Sales & Marketing news

• Lack of data science skills is a barrier to deep customer relationships

  09-05-2017 17:25
  
  Despite nine in 10 marketers (92%) agreeing that data management is a key priority for their business, two-fifths of marketers (40%) believe a lack of analytics and data science skills is preventing them from delivering effective customer relationship management (CRM) strategies, according to new research from Jaywing.
  Additionally, three in five respondents (61%) say CRM is the most important marketing skill in today’s climate, and nearly two-thirds (65%) say the availability of data is o
  
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• Is Nike’s ‘Breaking2’ marathon bid more than just a marketing stunt?

  09-05-2017 16:26
  
  Last Saturday (6 May) Nike enlisted three of the athletes it sponsors – Lelisa Desisa, Eliud Kipchoge and Zersenay Tadese – to attempt something ambitious; break the two-hour barrier for a full marathon run.
  Prior to Nike’s attempt the fastest marathon time ever recorded was 2:02:57 by Kenyan runner Dennis Kipruto Kimetto in Berlin back in 2014. Shaving another three minutes off that would be a big achievement; it took 16 years to shave off the previous three minutes.
  However,
  
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• Is Nike’s ‘Breaking2’ marathon bid more than a marketing stunt?

  09-05-2017 16:26
  
  Last Saturday (6 May) Nike enlisted three of the athletes it sponsors – Lelisa Desisa, Eliud Kipchoge and Zersenay Tadese – to attempt something ambitious; break the two-hour barrier for a full marathon run.
  Prior to Nike’s attempt the fastest marathon time ever recorded was 2:02:57 by Kenyan runner Dennis Kipruto Kimetto in Berlin back in 2014. Shaving another three minutes off that would be a big achievement; it took 16 years to shave off the previous three years.
  However, Ni
  
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• Here come JOLTS...

  09-05-2017 15:37 via feedproxy.google.com
  
  The latest read on job openings and labor turnover in the US will be out at 10 a.m. ET.
  Economists forecast that job openings ticked down slightly to 5.725 million in March, according to the Bloomberg survey.
  The JOLTS report touches on how many opportunities are available as well as the pace of layoffs and resignations in the US labor market.
  The report also includes the quits rate, one of Federal Reserve Chair Janet Yellen's favored labor market indicators. The quits rate slipped to
  
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• A European banking dynasty just made a big move in Silicon Valley

  09-05-2017 15:20 via feedproxy.google.com
  
  Rothschild & Co., one of the oldest banks in Europe, is making a move on Silicon Valley. 
  The firm announced it's opening a San Francisco office in a bid to win business advising technology companies on deals. It has also hired Chris Gaertner as global head of technology, and Walid Khiari as a managing director in technology. Gaertner and Khiari previously worked at Credit Suisse.
  “We have been serving clients in the San Francisco Bay Area for some time, and the opening of ou
  
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• PAUL RYAN: The Senate should take 'a month or two' to pass the GOP healthcare bill

  09-05-2017 15:19 via feedproxy.google.com
  
  House Speaker Paul Ryan on Tuesday said he was confident that the GOP healthcare bill would quickly make its way through the Republican-controlled Senate.
  In an interview with "Fox and Friends," Ryan said that despite a stop-and-start process in the House, he expects the Republican healthcare bill, the American Health Care Act, to flow through the Senate.
  "The legislation should not take that long," Ryan said. "Hopefully it takes a month or two to get it through the Senate. Hopefully i
  
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• Meet the new heads of Goldman Sachs' investment bank

  09-05-2017 14:46 via feedproxy.google.com
  Goldman Sachs has named a new lineup at the top of its investment banking division. 
  The US investment bank on Monday named Gregg Lemkau and Marc Nachmann as coheads of the unit alongside John Waldron. 
  Richard Gnodde, who had previously coheaded the unit with Waldron from London, will now focus on running the international business.
  Goldman Sachs' investment bank ranked second by revenues in 2016, according to Dealogic, generating $4.9 billion for work on equity and debt deals an
  
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• Valeant explodes after boosting guidance (VRX)

  09-05-2017 14:37 via feedproxy.google.com
  
  Shares of Valeant Pharmaceuticals surged 15% to $11.21 after the company raised 2017 earnings guidance.
  The embattled drugmaker raised its full-year adjusted EBITDA forecast to $3.6 billion to $3.75 billion, up from the $3.55 billion to $3.7 billion range the company provided in February. In addition, Valeant's first-quarter adjusted EBITDA of $861 million exceeded the consensus forecast of $854.9 million.
  The company also reduced debt by $1.3 billion in the first quarter, and executed a de
  
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• The Korean won falls as South Korea heads to the polls

  09-05-2017 14:27 via feedproxy.google.com
  
  The Korean won fell as South Koreans headed to the polls.
  The won closed down by 0.7% at 1139.24 on Tuesday.
  Polls in South Korea closed at 7 a.m. ET, although the final results won't be known until later. Liberal Moon Jae-in is expected to beat his conservative opponent, former prosecutor Hong Joon-pyo.
  Tuesday's election result is "unlikely" to have a huge effect on the Korean economy, Gareth Leather and Krystal Tan, economists at Capital Economics, said.
  "Moon's Democratic Part
  
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• Bitcoin soars past $1,700 for the first time

  09-05-2017 13:00 via feedproxy.google.com
  
  Bitcoin seems unstoppable, topping $1,700 for the first time on Tuesday.
  The cryptocurrency trades up 3.45% at $1,720.82 a coin, as trade grinds higher for the 16th time in 18 sessions. It has gained nearly 50% during its run.
  Tuesday's gain comes without any obvious catalyst as traders await the US Securities and Exchange Commission's ruling on whether it will reverse its decision to reject the Winklevoss twins' exchange-traded fund.
  The SEC rejected two bitcoin ETFs back in March, saying it "
  
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• Heineken: Brands should be humble about the role they can play driving social change

  09-05-2017 12:56
  
  Heineken believes brands should “hit the right tone and play the right role” when launching a purpose-led campaign, and be realistic about what can be achieved.
  The brand unveiled its new ‘Open Your World’ campaign at the end of last month, which challenges Brits to break down barriers and find common ground with others who have opposing views.
  The campaign video, created by Publicis, shows a real-life social experiment that puts together two strangers divided by their be
  
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• 10 things you need to know today (SPY, SPX, QQQ, DIA, HTX, RGR)

  09-05-2017 12:36 via feedproxy.google.com
  
  Here is what you need to know.
  South Korea goes to the polls. Barring a major upset, liberal Moon Jae-in, who is open to dialogue with North Korea, is expected to win, Reuters says.
  UK retail sales bounce back. Data released by the Retail Sales Monitor from the British Retail Consortium on Tuesday showed that retail sales in April surged 5.6% versus a year ago after slipping 1% in March.
  Bitcoin tops $1,700. The cryptocurrency trades up by 4.3% at $1,728 a coin. It's up 81% this year.
  Jeff Gundl
  
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• John Lewis and Waitrose test joint marketing campaigns in a bid to boost loyalty

  09-05-2017 12:35
  
  Campaigns such as #BustertheDog could soon represent Waitrose as well as John LewisThe John Lewis Partnership has hinted to upcoming marketing synergies between its John Lewis and Waitrose brands; a change in strategy given how it has previously kept both of their advertising very separate.
  The John Lewis and Waitrose brands now both see their advertising handled by creative agency adam&eveDDB. And in the retail group’s annual report, the partnership says there is “great potenti
  
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• John Lewis and Waitrose test joint marketing campaigns as they look to boost loyalty

  09-05-2017 12:35
  
  Campaigns such as #BustertheDog could soon represent Waitrose as well as John LewisThe John Lewis Partnership has hinted to upcoming marketing synergies between its John Lewis and Waitrose brands; a change in strategy given how it has previously kept both of their advertising very separate.
  The John Lewis and Waitrose brands now both see their advertising handled by creative agency adam&eveDDB. And in the retail group’s annual report, the partnership says there is “great potenti
  
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• Ryanair CMO: Brands don’t need to be loved to win over consumers

  09-05-2017 08:00
  
  Ryanair CMO Kenny Jacobs is a great believer in common sense marketing. “Do I believe less in brand marketing than I used to? Yes to a degree,” he reflects.
  “Do I believe less in all the shiny new stuff of digital marketing than I used to? Yes I do. You just need to have a common sense approach and do the right things for your particular brand, but stay fast and stay agile.”
  According to Jacobs marketing has changed forever, particularly as the worlds of traditional and d
  
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• BUFFETT ON GOOGLE: Imagine having a business where ‘a cash register rung somewhere out in California’ every time someone clicks (GOOGL)

  09-05-2017 05:25 via feedproxy.google.com
  
  Warren Buffett regrets not investing in Google. 
  The Berkshire Hathaway CEO told shareholders on Saturday that he "blew it" even though he understood the company's prospects for growth. 
  In an interview with CNBC on Monday, Buffett explained why: Google's search ad business is like a natural monopoly, meaning that the costs of building a company with a similar market share are large enough to fend off any serious takers. Google is poised to get approximately 78% of total US search
  
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• These 2 charts highlight Wall Street's skepticism around Trump's tax plan

  09-05-2017 04:20 via feedproxy.google.com
  
  Wall Street analysts are signaling to President Donald Trump they don't expect changes to the tax system to help earnings until next year at the earliest.
  While share prices in policy-sensitive industries have recently served as a barometer for investor sentiment, future profit forecasts have also emerged as a useful indicator.
  For context, the US stock market's most highly taxed companies are expected to get the biggest boost to the bottom line from Trump's proposed corporate tax cut, which wou
  
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• WARC launches 2017 Media Awards

  09-05-2017 01:54
  
  GLOBAL: WARC is today launching the 2017 WARC Media Awards, a comprehensive set of awards spread across four categories, with a $40,000 Prize fund to reward communications planning which has made a positive impact on business results for brands...
  
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• Personalization to push $800bn revenue shift

  09-05-2017 01:54
  
  BOSTON: Brands that integrate advanced technologies and proprietary data to create personalized experiences are enjoying revenue increases of 6-10%, or two to three times faster than brands who do not, new research reveals.The Boston Consulting...
  
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• Marathon record unites sportswear rivals

  09-05-2017 01:54
  
  MONZA: Adidas has congratulated its rival Nike and Kenyan runner Eliud Kipchogeafter the latter narrowly missed out on a an attempt to break the two-hour barrier for running a marathon.The sportswear rivals are locked in a race to enable an...
  
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• India's 'scooterisation' gathers pace

  09-05-2017 01:54
  
  NEW DELHI: Scooters now account for one third of sales of two-wheeled vehicles in India, and half in the big metros, thanks to a combination of technical developments, changing buyer demographics and improved infrastructure.The Honda Activa model...
  
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• Accenture acquires The Monkeys as CX battle heats up

  09-05-2017 01:54
  
  SYDNEY: Global consulting business Accenture has acquired one of Australia's top creative agencies, The Monkeys, in what has been widely viewed as a statement of intent as the battle between ad agencies and consultancies in Australia heats up. ...
  
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• AAPI women: buying power, influence grows

  09-05-2017 01:54
  
  NEW YORK: Asian American and Pacific Islander (AAPI) women are driving the influence and buying power of Asian Americans overall, which is expected to grow exponentially a new study shows.Researcher Nielsen surveyed 203,267 respondents over the...
  
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