CHICAGO: Brands must understand “meme machines” if they want to leverage this popular form of online content to connect with consumers, according to Joe Federer, Head of Brand Strategy for Reddit.Federer discussed this subject –...
  
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