Sales & Marketing news

• ‘The role of the marketer has changed, shouldn’t the marketing model?’

  02-02-2018 16:35
  ‘Change is a constant’, a mantra that is constantly bandied around the marketing industry.
  When marketing leaders discuss organisational change they offer exciting and insightful suggestions to shake up inertia and unlock potential within businesses. However, while the descriptors “agile”, “nimble”, “people-centric” and “dynamic” are often discussed in terms of cultural change and structure, the evolving nature of the marketing discipli
  
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• Kia, Coke, Amazon: The Super Bowl 2018 ads to look out for

  02-02-2018 16:29
  The Super Bowl is arguably the most coveted ad slot in the world. As many as 189 million people will watch the NFL’s championship game on Sunday (4 February) between New England Patriots and the Philadelphia Eagles and according to Forbes the average cost of a 30-second commercial during the game in 2015 was $5m (£3.5).
  Last year the Superbowl halftime adverts were dominated by political messages after Trump’s inauguration, however, this year brands have gone back to celebrity
  
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• Sainsbury’s, Alibaba, Unilever: Five things that mattered this week and why

  02-02-2018 15:40
  Sainsbury’s takes Nectar to the check-out
  Sainsbury’s says it wants to know its customers “better than anyone else”, and this week the supermarket giant made a move to do just that with its £60m takeover of the UK Nectar loyalty scheme from parent company Aimia.
  Customers have been told to continue using the programme as they have been, and there are no immediate plans to alter the organisational structure of the business.
  But it will be interesting to find out whet
  
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• Sainsbury’s, Alibaba, Unilever: 5 things that mattered this week and why

  02-02-2018 15:40
  Sainsbury’s takes Nectar to the check-out
  Sainsbury’s says it wants to know its customers “better than anyone else”, and this week the supermarket giant made a move to do just that with its £60m takeover of the UK Nectar loyalty scheme from parent company Aimia.
  Customers have been told to continue using the programme as they have been, and there are no immediate plans to alter the organisational structure of the business.
  But it will be interesting to find out whet
  
  Read more

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• Super Bowl: Chasing the ad to end all ads

  02-02-2018 11:00 via warc.com
  Super Bowl LII is upon us, and the US ad industry has been stressing over creating the ad to end all ads: powerful, emotional storytelling sure to stun any Cannes jury. But some of the best work thinks of the game not as an ad showcase, but...
  
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• Has the word 'data' become meaningless – or worse, dangerous?

  02-02-2018 11:00 via warc.com
  Data risks going the way of ‘digital’ in becoming a meaningless buzzword. What we’re looking for is information and forgetting that in favour of data can leave marketers looking for tactics rather than creating strategy,...
  
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• Amazon: ‘We want to make the customer experience better through advertising’

  02-02-2018 09:10
  Amazon says advertising is becoming a “key contributor” to its business as the offer becomes “more valuable” to both customers and brands.
  In its fourth quarter results, Amazon’s ‘other revenue’, which is mostly its ad business but also includes co-branded credit card agreements, was up 60% year on year to $1.7bn. That is a slight acceleration in growth compared to the previous quarter, when ‘other’ revenue was up 58%.
  Speaking on a call with
  
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• Thomas Barta: Leading your boss and colleagues matters more than leading your team

  02-02-2018 08:00
  Leadership. If there were a prize for the world’s most overused word, I’d give it to leadership. Yet much of today’s leadership buzz still points in one direction: downwards – leading your team. The perplexing truth is that leading your bosses and colleagues may be more important.
  Let’s step back in time. In the early 1900s, top-down leadership and the theories of Max Weber et al were in fashion. Firms were pretty hierarchical then. The boss called the shots. Succe
  
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• One of Wall Street's most-followed forecasters has a wild new prediction for the US economy

  02-02-2018 06:46 via feedproxy.google.com
  The Atlanta Fed's GDPNow model forecasts 5.4% gross domestic product-growth in the first quarter.
  That's much higher than what even the most bullish economists expect, but is based on only one month's worth of data for the quarter.   
  Many economists expect the economy to grow closer to 2.5% through 2019. One model that forecasts the US economy's performance could shock even President Donald Trump if it ends up being accurate. 
  The Atlanta Federal Reserve's GDPNow model
  
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• Jeff Bezos on Amazon's Alexa: 'We don’t see positive surprises of this magnitude very often' (AMZN)

  02-02-2018 01:09 via feedproxy.google.com
  Amazon's Alexa voice assistant far exceeded the company's expectations last year, CEO Jeff Bezos said. 
  "We don’t see positive surprises of this magnitude very often — expect us to double down," Bezos said.
  Alexa already has a lead on its rivals, and Amazon has been focusing on maintaining and building it.There was a lot to like about Amazon's Street-beating holiday-quarter earnings results.
  But company CEO Jeff Bezos  singled out one thing in particular for praise: Amazon'
  
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• What a less viral Facebook means

  02-02-2018 01:00 via warc.com
  MENLO PARK, CA: The story of Facebook’s earnings calls has been predictable for some time: huge revenue growth, record profits. But in the last year, regulatory and attitudinal pressure from some of the social networks most mature markets has...
  
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• Super Bowl risk pays off for Snickers

  02-02-2018 01:00 via warc.com
  DANA POINT, CA: Snickers, the chocolate brand owned by Mars Inc., took a strategic risk with its spot for last year’s Super Bowl, and believes the benefits of this effort have run much deeper than attracting attention during the big game. ...
  
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• P&G feels the pinch of declining US birth rate

  02-02-2018 01:00 via warc.com
  NEW YORK: The diaper business is worth around $12.6 billion. However, diapers are difficult to sell to people who don’t need them. As the birth rate in the United States falls, CPG brands are struggling to respond to the demographic shift. ...
  
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• India drives APAC pay-TV market

  02-02-2018 01:00 via warc.com
  MUMBAI: India is powering revenue and profit growth for regional pay-TV broadcasters in Asia Pacific, according to new research.An analysis by Media Partners Asia (MPA) found that revenue for pay-TV channel groups owned by global media companies...
  
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• How AI can plug the creativity gap

  02-02-2018 01:00 via warc.com
  LONDON: Programmatic, personalisation, content, social media and response-led digital have led to the exponential growth in collateral that has allowed a creativity deficit to widen in marketing, says Oliver Feldwick, prompting the need for...
  
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• GDPR: The 'legitimate interest' trap

  02-02-2018 01:00 via warc.com
  LONDON: One of the challenges that marketers face in GDPR is the lack of guidance, but this could leave another trap open. Ad tech vendors have reportedly used a very broad definition of the key legitimate interest clause for data processing that...
  
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• Alibaba targets older shoppers

  02-02-2018 01:00 via warc.com
  BEIJING: Soon after announcing it was recruiting among the over-60s to help make its online shopping platforms more amenable to this age group, Alibaba has also launched an elderly-friendly version of its Taobao shopping app.This is much
  
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